Backlinko

JANUARY 6, 2025

Want to know the most effective ecommerce growth strategy? Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. If you want more ideas, read our ecommerce marketing guide , which has 11 ways to increase your traffic and sales. You follow trends. Trust your gut.

eCommerce 108

eCommerce Shipping Logistics Transform 108

Martech

JANUARY 7, 2025

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. billion in ecommerce sales, up 8.4% Three categories accounted for over half (54%) of all ecommerce: Electronics: $55.3 The highest-growing category for ecommerce was grocery, up 12.9% consumers spent $241.4 year-over-year.

eCommerce 112

eCommerce Shoppers Price Retail 112

Martech

OCTOBER 29, 2024

Join How Content is Critical to a Winning Ecommerce Strategy on Tuesday, November 5th to learn winning strategies for product discovery, driving traffic, and personalization, as well as learn how to organize different types of content to support omnichannel marketing and selling.

eCommerce 113

eCommerce Management Product Whitepaper 113

Hubspot Marketing

OCTOBER 29, 2024

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Table of Contents What is B2B ecommerce?

eCommerce 127

eCommerce B2C Manufacturing Retail 127

Customers.ai

NOVEMBER 27, 2024

You’ve got visitors rolling into your ecommerce store but how many are actually pulling out their wallets? Here’s the thing…most ecommerce store owners focus on the obvious stuff like adding flashy CTAs and running discount ads. It’s not magic but it is one of the most overlooked ways to optimize your ecommerce store.

eCommerce 95

eCommerce Shoppers Shipping Promotion 95

Hubspot Marketing

SEPTEMBER 6, 2024

The ecommerce sector is no different. That’s why I’ve spent some time reviewing the best AI tools for ecommerce so you can get a leg up on your competition. Before we discuss which tools are the best, let's review why AI tools are helpful for ecommerce. Table of Contents Why use AI tools for ecommerce?

eCommerce 99

eCommerce Price Transform CRM 99

Backlinko

MARCH 13, 2025

Want to 2X, 3X, or even 4X your ecommerce sales? Plus, I interviewed four leading ecommerce website optimization experts for their best conversion-driving insights: Leigh McKenzie from UnderFit (also head of SEO @ Backlinko) Rishi Rawat from Frictionless Commerce Anna Bolton from Conversion Copy Co. Not hunches. As economist W.

eCommerce 76

eCommerce Shoppers Shipping User-Generated 76

Search Engine Land

AUGUST 7, 2024

At SMX Advanced 2024, Andrew Lolk, founder of Savvy Revenue, shared insights on optimizing Google’s Performance Max (PMax) campaigns for ecommerce businesses. The state of Performance Max Performance Max has become the dominant campaign type for ecommerce, with shopping ads accounting for up to 95% of spend.

eCommerce 87

eCommerce Non-Profit Customer Acquisition Advertising 87

Martech

FEBRUARY 26, 2025

The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce. The post The future of ecommerce: Insights from 200+ retailers appeared first on MarTech.

Retail 108

Retail eCommerce Transform Digital Marketing 108

Customers.ai

DECEMBER 6, 2024

Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Get the full recap below: Welcome to the future of ecommerce! Miss the show?

eCommerce 91

eCommerce Shipping Outbound Marketing User-Generated 91

Search Engine Land

AUGUST 13, 2024

A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? What’s stopping brands from scalable ecommerce growth? This hands-on support results in significant time savings.

eCommerce 86

eCommerce Branding Retail Shoppers 86

Customers.ai

DECEMBER 9, 2024

Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Miss the show? Don’t have time to watch?

eCommerce 82

eCommerce Marketing Strategy Shoppers Outbound Marketing 82

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. There are many things a B2B marketer can learn from a good eCommerce marketing strategy; the eCommerce business model has just evolved.

eCommerce 246

eCommerce Gen Z Transform Millennials 246

Aspiration Marketing

OCTOBER 7, 2024

As customers swap brick-and-mortar stores for social crossling and in-app purchases, brands must adapt if they want to improve their ecommerce conversion rates. Social commerce unlocks a limitless shopping experience.

eCommerce 251

eCommerce Branding Customer Social Media Marketing 251

Customers.ai

NOVEMBER 18, 2024

In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. The Top 21 Shopify Marketing Apps for Ecommerce Stores Here is the full list if you want to jump to a specific tool: Website Visitor ID X-Ray Pixel Klaviyo Omnisend Customers.ai That’s what we are here for. Let’s jump in!

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Search Engine Land

OCTOBER 1, 2024

However, one key topic has been overlooked: Google’s major updates to ecommerce search results, which deserve more attention. The new ecommerce search experience After all these changes, where does it leave us? He highlights: The long-standing competition between Google and Amazon for ecommerce market share.

Retail 124

Retail eCommerce SEO Price 124

Martech

SEPTEMBER 25, 2024

The post Drive ecommerce growth with proven personalization strategies appeared first on MarTech. Discover how to harness data-driven insights to refine your personalization strategies and deliver ongoing value to your customers. You can sign up here.

eCommerce 62

eCommerce Customer loyalty Whitepaper Customer 62

Martech

AUGUST 26, 2024

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. And they roll their eyes at the old “OK Boomer” generation’s buying behavior. Theirs is distinctly digital.

eCommerce 135

eCommerce Direct Mail B2C Marketers 135

Rock Content

JULY 11, 2024

Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations. Successfully managing every aspect of a growing ecommerce store can be challenging. Here, we’ll introduce you to some of today’s best ecommerce tools. Here are a few key options: 7.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. ecommerce sales, according to Adobe. Cyber Monday continues to outperform any other day in ecommerce, as well as Thanksgiving weekend’s Saturday and Sunday combined. billion in U.S. online sales, up 8.2%

Shoppers 119

Shoppers eCommerce Retail Health 119

Hubspot Marketing

FEBRUARY 14, 2025

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. In 2005, Ben Fischman was CEO of SmartBargains. It was a discount website selling everything from bedding to luggage. The deals were fantastic. Visitors flocked to the site for prices up to 75% off.

