CXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)?

eCommerce 92

eCommerce Customer loyalty User-Generated Price 92

Martech

JANUARY 2, 2024

Erin is a seasoned PR veteran and communications professor and I often invite her into my University of Oregon classes as a guest lecturer. I was pleasantly surprised to hear that I was offering up a unique perspective and happily shared the many ways I had been using generative AI for marketing. Build a basic AI strategy.

PR 137

PR User-Generated Fashion Marketing 137

Sprout Social

NOVEMBER 29, 2021

Several years of research has gone into optimizing the ecommerce checkout process. What worked on your ecommerce site may not make an impact in a crowded newsfeed. Social commerce user experiences are not one in the same. For questions about the data, please contact pr@sproutsocial.com. did TikTok really make me buy it?).

Branding 145

Branding eCommerce Retail PR 145

Backlinko

APRIL 17, 2024

There are also service providers that specialize in specific industries, like ecommerce or Software-as-a-Service (SaaS). These types of providers often work with a large volume of clients to generate more revenue and stay profitable. And it’s likely to end up doing more harm than good for your website.

SEO 117

SEO eCommerce PR Non-Profit 117

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. User-generated content and hashtags. For example, user-generated content is more relevant to a past customer that hasn’t made a purchase recently. The reality? Review sites?

User-Generated 145

User-Generated eCommerce Shoppers Promotion 145

Search Engine Land

OCTOBER 11, 2023

While there are some reasonable assumptions of how Search Generative Experience (SGE) might affect our sites, others are not so realistic. If users are prompted to create an AI overview, a certain portion will follow through and create one. This article highlights: Theories about SGE’s traffic impact. What we know so far.

SEO 132

SEO Real Estate User-Generated eCommerce 132

Marketing Insider Group

SEPTEMBER 14, 2020

billion mobile internet users. Overall, there are 3 billion social media users. The percentage of internet users that conduct product research online is about 78%. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Pew Research Center ). Optinmonster).

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Hootsuite

SEPTEMBER 16, 2022

She speaks to users with a warm voice from a smiling avatar, which is in line with Lemonade’s brand. Maya guides users in filling out the forms necessary to obtain an insurance policy quote and upsells them as she does. This website chatbot example shows how to effectively and easily lead users down the sales funnel.

PR 122

PR Whitepaper eCommerce Retail 122

Neil Patel

APRIL 21, 2021

They are generate content about your brand, they recommend your brand to their loyal following, and they insert themselves into conversations surrounding your brand. Since I market a blogger outreach tool for my company, the influencers that I’ve targeted are PR and marketing blogs that emphasize content and influencer marketing.

Fashion 133

Fashion Outbound Marketing PR Influencer Marketing 133

Search Engine Land

NOVEMBER 9, 2023

Consumers use Amazon as a one-stop ecommerce shop and YouTube as a how-to university. They need to help develop content strategies and ensure that content is optimized for search engines and users. Collaborate with social media and PR teams to create a more holistic marketing strategy.

SEO 105

SEO PR Transform eCommerce 105

Marketing Insider Group

FEBRUARY 5, 2024

Zippia) 76% of marketers using generative AI apply it for basic content creation and copywriting tasks. Semrush) 75% of users don’t look beyond the first page of search results. Engati) 76% of social media users have bought items they saw on social platforms. Zippia) 60% of TikTok’s audience comprises Gen Z users.

Digital Marketing 122

Digital Marketing Marketing Strategy Shoppers User-Generated 122

SmartBrief - Marketing

DECEMBER 19, 2023

China is the leading ecommerce and livestream market in the world. The livestreaming ecommerce market in China reached about $311.8 Alibaba reports a 20% increase in the number of users scanning Taobao during the nighttime compared to the daytime, and they’re spending the most time on livestreams and short videos.

Branding 103

Branding eCommerce Retail Price 103

Search Engine Land

DECEMBER 13, 2022

Perhaps a PR campaign went viral, and now users worldwide look for your product, creating a constant demand for it. Self-contained ecosystems to allow paid and digital PR campaign planning. This information is useful when planning: The types of content to create for digital PR. Target market persona analysis.

