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However, even in a sector that already had a relatively high degree of ecommerce penetration, post-pandemic the shift to online has been notable. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.
Forbes) 73% of marketers find social media to be effective for their business. Zippia) 60% of TikTok’s audience comprises GenZ users. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities. market share. billion by 2030.
By comparison, the second largest category on mobile – ecommerce – represented just a 16% share of user-acquisition spending worldwide. In EMEA, this divide between investments is less pronounced, with a below-average 39% of user-acquisition spending dedicated to mobile gaming, and 27% to mobile ecommerce.
Chromebooks are not only affordable, but they are taking over the world, at least when it comes to millennials and generationz. Change #3: Expect Google to buy someone big in the ecommerce space. When you think of ecommerce, what name comes to mind? Just look at the percentages of schools that use Chromebooks.
According to McKinsey, consumers — and especially GenZ — value authenticity above all. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Try influencer marketing. Influencer marketing is here to stay. Build brand loyalty.
Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. 2021 saw what WARC calls a ‘meteoric rise’ in the value of the market, growing 23.8%
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