Martech

JUNE 28, 2024

Dig deeper: The truth behind martech stack composability Mars’ focus was initially on building a new ecommerce platform for its iconic M&M brand. Adopting the MACH mindset with ecommerce Five years ago, Mars Wrigley was re-platforming M&M’s website and considering other brands for ecommerce.

Transform 104

Transform eCommerce Retail Manufacturing 104

Hubspot Marketing

JUNE 25, 2019

Ecommerce is a rapidly growing industry -- in fact, online sales grew at almost four times the rate of total retail sales in 2018 and accounted for over half of the retail industry's growth. Finding and using effective ecommerce platforms can help your organization tap into the more than $500 billion consumers spent online last year.

eCommerce 144

eCommerce Transform Price Retail 144

Martech

FEBRUARY 11, 2025

” Ethical use: Don’t inflate the original pricing. People who dig into your pricing structure and discover that $149 is your going rate won’t find your offer that impressive and might even feel hoodwinked. People rely on the first information you present and use it to judge the value of other information.

Transform 120

Transform Copywriting Email Marketing Shoppers 120

Backlinko

DECEMBER 27, 2024

Suppose you want to generate a description for a new ecommerce item. For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts.

Transform 113

Transform User-Generated Manufacturing eCommerce 113

Hubspot Marketing

NOVEMBER 21, 2019

If you have a promising idea for an online ecommerce business, that's great. But it’s important to know how you’ll transform your idea into reality. An ecommerce business plan is especially important, with an increasing number of shoppers conducting their business online. Ecommerce Business Plan Examples.

eCommerce 142

eCommerce Transform Shoppers Retail 142

Customers.ai

NOVEMBER 25, 2024

Whether you’re optimizing an ecommerce store, generating B2B leads, or driving traffic to your latest campaign, these tools help you take control of your site’s performance. Free Webinar: Watch Now Integrating Visitor Tracking with Your Marketing Stack: Where the Magic Happens No tool works in a vacuum, especially when it comes to ecommerce.

eCommerce 88

eCommerce Price Customer Journey CRM 88

Neil Patel

JANUARY 26, 2021

The future of ecommerce shines brighter than ever. Despite global economic uncertainty, ecommerce continues to thrive and grow at a steady rate. is the second largest ecommerce market in the world, with $586.9 And like how every shiny thing isn’t gold, starting a thriving ecommerce business isn’t easy.

eCommerce 145

eCommerce Shipping Transform Retail 145

Martech

JANUARY 12, 2022

In the electronics category, for instance, discounts were only 8% off the full price, compared to an average of 21% off in 2020. Read more: Predictions 2022: Ecommerce everywhere. Ecommerce was a major disrupter in the retail industry before the pandemic. Computers saw a 10% discount in 2021 compared to 22% off in 2020.

eCommerce 116

eCommerce Shoppers Transform Retail 116

Customers.ai

JANUARY 3, 2025

For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. Recent studies and reports highlight just how complex and dynamic the buying journey has become, especially in ecommerce.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Customers.ai

DECEMBER 23, 2024

What They Want : High-value actions, like checking out your pricing page, signing up for a demo, or downloading a resource, scream intent. Example in Action : A visitor checks out pricing three times but hasnt taken action. High Intent : Visitors actively browsing pricing pages, booking demo links, or adding items to their cart.

Price 82

Price eCommerce Shipping Transform 82

Martech

NOVEMBER 20, 2024

Google is introducing new shopping features that transform how consumers discover and compare products in-store and online. Key features : Google Lens now provides in-store product price comparisons. Google is leveraging AI to bridge digital and physical shopping, empowering consumers with instant price and availability insights.

Transform 74

Transform Shoppers Price Retail 74

Search Engine Land

OCTOBER 2, 2024

These videos yield a high return, particularly for products that fold, transform or are new to the category. Sponsored Display supports cost-per-click (CPC) and cost-per-thousand viewable impression (vCPM) pricing options without minimum campaign spend requirements. Sponsored Display for all businesses offers a lead form option.

Advertising 103

Advertising Advertisers Customer Transform 103

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. For ecommerce, this means you’re not just spamming your entire list with a generic email. The truth is, your audience isn’t a monolith.

