Sprout Social

MARCH 13, 2025

Whether youre running a local business or a multinational corporation, social media marketing is a must for brands of all sizes. However, understanding the social media landscape in Australia is no small feat, but this guide will make this once-tall task much easier. million (AU$943.8 million) in 2025.

Gen Z 56

Gen Z User-Generated Influencer Marketing Law 56

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 126

Gen Z Millennials eCommerce Social Media Marketing 126

Martech

NOVEMBER 15, 2023

And 22% of shoppers rely on ecommerce sales days like Prime Day for all of their holiday shopping, while 40% say they rely on those days to complete approximately half of holiday purchasing. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories.

Shoppers 118

Shoppers eCommerce Shipping Retail 118

Hootsuite

OCTOBER 25, 2021

Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions. Using social media is important now more than ever. 5 steps to promote your business on social media. Step 1: Create a social media marketing strategy.

Promotion 145

Promotion Gen Z Social Media Marketing Fashion 145

Rock Content

JUNE 3, 2024

In a day and age when nearly everyone is shopping online, ecommerce is more than just an opportunity. Read on to learn all about the hottest types of ecommerce, ecommerce marketing , and more. What Is Ecommerce? These include but may not be limited to social media, business websites, and ecommerce storefronts.

eCommerce 52

eCommerce Shipping Price Retail 52

Martech

NOVEMBER 11, 2022

We’ll also take a look at the ecommerce giant Amazon, one of the titans of B2C digital marketing, and what made it an industry leader. . What is B2C marketing? B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. A word about Amazon.

B2C 116

B2C eCommerce Retail Shoppers 116

Hootsuite

NOVEMBER 14, 2022

A Shop profile tab that auto-imports your ecommerce catalog. TikTok offers a robust ecommerce solution for brands. Copy and paste that strategy to influencer marketing. Paperlike’s strategy shows influencer marketing can be simple: Let your users do the talking, combined with genuine action (e.g.

Branding 129

Branding Affiliate Marketing eCommerce Social Media Marketing 129

Hootsuite

FEBRUARY 1, 2022

So, however small your niche, there’s likely a community on Twitch ready to be marketed to. What is Twitch marketing? The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 122

Gen Z Food Influencer Marketing Marketing 122

Econsultancy

DECEMBER 6, 2021

Across nine different sectors analysed, average social spend increased by 33% in Q4 2020 compared to levels seen the quarter before. Ecommerce brands spent the most on advertising across social platforms (24.8% A July 2021 survey found 7% of marketers plan to increase their budget for TikTok influencer marketing campaigns.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

Digital Marketer

MARCH 1, 2024

Now, put yourself in the shoes of an ecommerce store owner who deals with hundreds of consumers every day. Social Media Marketing From the time of its inception, social media has changed the way we humans communicate and consume content. Influencer Marketing The influencer marketing industry is now at $21.1

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

Neil Patel

OCTOBER 9, 2020

Are you looking to boost your social media sales and get the most out of your digital storefront? Updates to Instagram Live have made it one of the hottest sales trends right now, and Instagram’s e-commerce features plus the high success rate of social media marketing have made digital sales easier than ever.

User-Generated 143

User-Generated eCommerce Promotion Shoppers 143

Sprout Social

MARCH 31, 2022

Popular among ecommerce brands, Reels are typically used to: Show off products in action. Highlight collaborators and influencers. Although TikTok ads are still relatively young, they’re becoming a staple of influencer marketing campaigns as creators show off their latest purchases.

Gen Z 138

Gen Z Entertainment Law Fashion 138

Digital Marketer

MARCH 20, 2024

However, it’s essential to invest in the best tools to enhance your digital marketing efforts and help you stand above the inevitable competition from your peers.Competition is a significant challenge for 27.1% of digital marketers today, as revealed in a survey conducted by Influencer Marketing Hub.

Digital Marketing 103

Digital Marketing Social Media Marketing User-Generated Price 103

Hootsuite

FEBRUARY 22, 2022

Bonus: Get the influencer marketing strategy template to easily plan your next campaign and choose the best social media influencer to work with. What is affiliate marketing? Affiliate marketing is a way for content creators to earn commissions by referring customers to brands. Try it for Free.

