Martech

DECEMBER 3, 2024

Ecommerce is experiencing the best holiday season ever, keeping pace with a record-breaking forecast from Adobe Analytics. ecommerce sales, according to Adobe. Cyber Monday continues to outperform any other day in ecommerce, as well as Thanksgiving weekend’s Saturday and Sunday combined. billion in U.S. online sales, up 8.2%

Shoppers 116

Shoppers eCommerce Retail Health 116

Use Insider

JANUARY 23, 2025

Its also growing in popularity as more eCommerce marketers are realizing its potential. However, most eCommerce brands are still only scratching the surface of WhatsApps capabilities. What is WhatsApp eCommerce ? WhatsApp is a fantastic channel for online stores looking to deliver timely and engaging messages to their customers.

eCommerce 52

eCommerce Non-Profit Shipping Price 52

Hootsuite

JULY 6, 2022

Are you thinking about getting into Instagram eCommerce? Here’s everything you need to know about making the most of Instagram eCommerce in 2022. What is Instagram eCommerce? Instagram eCommerce refers to using Instagram to promote the selling of products for your eCommerce business. Source: Instagram.

eCommerce 136

eCommerce Key Performance Indicator Promotion User-Generated 136

Unbounce

JULY 19, 2022

Affiliate marketing refers to an affiliate or third party promoting a merchant’s products or services for commission rates that serve as additional revenue. Online retail might come to mind when you think of ecommerce affiliate marketing and, as expected, several ecommerce stores and tools utilize this strategy.

Affiliate Marketing 145

Affiliate Marketing eCommerce Retail Marketers 145

Martech

JANUARY 9, 2025

It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Omnichannel promotion planning with real-time redemption to deliver offers, digital payment and gifting to all customers across all channels.

Retail 106

Retail Management Shoppers eCommerce 106

Hubspot Marketing

OCTOBER 11, 2024

By providing an ecommerce marketplace, along with warehouse, customer support, and delivery services, businesses and manufacturers across industries gain the ability to sell their products to a wider range of consumers than they would normally have access to.

Manufacturing 129

Manufacturing B2C eCommerce Marketers 129

Martech

JULY 29, 2024

For a jewelry brand, this could include high-resolution images of products, promotional videos, and marketing collateral. Content complexity: If your marketing strategy involves complex content that requires frequent updates (like seasonal collections or promotions), a CMS is crucial for managing that content effectively.

Management 115

Management eCommerce CRM User-Generated 115

Backlinko

NOVEMBER 8, 2024

We’re talking about: What you’re selling (product) How much it costs (price) Where people can buy it (place) How you tell people about it (promotion) Simple, right? But price , place t, and promotion miss the mark. Nailed place and promotion. Killer product , price , and promotion. What are the 4 Ps of marketing?

Price 111

Price Real Estate Promotion Food 111

Welcome Software

FEBRUARY 20, 2025

Better customer retention You know what's cool about running a B2B business on an ecommerce platform? With an ecommerce site, your customers get their own self-service corner where they can check out their account deets, past orders, and keep tabs on their shipments. This way, you're increasing the cash each customer brings in.

eCommerce 52

eCommerce Manufacturing Shipping Shoppers 52

Practical eCommerce - Marketing

SEPTEMBER 10, 2024

Promoting holiday sales and events in text ads is tricky when Google picks the headlines and descriptions. The post Holiday Promotions in Google Text Ads appeared first on Practical Ecommerce.

Promotion 105

Promotion eCommerce 105

Hubspot Marketing

NOVEMBER 1, 2024

D2C Marketing Strategy D2C Marketing Tips D2C Ecommerce Tips B2C vs D2C Marketing If you’re anything like me, D2C marketing probably sounds a lot like business-to-consumer (B2C) marketing. Many D2C brands are digital or ecommerce -focused, so they thrived in this climate. Table of Contents What is D2C marketing? Take Peloton , for one.)

