illumin

OCTOBER 24, 2024

Types of content include blog posts, whitepapers, case studies, and eBooks. Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Orbit Media Studios

JUNE 24, 2025

Good : toolkits, reports, case studies, free downloads, assessments, quizzes, cheatsheets Bad : ebooks, long whitepapers, webinars, generic info, contact us Some gifts have higher perceived value than others! Personality Images of faces make the site more human and more personal.

Law 111

Law Transform Whitepaper CMO 111

illumin

OCTOBER 24, 2024

Types of content include blog posts, whitepapers, case studies, and eBooks. Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience.

Advertisers 52

Advertisers Advertising Transform Whitepaper 52

Martech

FEBRUARY 27, 2025

For example, leads who download an ebook about enterprise solutions enter a workflow that provides case studies and pricing plans for enterprise buyers. Smart enrollment criteria Define when leads should enter a nurturing workflow based on data points such as job title, industry, content consumed or lifecycle stage.

Transform 91

Transform CRM Whitepaper eBook 91

Orbit Media Studios

NOVEMBER 13, 2024

They are likely more comfortable writing case studies, ebooks and whitepapers. Experienced bloggers also write longer articles. The majority of content marketers with 10+ years of experience write long form guides. It’s ironic that the less experienced a marketer is, the less likely they are to get help from an editor.

Marketers 69

Marketers Marketing Whitepaper Content Marketing 69

Lynton Web

DECEMBER 29, 2024

Start by looking at the following: Positive Signals : A lead who visits your pricing page three times, opens your last five emails, downloads a crucial whitepaper, or books a demo shows genuine interest. A good setup should start with engagement scoring based on specific behaviors. What should happen?

Customer Journey 97

Customer Journey Customer Transform CRM 97

Welcome Software

MAY 2, 2025

After all, a tweet ≠ a whitepaper ≠ a landing page. Match content to the marketing channel What works on LinkedIn might flop in an email or an ebook. If AI gives you a one-size-fits-all answer, tailor it—but also consider the prompts you're using or instructions you've given your AI agent. If not, rework it.

Whitepaper 52

Whitepaper eBook Branding Product 52

Hootsuite

OCTOBER 18, 2024

You might decide that: 50% of content will drive traffic back to your website 25% of content will be curated from other sources 20% of content will support lead-generation goals (newsletter sign-ups, ebook downloads, etc.) It’s not in the strategy, Linda!

Social Media Marketing 113

Social Media Marketing Marketing Strategy Marketers Marketing 113

Lusha

DECEMBER 9, 2024

Offer them something valuablethink ebooks, guides, or webinarsin exchange for their contact info. Whether it’s blog posts, ebooks, in-depth guides, or webinars, you’re giving people something they actually want, not just bombarding them with sales pitches. Landing pages with clear calls to action are key here.

CRM 52

CRM Whitepaper eBook User-Generated 52

Duct Tape Marketing

NOVEMBER 7, 2024

So we write this beautiful 50 page ebook white paper that we spend a lot of time and energy on, and they feed it into chat GPT and say, give me the five things I need to know here. So if that dynamic is as big as I think it is, what does that tell marketers that they need to be doing with their content?

Customer 72

Customer Transform Energy Health 72

Unbounce

JANUARY 6, 2025

Content downloads : Offering ebooks, whitepapers, and other resources. Product promotion : Highlighting specific products or services. Event registration: Driving sign-ups for webinars, workshops, and events. Sales conversion : Turning leads, trial users, or freemium users into paying customers.

User-Generated 111

User-Generated Price Copywriting Analytics 111

Hubspot Marketing

JUNE 25, 2025

Whitepapers and Ebooks: Not everyone has these, but if you do, they help establish how you present yourself in more formal types of writing 5. Long-Form Writing Examples Blog Posts or Thought Leadership Pieces : These typically sound like you and offer a strong sense of how you want to communicate and think moving forward.

