Backlinko

JANUARY 24, 2025

Many ecommerce websites obsess over flashy designs and trendy layouts. Doing this can get you: More sales Higher average order values Better conversion rates Below, Ive handpicked nine effective ecommerce website examples that follow a conversion-focused design. B&O have managed to do all this while optimizing for SEO.

eCommerce 91

eCommerce Shoppers Transform User-Generated 91

Search Engine Land

AUGUST 13, 2024

A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? What’s stopping brands from scalable ecommerce growth?

eCommerce 86

eCommerce Branding Retail Shoppers 86

Martech

APRIL 15, 2025

Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Mastercard’s “State of Personalization Maturity in Ecommerce” report also found surprising gaps in strategy and metrics in these organizations. ” Click to enlarge.

eCommerce 72

eCommerce Branding Analytics Management 72

Customers.ai

NOVEMBER 18, 2024

In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. The Top 21 Shopify Marketing Apps for Ecommerce Stores Here is the full list if you want to jump to a specific tool: Website Visitor ID X-Ray Pixel Klaviyo Omnisend Customers.ai That’s what we are here for. Let’s jump in!

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Litmus

SEPTEMBER 25, 2024

Retail & eCommerce For retail and eCommerce , it’s all about creating seamless and personalized experiences. In contrast, CRM (Customer Relationship Management) is a tool that helps manage customer interactions and data. What is the role of a lifecycle marketing manager?

Management 96

Management Marketing Marketers CRM 96

Martech

AUGUST 26, 2024

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. Marketers have plenty of tools and skills to help account managers achieve their goals. This is a good thing.

eCommerce 132

eCommerce Direct Mail B2C Marketing 132

Rock Content

JULY 11, 2024

Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations. Successfully managing every aspect of a growing ecommerce store can be challenging. Here, we’ll introduce you to some of today’s best ecommerce tools. Here are a few key options: 7.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Use Insider

JANUARY 23, 2025

Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. What is WhatsApp eCommerce ? WhatsApp is a fantastic channel for online stores looking to deliver timely and engaging messages to their customers.

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Hubspot Marketing

DECEMBER 30, 2024

After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. Control Over Change Frequency Having worked in ecommerce for much of my content career, I've seen first-hand how quickly search demand and results can change.

eCommerce 119

eCommerce SEO User-Generated Key Performance Indicator 119

Martech

AUGUST 8, 2024

adults will turn off cookies to manage their online privacy, so moving away from third-party dependence is still worthwhile. Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics.

Transform 121

Transform Analytics eCommerce CRM 121

Welcome Software

JANUARY 7, 2025

Let's be honest, " ecommerce " can evoke two very different reactions. But hey, even thinking about ecommerce puts you ahead of the curve! At Optimizely, we're experts at building custom ecommerce solutions that actually deliver results. We've seen it all, and we know there are three main approaches to the ecommerce journey.

eCommerce 52

eCommerce Transform Logistics New Technology 52

Welcome Software

JANUARY 10, 2025

Well apparently, a metric sh*t ton of content management systems. We’ve scoured the CMS market and rounded up the seven best content management systems in 2025 to help you find the perfect fit for your business. And Optimizely doesn’t stop at simplifying content management and delivery (oh, no!)

Management 52

Management eCommerce CRM Analytics 52

Martech

JANUARY 22, 2025

Business owners, managers and digital service providers often face a simple yet complex question: “How much will this cost?” Separating these from the core deliverables allows both you and the client to prioritize and manage costs effectively. They were hoping for a quick, definitive answer, like X dollars for a basic site.

Price 115

Price eCommerce Education Management 115

Marketing Insider Group

APRIL 10, 2023

ecommerce market. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. PPC Will Be Relevant for the Foreseeable Future PPC is one of the oldest ecommerce marketing vectors.

eCommerce 139

eCommerce Logistics Retail Manufacturing 139

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Table of Contents What is D2C marketing? Take Peloton , for one.)

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Hubspot Marketing

OCTOBER 11, 2024

Meanwhile, Apple also sells its own software solutions and platforms, such as Apple Business Manager, directly to business owners to support their operations (B2B). But they also had extremely limited capital, ecommerce capabilities, and access to consumers.

Manufacturing 130

Manufacturing B2C eCommerce Marketing 130

Martech

JANUARY 16, 2025

Ardis Technologies included Axle AI Media Asset Management with its DDP storage system. Autopilot AI, an all-in-one tool that allows advertisers to manage omnichannel campaigns efficiently. Searchspring combined with Klevu to create Athos Commerce, an integrated platform for ecommerce product discovery. launched Simpli.fi

Non-Profit 111

Non-Profit Direct Mail eCommerce User-Generated 111

Welcome Software

JANUARY 27, 2025

The b2b site search conundrum Manufacturers, distributors, and wholesalers definitely have unique challenges to getting ecommerce search right. Why b2b site search is important to the ecommerce experience How important is site search for ecommerce? Plus, products are often far more complex with varying attributes.

eCommerce 52

eCommerce Manufacturing Millennials B2C 52

Practical eCommerce - Marketing

JUNE 9, 2024

The ad management platform quietly added a beta tag for email newsletters, perhaps due to third-party cookies. The post Google Ad Manager Launches Programmatic Email Ads appeared first on Practical Ecommerce.