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Backlinko

JUNE 4, 2024

Ecommerce has transformed the retail landscape. In fact, ecommerce is forecasted to capture 41% of retail sales worldwide by 2027, up from only 18% back in 2017. To help you learn about the dynamic landscape of online shopping, we’ve curated a list of recent ecommerce statistics to know in 2024. Let’s dive right in.

eCommerce 101

eCommerce Gen Z Shipping Retail 101

Power Digital Marketing

APRIL 7, 2025

In todays digital landscape, TikTok has transformed from a viral video platform into a powerful ecommerce driver, particularly for beauty and consumer packaged goods (CPG) brands. High-quality images, engaging video content, SEO-optimized descriptions, and competitive pricing all play a crucial role in closing the sale.

Branding 52

Branding Shipping Transform Shoppers 52

Hootsuite

OCTOBER 27, 2022

What’s the best ecommerce platform to use for 2023? We’ve come up with our list of the top four ecommerce platforms for businesses to use in 2023. Read on to find out which ecommerce platform is best for you. Best ecommerce platforms for selling in 2023. Shopify is a powerful, user friendly ecommerce platform.

eCommerce 104

eCommerce Shipping Price Transform 104

Customers.ai

DECEMBER 19, 2024

Want to know which pages your lead visited, what products caught their attention, or how long they stayed on your pricing page? Visit your pricing page three times in a week? For ecommerce, email follow-ups timed to align with browsing behavior can drive conversions. gives you actionable, real-time behavioral insights.

CRM 83

CRM Transform Price Outbound Marketing 83

Vertical Response

AUGUST 25, 2024

Transform your store with festive decorations and eye-catching displays. Over half of all ecommerce revenue comes from mobile sales. Mobile ecommerce sales are expected to reach $1.7 Loyal customers are essential during the holidays as they are more likely to repurchase and less sensitive to price changes.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Martech

FEBRUARY 28, 2025

Dig deeper: 7 creative email automations for non-ecommerce brands Add in your email program Our blueprint is focused on email, but it could just as easily be a multi-channel automation, taking into account app notifications, SMS, email, etc. Marketing funnel stage: Engagement Customer journey step: Receives price quote; doesnt purchase.

Customer Journey 73

Customer Journey Customer Transform Price 73

Welcome Software

MAY 4, 2025

It’s true that Adobe Commerce, SAP Commerce, and Salesforce Commerce have been the mainstays of B2B digital transformation for years. Legacy B2B ecommerce platforms: An innovation slowdown There’s a reason B2C commerce companies are trying so desperately to wedge their way into the B2B market.

B2C 52

B2C Manufacturing eCommerce Transform 52

Backlinko

APRIL 10, 2025

SEO reporting transforms raw data into actionable decisions. Google Looker Studio Best for creating reports from various sources like Google Sheets, Search Console, and APIs Pricing: Free; Pro plan costs $9 per month with a 30-day free trial. It shows clients and teams exactly what’s working and what isn’t.

SEO 82

SEO Price Key Performance Indicator Analytics 82

Search Engine Land

FEBRUARY 14, 2024

This article explores the intricate relationship between customer journey mapping and SEO’s role in optimizing strategies for ecommerce. Ecommerce might seem different, but it’s often quite similar, especially when buyers are thinking about expensive items like furniture or home decor.

Customer Journey 91

Customer Journey eCommerce SEO Customer 91

Customers.ai

NOVEMBER 14, 2024

Key Features for Smarter Email Marketing Klaviyo has become a go-to email marketing tool for ecommerce for a reason. Whether you’re running an ecommerce store, a SaaS company, or a small business, Klaviyo’s features adapt to help you connect with your audience, drive engagement, and boost results.

Email Marketing 83

Email Marketing eCommerce Shipping Analytics 83

Martech

JANUARY 17, 2023

The Cooler Screens experience on refrigerator doors shows a video recreation of the products, prices and special offers that shoppers can find chilling inside. Dig deeper: 2023 Predictions: Experience, ecommerce and transformation. Integrated screens around the store. Functionality. Get MarTech! In your inbox. Processing.

Retail 115

Retail Transform Shoppers eCommerce 115

Use Insider

JULY 12, 2023

About Roisin Roisin is the eCommerce Trading Manager at Clarins, where she’s been for the last two and a half years. Roisin highlights how the infamous ‘Two Years Indoors’ transformed the digital retail landscape. And, of course, not every product or price range suits everyone. It’s quality over quantity for us.”

eCommerce 96

eCommerce Management Customer Retail 96

Vertical Response

MAY 3, 2024

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer.