Copywriting 110

Copywriting Branding User-Generated Communications 110

SocialPilot

APRIL 23, 2025

Notably, 59% of marketers use thought leadership ebooks or white papers to reach customers, spotlighting its significance in proving your expertise. To do this, share actionable insights to help others, comment on industry trends, and publish white papers and research reports.

PR 40

PR Branding Whitepaper Thought Leadership 40

Litmus

DECEMBER 2, 2024

Ways to grow your email list: Giveaways and contests Events: webinars, conferences, networking chats Gated content: Guides, e-books, demos, whitepapers, Free trials Email testing Part of planning out any email campaign should be determining what A/B testing you plan to do.

Copywriting 65

Copywriting Email Marketing Key Performance Indicator Whitepaper 65

Animalz blog

APRIL 5, 2025

places to download an ebook, whitepaper, etc). The most simple formula to calculate ROI is: (Revenue from organic search – Cost of SEO) Cost of SEO 100% How to improve it: Focus keyword research on terms with clearer purchase intent. Create more conversion points throughout (i.e.,

SEO 67

SEO User-Generated Non-Profit Transform 67

Search Engine Land

JULY 26, 2024

You can even repurpose evergreen content into aesthetically pleasing ebooks or downloadables that make your company look even more authoritative. Downloadable resources: Offer downloadable ebooks, white papers or checklists that provide added value in exchange for email addresses, aiding in lead generation.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Animalz blog

JUNE 24, 2025

Everyone says the same damn thing and everyone’s putting ebooks out there. Book a consult now at Animals Co Whitepapers and find out how to set the new benchmark for your industry. Everyone says the same damn thing and everyone’s putting ebooks out there. And it’s like, wait, what do you mean?

B2C 62

B2C eBook SEO Customer 62

Lusha

DECEMBER 9, 2024

ebooks, white papers, templates) in exchange for email sign-ups. Whether it’s downloading a white paper, scheduling a demo, or making a purchase, your CTA should be clear, brief, and compelling. Content Marketing Promote your latest blog posts, white papers, or ebooks through email newsletters.

Email Marketing 52

Email Marketing Whitepaper Law Marketers 52

Animalz blog

MAY 27, 2025

ActiveCampaign : Co-marketing partner for an ebook launch with Typeform. Calendly : Another co-marketing partner in the same ebook project with Typeform. whitepapers and find out how to set the new benchmark for your industry. Do you really want to read an ebook? Follow Kay-Kay Clapp on LinkedIn. That’s so random.

Shipping 62

Shipping eBook Whitepaper Thought Leadership 62

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Provide them with all the information they need to get started then offer a link to supporting content or access to educational content such as a white paper or ebook. Sometimes all you need to add is information on how to contact support if the customer needs help or has questions.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Animalz blog

JUNE 3, 2025

whitepapers and find out how to set the new benchmark for your industry. That’s kind of, like, my first, you know, ebook oaering of this type of content because I spent so much time thinking about it. Book a consult now at animals.co/whitepapers Heike, thank you so much for joining the Animals podcast.

Advertisers 62

Advertisers Advertising Analytics Product Marketing 62

Sprout Social

NOVEMBER 11, 2020

When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.

Whitepaper 139

Whitepaper Key Performance Indicator Transform PR 139

Hubspot Marketing

MARCH 14, 2018

The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. In tech, a whitepaper usually describes a theory behind a new piece of technology. In tech, a whitepaper usually describes a theory behind a new piece of technology.

Whitepaper 145

Whitepaper eBook Thought Leadership Education 145

Marketing Insider Group

FEBRUARY 17, 2021

With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Rather than only churning out traditional forms of content (like white papers and blog posts), try transforming some content pieces into interactive infographics, quizzes, calculators, or assessments.

Whitepaper 145

Whitepaper Transform eBook Promotion 145

Marketing Insider Group

APRIL 21, 2021

With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.

