Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. 85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%).

Whitepaper 145

Whitepaper Content Marketing eBook Marketing 145

Hubspot Marketing

MAY 29, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 139

Whitepaper eBook User-Generated Marketing 139

Neil Patel

AUGUST 5, 2021

Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. Visit your competitors’ social profiles to see where they have the most active users Use tools like Google Analytics to determine consumer online behavior. Resources for Starting a Blog.

Whitepaper 145

Whitepaper Content Marketing Marketing Marketers 145

Hubspot Marketing

MAY 6, 2022

While these concepts may seem like opposite ends of the communication spectrum, combining content marketing and PR offers a new approach to lead generation for your organization. Current Challenges in Lead Generation. Combining these two approaches makes it possible to find and generate leads that are likely to become loyal customers.

PR 123

PR Whitepaper Content Marketing eBook 123

Adobe Experience Cloud Blog

SEPTEMBER 25, 2012

You can run surveys on your website asking specific questions from users who visit your site. An example of one would be an exit survey for when users leave the site. It’s always good to have a quick look at your competitor sites to see what their users care about. What content is generating Sales? - Interviews.

Content Marketing 131

Content Marketing Whitepaper eBook User-Generated 131

Martech

FEBRUARY 27, 2025

Modern marketing automation allows you to tailor emails based on user behavior, such as interacting with certain content or attending a webinar, ensuring your messaging is always relevant. For example, leads who download an ebook about enterprise solutions enter a workflow that provides case studies and pricing plans for enterprise buyers.

Transform 75

Transform CRM Whitepaper eBook 75

Unbounce

JANUARY 6, 2025

The primary use cases for landing page funnels are: Lead generation : Capturing email addresses and contact information. Content downloads : Offering ebooks, whitepapers, and other resources. Sales conversion : Turning leads, trial users, or freemium users into paying customers.

Price 111

Price User-Generated Copywriting Analytics 111

Marketing Insider Group

AUGUST 10, 2021

For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Placement: The location of your CTA needs to consider the user experience of the channel it’s on. Download eBook Now. 4 CTAs Proven to Perform.

eBook 145

eBook User-Generated Whitepaper Education 145

Hootsuite

OCTOBER 18, 2024

Unlike traditional marketing and advertising, social marketing fosters two-way communication between brands and social media users. It’s the perfect place to plan all of your social media activities—from images, link sharing, and re-shares of user-generated content to blog posts and videos.

Social Media Marketing 109

Social Media Marketing Marketing Strategy Marketing Marketers 109

Marketing Insider Group

SEPTEMBER 21, 2020

When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Downloading an ebook or white paper. Lead generation and nurturing. Sixty-eight percent of adults are Facebook users. Subscribing to your newsletter. Publish Frequently.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Hubspot Marketing

OCTOBER 12, 2017

Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? How often does a new ebook or case study come out? Depending on the topics they're discussing, this content may help you hone in on their lead generating strategies. Do they post videos or webinars?

Whitepaper 145

Whitepaper eBook Price Promotion 145

Adobe Experience Cloud Blog

MARCH 28, 2017

Author: Alan Cassinelli There’s no doubt that inbound marketing has fundamentally changed demand generation. Now, every marketing team worth their salt is publishing content for their audience, from blog posts, to whitepapers, webinars, ebooks, newsletter, and more. Promote Content Across Your Website. It just makes sense.

Promotion 133

Promotion Whitepaper Inbound Marketing Thought Leadership 133

illumin

OCTOBER 24, 2024

The Importance of B2B Advertising Driving Growth and Revenue B2B advertising is instrumental in generating leads and converting them into paying customers. Types of content include blog posts, whitepapers, case studies, and eBooks. In this guide, every facet of B2B advertising is discussed- importance, types, best ads, and more.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Marketing Insider Group

MARCH 24, 2021

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. But employee-generated content builds trust. If your target audience includes Gen Zers or millennials, employee-generated content is a must. Now don’t get me wrong.

Branding 145

Branding Transform Whitepaper User-Generated 145

illumin

OCTOBER 24, 2024

The Importance of B2B Advertising Driving Growth and Revenue B2B advertising is instrumental in generating leads and converting them into paying customers. Types of content include blog posts, whitepapers, case studies, and eBooks. In this guide, every facet of B2B advertising is discussed- importance, types, best ads, and more.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Lynton Web

DECEMBER 29, 2024

Marketing teams are able to generate more qualified leads because they can see which channels drive real results. Start by looking at the following: Positive Signals : A lead who visits your pricing page three times, opens your last five emails, downloads a crucial whitepaper, or books a demo shows genuine interest. What should happen?

Customer Journey 97

Customer Journey Customer Transform CRM 97

Hubspot Marketing

SEPTEMBER 27, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 105

Whitepaper eBook User-Generated Marketing 105

Adobe Experience Cloud Blog

JUNE 26, 2014

Lead generation also used to be more of a numbers game. Combined, user behavioral data and explicit user profiles produce a rather solid picture of our prospects – and if used appropriately, can almost guarantee a happier customer story. 4 Components of a Relevant Campaign. Should both CMOs be receiving the same message?

Whitepaper 134

Whitepaper Copywriting Thought Leadership Fashion 134

Rock Content

MAY 18, 2020

With this, communication gets more effective, reaching the public’s pains, desires, and generating more leads and sales. Interactive content has a huge potential for virality, generating more shares, comments, and social media actions. Apester is a tool that seeks to maintain user engagement. Contentools. Involve.me.

