Martech

DECEMBER 28, 2022

As part of this, we’ll see retailers moving to take a headless approach to commerce, to offer shopping experiences beyond the limitations of their traditional ecommerce platforms.”. For example, consumers will be able to make purchases while on Instagram or while cycling on their Peloton — all without being redirected to an ecommerce site.

Transform 123

Transform eCommerce Shoppers Retail 123

Backlinko

JANUARY 24, 2025

Many ecommerce websites obsess over flashy designs and trendy layouts. Doing this can get you: More sales Higher average order values Better conversion rates Below, Ive handpicked nine effective ecommerce website examples that follow a conversion-focused design. They transform everyday kitchen tools into aspirational must-haves.

eCommerce 91

eCommerce Shoppers Transform User-Generated 91

Marketing Insider Group

DECEMBER 8, 2020

Is digital transformation just a buzzword? B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Digital transformation is a necessity to stay competitive and meet customer needs.

Transform 138

Transform eCommerce Thought Leadership Millennials 138

Martech

JANUARY 9, 2025

Dig deeper: 7 marketing strategies to conquer decision paralysis How AI is helping to narrow choices AI is helping ecommerce brands simplify and personalize shopping. The future of shopping AI has the potential to transform shopping by simplifying choices and improving decision-making, but finding the right balance is essential.

Customer 115

Customer Transform Shoppers eCommerce 115

Martech

SEPTEMBER 10, 2021

Good morning, Marketers, are we seeing transformation become permanent change? But are we seeing not just temporary, albeit accelerated, digital transformation in response to temporary conditions, or are we looking at permanent change? Why we care. It’s also a rare example of a vendor almost dominating its niche in the market. “The

Transform 134

Transform CRM Retail eCommerce 134

Martech

DECEMBER 18, 2024

For example, an ecommerce company might get data from its website analytics, CRM, ecommerce platform and social and PPC campaigns, among others. Dig deeper: The data analytics hierarchy: Where generative AI fits in AI-powered solutions: Transforming challenges into opportunities The answer to this complexity is AI-powered systems.

Transform 104

Transform CRM Analytics eCommerce 104

Customers.ai

NOVEMBER 18, 2024

In this post, we’re spotlighting 25 Shopify marketing apps that every ecommerce brand should know about. The Top 21 Shopify Marketing Apps for Ecommerce Stores Here is the full list if you want to jump to a specific tool: Website Visitor ID X-Ray Pixel Klaviyo Omnisend Customers.ai That’s what we are here for. Let’s jump in!

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Martech

DECEMBER 18, 2023

Prompt Tell me why advisory and consulting is necessary for CX transformation programs. Answer Advisory and consulting services play a crucial role in customer experience (CX) transformation programs for several reasons: 1. Their expertise helps businesses navigate the complexities of CX transformation and avoid common pitfalls.

Transform 110

Transform Customer eCommerce Key Performance Indicator 110

Martech

MARCH 24, 2025

Its clear that AI is transforming how email campaigns are created, optimized, and delivered but is it delivering measurable ROI? Seamless integration Can it easily sync with your CRM, ecommerce platform and other marketing tools? Download the full report now and discover how AI can transform your email marketing strategy in 2025.

Email Marketing 114

Email Marketing Transform User-Generated eCommerce 114

Digital Marketer

DECEMBER 19, 2022

In retail, entertainment, and many other industries, ecommerce and digital services have long surpassed their high-street counterparts. So, how exactly has ecommerce changed the way we do business? First, let’s look at how ecommerce affected the balance of the economy. What is eCommerce and How Has it Impacted the Economy?

Transform 82

Transform eCommerce Retail Entertainment 82

Martech

APRIL 10, 2025

For ecommerce retailers, the impact depends on how users search. Today, AI is driving another major transformation in how users interact with the web, and you can’t afford to ignore its impact on your websites traffic. ” In that case, there’s no need to worry. AI has simply become a lead generator for you.

Transform 134

Transform User-Generated Analytics Retail 134

Martech

AUGUST 8, 2024

Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics. Consider tools like Google’s Enhanced Conversions to capture data that might otherwise be missed.

Transform 126

Transform Analytics eCommerce CRM 126

Martech

JUNE 28, 2024

Dig deeper: The truth behind martech stack composability Mars’ focus was initially on building a new ecommerce platform for its iconic M&M brand. Adopting the MACH mindset with ecommerce Five years ago, Mars Wrigley was re-platforming M&M’s website and considering other brands for ecommerce.

