Martech

JULY 18, 2024

Helped by some deep discounts, Amazon Prime Day, an annual two-day ecommerce event that ran July 16 and 17, generated a record $14.2 retail sites across 18 product categories. Although the event is hosted by ecommerce giant Amazon, other chain stores and specialty retailers ran concurrent promotions. billion in U.S.

eCommerce 122

eCommerce Retail Shoppers Health 122

Martech

JANUARY 7, 2025

The 2024 holidays delivered on, and in fact surpassed, record-breaking projections for ecommerce. billion in ecommerce sales, up 8.4% Three categories accounted for over half (54%) of all ecommerce: Electronics: $55.3 The highest-growing category for ecommerce was grocery, up 12.9% consumers spent $241.4 year-over-year.

eCommerce 110

eCommerce Shoppers Price Retail 110

Martech

OCTOBER 29, 2024

By embracing this strategy, businesses can personalize customer experiences, streamline product discovery, and boost conversions—all while saving time and resources. The post How content is critical to a winning ecommerce strategy appeared first on MarTech.

eCommerce 108

eCommerce Management Product Whitepaper 108

Hubspot Marketing

OCTOBER 29, 2024

B2B ecommerce is a thriving industry. Growing at a rate of over 10% each year, B2B ecommerce will generate over $3 billion in sales by 2027. However, no matter how familiar you are with B2C (business-to-consumer) ecommerce, selling to businesses is an entirely different beast. Table of Contents What is B2B ecommerce?

eCommerce 126

eCommerce B2C Manufacturing Retail 126

Customers.ai

NOVEMBER 27, 2024

You’ve got visitors rolling into your ecommerce store but how many are actually pulling out their wallets? It’s not because your products aren’t amazing (they are). Here’s the thing…most ecommerce store owners focus on the obvious stuff like adding flashy CTAs and running discount ads. Not as many as you’d like, right?

eCommerce 95

eCommerce Shoppers Shipping Promotion 95

Hubspot Marketing

SEPTEMBER 6, 2024

As a one-woman solopreneur running her own business, I’m constantly looking for new AI tools to help save time, increase productivity, and bring about a better ROI. The ecommerce sector is no different. That’s why I’ve spent some time reviewing the best AI tools for ecommerce so you can get a leg up on your competition.

eCommerce 99

eCommerce Price Transform CRM 99

Backlinko

MARCH 13, 2025

Want to 2X, 3X, or even 4X your ecommerce sales? Plus, I interviewed four leading ecommerce website optimization experts for their best conversion-driving insights: Leigh McKenzie from UnderFit (also head of SEO @ Backlinko) Rishi Rawat from Frictionless Commerce Anna Bolton from Conversion Copy Co. Not hunches. As economist W.

eCommerce 76

eCommerce Shoppers Shipping User-Generated 76

Search Engine Land

AUGUST 7, 2024

At SMX Advanced 2024, Andrew Lolk, founder of Savvy Revenue, shared insights on optimizing Google’s Performance Max (PMax) campaigns for ecommerce businesses. The state of Performance Max Performance Max has become the dominant campaign type for ecommerce, with shopping ads accounting for up to 95% of spend.

eCommerce 87

eCommerce Non-Profit Customer Acquisition Advertisers 87

Customers.ai

DECEMBER 6, 2024

Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Get the full recap below: Welcome to the future of ecommerce! Miss the show?

eCommerce 91

eCommerce Shipping Outbound Marketing User-Generated 91

Search Engine Land

AUGUST 29, 2024

Google Ads added a new Categories tab under the Products section. Why we care: These ecommerce insights may give you a clearer view of performance metrics, demand trends and actionable recommendations to drive more clicks and sales. Some advertisers wonder whether Google will correctly categorize products. First seen.

Product 96

Product eCommerce Advertising Advertisers 96

Search Engine Land

AUGUST 13, 2024

A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? Product images Images are crucial to a high-performing product listing. Brand (32%). Readability (23%).

eCommerce 86

eCommerce Branding Retail Shipping 86

Martech

FEBRUARY 26, 2025

Shoppers expect fast, accurate, and personalized search resultsbut many retailers still struggle with product discovery. The State of Product Discovery in Digital Commerce 2025 report, based on insights from 200+ retailers, reveals how AI is transforming ecommerce.