SEO 97

SEO PR Fashion User-Generated 97

Martech

JUNE 3, 2022

For every dollar marketers spend on email marketing, they generate $36 in revenue, a Litmus survey of 2,000 email marketers found in 2020. The latest generation of email technology. The company didn’t have ROI numbers for 2021 due to the uniqueness of the year.). Click here to download! Workflow automation and collaboration.

Email Marketing 142

Email Marketing Branding Marketing Marketers 142

Sprout Social

JANUARY 2, 2019

This challenge signals both the need for brands to market their sites to social users, but also tap into social media as a primary source of traffic versus organic or paid search. Generate new leads and grow revenue. Lead generation metrics. Empowering customers via user-generated content (UGC).

Social Media Marketing 112

Social Media Marketing User-Generated Marketing Plan Transform 112

Hootsuite

MAY 23, 2023

Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. These tools are like little idea-generating buddies. Then, type in the general, high-level topic you want to address and click Get ideas. That was the last tool joke. It’s seriously easy.

Price 135

Price User-Generated Whitepaper Social Media Marketing 135

Hootsuite

JULY 29, 2020

On the heels of the Indian government’s decision to ban TikTok and several other Chinese apps, Instagram released Reels, a 15-second video and audio clip feature, to a broad user group in the country. India was TikTok’s largest user base outside China, with more than 120 million monthly active users. Source: Instagram.

Health 145

Health Food User-Generated Advertisers 145

Neil Patel

FEBRUARY 11, 2021

This focus has generated a massive following around the world and helped grow Glossier into a $1.2 With a focus on making fashion more diverse, and less wasteful, the platform has reached over 13 million users. These pop-up shops might be less about selling and more about PR, but they’re effective none-the-less. billion brand.

Fashion 128

Fashion Gen Z Retail Shoppers 128

Neil Patel

JANUARY 21, 2021

Check out the video below to learn more about my strategies for link building, on-page SEO, and user metrics when trying to rank on Google. In addition to analyzing search traffic, it’s worth paying attention to the keywords that generate traffic for your site. Yes, pop-ups improve conversions , but they can also annoy users.

SEO 145

SEO User-Generated Analytics Health 145

Hootsuite

JULY 17, 2023

Source Through its social listening features, you can moderate and engage with real-time conversations happening on both owned and earned channels such as brand campaigns, PR mentions, and social media posts. It also helps you monitor user data, such as follower demographics and new follows. Pricing: Plans start at $400 per month.

Price 92

Price Social Media Marketing eCommerce CRM 92

Exposure Ninja

APRIL 8, 2022

Traffic is generally measured in “ sessions ”. A session will involve the user viewing one or multiple pages within a given time frame, and some visitors may return to your website for several sessions before they go ahead and purchase a product or enquire about a service. Screenshot of the Exposure Ninja homepage.

User-Generated 98

User-Generated Analytics SEO Thought Leadership 98

SmartBrief - Marketing

DECEMBER 19, 2023

China is the leading ecommerce and livestream market in the world. The livestreaming ecommerce market in China reached about $311.8 Alibaba reports a 20% increase in the number of users scanning Taobao during the nighttime compared to the daytime, and they’re spending the most time on livestreams and short videos.

Branding 52

Branding eCommerce Retail Price 52

Spiralytics

NOVEMBER 17, 2022

Even if there was some PR effort on your part, such favorable exposure still counts as organic, which makes it even more effective. This particularly applies to ecommerce companies. Lean Heavily on User-Generated Content. times more likely to perceive user-generated content as genuine compared to branded content.

User-Generated 59

User-Generated Manufacturing PR Shipping 59

Rock Content

OCTOBER 23, 2017

Case in point: Jonny Dempster, director at digital consultancy Rushh Digital, pointed to Google data, which shows 15% of the trillions of queries it processes have never been searched for before, which indicates users are typing questions as they think – and the search universe is expanding. Why are they ranking, how are they formatted?

Logistics 61

Logistics SEO PR Digital Marketing 61

Use Insider

SEPTEMBER 6, 2023

For example, say you’re preparing a discount campaign and want to create a customer journey that targets users who: Visited a specific product page on your website without buying. Note: You can get more similar examples and ideas in our guide to eCommerce marketing automation.

