Martech

JULY 18, 2024

Helped by some deep discounts, Amazon Prime Day, an annual two-day ecommerce event that ran July 16 and 17, generated a record $14.2 retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. billion in U.S.

eCommerce 123

eCommerce Retail Shoppers Health 123

Martech

OCTOBER 29, 2024

By embracing this strategy, businesses can personalize customer experiences, streamline product discovery, and boost conversions—all while saving time and resources. The post How content is critical to a winning ecommerce strategy appeared first on MarTech.

eCommerce 110

eCommerce Management Product Whitepaper 110

Martech

JANUARY 7, 2025

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. billion in ecommerce sales, up 8.4% Three categories accounted for over half (54%) of all ecommerce: Electronics: $55.3 The highest-growing category for ecommerce was grocery, up 12.9% consumers spent $241.4 year-over-year.

eCommerce 111

eCommerce Shoppers Price Retail 111

Hubspot Marketing

OCTOBER 29, 2024

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Table of Contents What is B2B ecommerce?

eCommerce 126

eCommerce B2C Manufacturing Retail 126

Backlinko

JANUARY 24, 2025

Many ecommerce websites obsess over flashy designs and trendy layouts. Doing this can get you: More sales Higher average order values Better conversion rates Below, Ive handpicked nine effective ecommerce website examples that follow a conversion-focused design. It provides links only to popular products and categories.

eCommerce 91

eCommerce Shoppers Transform User-Generated 91

Search Engine Land

AUGUST 29, 2024

Google Ads added a new Categories tab under the Products section. Why we care: These ecommerce insights may give you a clearer view of performance metrics, demand trends and actionable recommendations to drive more clicks and sales. Some advertisers wonder whether Google will correctly categorize products. First seen.

Product 96

Product eCommerce Advertisers Advertising 96

Search Engine Land

AUGUST 13, 2024

A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? Product images Images are crucial to a high-performing product listing. Brand (32%). Readability (23%).

eCommerce 86

eCommerce Branding Retail Shoppers 86

Martech

APRIL 15, 2025

Over the next five years, there’s a $2 trillion opportunity for ecommerce brands that can effectively implement and scale personalization. Mastercard’s “State of Personalization Maturity in Ecommerce” report also found surprising gaps in strategy and metrics in these organizations. ” Click to enlarge.

eCommerce 72

eCommerce Branding Analytics Management 72

Customers.ai

DECEMBER 9, 2024

Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Miss the show? Don’t have time to watch? Its about knowing your customers.

eCommerce 82

eCommerce Marketing Strategy Shoppers Outbound Marketing 82

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. Easy, straightforward omnichannel experiences are becoming an increasingly vital part of selling your product to appease these new buyers.

eCommerce 246

eCommerce Gen Z Transform Millennials 246

Martech

FEBRUARY 26, 2025

Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce.

Retail 105

Retail eCommerce Transform Digital Marketing 105

Customers.ai

NOVEMBER 18, 2024

In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. The Top 21 Shopify Marketing Apps for Ecommerce Stores Here is the full list if you want to jump to a specific tool: Website Visitor ID X-Ray Pixel Klaviyo Omnisend Customers.ai That’s what we are here for. Let’s jump in!

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? of Instagram users report following or researching brands and products on the app. Table of Contents Are Instagram Shopping tools effective in 2024?

Product 111

Product User-Generated eCommerce Shipping 111

Martech

AUGUST 26, 2024

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. But programs with more modest production values can be very effective, too. This is a good thing.

eCommerce 134

eCommerce Direct Mail B2C Marketing 134

Martech

JANUARY 9, 2025

When consumers search for products online, they might find hundreds or even thousands of options. Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping. eBay uses visual search capabilities to help customers find products.

Customer 113

Customer Transform Shoppers eCommerce 113

Use Insider

JANUARY 23, 2025

Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. Sending highly personalized messages and product recommendations based on customers needs, interests, and preferences. billion users.

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Rock Content

JULY 11, 2024

Most modern consumers consider it essential, making ecommerce a huge opportunity for brands to exceed customer expectations. Successfully managing every aspect of a growing ecommerce store can be challenging. Here, we’ll introduce you to some of today’s best ecommerce tools. Here are a few key options: 7.

eCommerce 52

eCommerce Logistics Shipping eBook 52

Hubspot Marketing

FEBRUARY 14, 2025

Rue La La sold the same products. Reduce product variations to boost sales. So Fischman tried again except this time, he eventually sold his comparable website for $350 million. Here's how he did it, and what it means for marketers. The Power of Scarcity In 2008, Fischman launched an entirely new website: Rue La La. Same dresses.

Transform 87

Transform eCommerce Shoppers Price 87

Hubspot Marketing

DECEMBER 30, 2024

After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. Control Over Change Frequency Having worked in ecommerce for much of my content career, I've seen first-hand how quickly search demand and results can change.

eCommerce 119

eCommerce SEO User-Generated Key Performance Indicator 119

Hubspot Marketing

OCTOBER 11, 2024

And in others, the inner workings and processes have been considerably more intricate, sometimes including a product manufacturer, global distributor, and hundreds of independent retail organizations operating around the world. Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 130

Manufacturing B2C eCommerce Marketing 130

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Search Engine Land

JULY 11, 2024

Here’s a screenshot showing the drop: Education, entertainment, ecommerce. For ecommerce queries, AI Overviews decreased from 26% to 9%. Google cut in half the number of product comparison tables it showed in AI Overviews. Less product viewers and carousels. UGC loses visibility in AI Overviews. Less comparisons.