Retail 103

Retail eCommerce Transform Digital Marketing 103

Customers.ai

DECEMBER 9, 2024

Welcome to our DTC Next Ecommerce Growth Virtual Summit Series where we are recapping all of the goodness from our big-time event. Catch the replay here and get the hottest tips from the top ecommerce pros in the industry along with an exclusive gift! Miss the show? Don’t have time to watch? Its about knowing your customers.

eCommerce 82

eCommerce Marketing Strategy Shoppers Outbound Marketing 82

Aspiration Marketing

OCTOBER 18, 2022

Millennials and Gen Z are taking over the workforce, and this younger generation prefers B2B purchases to flow more like B2C eCommerce. Easy, straightforward omnichannel experiences are becoming an increasingly vital part of selling your product to appease these new buyers.

eCommerce 246

eCommerce Gen Z Transform Millennials 246

Customers.ai

NOVEMBER 18, 2024

In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. The Top 21 Shopify Marketing Apps for Ecommerce Stores Here is the full list if you want to jump to a specific tool: Website Visitor ID X-Ray Pixel Klaviyo Omnisend Customers.ai That’s what we are here for. Let’s jump in!

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Hubspot Marketing

NOVEMBER 4, 2024

How to Get Approved for Instagram Shopping Instagram Product Tagging Savvy Tips for Getting the Most Out of Instagram Shopping Are Instagram Shopping tools effective in 2024? of Instagram users report following or researching brands and products on the app. Table of Contents Are Instagram Shopping tools effective in 2024?

Product 110

Product User-Generated eCommerce Shipping 110

Search Engine Land

OCTOBER 1, 2024

However, one key topic has been overlooked: Google’s major updates to ecommerce search results, which deserve more attention. March 2022 : They launched product grids that show products directly. January 2024: Now, they show five product grid results instead of four. Product descriptions. Dimensions.

Retail 124

Retail eCommerce SEO Price 124

Martech

AUGUST 26, 2024

Digital first: apps, mobile, social media , video, podcasts, ecommerce — the works. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. But programs with more modest production values can be very effective, too. This is a good thing.

eCommerce 134

eCommerce Direct Mail B2C Marketers 134

Hubspot Marketing

FEBRUARY 14, 2025

Rue La La sold the same products. Reduce product variations to boost sales. So Fischman tried again except this time, he eventually sold his comparable website for $350 million. Here's how he did it, and what it means for marketers. The Power of Scarcity In 2008, Fischman launched an entirely new website: Rue La La. Same dresses.

Transform 91

Transform eCommerce Shoppers Price 91

Martech

JANUARY 9, 2025

When consumers search for products online, they might find hundreds or even thousands of options. Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping. eBay uses visual search capabilities to help customers find products.

Customer 112

Customer Transform Shoppers eCommerce 112

Hubspot Marketing

DECEMBER 30, 2024

After working with large ecommerce sites, I can tell you from experience that without content monitoring in place, the overwhelming volume of data can be downright paralyzing. Control Over Change Frequency Having worked in ecommerce for much of my content career, I've seen first-hand how quickly search demand and results can change.

eCommerce 119

eCommerce SEO User-Generated Key Performance Indicator 119

Hubspot Marketing

OCTOBER 11, 2024

And in others, the inner workings and processes have been considerably more intricate, sometimes including a product manufacturer, global distributor, and hundreds of independent retail organizations operating around the world. Put simply, when B2B2C marketing is utilized effectively, everybody wins.

Manufacturing 129

Manufacturing B2C eCommerce Marketers 129

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. You see, B2C works with third parties or “middlemen” like wholesalers, retailers, or distributors to get your product into consumer hands.

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Search Engine Land

JULY 11, 2024

Here’s a screenshot showing the drop: Education, entertainment, ecommerce. For ecommerce queries, AI Overviews decreased from 26% to 9%. Google cut in half the number of product comparison tables it showed in AI Overviews. Less product viewers and carousels. UGC loses visibility in AI Overviews. Less comparisons.

