Hubspot Marketing

SEPTEMBER 27, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 84

Whitepaper eBook User-Generated Marketers 84

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. Those days are gone, with new generations of shoppers looking for brands willing to interact with them in real-time.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. It’s also crucial that your website is easy-to-navigate and delivers a frustration-free user experience for visitors.

Whitepaper 130

Whitepaper Transform PR eBook 130

Neil Patel

AUGUST 5, 2021

Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. Visit your competitors’ social profiles to see where they have the most active users Use tools like Google Analytics to determine consumer online behavior. Resources for Starting a Blog.

Whitepaper 145

Whitepaper Content Marketing Marketers Marketing 145

Rock Content

APRIL 24, 2023

Content marketing plays an integral role in lead generation, branding, and product marketing. Many users find the platform is easy-to-use and time-saving when it comes to finding a writer. While you can’t get AI-generated picks, as you would on WriterAccess, you can view your writer’s reviews and work samples.

Place 95

Place Whitepaper Finance eBook 95

Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? The fact is, many of the leads generated by such offers are fake (i.e. Are the leads you’re gathering really worth the damage to your user experience?

Whitepaper 133

Whitepaper eBook User-Generated Thought Leadership 133

Search Engine Land

JULY 23, 2024

Most user searches are conducted on search engines first. Higher quality leads: SEO targets users actively searching for related content or products, resulting in more qualified leads. Click-through rate (CTR): The percentage of users who click on your search engine listing compared to the number of times it’s shown.

Digital Marketing 87

Digital Marketing Whitepaper User-Generated Affiliate Marketing 87

Scoop.it!

NOVEMBER 15, 2022

Some types of content demand full attention, such as detailed whitepapers. Is this content well suited to inspiring specific user action? User generated content. User generated content doesn’t require much effort on your part at all. As far as written content goes, eBooks may be the most valuable.

Whitepaper 97

Whitepaper eBook User-Generated Content Marketing 97

Marketing Insider Group

JUNE 30, 2020

Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. 85% of B2B marketers say lead generation is the most important goal for their organizations, followed by sales (84%) and lead nurturing (78%).

Whitepaper 145

Whitepaper Content Marketing eBook Marketers 145

Scoop.it!

JULY 4, 2024

About 84% of law firms generate leads through organic social media traffic. 4) Get Content in Featured Snippets Users can find quick solutions to their questions via featured snippets, which are cohesive responses at the top of Google search results. Think about the user experience and how it captures the client’s attention.

Law 59

Law Whitepaper Marketing Strategy Content Marketing 59

Lusha

JULY 11, 2024

The answer lies in mastering two crucial marketing strategies: demand generation and lead generation. Demand generation and lead generation are not interchangeable; they are distinct yet complementary approaches, each with its own set of goals, tactics, and metrics. Goals: What are the unique objectives of each strategy?

Whitepaper 52

Whitepaper eBook User-Generated Education 52

Scoop.it!

FEBRUARY 22, 2024

Once again, user-generated content from employees carries weight here too. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. Ebooks help condense and package your thoughts nicely. Show what it’s like to work at your company in a fun, authentic way.

Content Marketing 83

Content Marketing Whitepaper Thought Leadership eBook 83

Marketing Insider Group

FEBRUARY 27, 2024

Often, this includes resources such as articles, eBooks, and whitepapers. Are you aiming for increased brand awareness, lead generation, or sales growth? Whether making a purchase, signing up for a newsletter, or downloading content, the conversion process should be intuitive and user-friendly.

Whitepaper 115

Whitepaper Key Performance Indicator eBook Direct Mail 115

Marketing Insider Group

AUGUST 10, 2021

For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Placement: The location of your CTA needs to consider the user experience of the channel it’s on. Download eBook Now. 4 CTAs Proven to Perform.

eBook 145

eBook User-Generated Whitepaper Education 145

Adobe Experience Cloud Blog

OCTOBER 14, 2015

Author: Sesame Mish B2B lead generation is a huge topic. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Ask users to sign up, share, or follow. Co-Brand/Co-Author Your Ebook.

Whitepaper 134

Whitepaper eBook Thought Leadership User-Generated 134

Hubspot Marketing

DECEMBER 1, 2023

Optimizing your website to generate leads is a no-brainer. In this post, we'll go over some quick ways that actually work to optimize your website for lead generation. The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts.

Whitepaper 109

Whitepaper User-Generated eBook Analytics 109

Martech

JUNE 4, 2024

If you spend any amount of time among the B2B marketers on LinkedIn, you’re familiar with the arguments for and against lead generation and demand generation. Lead generation is a well-entrenched growth strategy, especially among the marketers at large enterprise organizations. Let’s start with demand generation.

eBook 117

eBook User-Generated Education Whitepaper 117

Martech

APRIL 28, 2023

With the rapid adoption of generative AI, that evolution is happening in real time. This article will cover three ways to use generative AI: keyword research, content creation and data analysis. of marketers use generative AI for keyword research. The biggest challenge with generative AI is that it lacks cultural context.

Whitepaper 131

Whitepaper Transform User-Generated Marketers 131

Hubspot Marketing

DECEMBER 29, 2023

Landing pages are one of the most important elements of lead generation. To get the most out of your lead generation strategy and increase your conversion rate, here’s what to put on a landing page. Writing compelling copy that engages users can be a challenge at times. In fact, our survey found that 43.6% Brief description.

eBook 125

eBook User-Generated Whitepaper Place 125

Marketing Insider Group

MARCH 2, 2023

Google has said themselves that they’re looking for meaningful and intuitive user experiences while crawling pages to rank. One significant way to improve user experience is to prioritize interactivity. If you’re a company looking to boost your rankings and increase lead generation, “just-for-fun” animations aren’t your best bet.