Customer Journey 52

Customer Journey Customer Shoppers Price 52

Exposure Ninja

FEBRUARY 6, 2023

Adding social proof (testimonials, reviews) will encourage users to trust your site , in turn increasing or maintaining conversion rates. Our Suggested Action: Our recommendation would be to include lots of well-written calls-to-action on your site, which should ask users to subscribe to your mailing list.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Exposure Ninja

JUNE 21, 2022

We often tell our clients that their website should be as good as their best salesperson – your website is essentially a lead generation machine that works 24/7. Google holds financial and health websites to a higher standard than other sites, due to the impact false information can have on their users.

Digital Marketing 59

Digital Marketing Marketing Strategy Finance Marketing 59

Exposure Ninja

AUGUST 26, 2022

You want your customers to be satisfied so that they come back and use your services or eCommerce store again. There are websites, especially in the affiliate industry, that are filled with thousands of pages of automatically generated content that offer no additional value to what’s already available in the search results.

Copywriting 115

Copywriting SEO Education User-Generated 115

Rock Content

NOVEMBER 6, 2017

And Jason Bauman, senior SEO associate at ecommerce consulting and optimization firm Trinity Insight, noted optimizing for Black Friday should ideally start months before the event. For users that didn’t purchase? Sales don’t start on Black Friday anymore as most companies start earlier to try to top each other,” he said.

Retail 40

Retail SEO PR User-Generated 40

Duct Tape Marketing

JUNE 15, 2022

I was probably a fairly early on user, as I recall it, it was primarily a WordPress plugin and then hosting came later and obviously advertising network came later. John Jantsch (10:44): Hey, eCommerce brands, did you know, there's an automated marketing platform. And if you dig around, you might just find a show by yours. So intimate.

Advertising 85

Advertising Advertisers Education PR 85

Exposure Ninja

JANUARY 25, 2022

However, our ranking systems still typically look at the desktop version of a page’s content to evaluate its relevance to the user. This is down to several factors, the main ones being: search intent and user experience. It includes; Getting Started with Digital PR. eCommerce SEO. Link Building. and even more SEO topics.

eBook 52

eBook SEO Customer Journey User-Generated 52

Search Engine Land

JULY 1, 2024

Users increasingly seek information across platforms like YouTube, TikTok, ChatGPT and social media. After watching their Instagram story, 58% of Instagram users feel more connected to a brand. New search terms stem from coined phrases that users display in video captions or specific product names that go viral within the app.

SEO 106

SEO PR User-Generated Shoppers 106

Search Engine Land

NOVEMBER 3, 2022

To find the best deals, users will often search for keyword combinations that include [brand name] or [product], plus the words: deals, discounts, or promos. Remember that the purpose of building these new landing pages is to generate traffic from holiday-related search searches. Focus on user experience.

SEO 102

SEO PR Gen Z Shoppers 102

Customers.ai

DECEMBER 12, 2024

Scroll through any ecommerce brands Instagram, and youll spot a pattern – influencer takeovers, founder vlogs, and personal stories galore. Its a game plan for bold ecommerce brands ready to stand out on their own terms. For ecommerce brands, this approach is a dream come true. And sure, that works – until it doesnt.

eCommerce 72

eCommerce Branding Marketing Marketers 72

Martech

APRIL 18, 2024

UA reported what users did; GA4 generates predictive insights. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” UA used cookies; GA4 uses modeling to estimate key events. UA let you set up to 20 goals; GA4 lets you mark up to 30 key events.

Whitepaper 119

Whitepaper Analytics User-Generated CMO 119

Search Engine Land

APRIL 17, 2024

UA reported what users did; GA4 generates predictive insights. But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” UA used cookies; GA4 uses modeling to estimate key events. UA let you set up to 20 goals; GA4 lets you mark up to 30 key events.

Whitepaper 115

Whitepaper Analytics User-Generated Key Performance Indicator 115

Search Engine Land

SEPTEMBER 26, 2023

It’s about trying to anticipate the subtleties of algorithm changes, predicting what will come next and constantly innovating to keep content relevant, user-friendly and, importantly, visible. Google’s advice was straightforward yet frustrating for many – there’s no “fix,” just continue building great content and improving user experience.

SEO 119

SEO Transform User-Generated Health 119