Martech

JANUARY 7, 2025

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. billion in ecommerce sales, up 8.4% Three categories accounted for over half (54%) of all ecommerce: Electronics: $55.3 The highest-growing category for ecommerce was grocery, up 12.9% consumers spent $241.4 year-over-year.

eCommerce 112

eCommerce Shoppers Price Retail 112

Backlinko

JANUARY 6, 2025

Want to know the most effective ecommerce growth strategy? Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. If you want more ideas, read our ecommerce marketing guide , which has 11 ways to increase your traffic and sales. You follow trends. Trust your gut.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Martech

OCTOBER 29, 2024

Join How Content is Critical to a Winning Ecommerce Strategy on Tuesday, November 5th to learn winning strategies for product discovery, driving traffic, and personalization, as well as learn how to organize different types of content to support omnichannel marketing and selling.

eCommerce 113

eCommerce Management Product Whitepaper 113

Hubspot Marketing

OCTOBER 29, 2024

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Table of Contents What is B2B ecommerce?

eCommerce 121

eCommerce B2C Manufacturing Retail 121

Backlinko

APRIL 29, 2025

Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. Get started with our free Keyword Research Planner Template for ecommerce brands. Why Ecommerce Brands Need Keyword Research Keyword research reveals how your customers search, think, and make buying decisions online.

eCommerce 79

eCommerce Food Shoppers Retail 79

Backlinko

JANUARY 24, 2025

Many ecommerce websites obsess over flashy designs and trendy layouts. Doing this can get you: More sales Higher average order values Better conversion rates Below, Ive handpicked nine effective ecommerce website examples that follow a conversion-focused design. Big mistake. Instead, you should focus on conversion-centered design.

eCommerce 90

eCommerce Shoppers Transform User-Generated 90

Search Engine Land

AUGUST 13, 2024

A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? What’s stopping brands from scalable ecommerce growth? This hands-on support results in significant time savings.

eCommerce 86

eCommerce Branding Retail Shoppers 86

Martech

APRIL 15, 2025

Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Mastercard’s “State of Personalization Maturity in Ecommerce” report also found surprising gaps in strategy and metrics in these organizations. ” Click to enlarge.

eCommerce 74

eCommerce Branding Analytics Management 74

Customers.ai

DECEMBER 9, 2024

Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Miss the show? Don’t have time to watch?

eCommerce 82

eCommerce Marketing Strategy Shoppers Outbound Marketing 82

Martech

FEBRUARY 26, 2025

The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce. The post The future of ecommerce: Insights from 200+ retailers appeared first on MarTech.

Retail 108

Retail eCommerce Transform Digital Marketing 108

Aspiration Marketing

OCTOBER 7, 2024

As customers swap brick-and-mortar stores for social crossling and in-app purchases, brands must adapt if they want to improve their ecommerce conversion rates. Social commerce unlocks a limitless shopping experience.

eCommerce 249

eCommerce Branding Customer Social Media Marketing 249

Customers.ai

NOVEMBER 18, 2024

In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. The Top 21 Shopify Marketing Apps for Ecommerce Stores Here is the full list if you want to jump to a specific tool: Website Visitor ID X-Ray Pixel Klaviyo Omnisend Customers.ai That’s what we are here for. Let’s jump in!

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Martech

SEPTEMBER 25, 2024

The post Drive ecommerce growth with proven personalization strategies appeared first on MarTech. Discover how to harness data-driven insights to refine your personalization strategies and deliver ongoing value to your customers. You can sign up here.

eCommerce 62

eCommerce Customer loyalty Whitepaper Customer 62

Martech

AUGUST 26, 2024

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. And they roll their eyes at the old “OK Boomer” generation’s buying behavior. Theirs is distinctly digital.

eCommerce 135

eCommerce Direct Mail B2C Marketing 135

Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. ecommerce sales, according to Adobe. Cyber Monday continues to outperform any other day in ecommerce, as well as Thanksgiving weekend’s Saturday and Sunday combined. billion in U.S. online sales, up 8.2%

Shoppers 119

Shoppers eCommerce Retail Health 119

Use Insider

JANUARY 23, 2025

Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. What is WhatsApp eCommerce ? WhatsApp is a fantastic channel for online stores looking to deliver timely and engaging messages to their customers.

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Martech

JANUARY 9, 2025

Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping. Dig deeper: How to balance customer experience and returns in ecommerce Email: Business email address Sign me up! Feeling less happy with purchases. Processing.

Customer 114

Customer Transform Shoppers eCommerce 114

Hubspot Marketing

FEBRUARY 14, 2025

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In 2005, Ben Fischman was CEO of SmartBargains. It was a discount website selling everything from bedding to luggage. The deals were fantastic. Visitors flocked to the site for prices up to 75% off.

Transform 81

Transform eCommerce Shoppers Price 81

Customers.ai

AUGUST 12, 2024

Why This App is a Game-Changer for Your Ecommerce Business Ecommerce is competitive—there’s no getting around that. Boost Your Sales with Powerful Retargeting One of the biggest challenges ecommerce marketers face is turning visitors into buyers, and even harder—getting those buyers to come back. Shopify Marketing App today.

eCommerce 98

eCommerce Outbound Marketing Customer Journey Customer Acquisition 98

Search Engine Land

JULY 11, 2024

Here’s a screenshot showing the drop: Education, entertainment, ecommerce. For ecommerce queries, AI Overviews decreased from 26% to 9%. The presence of AI Overviews remained stable in many industries – but these three were not among them. For education queries, AI Overviews dropped from 26% to 13%.

