Hubspot Marketing

OCTOBER 27, 2022

Another popular CMS is WordPress, to which you can add the HubSpot WordPress plugin for free web forms, live chat, CRM access, email marketing, and analytics. There are a variety of options out there for content you can create, from written content like ebooks and blog posts to audio content like podcasts. Download for Free.

eBook 145

eBook User-Generated Inbound Marketing Marketing Plan 145

Marketing Insider Group

FEBRUARY 23, 2021

Repurpose for Video Marketing. Did you know that 79% of people have watched video testimonials to learn more about a business? Incorporating case studies into your video marketing strategy is an excellent way to get in front of a larger audience. Turn Case Studies into Ebooks. Source: Wyzowl.

Marketing Strategy 140

Marketing Strategy Content Marketing eBook Marketing 140

Scoop.it!

APRIL 12, 2022

You can explore multiple content formats from blog posts to podcasts, infographics, ebooks, videos, social media posts, and more at the same time. There are many tactics and activities you can leverage to get your personal content marketing strategy off the ground and add value to your audiences’ lives. Video marketing.

Marketing Strategy 116

Marketing Strategy Content Marketing Branding eBook 116

Hubspot Marketing

NOVEMBER 6, 2024

Video Marketing Lead Generation 12. Personalize video content. 91% of businesses use video as a marketing tool. Whether you use short- or long-form video, the key to video marketing lead generation is to personalize your content.

User-Generated 81

User-Generated Marketing Marketers Advertising 81

Adobe Experience Cloud Blog

JUNE 29, 2015

Vidyard and Marketo partnered to produce an ebook on making the most of video in marketing automation. Download it now to learn: Why video is an important component of your marketing programs. How to use video strategically for lead generation. How to lead score with video.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Whitepaper eBook 134

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. The Rise of Video Content Today’s content comes in many forms, including blog posts, white papers, case studies, eBooks, newsletters, and other written collateral.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. If you have some wiggle room in your budget, consider investing in video marketing , sponsored social media advertising or PR.

Whitepaper 130

Whitepaper Transform PR eBook 130

Hubspot Marketing

MARCH 25, 2021

To help marketers answer the question above, we surveyed nearly 300 consumers using Lucid software to learn if reading company blog posts had ever led them to make purchases from that brand. Do Blog Posts Lead to Purchases? In that case, you might need to focus on lead-nurturing rather than sending blog readers directly to a purchasing page.

Shoppers 145

Shoppers Energy eBook Entertainment 145

Marketing Insider Group

FEBRUARY 2, 2021

Using standalone platforms like LinkedIn or Instagram for marketing may not pay off as well as a killer content marketing strategy that includes weekly blogging, quarterly ebooks, and SEO. Video Marketing. In 2020, 85% of businesses used video as a marketing tool. Case studies. PDF downloads.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Marketing Insider Group

MAY 15, 2023

Content Marketing. Content marketing calls for high quality, relevant content that addresses the needs and interests of your target audience. This includes blog posts , eBooks, whitepapers, webinars, and more. Email marketing is ideal for nurturing leads and keeping customers engaged. Video Marketing.

Digital Marketing 135

Digital Marketing Whitepaper Marketers Marketing 135

Adobe Experience Cloud Blog

JANUARY 3, 2018

The Whiteboard Friday video series by Rand Fishkin and the Moz Team is an excellent example of how to use video marketing to educate B2B target audience and increase brand awareness. Inspired by their success, Vidyard has launched Chalk Talk.

Whitepaper 134

Whitepaper Thought Leadership Education eBook 134

Marketing Insider Group

DECEMBER 18, 2019

How can you break through the noise on social media platforms to elevate your brand and gain traction for eBooks, blogs, and bylines if you’re one of so many fighting for the attention of internet passerby? Video Marketing: LinkedIn is the perfect place to practice video marketing if your business has yet to explore its benefits.

Marketing Mix 111

Marketing Mix Thought Leadership Manufacturing Finance 111

Exposure Ninja

JUNE 23, 2022

Here are our six steps to digital marketing success: Step 1 – Study. Acquire the necessary knowledge to become a successful digital marketer by reading free guides online — everything from blog posts to eBooks and course materials created by experienced marketers, marketing agencies and universities.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketers 98

Marketing Insider Group

MAY 27, 2020

This includes taking stock of your website traffic, mailing list contacts, social media accounts and followers, and all content assets on both your own site and other sites, including blog posts, infographics, ebooks, videos, and any other type of digital content. Content marketing. Email marketing. Video marketing.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketing Marketers 145

Hubspot Marketing

MAY 14, 2019

Content marketing is a creating, publishing, and distributing content to your target audience. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets, like tools, ebooks, or webinars. Contextual Marketing. Video Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Calvyn Lee Blog

DECEMBER 3, 2023

Guide Customers with Educational Content Education content represents another powerful B2B digital marketing tactic. This covers an extensive range of content types – webinars, eBooks, guides, blog posts, courses etc. Spotlight Benefits in B2B Video Marketing Think B2B marketing can’t effectively leverage video?

Content Marketing 130

Content Marketing Thought Leadership Marketers Marketing 130

Hubspot Marketing

MAY 7, 2020

By 2017, over 50% of consumers wanted to see videos from brands they supported — more than any other kind of content. Video is inherently engaging. Generally speaking, it's easier to follow than blog posts, email newsletters, or ebooks. Image Source. Gradually, audiences took to it more and more as the decade progressed.