Price 105

Price Shipping Promotion Customer Acquisition 105

Martech

MAY 15, 2024

Alicia Arnold is the founder of a consulting company, AK Arnold, and draws on 20 years of experience working with Fortune 500 companies to help them transform digitally. I was really drawn to new things, so the whole idea of websites, and online ecommerce was really starting to brew. Interview edited for length and clarity.)

Direct Mail 112

Direct Mail Transform eCommerce New Technology 112

Customers.ai

DECEMBER 23, 2024

What They Want : High-value actions, like checking out your pricing page, signing up for a demo, or downloading a resource, scream intent. Example in Action : A visitor checks out pricing three times but hasnt taken action. High Intent : Visitors actively browsing pricing pages, booking demo links, or adding items to their cart.

Price 52

Price eCommerce Shipping Transform 52

Sprout Social

JANUARY 5, 2022

Pricing: Sprout’s Standard plan starts at $89/mo per user. Pricing: Base plan starts at $25/mo for two users. Pricing: Creator plan starts at $29/mo. Pricing: Free! Pricing: Free plan available; full-featured Unlimited plan is $12/mo. Pricing: Free; in-app purchases required for full features.

Price 145

Price Analytics User-Generated Real Estate 145

Martech

DECEMBER 26, 2023

This added context gives customers, as well as marketers, more confidence for higher-priced sales. It’s becoming clear that the B2B marketing landscape will undergo a transformative shift around accessibility, video and AI in 2024,” said Jennifer Griffin Smith, CMO for digital experience company Acquia.

Customer 145

Customer Transform CMO Retail 145

Customers.ai

DECEMBER 11, 2024

It takes that data, enriches it, and transforms it into opportunities you can act on immediately How to Choose the Right Visitor Identification API for Your Business Not all APIs will be the right fit for your business, so choosing the best one requires a thoughtful approach. And a great visitor identification API doesnt just capture data.

CRM 60

CRM Transform eCommerce Outbound Marketing 60

Neil Patel

FEBRUARY 27, 2021

Swift Performance is a WordPress caching plugin with excellent performance-optimizing capabilities that transforms caching as you know it. I‘d recommend W3 Total Cache for WordPress ecommerce sites as it has tons of features that make it useful for sites with SSL certificates—something that most ecommerce sites have.

eCommerce 141

eCommerce Price Transform User-Generated 141

Sprout Social

MAY 4, 2021

Now executives are all in on digital transformation. . The difference between social commerce and ecommerce. Ecommerce broadly enompasses the process of buying and selling goods online. If your ecommerce solution is supported as a partner platform , you can automatically sync your entire inventory list in seconds.

eCommerce 144

eCommerce Retail Transform Shipping 144

Neil Patel

JULY 8, 2021

Use BrickSeek to Help You Set Your Prices. Then it’s vital you get your pricing right. After all, 91 percent of consumers say product price impacts their online purchase decisions, ahead of factors like free shipping (78 percent), brand preference (65 percent), and recommendations from friends and family (60 percent).

Retail 144

Retail Transform Price Manufacturing 144

Litmus

OCTOBER 31, 2024

Once you’ve collected data, there’s a process to transform them into customer insights for your email strategy. Drew Price, JRNY PPL Standardizing A/B testing and optimization A/B testing is your path to understanding which insights make an impact, but you need to follow the same procedure each time. Gather all of your data.

CRM 87

CRM Management Email Marketing Transform 87

Digital Marketer

NOVEMBER 27, 2023

Buckle up as we explore the potential impact of this monumental partnership and the transformation it heralds for the future of auto retail. Bridging the Gap Between Convenience and Complexity Traditional car buying is often marred by complexities, from navigating dealership lots to negotiating prices.

Retail 90

Retail Transform Finance eCommerce 90

Sprout Social

OCTOBER 28, 2021

Social media ecommerce, or social commerce , is the direct buying and selling of goods or services on a social media platform. For brands interested in extending their ecommerce storefront to social media, much can be learned from companies already using these platforms to drive sales. Clearly, there’s opportunity in selling on social.

Gen Z 138

Gen Z eCommerce Transform User-Generated 138