Real Estate 113

Real Estate Entertainment eCommerce User-Generated 113

Welcome Software

JANUARY 27, 2025

The b2b site search conundrum Manufacturers, distributors, and wholesalers definitely have unique challenges to getting ecommerce search right. Their product catalogs are usually larger, containing more SKUs and more product information, than the average commercial seller.

eCommerce 52

eCommerce Manufacturing Millennials B2C 52

Customers.ai

JANUARY 3, 2025

Youve got products. For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. For ecommerce brands, these findings underscore the importance of path to purchase research.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Amazon Amazon Sponsored Products spending growth decelerated more significantly in Q2 compared to Google search, reaching 8% year-over-year.

Advertisers 118

Advertisers Advertising Retail eCommerce 118

Martech

OCTOBER 16, 2024

When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). Yes, email automation is particularly great for ecommerce brands. Below are some of my favorite automations for non-ecommerce brands: The welcome series.

eCommerce 120

eCommerce Branding CRM Retail 120

Martech

JULY 29, 2024

For a jewelry brand, this could include high-resolution images of products, promotional videos, and marketing collateral. It’s where you build your online presence, including product pages, blog posts, and landing pages. This ensures that the content is visually appealing and consistent with the brand’s identity.

Management 117

Management eCommerce CRM User-Generated 117

Welcome Software

FEBRUARY 20, 2025

It's also better to only display specific products that they are permitted to order (based on factors such as location, contracts, licenses, etc.) Features like PIM for comprehensive product info (pictured below), order management tools customers can handle themselves, and simple checkout processes help crank up self-service orders.

eCommerce 52

eCommerce Manufacturing Shoppers Shipping 52

Social Media Examiner

OCTOBER 31, 2023

1: YouTube eCommerce Features YouTube recently announced three new features to help marketers and business owners sell more products on the platform. Timestamp Product […] The post YouTube Updates: Product Tagging, Ads, Analytics, and More appeared first on Social Media Examiner.

Analytics 145

Analytics Product eCommerce Social Media Marketing 145

Practical eCommerce - Marketing

NOVEMBER 10, 2024

A seemingly forgotten technology enables email recipients to buy products and services in their inboxes. The post AMP for Email Converts Inboxes to Ecommerce Stores appeared first on Practical Ecommerce.

eCommerce 111

eCommerce Product Email Marketing Marketing 111

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. For ecommerce, this means you’re not just spamming your entire list with a generic email. The truth is, your audience isn’t a monolith.

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Martech

JANUARY 9, 2025

It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Dig deeper: SAP Emarsys launches AI Product Finder Email: Business email address Sign me up! Loyalty management key features. Processing.

Retail 107

Retail Management Shoppers eCommerce 107

Hootsuite

MARCH 21, 2025

Convert to a Business account, use Commerce Manager to create a shop, and upload a product catalog (manually or via platforms like Shopify). This makes your products shoppable directly on Instagram or through your website. Use product tags in Posts, Reels, Stories, and Ads to make content shoppable. Its only available to U.S.-based

eCommerce 95

eCommerce Shoppers User-Generated Entertainment 95

Search Engine Land

FEBRUARY 7, 2024

Optimizing product detail pages (PDPs) is crucial for ecommerce websites. Well-optimized product pages can increase organic traffic, boost conversions, and grow revenue. This comprehensive guide covers key elements of effective product page optimization, including: Structuring clear, descriptive product page URLs.

Product 125

Product SEO Copywriting eCommerce 125

Welcome Software

OCTOBER 2, 2024

Traditional vs. digital buying channels According to MasterB2B’s newly released ‘2024 State of B2B eCommerce’ report , 41% of B2B buyers prefer to do their own online research, while 46% still value phone conversations with salespeople. For B2B, both self-serve and assisted sales are alive and well. MASTER B2B TAKE.

Manufacturing 87

Manufacturing eCommerce Price CRM 87

Martech

JANUARY 16, 2025

Instead of costs going down as production increases, they are going up. Searchspring combined with Klevu to create Athos Commerce, an integrated platform for ecommerce product discovery. Algolia launched Shopping Guides, a content generation tool that uses AI to create informative articles for ecommerce websites.

Non-Profit 113

Non-Profit Direct Mail eCommerce User-Generated 113

Customers.ai

JANUARY 6, 2025

The ecommerce brands delivering that more are winning big. A great ICP includes: Pain points : What challenges are they facing that your product solves? Dynamic Yield: Advanced AI-powered personalization for ecommerce sites. Why Omnichannel Matters for Ecommerce Gone are the days of relying on a single channel to drive sales.

Customer 90

Customer eCommerce CRM Shipping 90