Affiliate Marketing 143

Affiliate Marketing Marketing Marketers Promotion 143

Sprout Social

SEPTEMBER 7, 2022

TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services. While social media marketing creates a cohesive strategy for all social media platforms —TikTok marketing focuses just on TikTok. Tap into TikTok influencer marketing.

Branding 98

Branding Marketing Marketers Influencer Marketing 98

Customers.ai

FEBRUARY 7, 2024

Aslam’s work extends beyond Solutions 8, contributing significantly to the digital marketing community as a Traffic Coach for DigitalMarketer.com and co-hosting the Perpetual Traffic Podcast​ 4. Her innovative approach has successfully harnessed the power of influencer marketing and data to elevate brands like Montblanc and Ray-Ban.

Transform 86

Transform eCommerce Non-Profit Advertisers 86

Spiralytics

FEBRUARY 21, 2023

One of the recent trends on this viral platform is #TikTokMadeMeBuyIt, and it’s shaking up the digital marketing industry, This craze is sending millions of people to groceries, malls, and eCommerce stores to buy products that they see online. At the same time, it’s an effective social media marketing strategy for various businesses.

Gen Z 103

Gen Z Millennials User-Generated Digital Marketing 103

Hubspot Marketing

MARCH 12, 2024

According to HubSpot’s Social Media Marketing Report , social media marketers already on TikTok planned to double down on their investment in 2023 — more than marketers on any other platform. “53% Consider leaning into influencers.

Shipping 109

Shipping Logistics User-Generated Social Media Marketing 109

Many Chat

MAY 6, 2022

This makes it fertile ground for a new kind of influencer marketing, as millennials and Gen Z flock to the app. This guide will cover everything brands and influencers need to know about becoming a TikTok influencer, including actionable tips for finding brands to partner with. Why is TikTok good for influencer marketing?

Gen Z 97

Gen Z Influencer Marketing Millennials eCommerce 97

Sprout Social

OCTOBER 10, 2019

The concept of SMART goals has been around for decades, but they are so important to your social media presence today. An example of a good SMART goal for social media marketing would be something like “We’ll increase our Twitter response rate by 25% by the end of the first quarter.”. Focus on Helping Over Selling.

Influencer Marketing 112

Influencer Marketing Energy eCommerce Analytics 112

Girl Power Marketing

DECEMBER 9, 2020

Social responsibility is something many consumers now expect their favorite brands to adopt, and beyond 2020 this will become even more commonplace. Ecommerce Marketing. With many shoppers still uncomfortable going into stores due to COVID concerns, it makes sense that ecommerce shopping has significantly increased in 2020.

eCommerce 52

eCommerce Shoppers Social Media Marketing Food 52

Digital Marketer

JUNE 15, 2023

It tells you that influencer marketing is an essential part of digital marketing today. Influencers can help create buzz around a product or service on different social media platforms, attract more people to your website, and drive conversions. What does it tell you? ” Why?

Market Trends 81

Market Trends Digital Marketing Marketing Marketers 81

Unbounce

MARCH 23, 2023

Ecommerce sales recently eclipsed $1 trillion globally —for the first time in history. Social media marketing (SMM) Social media marketing (SMM) is all about promoting your brand on social platforms like Twitter, Pinterest, or Instagram. That’s more than 6 hours, daily. Get a hobby, us.)

Digital Marketing 75

Digital Marketing Affiliate Marketing Social Media Marketing Marketing 75

Rock Content

OCTOBER 5, 2020

Using this data, you can improve your social media marketing strategies across multiple channels to provide the best possible customer experience. Actively engage with customers on social media – Active engagement on social media can lead to highly valuable conversations between you and your prospects.

Customer 83

Customer CRM User-Generated Influencer Marketing 83

The CMO Survey

JUNE 16, 2020

Small companies (with fewer than 500 employees) are taking advantage of selling online, with ecommerce accounting for 26.1% Overall sales revenue drop 17% : Despite online sales gains, marketers report major losses across sales revenue, profits, and customer acquisition during the pandemic. They now constitute 19.3%

CMO 130

CMO Transform Customer Acquisition B2C 130

Hootsuite

OCTOBER 26, 2023

If you have an ecommerce business with an online shop, you can use Meta’s Commerce Manager to create a catalog and launch a shop on your Facebook Page and Instagram profile. Here are the top ways to earn money from Instagram Reels as a content creator or influencer. Creating Reels is a great way to do this.

