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How to balance customer experience and returns in ecommerce

Martech

The boom in ecommerce has transformed how we shop, but it’s also brought a pressing challenge: managing product returns. Ecommerce returns: The challenge of keeping customers happy and profitable The global ecommerce market is rapidly growing, projected to rise from $6.3 trillion in 2024 to $8 trillion by 2027.

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The Rise of B2B eCommerce: Top 3 Reasons to Start Selling Online Today

Aspiration Marketing

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. There are many things a B2B marketer can learn from a good eCommerce marketing strategy; the eCommerce business model has just evolved.

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Holiday ecommerce start surpasses record-breaking forecast

Martech

Ecommerce holiday spending is higher than anticipated, according to Adobe Analytics. ecommerce sales were up 9.6% Mobile purchases have convincingly overtaken desktop purchases for ecommerce shopping. The post Holiday ecommerce start surpasses record-breaking forecast appeared first on MarTech. year-over-year.

eCommerce 129
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Salesforce unveils integrated ecommerce storefronts

Martech

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. There are many ecommerce vendors out there, so Salesforce understandably tries to appeal by packaging ecommerce storefronts in one suite with marketing, sales and service.

eCommerce 124
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8 Inclusive Ecommerce Website Examples That Drive Growth

Hubspot Marketing

Brands in ecommerce have the wonderful advantage of having access to a broader number of consumers than their local counterparts. Signals That Tell Ecommerce Customers a Brand Is for Them 1. If you need additional resources to help you with your ecommerce strategy, check out this Ecommerce Planning Kit from HubSpot.

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Ecommerce sees positive spending trends

Martech

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketing automation platform Klaviyo. Why we care.

eCommerce 114
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10 Overlooked Ecommerce Store Conversion Optimizations You Need to Try Now

Customers.ai

You’ve got visitors rolling into your ecommerce store but how many are actually pulling out their wallets? Here’s the thing…most ecommerce store owners focus on the obvious stuff like adding flashy CTAs and running discount ads. It’s not magic but it is one of the most overlooked ways to optimize your ecommerce store.

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