Sprout Social
NOVEMBER 11, 2020
When it comes to establishing one’s brand as an authority, few resources get the job done like a data-driven white paper. Longer than your typical blog post and more in-depth than an ebook, a white paper is a well-researched piece of content designed to educate readers on a specific topic. Planning for success.
Hubspot Marketing
MARCH 14, 2018
The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. In tech, a whitepaper usually describes a theory behind a new piece of technology. In tech, a whitepaper usually describes a theory behind a new piece of technology.
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Martech
AUGUST 5, 2024
This could include blog posts, white papers, webinars, or infographics. Lead magnets: Use lead magnets such as ebooks, exclusive reports, or free trials that require users to provide their contact information in exchange for access.
Sprout Social
NOVEMBER 4, 2024
Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. For example, a three-minute video based on an eBook may work well for YouTube, but is likely too long for X (formerly Twitter).
Marketing Insider Group
FEBRUARY 17, 2021
With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Rather than only churning out traditional forms of content (like white papers and blog posts), try transforming some content pieces into interactive infographics, quizzes, calculators, or assessments.
Marketing Insider Group
APRIL 21, 2021
With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.
Search Engine Land
JULY 23, 2024
Ebooks and whitepapers: Providing in-depth information on specific topics to capture leads. ebooks, whitepapers). Blogging : Creating valuable blog content to attract and engage an audience. Video content : Producing videos to educate, entertain or inform your audience. Dig deeper: What is content marketing?
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