Kuno Creative

OCTOBER 12, 2023

When you experience any marketing challenge—slow lead-generation, flat product demo signups or few qualified leads for sales, for example—your first inclination may be to create a content offer like an eBook, publish it with a landing page, send an email promoting it to a list and hope it moves the needle in the right direction.

Inbound Marketing 105

Inbound Marketing eBook Whitepaper Marketers 105

Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? And no, Facebook doesn’t count.) Coming Across as Premium. The same principle is applicable to your content assets. It All Boils Down to Your Content Goals.

Whitepaper 133

Whitepaper eBook User-Generated Thought Leadership 133

OnDemand CMO

NOVEMBER 15, 2022

There’s no denying the appeal of ebooks: sleek and lightweight, these can live on your iPad or Kindle and are so popular that they even outsell physical books on Amazon. While a major moneymaker for publishers, ebooks also have great applications for your marketing strategy. What should you write about in your ebook?

eBook 87

eBook Content Marketing Whitepaper Shoppers 87

Neil Patel

AUGUST 5, 2021

Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. Take your infographic and turn it into a whitepaper. Take your white paper and make it a series of quote-centric social tiles. Then it’s time to get creative.

Whitepaper 145

Whitepaper Content Marketing Marketers Marketing 145

Marketing Insider Group

JUNE 30, 2020

White Papers. White papers need to be some of your best content. Writing white papers will help establish this credibility, and it can also be used to drive people to your website by sharing it on social media or through email. Like white papers, eBooks will be some of the best content that you provide.

Whitepaper 145

Whitepaper Content Marketing eBook Marketers 145

Lusha

JULY 21, 2024

Content Downloads: Downloading whitepapers, ebooks, or case studies shows that the lead is actively seeking information and is willing to share their contact details. Content Downloads: Whitepapers, ebooks, case studies. Content Engagement: Track how many MQLs are consuming your content (blog posts, white papers, etc.)

Whitepaper 52

Whitepaper CRM Marketing Automation Platform Marketers 52

Marketing Insider Group

DECEMBER 17, 2020

eBooks are long-form resources that take significant effort to produce, but the results can be well worth it. At the core of a practical eBook is a well-written piece that offers a deeper level of insight beyond the answers your customers can find in short blogs and Google snippets.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Hubspot Marketing

MAY 29, 2023

Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks. While AI can help marketers streamline certain aspects of ebook creation, there may be better options. Authenticity: Human readers expect an ebook to be authentic, insightful, and provide original thoughts.

Whitepaper 139

Whitepaper eBook User-Generated Marketers 139

Martech

FEBRUARY 27, 2025

For example, leads who download an ebook about enterprise solutions enter a workflow that provides case studies and pricing plans for enterprise buyers. Smart enrollment criteria Define when leads should enter a nurturing workflow based on data points such as job title, industry, content consumed or lifecycle stage.

Transform 76

Transform CRM Whitepaper eBook 76

Marketing Insider Group

AUGUST 26, 2024

Sharing evergreen content like eBooks, whitepapers, and handy checklists and deploying ads across platforms will help educate prospects during this phase, but note that you want to avoid gated landing pages. Any content you promote here should not feature a contact form.

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Marketing Insider Group

AUGUST 17, 2020

Generate more leads – By offering ebooks, white papers, email newsletters, and other valuable content, a business can entice website visitors to share their contact information and become a lead. Expect similar pricing for white papers.

Content Marketing 144

Content Marketing Whitepaper eBook Price 144

Hubspot Marketing

MAY 6, 2022

Assets created by public relations teams — such as press releases, white papers, or eBooks — are often posted on news sites or shared with industry publications to reach an audience that’s already listening. Consider a white paper used by PR teams and then reposted as a blog and social media link by content marketers.

PR 123

PR Whitepaper Content Marketing eBook 123

Customers.ai

DECEMBER 18, 2024

Example 2 : Visitors who download gated content like whitepapers or eBooks. Offer Value-Based Content : Direct them to gated resources like whitepapers, free trials, or detailed guides. For example: Downloaded your whitepaper? Example 1 : Blog readers whove visited multiple posts. Viewed your pricing page?

