Hootsuite

OCTOBER 19, 2022

If you’ve got a product or service to sell, you need to start thinking about your TikTok ecommerce strategy. In case you haven’t noticed, TikTok is no longer just a place to learn trending dances or keep up with Gen Z. What is TikTok ecommerce and why is it important? Delight your customers and improve conversion rates.

eCommerce 120

eCommerce Gen Z User-Generated Retail 120

Hubspot Marketing

DECEMBER 10, 2024

Sticking with the printed song lyrics keyword: businesses selling printed lyrics might promote the product as a gift for the paper anniversary. Ahrefs has a great demonstration for an ecommerce website. Among social media users, 57% use the search function on social apps (79% for Gen Z and millennials).

SEO 127

SEO Gen Z Finance Transform 127

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. More importantly, the best reviews are organic and not overly promotional. Irrelevant or generic content.

Gen Z 102

Gen Z Copywriting Real Estate Marketing 102

Sprout Social

APRIL 28, 2025

Reddit’s users lean young, making it a great social network to reach Gen Z and younger millennials. Because of this, they’re invested in authentic discussions and are skeptical of promotional language and overt marketing. Center your strategies on education and transparency over in-your-face promotion.

Branding 81

Branding Gen Z Pharmaceutical Health 81

Hubspot Marketing

APRIL 8, 2025

Reddit ) Reddit users skew younger, with Millennials and Gen Z making up the majority, at 43.3% Ecommerce & Retail, Education, Marketing & Advertising, and Finance & Investing rounded out the top seven. More importantly, the best reviews are organic and not overly promotional. Irrelevant or generic content.

Gen Z 99

Gen Z Copywriting Real Estate Marketing 99

Sprout Social

JULY 20, 2021

Being attached to the Kardashian-Jenner empire certainly didn’t hurt sales, but that doesn’t mean you can disregard her simple yet effective promotion strategy. Despite having promoted the launch for weeks to upwards of 40 million followers on Instagram alone, Jenner launched her site with just 5,000 units of product.

Gen Z 141

Gen Z Product Retail Millennials 141

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 127

Gen Z Millennials eCommerce Social Media Marketing 127

Sprout Social

SEPTEMBER 29, 2020

If your brand caters to Gen Z or younger millennials, then Snapchat can have a considerable impact on your business. These generations have billions of dollars of direct spending power as well as influence over household spending. Cross-promote content from other platforms.

Gen Z 141

Gen Z Millennials User-Generated eCommerce 141

Digital Marketer

JUNE 7, 2023

But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. Whether you’re new to social media or looking to enhance your existing social media strategy for ecommerce, this blog is here to help. What is Ecommerce Social Media Marketing? Let’s get started!

eCommerce 85

eCommerce Gen Z Millennials Social Media Marketing 85

Hubspot Marketing

APRIL 13, 2020

In 2019, as mobile-first mindsets grew in millennial and Gen Z audiences, Tencent transformed the QQ website into a standalone app. but news outlets describe it as being even more advanced than TikTok -- particularly when it comes to ecommerce. QZone, a social media site and app, launched in 2005. Owner: Kuaishou Technologies.

Gen Z 145

Gen Z Millennials User-Generated eCommerce 145

Sprout Social

AUGUST 15, 2022

This makes TikTok a strong advertising choice for brands wanting to market their products to Gen Z. The latest Sprout Social Index ™ shows that 33% of Gen Z and 28% of Millennials value brand/creator content collaborations. To be a successful affiliate marketer, you need to generate sales online. Run TikTok ads.

Gen Z 132

Gen Z Affiliate Marketing User-Generated Promotion 132

Sprout Social

SEPTEMBER 30, 2021

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Product photos and promotions. Whether you’re a retailer or ecommerce brand, publishing product photos is a no-brainer to reach your followers and digital window-shoppers alike.

Gen Z 129

Gen Z User-Generated Shoppers Real Estate 129

Customers.ai

NOVEMBER 20, 2024

This simple step ensured they wouldn’t miss out on the surge of interest generated by their appearance. It was a brilliant strategy to maximize the impact of such a major promotional moment! If your audience is Gen Z, you might focus on bold visuals and short-form videos on platforms like TikTok or Instagram.