Transform 104

Transform eCommerce Retail Manufacturing 104

Martech

MARCH 10, 2022

The digital transformation journey is neither easy nor quick, which is why only 11% of global CMOs say they have completed it, according to a new study. The annual study, by MediaSense , confirmed that digital transformation is sweeping marketing. While 76% are planning or undergoing a transformation of their external agency model.

Transform 106

Transform eCommerce Digital Marketing Management 106

Martech

NOVEMBER 21, 2024

alby can transform ecommerce sites, email campaigns, SMS messages, and mobile apps into interactive platforms. Bluecore , acquired the AI Shopping Assistant, alby. This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience.

Law 113

Law Transform Retail Manufacturing 113

Martech

OCTOBER 2, 2024

But, many still struggle to transform this data into actionable insights. An example of this is ecommerce marketers using predictive analytics to segment their audiences based on browsing and purchasing history, giving behavioral, contextual and conversion data to work with. This is where predictive analytics comes into play.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

SmartBrief - Marketing

JULY 25, 2024

The good news is that this level of personalization offers businesses the potential to transform a routine shopping experience into something much more engaging – something that offers a deeper connection between customer and brand. Now more than ever, consumers increasingly desire emotional connections from brands.

Customer 123

Customer Transform Retail Finance 123

Search Engine Land

JULY 12, 2024

This move signals Amazon’s push into AI-assisted shopping, potentially transforming how consumers interact with ecommerce platforms. Amazon rolled out its AI-powered shopping assistant, Rufus, to all U.S. customers in its mobile app. Why it matters. How it works.

Transform 87

Transform Customer Shoppers Fashion 87

Welcome Software

JANUARY 7, 2025

Let's be honest, " ecommerce " can evoke two very different reactions. But hey, even thinking about ecommerce puts you ahead of the curve! At Optimizely, we're experts at building custom ecommerce solutions that actually deliver results. We've seen it all, and we know there are three main approaches to the ecommerce journey.

eCommerce 52

eCommerce Transform Logistics New Technology 52

Martech

NOVEMBER 4, 2024

Tap into models to unlock ever-increasing customer insights With a solid data collection strategy, you can build models and transformations to address important gaps in your marketing strategy. Dig deeper: Why Dollar Shave Club cut its homegrown ecommerce system Email: Business email address Sign me up! Processing.

Transform 121

Transform Retail Manufacturing eCommerce 121

Martech

MARCH 19, 2025

Likewise, in Omnisend’s “AI in Ecommerce: Trust, Privacy, and Consumer Perspectives,” 58% of consumers worry about how AI handles their data, and 39% have abandoned purchases due to frustrating AI interactions.

Transform 92

Transform eCommerce Customer Product 92

Backlinko

DECEMBER 27, 2024

Suppose you want to generate a description for a new ecommerce item. For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. It uses generative pre-trained transformer (GPT) technology to produce human-like responses to text prompts.

Transform 111

Transform User-Generated Manufacturing eCommerce 111

Hubspot Marketing

JUNE 25, 2019

Ecommerce is a rapidly growing industry -- in fact, online sales grew at almost four times the rate of total retail sales in 2018 and accounted for over half of the retail industry's growth. Finding and using effective ecommerce platforms can help your organization tap into the more than $500 billion consumers spent online last year.

eCommerce 145

eCommerce Transform Price Retail 145

Martech

MARCH 24, 2025

The report said retailers are transforming their stores more than shopping destinations, delivering elevated retail experiences. New roles mean new responsibilities for retail associates Retail location transformation means the stores’ roles are also changing. Source: Salesforce Connected Shoppers report, 2025.

Retail 112

Retail Gen Z Transform Shoppers 112

Marketing Insider Group

JULY 13, 2020

We have come to embrace the concept of “Modern Marketing” over that time, with marketing and digital transformation seeming to accelerate constantly. We’re starting to see these profound transformations. Q: Kathleen, you led IDC’s CMO Advisory and Customer Experience Practice for close to a decade. Follow her @kathleenschaub.

