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International marketing: What you need when entering foreign markets

Sprout Social

Interested in entering a foreign market? Heck, the global ecommerce space is projected to grow to a staggering $4.5 However, tapping into a foreign market isn’t as easy as flipping a switch. However, tapping into a foreign market isn’t as easy as flipping a switch. Make your market research count.

Shipping 137
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. SmartInsights) Leading marketers are 1.6 market share.

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8 top influencer analytics tools to boost your campaign ROI in 2024

Sprout Social

Use this platform to find influencers, measure engagement rates and content performance, and integrate influencer marketing into your broader marketing strategy. HypeAuditor HypeAuditor is an all-in-one influencer marketing solution that helps with influencer discovery, audience analysis and campaign tracking.

Analytics 127
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Buyer Persona 101: Tips and Examples to Create Yours

Hubspot Marketing

A buyer persona, also called a customer persona, is a fictional profile of your ideal customer designed with on-the-ground market research. Here's what I do to keep generalization at the gate and create nuanced buyer personas based on hands-on market research. It sets the stage for the entire process.

Analytics 125
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14 stats that show how gaming, in-game ads and OTT entertainment have changed in the wake of Covid-19

Econsultancy

By comparison, the second largest category on mobile – ecommerce – represented just a 16% share of user-acquisition spending worldwide. In EMEA, this divide between investments is less pronounced, with a below-average 39% of user-acquisition spending dedicated to mobile gaming, and 27% to mobile ecommerce.

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State of Content 2022: New Survey Data Reveals ?Top Challenges for Marketers ?(& Tips to Overcome)

Welcome Software

Roles: CMO/Head of Marketing, Content Marketing, Content Operations, Brand Marketing, Digital Marketing, Product Marketing, Creative Services, Web Ops, Communications ? Industries: Tech, BFSI, Healthcare, Pharma, Media, Entertainment, Education, eCommerce? Size: Enterprise & Mid-Market?

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

We’ve rounded up a selection of stats to try to illustrate how the pandemic has impacted, and continues to impact, the ecommerce industry. Ecommerce penetration. And for more on ecommerce, you can explore the following Econsultancy resources: Ecommerce Best Practice Guide. Ecommerce Microlearning.