PR 76

PR Gen Z User-Generated Analytics 76

Sprout Social

NOVEMBER 7, 2022

Posting on the channels they use most frequently is the best way to ensure they see your holiday promotions. Share images and Reels of your products on the app to promote your holiday offers. Gen Z uses TikTok as their preferred search engine. Use social to promote your in-person and virtual events.

Gen Z 130

Gen Z Retail Marketing Marketers 130

Sprout Social

OCTOBER 28, 2021

Social media ecommerce, or social commerce , is the direct buying and selling of goods or services on a social media platform. For brands interested in extending their ecommerce storefront to social media, much can be learned from companies already using these platforms to drive sales. Clearly, there’s opportunity in selling on social.

Gen Z 138

Gen Z eCommerce Transform User-Generated 138

Hootsuite

FEBRUARY 1, 2022

The main difference is that promotions and tie-ins are live-streamed instead of distributed through pre-made videos or photos. Typically, a creator will promote the brand on a live stream to their audience. For example, if you’re looking to promote a new caffeine drink, working with a video game streamer makes perfect sense.

Gen Z 124

Gen Z Food Influencer Marketing Marketing 124

Hubspot Marketing

MAY 16, 2023

Pinterest is well-suited for ecommerce companies, such as those who sell home goods, and businesses that would like a place to share crisp standalone product images with links. While users can still post photos to Instagram, the platform mainly promotes Reels and video stories. Their audience bases are also prominently Gen-Z.

Gen Z 145

Gen Z User-Generated Social Media Marketing Promotion 145

Hootsuite

JUNE 7, 2022

Generation Z and Millennials are most likely to make decisions based on personal, social, or environmental values. For instance, you could promote an awareness day or event or partner with a charitable organization. Sales or promotion campaign. User-generated content (UGC) campaign. A post shared by etsy (@etsy).

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Sprout Social

JANUARY 26, 2023

For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. Or, they might partner with an influencer or offer an affiliate program to incentivize people to promote their products. This makes them more likely to take action on the recommendation and purchase.

Gen Z 145

Gen Z B2C Shipping Marketing 145

Spiralytics

FEBRUARY 21, 2023

When applied in the social media context, simply community commerce means the act of selling or promoting products on different social media platforms. Many brands and businesses continuously take advantage of this trend by creating viral marketing campaigns to promote their products. Gen Z (18 to 24 years old) accounted for 421.1

Gen Z 103

Gen Z Millennials User-Generated Digital Marketing 103

Hubspot Marketing

JULY 15, 2020

Although millennials watch more videos on a regular basis than Gen X and the Boomer generation, the age group's consumption still pales in comparison to Gen Z. An in-stream video ad is a promotion created by a brand that runs before or during a video on a streaming platform, such as YouTube.

Gen Z 145

Gen Z Entertainment Advertising Advertisers 145

Martech

JUNE 22, 2023

Always efficient in attracting new customers, right now, promotions are even more crucial for drawing a new crowd – but they need to be thought-out and smartly distributed. At the same time, allocating the promotional budget effectively to customers with the most significant ROI can aid you in protecting the brand’s margins and profits.

Gen Z 111

Gen Z Customer loyalty Transform Shoppers 111

Neil Patel

FEBRUARY 4, 2022

User-generated content usually comes in the form of images, videos, reviews, or testimonials—which leads to users promoting a brand through online content, rather than the brand promoting themselves. Why You Should Use User-Generated Content. UGC outranks other forms of marketing content like promotional emails.

User-Generated 123

User-Generated Gen Z Transform Promotion 123

Hubspot Marketing

APRIL 21, 2023

Problem FSAstore.com is an ecommerce company supplying home goods for Americans with a flexible spending account. Neurogan’s Deal Promotion Making the most of email promotion is important for any company, especially those in competitive industries. Results This testing example generated over 4,000 installs.

Gen Z 139

Gen Z User-Generated Promotion Fashion 139

Sprout Social

NOVEMBER 11, 2021

If your business is an ecommerce company, enabling customers to shop directly from your outgoing posts or message responses enhances their experience by removing the extra steps between product discovery and checkout. Sprout’s Google Analytics and Bitly integrations bake this link creation step into your publishing workflow.

