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Salesforce unveils integrated ecommerce storefronts

Martech

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. Features include low code setup for branded storefronts and tools to manage products and prices. Why we care. That genie is out of the bottle. Processing.

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Getting B2B Ecommerce Right — Here's What I Learned From Experts

Hubspot Marketing

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Table of Contents What is B2B ecommerce?

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5 Proven Ecommerce Growth Strategies ($0 to $100 Million)

Backlinko

Want to know the most effective ecommerce growth strategy? Make Products Your Customers Actually Want Most ecommerce failures share one root cause: creating products nobody wants. That’s enough to spot patterns while being totally manageable. I studied successful online stores to find out what works best. Copy competitors.

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9 Ecommerce Website Examples to Copy for Better Results

Backlinko

Many ecommerce websites obsess over flashy designs and trendy layouts. Doing this can get you: More sales Higher average order values Better conversion rates Below, Ive handpicked nine effective ecommerce website examples that follow a conversion-focused design. B&O have managed to do all this while optimizing for SEO.

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6 Proven Steps to Master Ecommerce Keyword Research

Backlinko

Strategic ecommerce keyword research can help you reach the right audience and directly impact your bottom line. Dorothy Edgar , SEO Manager at Cosmetify, shares more about her strategy: We also created new money pages to fit customer needs and gaps in our current website hierarchy. Just look at Cosmetifys success. The result?

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Brands want to invest in ecommerce, so what’s stopping them? by Feedonomics

Search Engine Land

A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? What’s stopping brands from scalable ecommerce growth?

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5 key trends we’re seeing in B2B marketing

Martech

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. Marketers have plenty of tools and skills to help account managers achieve their goals. This is a good thing.

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