Real Estate 113

Real Estate Entertainment eCommerce User-Generated 113

Search Engine Land

SEPTEMBER 25, 2024

Discover how personalization can revolutionize your e-commerce business. Join our Martech webinar, Personalization at Scale: A Blueprint for Global Success and learn from the success of Le Col, a premium cycling apparel brand that saw a 20% increase in average order value and a 10% boost in customer engagement through targeted personalization.

eCommerce 73

eCommerce Customer loyalty Whitepaper Customer 73

Hubspot Marketing

DECEMBER 30, 2024

After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. Control Over Change Frequency Having worked in ecommerce for much of my content career, I've seen first-hand how quickly search demand and results can change.

eCommerce 116

eCommerce SEO User-Generated Key Performance Indicator 116

Customers.ai

JANUARY 3, 2025

For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. Recent studies and reports highlight just how complex and dynamic the buying journey has become, especially in ecommerce.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Table of Contents What is D2C marketing? Take Peloton , for one.)

Manufacturing 122

Manufacturing B2C Non-Profit eCommerce 122

Hubspot Marketing

OCTOBER 11, 2024

By providing an ecommerce marketplace, along with warehouse, customer support, and delivery services, businesses and manufacturers across industries gain the ability to sell their products to a wider range of consumers than they would normally have access to.

Manufacturing 129

Manufacturing B2C eCommerce Marketing 129

Martech

JANUARY 16, 2025

Basic marketing metrics like ROAS won’t cut it for ecommerce success in 2025. You’ll learn: The best metrics to drive real ecommerce growth. Proven strategies to boost ecommerce performance by 50%. Join Agital and industry leader Klaviyo Jan. 22 at 2 p.m. ET for a free, live marketing metrics webinar.

eCommerce 114

eCommerce Marketing Marketers Analytics 114

Martech

JANUARY 9, 2025

It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025.

Retail 108

Retail Management Shoppers eCommerce 108

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. For ecommerce, this means you’re not just spamming your entire list with a generic email. The truth is, your audience isn’t a monolith.

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Martech

JULY 29, 2024

Ecommerce platforms: For a jewelry brand, an ecommerce platform (like Shopify or Magento) is essential for managing online sales and inventory. Analytics tools: Tools like Google Analytics or Adobe Analytics provide insights into website performance and user behavior, helping you make data-driven decisions.

Management 118

Management eCommerce CRM User-Generated 118

Martech

JULY 31, 2024

Dig deeper: The top ecommerce trends from record-breaking Amazon Prime Day 2024 Amazon maintained its high share of Google shopping ad impressions from Q1 to Q2, reaching levels typically seen only during holiday seasons.

Advertising 120

Advertising Advertisers Retail eCommerce 120

Welcome Software

OCTOBER 2, 2024

Traditional vs. digital buying channels According to MasterB2B’s newly released ‘2024 State of B2B eCommerce’ report , 41% of B2B buyers prefer to do their own online research, while 46% still value phone conversations with salespeople. For B2B, both self-serve and assisted sales are alive and well. MASTER B2B TAKE.

Manufacturing 87

Manufacturing eCommerce Price CRM 87

Martech

JANUARY 16, 2025

Searchspring combined with Klevu to create Athos Commerce, an integrated platform for ecommerce product discovery. Algolia launched Shopping Guides, a content generation tool that uses AI to create informative articles for ecommerce websites. Athos Commerce offers AI-driven search, personalization and merchandising capabilities.

Non-Profit 114

Non-Profit Direct Mail eCommerce User-Generated 114

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Other ecommerce-first brands like Warby Parker and Wayfair are also leaning into the experiential aspect of physical stores. The challenge is clear: How can brands create in-person experiences that draw people in and build lasting connections?

Branding 84

Branding Retail eCommerce Customer loyalty 84

Hootsuite

MARCH 21, 2025

Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. For most brands, ecommerce should not be the primary focus of your Instagram account. Option B: Integrate an Ecommerce Database 1. Once youre done, click Add Product.

eCommerce 103

eCommerce User-Generated Shoppers Entertainment 103

Customers.ai

JANUARY 6, 2025

The ecommerce brands delivering that more are winning big. Examples for Ecommerce: Here are some common behavioral segments and how you can use them: High-Spend vs. Low-Spend Customers High-spend customers: Reward them with exclusive offers or early access to sales. Customers expect more now. And guess what? Not bad, right?

Customer 90

Customer eCommerce CRM Shipping 90

Customers.ai

JANUARY 8, 2025

For ecommerce marketers, this isnt just a minor inconvenience. And if youre in ecommerce, you need this data! This has been a seismic shift and for ecommerce marketers, the challenge is clear you need new ways to uncover audience insights that dont rely on outdated tracking methods. With website demographics? The good news?

eCommerce 84

eCommerce Analytics Outbound Marketing Shoppers 84

Martech

OCTOBER 1, 2024

Dig deeper: Top ecommerce trends from record-breaking Amazon Prime Day 2024 Klaviyo’s 2024 Consumer Spending Report can be downloaded here (registration required). Over half (53%) of Gen Z will do most or all of their shopping online, while only 25% of Boomers will. Email: Business email address Sign me up!

Gen Z 120

Gen Z Shoppers Retail Price 120