Real Estate 113

Real Estate Entertainment eCommerce User-Generated 113

Customers.ai

JANUARY 3, 2025

Youve got products. For ecommerce brands, this kind of research gives you true insights into how to improve your messaging, refine your marketing, and create a smoother, more personalized shopping experience that converts. For ecommerce brands, these findings underscore the importance of path to purchase research.

Customer 88

Customer eCommerce Shipping Customer Journey 88

Search Engine Land

JULY 26, 2024

Many ecommerce and service-based business leaders view blogging as unnecessary, which reflects an outdated attitude. As audiences evolve and AI changes how we search for products, content becomes crucial for reaching new customers and nurturing existing ones. AI Overviews radically promises to shift the way we search for products.

Branding 114

Branding Whitepaper Real Estate Key Performance Indicator 114

Martech

MARCH 5, 2025

Ecommerce may be thriving, but brick-and-mortar retail remains a critical brand touchpoint. Other ecommerce-first brands like Warby Parker and Wayfair are also leaning into the experiential aspect of physical stores. As the company realized, customers still want to touch products before they buy. Receive expert support.

Branding 78

Branding Retail eCommerce Customer loyalty 78

Martech

JULY 23, 2024

The sale of counterfeit products is a $2 trillion criminal enterprise that impacts virtually every industry, according to the National Crime Prevention Council (NCPC). As the NCPC states, counterfeit products can cause “fires, skin rashes and even death.” Brands today face a new and formidable threat: AI-powered dupes.

Branding 121

Branding Pharmaceutical Law eCommerce 121

Martech

JULY 31, 2024

Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower spending growth year-over-year in Q2 2024 than a quarter earlier. Amazon Amazon Sponsored Products spending growth decelerated more significantly in Q2 compared to Google search, reaching 8% year-over-year.

Advertising 117

Advertising Advertisers Retail eCommerce 117

Martech

OCTOBER 16, 2024

When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). Yes, email automation is particularly great for ecommerce brands. Below are some of my favorite automations for non-ecommerce brands: The welcome series.

eCommerce 119

eCommerce Branding CRM Retail 119

Martech

JULY 29, 2024

For a jewelry brand, this could include high-resolution images of products, promotional videos, and marketing collateral. It’s where you build your online presence, including product pages, blog posts, and landing pages. This ensures that the content is visually appealing and consistent with the brand’s identity.

Management 116

Management eCommerce CRM User-Generated 116

Hubspot Marketing

MARCH 8, 2024

Ecommerce is businesses selling products online, and people buying those products online. Below I’ve compiled a list of ecommerce statistics that will help you understand the potential impact of using the practice, as well as its growth potential throughout 2024 and beyond. trillion USD market cap. trillion USD in 2023.

eCommerce 119

eCommerce Gen Z B2C Shoppers 119

Social Media Examiner

OCTOBER 31, 2023

1: YouTube eCommerce Features YouTube recently announced three new features to help marketers and business owners sell more products on the platform. Timestamp Product […] The post YouTube Updates: Product Tagging, Ads, Analytics, and More appeared first on Social Media Examiner.

Analytics 144

Analytics Product eCommerce Social Media Marketing 144

Customers.ai

NOVEMBER 17, 2024

Book a Demo Why Most Meta Ads Fail: You’re Treating Every Lead the Same Most Meta Ads campaigns don’t fail because your product isn’t great or because people hate your brand. A click is a strong signal they’re curious about your product or offer. Location: Do they live in areas where your product or service is available?

eCommerce 87

eCommerce Shipping Price Outbound Marketing 87

Search Engine Land

OCTOBER 13, 2023

Nine out of 10 ecommerce businesses I’ve come across have run Google Ads at some point, but few have considered Amazon Ads despite the significant opportunities it offers. In this article, I unpack these advantages and explain why your ecommerce business should be running Amazon Ads over Google Ads. Why is Amazon Ads undervalued?

eCommerce 129

eCommerce Real Estate Advertising Advertisers 129

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. For ecommerce, this means you’re not just spamming your entire list with a generic email. The truth is, your audience isn’t a monolith.

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Martech

JANUARY 9, 2025

It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Dig deeper: SAP Emarsys launches AI Product Finder Email: Business email address Sign me up! Loyalty management key features. Processing.

Retail 107

Retail Management Shoppers eCommerce 107