Management 122

Management eCommerce Email Marketing Marketing 122

Martech

JULY 29, 2024

In my previous article , I listed the six core competencies for those who manage marketing technology. A systemic view matters more than certifications With a systemic view, you can strategically manage martech platforms by leveraging your experience with marketing processes and understanding customer data flow.

Marketing 115

Marketing Marketers eCommerce Communications 115

Search Engine Land

AUGUST 5, 2024

PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. This separation also allows for easier performance management, as different match types typically yield different results. This is useful for ecommerce because consumer behavior can be hard to predict.

eCommerce 101

eCommerce CRM Advertising Advertisers 101

Welcome Software

DECEMBER 4, 2024

That's where Customer Experience Management (CXM) comes in. What is customer experience management? Customer experience management (CXM) is the process of optimizing every detail of the customer lifecycle, from their first encounter with a landing page to their thousandth purchase. CXM connects all individual touchpoints.

Management 52

Management Customer Customer Journey Shipping 52

Welcome Software

FEBRUARY 20, 2025

Using Product Information Management (PIM) tools , data feed tie-ins and AI-generated product content can help you scale accurate and complete info all over your website in an easy way that builds trust with customers when buying without needing any human help. This way, you're increasing the cash each customer brings in.

eCommerce 52

eCommerce Manufacturing Shoppers Shipping 52

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

Retail 117

Retail eCommerce Gen Z Shoppers 117

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. McKinsey , 2023)The average cart abandonment rate is 70.19%.

eCommerce 121

eCommerce Gen Z B2C Shoppers 121

Hootsuite

MARCH 21, 2025

Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). Instagram Shopping is a feature that allows eCommerce brands of any size to create a shareable, shoppable catalog of their products right on Instagram. Option A: Commerce Manager 1.

eCommerce 90

eCommerce Shoppers User-Generated Entertainment 90

Practical eCommerce - Marketing

OCTOBER 7, 2024

The post Google Ads Automated Rules for Better Management appeared first on Practical Ecommerce. Automated rules can send alerts and adjust settings, resulting in streamlined oversight.

Management 113

Management eCommerce 113

Orbit Media Studios

AUGUST 6, 2024

They are in your CMS (WordPress) or marketing automation tools (Hubspot), the leads in your CRM (Zoho), the sales in your ecommerce system (Shopify), etc. Sites that use a consent management platform (CMP) such as Cookiebot give the visitor the option to accept cookies. They are in the records in your systems. Banners for everyone!

Analytics 132

Analytics Law eCommerce CMO 132

Search Engine Land

OCTOBER 13, 2023

Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. In this article, I unpack these advantages and explain why your ecommerce business should be running Amazon Ads over Google Ads. Why is Amazon Ads undervalued?

eCommerce 129

eCommerce Real Estate Advertising Advertisers 129

Martech

OCTOBER 1, 2024

The holiday shopping season has been reshaped in recent years, where consumers are making purchases earlier, driven by a stream of discounts that has allowed shoppers to manage their budgets in different ways,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. This is a 7% increase over 2023. Expensive goods.

Gen Z 115

Gen Z Shoppers Retail Price 115

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. For ecommerce, this means you’re not just spamming your entire list with a generic email. The truth is, your audience isn’t a monolith.

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Customers.ai

JANUARY 3, 2025

For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. Recent studies and reports highlight just how complex and dynamic the buying journey has become, especially in ecommerce.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Scoop.it!

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Let’s dive in.

eCommerce 116

eCommerce Content Marketing Customer loyalty Marketing 116

Aspiration Marketing

DECEMBER 8, 2022

Although web standards have changed since early web pages offered businesses an eCommerce presence and marketing opportunities, many firms continue to embrace traditional web design as a method of managing the customer experience and handling inbound marketing.

Customer 246

Customer Inbound Marketing eCommerce Management 246

Martech

NOVEMBER 21, 2024

Now, here are this week’s AI-powered martech releases: Optimizely launched AI agents for marketing tasks like content creation, campaign management, and experimentation. alby can transform ecommerce sites, email campaigns, SMS messages, and mobile apps into interactive platforms.

Law 108

Law Transform Retail Manufacturing 108

Customers.ai

NOVEMBER 25, 2024

Whether you’re optimizing an ecommerce store, generating B2B leads, or driving traffic to your latest campaign, these tools help you take control of your site’s performance. Free Webinar: Watch Now Integrating Visitor Tracking with Your Marketing Stack: Where the Magic Happens No tool works in a vacuum, especially when it comes to ecommerce.

eCommerce 88

eCommerce Price Customer Journey CRM 88

Martech

JANUARY 8, 2025

Whether you are a small startup with a simple ecommerce system or a global retailer with a complex sales process, clear dashboarding and insightful reporting are key for teams to work effectively. For instance: Senior management needs clear performance indicators like percent against sales targets or YoY comparisons.

Analytics 106

Analytics eCommerce CRM Retail 106