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Ecommerce marketing next year: 5 ways to set up for success

Search Engine Land

Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. Test and learn from with a larger dataset than usual During the holiday season, I’ve seen ecommerce site traffic surge by as much as 70%.

eCommerce 134
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How to Get Incredible (and Free) PR for Your Business

Marketing Insider Group

These days, ecommerce companies are having to work harder than ever before to build brand awareness, differentiate from competitors, and attract the right people to their online stores. As an ecommerce owner, it’s up […]. As an ecommerce owner, it’s up […].

PR 106
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50 Ecommerce Marketing Tools to Boost Revenue in 2024

Customers.ai

For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.

eCommerce 106
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Why ecommerce brands must showcase authentic E-E-A-T

Search Engine Land

To earn user trust, ecommerce brands must move out of the shadows and focus on building strong E-E-A-T signals, both on-site and off-site. A great example of an ecommerce site implementing E-E-A-T is Freddie Chatt’s The Village Cricket Co. Combining this technique with digital PR raises some severe ethical concerns.

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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. Ecommerce SEO can be painful. This is not the case with Lectric eBike, an electric bike ecommerce company.

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6 link building techniques for ecommerce

Search Engine Land

In ecommerce SEO, ranking category, product or brand pages should be the main focus of most efforts. Sitewide conversion rates for ecommerce hover around 2-3%, but product pages can reach over 30% (average of 7%) in the right scenario. This article covers six effective link building tactics for ecommerce brands today.

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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

CXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Conversely, a high-end fashion ecommerce store runs Facebook Ads. How to calculate ecommerce customer acquisition cost.