Whitepaper 69

Whitepaper Price Shipping Outbound Marketing 69

Hubspot Marketing

MAY 9, 2023

Repurpose an ebook into a series of [number] blog posts using this pre-existing text: [insert old e-book content]. Generate ideas for repurposing a white paper into a video series about [topic] using this pre-existing text: [insert old whitepaper content].

Whitepaper 140

Whitepaper Transform Promotion Marketers 140

Hubspot Marketing

OCTOBER 12, 2017

Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? How often does a new ebook or case study come out? Ready to get started with the full ebook and template? Analyzing your competitor's website is the fastest way to gauge their marketing efforts.

Whitepaper 145

Whitepaper eBook Price Promotion 145

Martech

APRIL 24, 2024

People wanted to consume different types of content — video, podcasts, eBooks, white papers. . “The old school, write a blog post, wait for it to show up on Google and start to get leads, was starting to be challenged. ” CMS remains part of Content Hub.

Whitepaper 125

Whitepaper Manufacturing eBook Health 125

OnPassive Marketing

MAY 12, 2022

Ebooks are another great type of content for lead generation. By offering an ebook on a relevant topic, you can capture the attention of leads who are interested in learning more about what you have to offer. Be sure to include a CTA in your ebook so that readers can contact you for more information. Whitepapers.

Content Marketing 126

Content Marketing Whitepaper eBook B2C 126

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. You may dive deeper into the options they have to solve their problems and entice them to learn more about how your solution will help by downloading an ebook or demoing your product. The next step could be: Visiting another page on your website, such as your products or services page.

Whitepaper 144

Whitepaper eBook Key Performance Indicator User-Generated 144

Adobe Experience Cloud Blog

FEBRUARY 11, 2020

Second, let visitors fill out forms to access white papers or eBooks. There are a few tactics you can put in place to capture leads. First, guide customers through the customer journey to reveal gated content that they will find useful. Lastly, design landing pages carefully by using offers, forms, and calls to action.

Whitepaper 174

Whitepaper Manufacturing Customer Journey Outbound Marketing 174

Girl Power Marketing

AUGUST 25, 2022

For example, written word content can be blog posts, white papers, email newsletters, and even books. In the awareness stage, blog posts, whitepapers, and ebooks are beneficial, while comparison guides, case studies, and free samples are better suited for the consideration stage.

Whitepaper 92

Whitepaper Content Marketing Customer eBook 92

Hubspot Marketing

AUGUST 11, 2022

They’re looking for top-level educational content to help direct them to a solution, like blog posts, social content, and ebooks. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Ebook or Tip Sheet. Like whitepapers, ebooks and tip sheets are great options for downloadable content.

Whitepaper 145

Whitepaper eBook Education Price 145

Marketing Insider Group

MAY 3, 2021

From eBooks to video to social media posts, you are creating a narrative. Themes for eBooks or white papers that inject a little bit of fun (Bonus tip: If you’re writing an eBook about partnerships, use a theme that includes side stories and images of famous teams throughout history.). Make Your Audience the Star.

Content Marketing 141

Content Marketing Whitepaper Thought Leadership eBook 141

Marketing Insider Group

AUGUST 10, 2021

For example, Download Now, Get Details, Read the eBook, or Request a Demo all tell the visitor exactly what action to take—making it very clear what will happen once they click. Download eBook Now. Download” is a predictable, low-effort verb, and “eBook” clearly explains what the users are getting in exchange for their information.

eBook 145

eBook User-Generated Whitepaper Education 145

Scoop.it!

OCTOBER 20, 2022

That includes white papers, case studies, ebooks, infographics, etc. The main difference between B2B and B2C (it stands for ‘business-to-consumer’) is that B2C audiences are consumers who are often looking for something they can buy right away — like an ebook on how to make money blogging. What is B2B Content Marketing?