Manufacturing 125

Manufacturing B2C Non-Profit eCommerce 125

Sprout Social

AUGUST 18, 2022

To answer this, we reviewed Twitter’s latest ecommerce features and looked to brands mastering them. This guide will cover: Twitter ecommerce features you need to know. 4 tips for getting started with Twitter ecommerce. Twitter ecommerce features you need to know. Twitter ecommerce features you need to know.

eCommerce 134

eCommerce Shipping Shoppers User-Generated 134

Sachs Marketing Group

OCTOBER 2, 2024

Consider offering special promotions or discounts to incentivize customers to make a purchase during the holiday season. For example, if you sell products on your website, you might find that running Google ads for ecommerce produces more sales than running Facebook ads for ecommerce.

Customer 97

Customer Retail eCommerce Shoppers 97

Search Engine Land

SEPTEMBER 12, 2023

Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. Test and learn from with a larger dataset than usual During the holiday season, I’ve seen ecommerce site traffic surge by as much as 70%.

eCommerce 134

eCommerce PR Marketers Marketing 134

Practical eCommerce - Marketing

JANUARY 12, 2025

Online merchants serving civically engaged shoppers will find excellent promotional opportunities on the growing X platform. The post How to Promote Products on X appeared first on Practical Ecommerce.

Promotion 92

Promotion Product Shoppers eCommerce 92

Calvyn Lee Blog

NOVEMBER 2, 2022

Malaysian eCommerce is not as developed as global economies like in Japan or China, but it is one of the most significant in Southeast Asia. eCommerce is especially popular among the young population. For eCommerce, you should choose Lazada and Shopee offers – in Malaysia, they are more popular than Amazon and eBay.

Affiliate Marketing 245

Affiliate Marketing eCommerce Law Marketers 245

Vertical Response

AUGUST 25, 2024

Effective channels for holiday promotions include email marketing, social media contests, and Instagram Stories. Instagram Stories can feature deals and promotions via bio links and shoppable posts. Email Marketing Campaigns for Holidays Email marketing remains highly effective for holiday promotions.

Marketing Strategy 105

Marketing Strategy Non-Profit Shipping Shoppers 105

Martech

JULY 29, 2024

This presents a huge change in point-of-view that greatly benefits marketers who work closely with activation points for customer data (throughout all channels) and not only at the top-of-funnel activities (such as promotions, advertising, lead generation, etc.).

Marketers 115

Marketers Marketing eCommerce Communications 115

Customers.ai

DECEMBER 4, 2024

Ecommerce is too competitive to rely on “spray and pray” marketing tactics that leave your ROI up to chance and broad campaigns and generic messaging aren’t just outdated, they’re wasted money. For ecommerce, this means you’re not just spamming your entire list with a generic email. The truth is, your audience isn’t a monolith.

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Customers.ai

JANUARY 6, 2025

The ecommerce brands delivering that more are winning big. Examples for Ecommerce: Here are some common behavioral segments and how you can use them: High-Spend vs. Low-Spend Customers High-spend customers: Reward them with exclusive offers or early access to sales. Location-Based Offers Use geolocation to tailor promotions.

Customer 90

Customer eCommerce CRM Shipping 90

Scoop.it!

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Let’s dive in.

eCommerce 116

eCommerce Content Marketing Customer loyalty Marketers 116

Martech

DECEMBER 18, 2024

For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others. However, its up to the marketing team to determine how to position and promote that offer. Without the right tools, this amount of data can overwhelm even the most capable teams.

Transform 101

Transform CRM Analytics eCommerce 101

Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance. It can help you connect with customers while promoting your products. Take goPure, for example.

eCommerce 106

eCommerce Shoppers User-Generated Marketers 106

Martech

MARCH 12, 2025

Welcome emails generate 320% more revenue per email than promotional ones. Time-sensitive promotional offers. Test varied re-engagement strategies: Discounts and special promotions for incentive-driven customers. Urgency-driven statements highlighting limited availability.

Non-Profit 86

Non-Profit User-Generated Shipping eCommerce 86

Practical eCommerce - Marketing

FEBRUARY 10, 2025

The post 7 Ways to Promote Content in 2025 appeared first on Practical Ecommerce. Even the best blog posts or podcasts sometimes go unnoticed. The problem is not quality but lack of visibility.

Promotion 87

Promotion eCommerce Content Marketing Marketers 87

Hubspot Marketing

NOVEMBER 4, 2024

When you work with creators, they can easily tag the products they’re promoting in posts or Reels and send traffic directly to the brand’s Shop page to take action. Our research uncovered that Instagram Shopping was the sole ecommerce platform for many brands. Promote your product content with ads.