Branding 113

Branding Affiliate Marketing Real Estate Promotion 113

Hootsuite

AUGUST 30, 2022

Whether scrolling influencer posts, ads, or friends’ content, Gen Z window shops on social first. Your marketing strategy needs to address how you’ll get in front of them on social. Influencer marketing. Ecommerce retailers should be offering this as a payment option. Easiest path?

Gen Z 109

Gen Z Millennials User-Generated Marketing 109

Hootsuite

JULY 17, 2023

Start your free trial If you’re a social media marketer or community manager, Hootsuite Inbox is a big help. With Inbox, you can manage all social media messages and interactions — across multiple platforms — in one place. Source If you use Hootsuite, Upfluence seamlessly integrates with your social workflow.

Price 84

Price Social Media Marketing eCommerce CRM 84

Search Engine Land

OCTOBER 23, 2023

To assist users in their research, marketers should optimize blog posts, create informative website pages, share empathetic social media posts addressing pain points, and produce videos guiding users in selecting the best product or service. For ecommerce, testimonials and reviews play a crucial role in influencing selection.

Customer Journey 107

Customer Journey SEO Logistics Customer 107

Hootsuite

JUNE 7, 2022

Instagram Shopfront – Let people buy your goods directly from the Instagram app with the platform’s ecommerce features. A great way to reach more users is to work with influencers in your niche. Usually, in Instagram influencer marketing , you find relevant bloggers, photographers, or other creators with a large follower count.

Gen Z 145

Gen Z User-Generated Promotion Advertising 145

Hubspot Marketing

DECEMBER 11, 2019

While you might have already known that mobile optimization and video marketing are a key digital strategies in 2019, these stats serve as more evidence that it can help you zone in on young adult generations. You should also be sure to market yourself on platforms that are already mobile, such as major social media apps.

Gen Z 145

Gen Z Millennials Finance Education 145

Digital Marketer

MAY 4, 2023

These include virtual channels like social media and influencer marketing. While it’s great that technology has provided us with plenty of new methods and marketing tactics, it also means you need to up your game. Today, consumers have an increasing number of options for how to interact with your brand.

Customer 78

Customer Customer Journey Gen Z Affiliate Marketing 78

Power Digital Marketing

DECEMBER 10, 2022

Affiliate Instagram marketing – Affiliate marketing , or more commonly known as influencer marketing on Instagram, employs influential users to do the legwork of promoting your brand for you. Instagram Shopping – Instagram Shopping is an eCommerce engine built straight into the Instagram platform. Investopedia.

Affiliate Marketing 52

Affiliate Marketing Marketing Marketers User-Generated 52

Duct Tape Marketing

MAY 4, 2016

ActiveCampaign – Fully integrated solution for intelligence-driven marketing and sales. Further Reading: The Ultimate Guide to eCommerce Email Marketing. 5 email marketing best practices for 2016. Utility Marketing– This includes the creation of useful tools that stimulate traffic, sharing and brand awareness.

Advertising 53

Advertising Advertisers SEO Partner Marketing 53

Dana Nicole

JANUARY 27, 2021

Allison points out how necessary blogging is for small eCommerce businesses: Blogging is still beneficial for growing a business. Some businesses rely heavily on word-of-mouth, referrals and reviews (online or offline), Instagram and social media marketing, way more than ranking on Google. Tami Nealy, Find Your Influence.

Content Marketing 52

Content Marketing Whitepaper Shoppers Marketing 52

Hootsuite

SEPTEMBER 7, 2022

Fortunately, you’ve got time to plan for success with a Black Friday eCommerce strategy— and we have all the tips you need below! Bonus: Learn how to sell more products on social media with our free Social Commerce 101 guide. What is a Black Friday eCommerce strategy? Work with influencers. billion in sales.

eCommerce 121

eCommerce Shoppers Retail Fashion 121

Buffer Marketing

NOVEMBER 26, 2024

Pillar Ecommerce businesses $29/month. Create email sequences and funnels to fulfill your buyer journey without any external tool Get in-depth customer analytics about whoever purchases from your link in bio Build media kits and campaign reports to market yourself Linkpop Milkshake To create a website from your phone Free option available.

Price 112

Price eCommerce User-Generated Analytics 112