Whitepaper 145

Whitepaper eBook Transform Inbound Marketing 145

Hubspot Marketing

MAY 26, 2023

Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.

eBook 145

eBook Promotion User-Generated Inbound Marketing 145

Kuno Creative

OCTOBER 12, 2023

When you experience any marketing challenge—slow lead-generation, flat product demo signups or few qualified leads for sales, for example—your first inclination may be to create a content offer like an eBook, publish it with a landing page, send an email promoting it to a list and hope it moves the needle in the right direction.

Inbound Marketing 105

Inbound Marketing eBook Whitepaper Marketers 105

Adobe Experience Cloud Blog

DECEMBER 6, 2017

Can you remember the last time you were on a website that failed to offer you a guide, coupon, ebook, white paper or something else in exchange for your contact info? And no, Facebook doesn’t count.) Coming Across as Premium. The same principle is applicable to your content assets. It All Boils Down to Your Content Goals.

Whitepaper 134

Whitepaper eBook User-Generated Thought Leadership 134

OnDemand CMO

NOVEMBER 15, 2022

There’s no denying the appeal of ebooks: sleek and lightweight, these can live on your iPad or Kindle and are so popular that they even outsell physical books on Amazon. While a major moneymaker for publishers, ebooks also have great applications for your marketing strategy. What should you write about in your ebook?

eBook 87

eBook Content Marketing Whitepaper Shoppers 87

Neil Patel

AUGUST 5, 2021

Content types can include blogs, infographics, and whitepapers that are geared toward creating interest in your products or offerings. Take your infographic and turn it into a whitepaper. Take your white paper and make it a series of quote-centric social tiles. Then it’s time to get creative.

Whitepaper 145

Whitepaper Content Marketing Marketers Marketing 145

Marketing Insider Group

JUNE 30, 2020

White Papers. White papers need to be some of your best content. Writing white papers will help establish this credibility, and it can also be used to drive people to your website by sharing it on social media or through email. Like white papers, eBooks will be some of the best content that you provide.

Whitepaper 145

Whitepaper Content Marketing eBook Marketers 145

Marketing Insider Group

DECEMBER 17, 2020

eBooks are long-form resources that take significant effort to produce, but the results can be well worth it. At the core of a practical eBook is a well-written piece that offers a deeper level of insight beyond the answers your customers can find in short blogs and Google snippets.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Hubspot Marketing

MAY 29, 2023

Ebooks (17%) According to our survey, the second to last helpful type of content to make with AI are ebooks. While AI can help marketers streamline certain aspects of ebook creation, there may be better options. Authenticity: Human readers expect an ebook to be authentic, insightful, and provide original thoughts.

Whitepaper 140

Whitepaper eBook User-Generated Marketers 140

Hubspot Marketing

MAY 6, 2022

Assets created by public relations teams — such as press releases, white papers, or eBooks — are often posted on news sites or shared with industry publications to reach an audience that’s already listening. Consider a white paper used by PR teams and then reposted as a blog and social media link by content marketers.

PR 126

PR Whitepaper Content Marketing eBook 126

Marketing Insider Group

AUGUST 17, 2020

Generate more leads – By offering ebooks, white papers, email newsletters, and other valuable content, a business can entice website visitors to share their contact information and become a lead. Expect similar pricing for white papers.

Content Marketing 144

Content Marketing Whitepaper eBook Marketers 144

Hubspot Marketing

MAY 9, 2023

Repurpose an ebook into a series of [number] blog posts using this pre-existing text: [insert old e-book content]. Generate ideas for repurposing a white paper into a video series about [topic] using this pre-existing text: [insert old whitepaper content].

Whitepaper 141

Whitepaper Transform Promotion Marketers 141

Hubspot Marketing

OCTOBER 12, 2017

Are they creating whitepapers or ebooks? Are there five white papers and just one ebook? How often does a new ebook or case study come out? Ready to get started with the full ebook and template? Analyzing your competitor's website is the fastest way to gauge their marketing efforts.

Whitepaper 145

Whitepaper eBook Price Promotion 145