Product 110

Product User-Generated eCommerce Shipping 110

Litmus

OCTOBER 17, 2024

Email communication that works well at the conversion stage of the email funnel includes: Promotional offers: send exclusive discounts, limited-time offers, or special promotions to incentivize purchases and create urgency with a clear “buy now” message and strong call to action (CTA).

Email Marketing 105

Email Marketing Customer Journey Customer loyalty eCommerce 105

Customers.ai

DECEMBER 12, 2023

For ecommerce retailers, this opens up a huge opportunity. But to capitalize on this exponential growth, ecommerce stores must be optimized and they must be agile. From ecommerce platforms to cart abandonment solutions and brand advocacy platforms, we have named some of the best of the best when it comes to ecommerce.

eCommerce 106

eCommerce PR User-Generated Marketers 106

Businesses Grow

JANUARY 17, 2024

Shein and the eCommerce revolution Shein is offering basement-level prices — think $3 for a bikini — and yet seems to be pulling off fast deliveries, respectable quality, and responsive customer service. But the advertising and promotions offer even deeper discounts on already low prices. Again … what?

eCommerce 117

eCommerce Fashion Shoppers Retail 117

Calvyn Lee Blog

NOVEMBER 7, 2022

Let’s see which verticals perform the best in this GEO: eCommerce. In the Philippines, eCommerce is the most popular vertical. Our Sales Team recommends promoting eCommerce offers, especially particular shops, like Shopee and Lazada, since they are popular among Filipinos. Which verticals perform best?

Affiliate Marketing 237

Affiliate Marketing Finance eCommerce Manufacturing 237

Martech

AUGUST 6, 2024

Sixty-two percent of consumers said they trusted phones over personal computers and tablets, according to a recent survey of 2,000 consumers conducted by ecommerce software company StoreConnect. But in an effort to promote good health, Aflac offers an annual wellness benefit.

Gen Z 113

Gen Z Millennials Health Food 113

Martech

AUGUST 12, 2024

Net promoter score (NPS): Measures customer loyalty and likelihood to recommend our brand. For instance, if a customer has shown interest in a specific product category, we can send targeted emails or notifications about new arrivals or promotions in that category.

Customer 111

Customer B2C CMO Customer Journey 111

Jeff Bullas

JANUARY 17, 2023

So why do eCommerce businesses fail to deliver? The average eCommerce business owner stops at personalizing the first line of their emails to include a customer’s name. There are three main reasons eCommerce store owners believe on-site personalization is difficult to achieve: 1. Many big eCommerce websites provide quizzes.

eCommerce 239

eCommerce Shipping Email Marketing Education 239

Scoop.it!

NOVEMBER 16, 2023

If you want to unlock your eCommerce business’ full potential, boost customer engagement, and drive more sales, it’s time to create interactive content. Keep reading to discover five interactive content ideas for your eCommerce business: Interactive Product Tours Interactive product tours are game-changers.

eCommerce 114

eCommerce Transform User-Generated Shoppers 114

Hubspot Marketing

JANUARY 8, 2025

SaaS landing pages are unique because they are specifically tailored to promote software services delivered over the internet. Subscription Model Promotion: SaaS products are typically sold on a subscription basis. What makes SaaS landing pages unique? Source What I like: This landing page is dynamic in more ways than one.

Price 107

Price User-Generated Finance eCommerce 107

Customers.ai

NOVEMBER 14, 2024

With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. Key Features for Smarter Email Marketing Klaviyo has become a go-to email marketing tool for ecommerce for a reason. E-commerce : Klaviyo is practically tailor-made for ecommerce.

Email Marketing 83

Email Marketing eCommerce Shipping Analytics 83

Search Engine Land

NOVEMBER 13, 2023

For example, both ad platforms: Include algorithm-based campaigns that are heavily promoted by each platform: Advantage+ (Meta) and Performance Max (Google). A 7-point ecommerce framework for Facebook and Instagram When they’re set up and managed correctly, ecommerce campaigns on Meta can print money for products with market fit.

eCommerce 103

eCommerce User-Generated Advertisers Advertising 103