Marketing Insider Group

MAY 15, 2023

Content Marketing. Content marketing calls for high quality, relevant content that addresses the needs and interests of your target audience. This includes blog posts , eBooks, whitepapers, webinars, and more. Email marketing is ideal for nurturing leads and keeping customers engaged. Video Marketing.

Digital Marketing 135

Digital Marketing Whitepaper Marketing Marketers 135

Marketing Insider Group

FEBRUARY 2, 2021

Using standalone platforms like LinkedIn or Instagram for marketing may not pay off as well as a killer content marketing strategy that includes weekly blogging, quarterly ebooks, and SEO. White papers. Content marketing is best for: Lead generation. Video Marketing. Case studies. Interviews.

Digital Marketing 111

Digital Marketing Whitepaper User-Generated eBook 111

Marketing Insider Group

JANUARY 19, 2021

Skip more expensive strategies like paid ads and video marketing until you can afford them. If you are, here are some other forms of content to consider adding to your marketing plan: Ebooks. White papers. Make sure you’re consistent, regardless of publishing frequency and budget. Pillar pages. Infographics.

Content Marketing 145

Content Marketing Whitepaper Key Performance Indicator Marketing 145

Hubspot Marketing

JULY 10, 2018

This makes it an ideal channel for top-of-the-funnel awareness -- for instance, you might promote a downloadable ebook to capture quality leads with an initial offer. Videos: Did you know 72% of prospects prefer to watch a video than read to learn about a product? State of Video Marketing Survey , Wyzowl 2017).

Inbound Marketing 145

Inbound Marketing User-Generated Whitepaper Email Marketing 145

Sprout Social

MAY 18, 2016

For instance, webinars or eBooks that specifically talk about how your product works. Some marketers make the case that free resources like toolkits, eBooks, white-papers and webinars should be considered lead generation instead of demand generation. Leverage Video Marketing. dEMkCctEWE.

Whitepaper 108

Whitepaper User-Generated eBook Partner Marketing 108

Scoop.it!

SEPTEMBER 7, 2022

E-books, whitepapers, case studies…All of these are great formats for businesses that have some information they want to share. One good tip from us is to use a nice cover for your ebook or case study. Video marketing provides marketers with an extremely shareable medium to reach their audiences. Write more blogs.

Content Marketing 104

Content Marketing Affiliate Marketing Whitepaper User-Generated 104

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. Ebooks and whitepapers: Ebooks, whitepapers, and similar long-form content helps further educate website visitors. Short videos.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing PR 145

Marketing Insider Group

SEPTEMBER 14, 2020

79% of B2B buyers share white papers with their coworkers. HubSpot’s top lead magnet ebook was shared over 12,000 times in a year. 72% of marketers say that content marketing sparks engagement growth. This may be why the State of Inbound report revealed that 11% of marketers plan to start their own podcast program.

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Bannerflow

APRIL 19, 2022

In this article we explore how to maximise your digital marketing strategies and the four key forms of digital marketing your business needs: The impact of digital marketing strategies. Content marketing. Influencer marketing. Social media marketing. Video marketing. Video marketing.

Digital Marketing 52

Digital Marketing Marketing Strategy Whitepaper Influencer Marketing 52

AWeber

AUGUST 22, 2023

eBooks, webinars, blog posts, videos, social media threads. If they attract potential customers, we call it content marketing. And only 7% more content marketers reported that their content marketing generated more leads than last year. Maybe you’re illustrating an eBook or whitepaper.

Price 93

Price eBook User-Generated SEO 93

Exposure Ninja

JULY 5, 2023

Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. Content Marketing Example HubSpot is a shining star in the content galaxy.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Lusha

JULY 21, 2024

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers.

CRM 52

CRM Customer Acquisition User-Generated Whitepaper 52

Marketing Insider Group

DECEMBER 8, 2020

Provide various resources such as eBooks, guides, whitepapers, checklists, tutorials, tools and anything else you can produce that gives value to your audience members. Use familiar language, optimize your email marketing layout, and give them an offer they can’t refuse. Ramp Up Your Video Marketing.

User-Generated 111

User-Generated CRM Marketing Marketers 111

Content Marketing Institute

JUNE 20, 2018

In this Chief Marketer example , the page looks a little busy, but the Q&A stands out and is surrounded by multiple ways for someone to engage with the website: TIP: Plan to incorporate video into the Q&A to expand your content options and include a transcript for viewers to scan and search engines to index. Original research.

Transform 111

Transform B2C SEO Content Marketing 111

Moz

JANUARY 17, 2021

Video marketing is another tool to draw in B2B leads. It’s gone from strength to strength, especially in the last few years, with 87% of businesses using video as a marketing tool. eBooks, white papers, and webinars make for great gated content. Create gated content.

Whitepaper 65

Whitepaper B2C eBook Email Marketing 65

Backlinko

MAY 14, 2024

Gyubee also uses video marketing to showcase menu items. Helping to engage its target market. Like white papers and case studies. Tools like HubSpot’s marketing budget template can help you identify your most profitable marketing channels. Including ebooks, checklists, and discount codes.

PR 113

PR Customer loyalty User-Generated SEO 113