Whitepaper 126

Whitepaper User-Generated eBook Communications 126

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. It’s also crucial that your website is easy-to-navigate and delivers a frustration-free user experience for visitors.

Whitepaper 130

Whitepaper Transform PR eBook 130

Scoop.it!

NOVEMBER 15, 2022

Some types of content demand full attention, such as detailed whitepapers. Is this content well suited to inspiring specific user action? User generated content. User generated content doesn’t require much effort on your part at all. As far as written content goes, eBooks may be the most valuable.

Whitepaper 105

Whitepaper eBook User-Generated Content Marketing 105

Scoop.it!

MARCH 23, 2023

If done correctly, content curation is also an easy way to generate content and keep your blog, email, and social media accounts active. Content curation involves carefully selecting different content (articles, audio, video, infographics, white papers) from various authoritative sources.

Whitepaper 133

Whitepaper Law User-Generated SEO 133

Rock Content

JUNE 30, 2020

After all, with interactivity, you can not only increase your conversion rates but also generate revenue. How to generate revenue with interactive content? In today’s climate, it’s clear that relevant content is generating traffic, engaging audiences , and driving conversions. Then let’s go!

Whitepaper 106

Whitepaper eBook Transform User-Generated 106

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. Those days are gone, with new generations of shoppers looking for brands willing to interact with them in real-time.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Rock Content

AUGUST 3, 2020

Among billions of gigabytes of data produced every single day, the user’s attention is diffused. In this context, interaction has proven to be more efficient in catching the user’s eyes. In case you are not convinced yet, maybe this number will change your mind: 96% of users finish a sponsored BuzzFeed quiz.

Whitepaper 107

Whitepaper eBook User-Generated Digital Marketing 107

Adobe Experience Cloud Blog

AUGUST 27, 2014

Not only did their donations skyrocket, but they have generated immeasurable awareness about their cause. Some people prefer a whitepaper to an ebook, people would rather repost your latest infographic on Facebook than email a link to a friend. In the last eight weeks alone, The ALS Association has raised over $79 million!

eBook 134

eBook Whitepaper Thought Leadership User-Generated 134

Rock Content

MARCH 14, 2024

TL:DR The Problem: A Content Crisis in a Crowded Marketplace Attention spans are short and generic content blends into the noise. Search engines prioritize “helpful content” that addresses user intent. Many marketers struggle to brainstorm new content ideas and generate engagement.

Whitepaper 111

Whitepaper User-Generated eBook Health 111

Adobe Experience Cloud Blog

APRIL 20, 2017

Marketers aren’t just expected to generate more leads, they’re also being asked to create more engaging experiences that convert visitors every time. It can come in many forms–a knowledge quiz, persona assessment, a poll, or a dynamic ebook or whitepaper with questions layered in. That is, of course, far easier said than done.

Whitepaper 134

Whitepaper Thought Leadership Transform eBook 134

Adobe Experience Cloud Blog

FEBRUARY 4, 2013

In the “old days” before the content marketing explosion, this was much easier – you could simply list a few whitepapers on a webpage and be done. What should you do with all those recorded webinars, ebooks, guides, slideshares, infographics, third party content such as analyst reports, and so on? Some Examples.

Whitepaper 134

Whitepaper eBook Thought Leadership SEO 134

Marketing Insider Group

OCTOBER 18, 2021

We’re talking high-quality, user-focused, SEO optimized, unique, innovative content that grabs attention and converts web visitors into paying customers. Some of the most commonly used (and effective) types of gated content include ebooks, whitepapers, checklists, templates, and how-to videos. Create videos.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Lusha

DECEMBER 9, 2024

Inbound lead generation is like a breath of fresh air instead of hunting down customers, you attract them to you. What Exactly is Inbound Lead Generation? Inbound lead generation flips the script on traditional sales. Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info.

CRM 52

CRM Whitepaper eBook User-Generated 52

Adobe Experience Cloud Blog

JANUARY 20, 2014

That’s why businesses generating the most value from email marketing are the ones that continually test all aspects of their campaigns – from subject lines and format to messaging and calls-to-action – to find what works and what doesn’t. The Missing Piece of Email Reporting: Phone Calls. The High Value of Inbound Phone Calls. In the U.S.

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Software companies have become tech teachers with how-to videos and eBooks. Take Demandbase for example. It’s not rented space.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Thought Leadership 145

Unbounce

MAY 5, 2022

There’s more of a commitment to more traditional forms of content—blog articles, ebooks, videos, and white papers. billion times, with more than 1 billion active monthly users currently—and with over 1 billion video views per day! One thing that you might be interested to know is that 59% of TikTok users are female.

Whitepaper 144

Whitepaper User-Generated Marketing Marketers 144

Marketing Insider Group

JUNE 1, 2021

Content marketing costs 62 percent less than traditional marketing and generates three times more leads. You’re learning what and how users view your content, but is it relevant and interesting? Lead Generation Metrics. Much of the time, you’ll be doing this with gated content—eBooks, whitepapers, case studies, etc.

Content Marketing 145

Content Marketing Key Performance Indicator Whitepaper User-Generated 145

Neil Patel

MARCH 15, 2021

Search Engine Journal uses a small form in their right side bar offering daily news — they also ask about what topics they user is interested, which helps them send more valuable content. You can also offer a checklist, ebook, white paper, or another downloadable asset. Follow Email Marketing Laws and Regulations.

Email Marketing 145

Email Marketing Whitepaper Marketing Marketers 145