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Channel partnermarketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.
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ActiveCampaign – Fully integrated solution for intelligence-driven marketing and sales. Further Reading: The Ultimate Guide to eCommerce Email Marketing. 5 email marketing best practices for 2016. Utility Marketing– This includes the creation of useful tools that stimulate traffic, sharing and brand awareness.
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