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15 of the Best Social Media Marketing Courses to Take Today

Hubspot Marketing

Price: Free Platform: HubSpot Academy Why it's great: Inbound marketing course. Because social media is the key to inbound marketing, this course ties in the two concepts seamlessly. You'll learn how to make an online marketing plan, integrate keywords into social media, and get training in Google's Ad technology.

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Free email marketing tools that will make your day every day in 2021

Litmus

About 60% of marketers say boosting email personalization is a priority—even more so for those in ecommerce, retail, and consumer goods. So to get the most out of your marketing strategy, you need tools to automate your email sends. HubSpot is an email marketing software focused on inbound marketing strategy.

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Stop Measuring These Vanity Metrics in Your Marketing Campaign

Hubspot Marketing

This indicates you’ve established yourself as a thought leader and have created great content -- both good first steps in an inbound marketing plan. As for ecommerce, measure repeat customers and retention. You might even reach out to these followers and demonstrate the value of following you, too. Blog Post Page Views.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Video Marketing Statistics. Email Marketing Statistics. In case you are counting.

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18 Best Free Microsoft Excel Templates for Marketing & Sales

Hubspot Marketing

It will also ensure the health of your inbound marketing strategy. The essential KPI tracker, shown above, takes the metrics your marketing team has agreed to track and describes them in more detail. eCommerce Planning Kit. Planning ahead can save you time and heartache later. Essential KPI Tracker.

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9 B2B Content Marketing Practices that Work

Scoop.it!

B2B content marketing is the art of using any content related to business transactions between two companies. It is a form of inbound marketing that targets businesses and organizations rather than consumers. That includes white papers, case studies, ebooks, infographics, etc.

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The Ultimate Guide to PPC

Hubspot Marketing

It can help you promote your next marketing initiative, improve brand awareness , or rank for difficult keyword terms. And, if done responsibly , PPC can be integral to your inbound marketing strategy. What’s a marketing channel without a few acronyms and a little jargon? PPC-Related Terms You Should Know.