Content Marketing 111

Content Marketing Whitepaper eBook B2C 111

Unbounce

JULY 6, 2020

This means that any page with a form on it can be considered a type of lead capture page—including ebook download pages, demo request pages, or newsletter sign-up pages. Ebooks – An ebook or a comprehensive guide can help your leads and prospects learn more and take the step to become customers.

eBook 145

eBook Whitepaper CRM Place 145

Hubspot Marketing

SEPTEMBER 27, 2023

Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks. While AI can help marketers streamline certain aspects of ebook creation, there may be better options. Authenticity: Human readers expect an ebook to be authentic, insightful, and provide original thoughts.

Whitepaper 105

Whitepaper eBook User-Generated Marketers 105

Adobe Experience Cloud Blog

JANUARY 22, 2020

For lead sources with lower-than-average conversion rates, such as whitepaper downloads, a higher qualification bar is required before passing the lead to sales. As a first step, marketing can provide the sales team with case studies, whitepapers, and other educational materials that they can send to leads.

Management 160

Management Whitepaper Marketing Automation Platform Thought Leadership 160

Neil Patel

MARCH 15, 2021

You can also offer a checklist, ebook, white paper, or another downloadable asset. Some common ways to entice people to sign up include: email series free downloads free white papers or eBooks update lists, like new releases and product updates. Follow Email Marketing Laws and Regulations.

Email Marketing 145

Email Marketing Whitepaper Marketers Marketing 145

Lynton Web

DECEMBER 29, 2024

Start by looking at the following: Positive Signals : A lead who visits your pricing page three times, opens your last five emails, downloads a crucial whitepaper, or books a demo shows genuine interest. A good setup should start with engagement scoring based on specific behaviors. What should happen?

Customer Journey 97

Customer Journey Customer Transform CRM 97

Trade Press Services Newsletter

DECEMBER 1, 2022

One long-form content piece such as a white paper or eBook can be segmented and used in organic social media, email newsletters, infographics, website copy, short articles and blogs—the possibilities are endless. Here are four ways to maximize your budget with tactics that deliver maximum results and a healthy bottom line.

Whitepaper 130

Whitepaper Transform PR eBook 130

Scoop.it!

NOVEMBER 15, 2022

Some types of content demand full attention, such as detailed whitepapers. As far as written content goes, eBooks may be the most valuable. People love the idea of diving deep into a topic that captures their interest, and eBooks are much more prestigious and valued than basic blog articles. Whitepapers.

Whitepaper 105

Whitepaper eBook User-Generated Content Marketing 105

Adobe Experience Cloud Blog

MARCH 22, 2018

These AI-powered marketing programs can crawl your site for blog articles, case studies, white papers, ebooks, videos, etc. AI-powered predictive content tools are empowering marketers to be more strategic, while simultaneously lightening the workload.

Whitepaper 134

Whitepaper Thought Leadership eBook Marketers 134

Scoop.it!

FEBRUARY 22, 2024

We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. Ebooks help condense and package your thoughts nicely. Build an Extensive Library of Content Want to become a true knowledge hub and resource center for employees, candidates, clients, partners, and other stakeholders?

Content Marketing 104

Content Marketing Whitepaper Thought Leadership eBook 104

Rock Content

DECEMBER 12, 2023

Creating ebooks, whitepapers, infographics, and other resourceful content pieces has been a staple for marketers over the years. An interactive ebook about their niche can be a good opportunity to introduce your brand and expose it as an authority on that subject.

eBook 105

eBook Whitepaper Marketers Marketing 105

Rock Content

AUGUST 3, 2020

Ebooks , as well as white papers , are among the richest materials you can provide to your user. If you have a good enough ebook, people will be happy to trade it for their email or other data. If you have a good enough ebook, people will be happy to trade it for their email or other data.

Whitepaper 107

Whitepaper eBook User-Generated Digital Marketing 107

Marketing Insider Group

OCTOBER 22, 2020

White Papers, eBooks, and Research Reports were. Despite the fact that eBook consumption is up nearly 2% overall from 2019, White Papers are the preferred format in this profession. White Papers are the most “scientific” and “buttoned-up” of all the content formats. Slicing Up the Pie Charts.

Real Estate 100

Real Estate Whitepaper Finance eBook 100

illumin

OCTOBER 24, 2024

Types of content include blog posts, whitepapers, case studies, and eBooks. Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience.

Advertising 52

Advertising Advertisers Transform Whitepaper 52