Rock Content
JUNE 5, 2020
The most popular are ebooks, infographics, videos, and blog posts. White papers represent another relevant type of content but have been losing space over time. However, the advent of the interactive white paper has brought back this type of format, enabling several benefits to a marketing and sales strategy.
Hubspot Marketing
MARCH 14, 2018
The definition of a whitepaper varies heavily from industry to industry, which can be a little confusing for marketers looking to create one for their business. In tech, a whitepaper usually describes a theory behind a new piece of technology. In tech, a whitepaper usually describes a theory behind a new piece of technology.
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Kuno Creative
OCTOBER 12, 2023
When you experience any marketing challenge—slow lead-generation, flat product demo signups or few qualified leads for sales, for example—your first inclination may be to create a content offer like an eBook, publish it with a landing page, send an email promoting it to a list and hope it moves the needle in the right direction.
OnDemand CMO
NOVEMBER 15, 2022
There’s no denying the appeal of ebooks: sleek and lightweight, these can live on your iPad or Kindle and are so popular that they even outsell physical books on Amazon. While a major moneymaker for publishers, ebooks also have great applications for your marketing strategy. What should you write about in your ebook?
Hubspot Marketing
MAY 26, 2023
Content offers, like ebooks, can convert your existing traffic and even attract new traffic. However, if your ebook isn't getting too many downloads or leads, your marketing might be the problem. Read on to discover the best techniques for marketing your ebook, whitepaper, guide, or other lead-generating resource.
Marketing Insider Group
FEBRUARY 17, 2021
With so many blogs, whitepapers, ebooks, and emails floating around online, it’s easy for brands to get buried in virtual clutter. Rather than only churning out traditional forms of content (like white papers and blog posts), try transforming some content pieces into interactive infographics, quizzes, calculators, or assessments.
Marketing Insider Group
APRIL 21, 2021
With so much content inundating customers today—from short ads on social media to longer form blogs, eBooks, white papers, and articles—you need to carve out your content niche by asking yourself: What type of content will my target audience actually want to read? Try long-form content like eBooks and white papers.
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