Management 145

Management Gen Z CRM Shipping 145

Econsultancy

DECEMBER 3, 2021

However, even in a sector that already had a relatively high degree of ecommerce penetration, post-pandemic the shift to online has been notable. This roundup includes studies and financial results that show how fashion ecommerce is evolving, including cross-border sales, fast fashion growth, and how inventory sizes have changed.

Fashion 52

Fashion eCommerce Gen Z Shoppers 52

Litmus

SEPTEMBER 14, 2022

Generally speaking, subscribers sign up for a newsletter to stay up-to-date with a brand or business. That said, if someone opts in to receive a newsletter, it doesn’t mean you should only send promotional news. Special report: What Gen Z needs from leaders right now. Light promotional push. KitchenAid.

Gen Z 89

Gen Z B2C Non-Profit eCommerce 89

Econsultancy

NOVEMBER 22, 2021

The Asia-Pacific (APAC) region boasts some of the most dynamic, innovative and fast-moving ecommerce markets: from the largest ecommerce market in the world, China; to markets with near-total internet connectivity, like South Korea, to markets with high ecommerce penetration and immense potential for growth, like Indonesia.

eCommerce 52

eCommerce Gen Z Fashion Retail 52

Hootsuite

NOVEMBER 28, 2022

That growth, combined with 40% of Gen Z searching social platforms for info instead of Google, makes Reddit a unique opportunity for brands. More than link management, Reddit cautions against appearing spammy by: Only posting self-promotional content. But Reddit isn’t the best place for every company. Is it a little stalkerish?

Branding 124

Branding Gen Z Affiliate Marketing User-Generated 124

Hootsuite

DECEMBER 2, 2019

Use the other 20% to promote your brand or sell your products. But they use different types of social media marketing ecommerce strategies. More than half of millenials and Gen Z internet users said their most recent fashion buys were based on images they saw on social media. It should include a plan for your content mix.

Food 145

Food Gen Z Social Media Marketing Millennials 145

Econsultancy

FEBRUARY 18, 2022

Generation Z also identify as highly values-driven, with 51% of consumers aged 18 to 23 saying they will always research a company to make sure it aligns with their views on corporate social responsibility (CSR) before making a purchase.

Gen Z 54

Gen Z Millennials Shoppers Retail 54

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 60% of TikTok’s audience comprises Gen Z users. Ruler Analytics) B2B Ecommerce has the lowest conversion rate at 1.8%. Statista) 49% of consumers prefer to receive weekly promotional emails from favorite brands. Statista) By 2026, the Ecommerce market is expected to total over $8.1 characters.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

Neil Patel

JUNE 22, 2021

Target Millennials and Gen Z With Adaptive Content. Millennials and Gen Z now make up a huge segment of the U.S. Find out more about how to market to Millennials , and target Gen Z. Native ads can still offer value as something more than just a promotional piece. population. You’re not alone.

Content Marketing 145

Content Marketing Gen Z User-Generated Marketers 145

Digital Marketer

MAY 4, 2023

Customer journey optimization works to raise overall customer satisfaction (CSAT) and promotes growth in your business. If your target audience is Gen Z and Millenials, for example, forgo traditional channels and build brand awareness on the social media platforms they use instead. What is customer journey optimization?

Customer 78

Customer Customer Journey Gen Z Affiliate Marketing 78

CXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. This hashtag has become a one-stop TikTok shop for the weird and wonderful products ecommerce businesses sell on the platform, with over 20 billion views and counting. Users spend on average 10.85

Customer 95

Customer Entertainment User-Generated eCommerce 95

CXL

NOVEMBER 28, 2022

With over one billion active users in more than 150 markets , TikTok Ads present a great opportunity to reach people who are interested in your product, even if your product is not marketed to Gen Z. A quarter of all users fall into the millennial and Gen X demographics. TikTok users embrace ecommerce. billion views.

Customer 85

Customer Gen Z Entertainment User-Generated 85

Power Digital Marketing

NOVEMBER 29, 2022

1 Since then, retailers have been squeezed by thinning margins, increased eCommerce competition and ballooning SG&A (selling, general and administrative expenses). Brick-and-mortar isn’t an offshoot of a successful eCommerce brand. Take a company running a promotion, for example.

Retail 52

Retail Gen Z Shoppers eCommerce 52