Transform 110

Transform CMO Global Marketing Direct Mail 110

Hubspot Marketing

NOVEMBER 21, 2019

If you have a promising idea for an online ecommerce business, that's great. But it’s important to know how you’ll transform your idea into reality. An ecommerce business plan is especially important, with an increasing number of shoppers conducting their business online. Ecommerce Business Plan Examples.

eCommerce 144

eCommerce Transform Shoppers Retail 144

Search Engine Land

AUGUST 19, 2024

Let’s explore the powerful forces driving its continuous transformation. Some might say we have too much data to analyze today, but if you can ETL (Extract, Transform, and Load) all necessary details, the brand gains a true advantage. Thus, analytics play a vital role in video creation, optimization, and production.

Advertising 102

Advertising Advertisers Gen Z Transform 102

Neil Patel

JANUARY 26, 2021

The future of ecommerce shines brighter than ever. Despite global economic uncertainty, ecommerce continues to thrive and grow at a steady rate. is the second largest ecommerce market in the world, with $586.9 And like how every shiny thing isn’t gold, starting a thriving ecommerce business isn’t easy. Click on it.

eCommerce 145

eCommerce Shipping Transform Retail 145

Martech

FEBRUARY 11, 2025

Spontaneous (in the moment) What resonates: The preheader and call-to-action phrases like “Ready to transform your email marketing strategy?” .” Reason : Direct focus on results, optimization and achieving better ROI. Clarity : Bullet points and lists clearly outline benefits, helping the reader process information quickly.

Transform 120

Transform Copywriting Email Marketing Shoppers 120

Duct Tape Marketing

MAY 25, 2022

Transforming Marketing With Artificial Intelligence written by John Jantsch read more at Duct Tape Marketing. The idea and purpose behind it are to drive digital transformation, evolve an organization, do smarter marketing, save time and money and produce better outputs. Marketing Podcast with Paul Roetzer. It's called drip.

Transform 99

Transform Marketing Marketers Non-Profit 99

Martech

APRIL 17, 2025

Recurly introduced Recurly Compass, an AI-powered growth engine, a Shopify integration for ecommerce subscriptions and new plug-and-play payments functionality. This platform automates the transformation of plain text into audio, video and infographic formats. Conforma launched a platform to convert text into multimedia formats.

Transform 109

Transform User-Generated eCommerce Advertising 109

Welcome Software

NOVEMBER 11, 2024

While this holistic approach can drive comprehensive transformation and innovation, it often requires significant investment and a longer timeline to see results. Analyzing your business for areas to apply AI narrowly is typically the recommended strategy for those just starting out in their AI transformation journey.

Transform 72

Transform Whitepaper Thought Leadership eCommerce 72

Use Insider

NOVEMBER 18, 2024

The traditional ecommerce search experience is simply not built to drive results from mobile devices. Product Discovery for the Mobile Generation One of the main focuses of our discussion was the growing need for retailers to address and improve the search and product discovery experience for mobile.

Retail 59

Retail Transform Customer User-Generated 59

Martech

JANUARY 4, 2024

Ecommerce isn’t only digital anymore, it’s a key part of shopping at physical stores, too. Here are six must-follow experts to help you deliver the kind of ecommerce experience shoppers are looking for. It’s so important and also constantly changing. LinkedIn: Marsha Collier (12.8K followers) X/Twitter: MarshaCollier (229.7K

eCommerce 113

eCommerce Transform Retail Shoppers 113

Martech

JANUARY 12, 2022

Read more: Predictions 2022: Ecommerce everywhere. Ecommerce was a major disrupter in the retail industry before the pandemic. Ecommerce was a major disrupter in the retail industry before the pandemic. This transformation affects all marketers in their approach to digital channels and timing. BNPL grew substantially.

eCommerce 116

eCommerce Shoppers Transform Retail 116

Martech

DECEMBER 29, 2023

Making every order option available for retail shoppers As is the case with customer experience , 2024 will find marketers leveraging AI to create a more robust ecommerce presence. Using AI for optimal tone and brand consistency Ecommerce brands can only approximate the human warmth experienced by a successful in-store purchase.

Retail 123

Retail eCommerce Gen Z Shoppers 123

Search Engine Land

SEPTEMBER 27, 2024

Transform photos with Magic Edit. WordLift offers solutions for ecommerce brands and enterprises alike. Canva Canva remains a strong photo and video creation tool, but it has been beefed up with AI capabilities in the last year. Create on-brand templates. Type in a question and ChatGPT will give you the answer.

SEO 119

SEO Transform User-Generated Analytics 119