Content Marketing 145

Content Marketing Shoppers eBook Marketing 145

Marketing Insider Group

OCTOBER 18, 2021

Some of the most commonly used (and effective) types of gated content include ebooks, whitepapers, checklists, templates, and how-to videos. Create videos. As you get better at video (or can afford more resources), you can expand your strategy. Demonstrate social proof.

Customer Acquisition 145

Customer Acquisition Content Marketing Customer Whitepaper 145

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. Short videos.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

Thought Leadership 134

Thought Leadership Marketing Marketers B2C 134

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Video marketing has other benefits beyond distribution and traffic generation. Celebrate your customers: Video testimonials can be huge social proof points. But you can also go one step further and make your customers the star of your video marketing. Use video to tell their story. . With over 1.9

Direct Mail 134

Direct Mail Real Estate Entertainment User-Generated 134

Sprout Social

JULY 9, 2020

Content marketing involves using content to provide value to the receiver in an informative and strategic way. Content encompasses everything from ebooks to webinars to blog posts. The marketing portion is how you distribute it, which channels you use and the subsequent metrics that are produced. Let’s break down the phrase.

Content Marketing 141

Content Marketing Manufacturing Marketers Marketing 141

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Videos: Did you know 72% of prospects prefer to watch a video than read to learn about a product? State of Video Marketing Survey , Wyzowl 2017).

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Rock Content

JUNE 24, 2020

Some specialists even say 2020 is the right year to start including video in your B2B marketing efforts, relying on important stats the latest Wyzow l research provides: of the 500 companies interviewed, 81% use video marketing — 21% more than in 2016; prospects of these companies watch, on average, 1.5 Infographics.

eBook 72

eBook Logistics User-Generated Traditional Marketing 72

Rock Content

SEPTEMBER 24, 2015

According to Axonn Research, 70 percent of consumers view brands in a more positive light when presented by branded video content they enjoy. Up to 90 percent of online shoppers say video is helpful for making buying decisions, and 40 percent of B2B marketing professionals say their video marketing was successful.

Shoppers 97

Shoppers eBook User-Generated Market Trends 97

Sprout Social

MAY 18, 2016

For instance, webinars or eBooks that specifically talk about how your product works. Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. Leverage Video Marketing. dEMkCctEWE. Share Free Resources.

Whitepaper 106

Whitepaper User-Generated eBook Partner Marketing 106

Neil Patel

JANUARY 8, 2021

Ready to overhaul your channel and ensure you’re getting the most from your video marketing strategy? CTAs direct people take action, such as: Subscribe to your channel Visit your website Follow you on social media Comment on videos Download an ebook or subscribe to an email list. Let’s get started.

User-Generated 143

User-Generated Key Performance Indicator Shoppers eBook 143

Marketing Insider Group

JANUARY 19, 2021

Skip more expensive strategies like paid ads and video marketing until you can afford them. If you are, here are some other forms of content to consider adding to your marketing plan: Ebooks. Make sure you’re consistent, regardless of publishing frequency and budget. However, it’s not the only viable or profitable option.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Rock Content

MAY 5, 2020

The objectives may be achieved through different types of content too, like blog posts, ebooks, infographics, videos, quizzes, templates, datasheets, and so on. Content Marketing is oriented by a funnel , that also influences the type of content to be used. Video Marketing.

Digital Marketing 101

Digital Marketing Affiliate Marketing Social Media Marketing Marketers 101

Martech

NOVEMBER 13, 2023

” F5’s creative team produces high-level campaign assets, “experiential marketing” like events, sales enablement materials, assets like ebooks and webinars, and even social media content. . “It helps us with our higher purpose, which is F5’s super weapon.”

User-Generated 102

User-Generated Price eBook Branding 102

Scoop.it!

SEPTEMBER 7, 2022

One good tip from us is to use a nice cover for your ebook or case study. Besides that, you can curate videos talking about specific features of a product or explore titles such as “X best features of product X.” Video marketing provides marketers with an extremely shareable medium to reach their audiences.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Marketing Insider Group

DECEMBER 8, 2020

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. Use familiar language, optimize your email marketing layout, and give them an offer they can’t refuse. Ramp Up Your Video Marketing.

User-Generated 111

User-Generated CRM Marketers Marketing 111

Sprout Social

JULY 9, 2020

Content marketing involves using content to provide value to the receiver in an informative and strategic way. Content encompasses everything from ebooks to webinars to blog posts. The marketing portion is how you distribute it, which channels you use and the subsequent metrics that are produced. Let’s break down the phrase.

Content Marketing 98

Content Marketing Manufacturing Marketers Marketing 98

Hubspot Marketing

MARCH 4, 2019

As such, it’s an incredible tool for collaboration, but also for writers who are working on longer form content (such as books or ebooks). Vidyard is a video marketing platform that helps you host, share, and promote video content on your website. Grammarly has changed the game for me.

Content Marketing 112

Content Marketing Analytics Marketers Marketing 112

Marketing Insider Group

NOVEMBER 15, 2021

In 2022, content marketing will continue to influence marketing and business in a bigger, and more impactful way. From their social media presence, to email nurturing , to their blogs and ebooks, there is endless information within these names. So, without further ado; The Top 25 Influencers in the World of Content Marketing.

Content Marketing 94

Content Marketing Marketing Marketers Thought Leadership 94

Hubspot Marketing

OCTOBER 10, 2019

In another example, ahead of the 2019 Emmy Awards, I wrote a post that highlighted takeaways video marketers could gain from Emmy nominated commercials. Then, at the bottom, include a CTA offering them a free resource, like an ebook on a similar topic.

Law 22

Law Thought Leadership SEO User-Generated 22

Marketing Insider Group

FEBRUARY 5, 2024

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122