Whitepaper 100

Whitepaper eBook Fashion User-Generated 100

Scoop.it!

MARCH 23, 2023

If done correctly, content curation is also an easy way to generate content and keep your blog, email, and social media accounts active. Content curation involves carefully selecting different content (articles, audio, video, infographics, white papers) from various authoritative sources.

Whitepaper 113

Whitepaper Law User-Generated SEO 113

Vertical Response

APRIL 17, 2023

Examples include eBooks, checklists, white papers, discount codes, quizzes and templates. How to generate content for a good lead magnet? Now you know the value of lead magnets, but how can you generate content for a good lead magnet? Here are four ideas. Surveys Create surveys and send them to your customers.

Whitepaper 64

Whitepaper eBook Email Marketing Shipping 64

Rock Content

JUNE 30, 2020

After all, with interactivity, you can not only increase your conversion rates but also generate revenue. How to generate revenue with interactive content? In today’s climate, it’s clear that relevant content is generating traffic, engaging audiences , and driving conversions. Then let’s go!

Whitepaper 106

Whitepaper eBook Transform User-Generated 106

Rock Content

AUGUST 3, 2020

Among billions of gigabytes of data produced every single day, the user’s attention is diffused. In this context, interaction has proven to be more efficient in catching the user’s eyes. In case you are not convinced yet, maybe this number will change your mind: 96% of users finish a sponsored BuzzFeed quiz.

Whitepaper 107

Whitepaper eBook User-Generated Digital Marketing 107

Rock Content

DECEMBER 14, 2023

For that reason, B2B SEO strategies place a greater emphasis on increasing brand presence and generating leads. Some examples of beneficial content include: Blogs Podcasts Webinars White papers Ebooks Case studies Newsletters Apps These tools can establish your brand as an industry authority and increase your online presence.

SEO 94

SEO Whitepaper B2C eBook 94

Marketing Insider Group

FEBRUARY 6, 2023

The design and functionality of your website play a major role in generating revenue, and ultimately determine whether or not your audience trusts you. Image Source: Blue Corona Google reported that 75% of internet users opt for mobile-friendly websites. Website redesign mistakes can ruin the face of your business.

Whitepaper 67

Whitepaper Non-Profit User-Generated SEO 67

Exposure Ninja

MARCH 18, 2022

Here are our top 20 B2B lead generation ideas that you’ve (probably) not used yet. We can guarantee there’s at least one lead generation strategy in here that you haven’t tried before. Of course, these CTAs will only generate leads if you have enough traffic coming to your page. Are you struggling to get leads?

Whitepaper 98

Whitepaper eBook User-Generated Promotion 98

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. Learn the basic steps involved in smart demand generation and how to leverage it effectively to drive ROI in the B2B medtech sector. What Is Demand Generation?

Manufacturing 73

Manufacturing Transform Whitepaper User-Generated 73

Scoop.it!

NOVEMBER 22, 2022

But waiting for someone to stumble upon your product or service isn’t exactly the best strategy for generating predictable revenue. Each of these stages is important, but it’s the awareness stage that generates new business opportunities. Create Ebooks. They’ve just started experiencing a problem, and their goal is to solve it.

Whitepaper 91

Whitepaper Customer eBook Education 91

Marketing Insider Group

MARCH 24, 2021

Leverage Your Superpower with Employee-Generated Content. One secret the legends of advertising didn’t know was the power of employee-generated content. But employee-generated content builds trust. If your target audience includes Gen Zers or millennials, employee-generated content is a must. Now don’t get me wrong.

Branding 145

Branding Transform Whitepaper User-Generated 145

CXL

MAY 27, 2022

With a tactical understanding of two different marketing strategies: demand generation and lead generation. While your competitors pump out gated ebooks and “state of the industry” lead magnets that generate low-to-no intent MQLs, tap into existing demand to build a pipeline of high intent leads.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Search Engine Land

JULY 26, 2023

Why always-on marketing matters Short-term lead generation campaigns continue to dominate the marketing landscape. Success is then solely measured based on lead generation. Always-on marketing requires more planning, content, creativity, budget and time over standard short-term lead generation campaigns. Messaging alignment.

Whitepaper 94

Whitepaper Finance User-Generated Marketers 94

Search Engine Land

JUNE 16, 2023

The average user spends most of their journey in the messy middle of the consideration stage , making it the trickiest stage to get right and often the most neglected. Tools like Semrush or Ahrefs provide valuable insight into user search behavior but make it too easy to overlook the user needs your competitors aren’t meeting.

Whitepaper 89

Whitepaper eBook User-Generated B2C 89

Marketing Insider Group

JULY 17, 2023

Subscribe or Download Image Source: GetSiteControl “Subscribe” or “download” CTAs are mostly used to get site visitors to subscribe to a service or download a resource, like: Ebooks Whitepapers Infographics Templates Webinars These types of CTAs are a great way to build an email list and provide users with valuable content.

eBook 95

eBook User-Generated Whitepaper Communications 95

Marketing Insider Group

SEPTEMBER 21, 2020

When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Downloading an ebook or white paper. Lead generation and nurturing. Sixty-eight percent of adults are Facebook users. Subscribing to your newsletter. Publish Frequently.

Whitepaper 131

Whitepaper eBook Key Performance Indicator User-Generated 131

Rock Content

MAY 18, 2020

With this, communication gets more effective, reaching the public’s pains, desires, and generating more leads and sales. Interactive content has a huge potential for virality, generating more shares, comments, and social media actions. Apester is a tool that seeks to maintain user engagement. Contentools. Involve.me.

Whitepaper 126

Whitepaper User-Generated eBook Marketing Strategy 126

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort. Content Creation.

Digital Marketing 137

Digital Marketing Whitepaper Copywriting Real Estate 137