Transform 93

Transform eCommerce Shoppers Price 93

Use Insider

JANUARY 23, 2025

Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. What is WhatsApp eCommerce ? WhatsApp is a fantastic channel for online stores looking to deliver timely and engaging messages to their customers.

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Welcome Software

JANUARY 7, 2025

Let's be honest, " ecommerce " can evoke two very different reactions. But hey, even thinking about ecommerce puts you ahead of the curve! At Optimizely, we're experts at building custom ecommerce solutions that actually deliver results. We've seen it all, and we know there are three main approaches to the ecommerce journey.

eCommerce 52

eCommerce Transform Logistics New Technology 52

Martech

JANUARY 9, 2025

Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping. Dig deeper: How to balance customer experience and returns in ecommerce Email: Business email address Sign me up! Feeling less happy with purchases. Processing.

Customer 114

Customer Transform Shoppers eCommerce 114

Welcome Software

JANUARY 27, 2025

The b2b site search conundrum Manufacturers, distributors, and wholesalers definitely have unique challenges to getting ecommerce search right. Why b2b site search is important to the ecommerce experience How important is site search for ecommerce? Plus, products are often far more complex with varying attributes.

eCommerce 52

eCommerce Manufacturing Millennials B2C 52

Martech

OCTOBER 16, 2024

Yes, email automation is particularly great for ecommerce brands. Below are some of my favorite automations for non-ecommerce brands: The welcome series. The post 7 creative email automations for non-ecommerce brands appeared first on MarTech. Post-purchase reviews solicitations. Where to buy.” Post-coupon engagement.

eCommerce 121

eCommerce Branding CRM Retail 121

Welcome Software

FEBRUARY 20, 2025

Better customer retention You know what's cool about running a B2B business on an ecommerce platform? With an ecommerce site, your customers get their own self-service corner where they can check out their account deets, past orders, and keep tabs on their shipments. This way, you're increasing the cash each customer brings in.

eCommerce 52

eCommerce Manufacturing Shoppers Shipping 52

Customers.ai

AUGUST 12, 2024

Why This App is a Game-Changer for Your Ecommerce Business Ecommerce is competitive—there’s no getting around that. Boost Your Sales with Powerful Retargeting One of the biggest challenges ecommerce marketers face is turning visitors into buyers, and even harder—getting those buyers to come back. Shopify Marketing App today.

eCommerce 98

eCommerce Outbound Marketing Customer Journey Customer Acquisition 98

Hubspot Marketing

DECEMBER 30, 2024

After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. Control Over Change Frequency Having worked in ecommerce for much of my content career, I've seen first-hand how quickly search demand and results can change.

eCommerce 119

eCommerce SEO User-Generated Key Performance Indicator 119

Search Engine Land

JULY 11, 2024

Here’s a screenshot showing the drop: Education, entertainment, ecommerce. For ecommerce queries, AI Overviews decreased from 26% to 9%. The presence of AI Overviews remained stable in many industries – but these three were not among them. For education queries, AI Overviews dropped from 26% to 13%.

Real Estate 113

Real Estate Entertainment eCommerce User-Generated 113

Search Engine Land

SEPTEMBER 25, 2024

Discover how personalization can revolutionize your e-commerce business. Join our Martech webinar, Personalization at Scale: A Blueprint for Global Success and learn from the success of Le Col, a premium cycling apparel brand that saw a 20% increase in average order value and a 10% boost in customer engagement through targeted personalization.

eCommerce 73

eCommerce Customer loyalty Whitepaper Customer 73

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Other ecommerce-first brands like Warby Parker and Wayfair are also leaning into the experiential aspect of physical stores. The challenge is clear: How can brands create in-person experiences that draw people in and build lasting connections?

Branding 83

Branding Retail eCommerce Customer loyalty 83

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Table of Contents What is D2C marketing? Take Peloton , for one.)

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Customers.ai

JANUARY 3, 2025

For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. Recent studies and reports highlight just how complex and dynamic the buying journey has become, especially in ecommerce.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Hubspot Marketing

OCTOBER 11, 2024

By providing an ecommerce marketplace, along with warehouse, customer support, and delivery services, businesses and manufacturers across industries gain the ability to sell their products to a wider range of consumers than they would normally have access to.

Manufacturing 129

Manufacturing B2C eCommerce Marketers 129

Martech

JANUARY 16, 2025

Basic marketing metrics like ROAS won’t cut it for ecommerce success in 2025. You’ll learn: The best metrics to drive real ecommerce growth. Proven strategies to boost ecommerce performance by 50%. Join Agital and industry leader Klaviyo Jan. 22 at 2 p.m. ET for a free, live marketing metrics webinar.

eCommerce 114

eCommerce Marketers Marketing Analytics 114

Martech

JANUARY 9, 2025

It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025.

Retail 108

Retail Management Shoppers eCommerce 108