Search Engine Land
MAY 14, 2024
Google is adding new AI-powered search features to Google Search and in Google Search Labs, in addition to rolling out AI Overviews to searchers in the U.S. this week. The new AI-powered features include the ability to adjust AI Overviews, multistep reasoning capabilities, planning capabilities, AI-organized search results and a new Google Lens ask-with-video feature.
Martech
MAY 14, 2024
Why is putting a figure on marketing ROI still a problem? While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. In the fall 2023 CMO survey , CMOs report Increased pressure from the CFO to properly report and improve marketing ROI. The problem of marketing ROI is simple, but it’s difficult to solve.
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Search Engine Land
MAY 14, 2024
Google is rolling out a new search filter to show only text-based links in the search results. The filter is named “Web” Clicking it removes images, videos, or other forms of search results; only classic blue links are displayed. Web filter. You can find the web filter next to the other filters in the menu. Sometimes that means it is on the same line as the video filter, news filter and so on.
Content Marketing Institute
MAY 14, 2024
The TikTok “ban” grabs the headlines. But TikTok’s impact on other social media algorithms has a bigger impact for marketers. Is your content and marketing strategy ready?
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
Martech
MAY 14, 2024
While Google’s announcement to pump the brakes again on deprecating third-party cookies isn’t exactly a surprise, it’s also not a license for marketers to take their foot off the gas of testing alternative ways to serve relevant ads without cookies. Much of that focus is around testing all the alternative IDs that have flooded the market. However, more and more forward-thinking marketers are also reallocating some of their budgets to AI-driven contextual advertising that is proving to pack a pow
Social Media Examiner
MAY 14, 2024
Are you curious about AI’s role in marketing and business? Wondering about the practical and privacy implications of using AI in your work? In this episode, we explore how to begin adopting AI in your business. The Benefits and Challenges of AI Adoption To understand why artificial intelligence (AI) matters and how it can benefit […] The post Adopting AI for Business: Where to Begin appeared first on Social Media Examiner.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
MAY 14, 2024
Effectively marketing a nonprofit event requires more than just hoping it becomes popular through word of mouth. At the same time, your nonprofit needs a way to publicize your event and build excitement without overspending on a limited event budget. If you have a nonprofit event coming up, whether small or large, explore the following key steps to create a plan for marketing your event.
Rock Content
MAY 14, 2024
Building a loyal following on key social media platforms like Instagram is essential for brands looking to stay relevant in 2024. Instagram’s sheer popularity and diversity make it a terrific place to connect with any target audience. It also offers marketers and creators a wealth of different content options. But coming up with incredible content people can’t wait to consume is only part of successful Instagram marketing.
Search Engine Land
MAY 14, 2024
A new era of customized AI models is emerging. Known as custom GPTs (generative pre-trained transformers), these tools enable SEO professionals to harness the capabilities of language models like ChatGPT and tailor them to their unique processes and philosophies. This article covers the benefits of custom GPTs and provides a step-by-step guide to building your own “Striking Distance Keyword Opportunity Analyzer” – a GPT specifically designed to identify high-potential keyword opport
SmartBrief - Marketing
MAY 14, 2024
With vast amounts of data, businesses may be intimidated on how to implement data-driven decision-making effectively in their B2B marketing. Data-driven decision-making is more than stats and numbers. It conveys how to implement data to make improved and informed decisions. Businesses that wish to stay ahead in a competitive market and maximize their brand reach must use strategic and analytical methods in their marketing campaigns.
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Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.
Search Engine Land
MAY 14, 2024
Unpredictable Google core updates can wreak havoc on your website traffic, leaving you struggling to keep up with the ever-changing search landscape. But what if you could future-proof your online presence and skyrocket your search rankings – even during the most volatile algorithm changes? This in-depth white paper reveals the essential technical SEO strategies you need to future-proof your online presence and skyrocket your search rankings – even during the most volatile algorithm
The CMO Survey
MAY 14, 2024
The post CMOs Are Living Many Lives in the C-Suite appeared first on The CMO Survey.
The LeadG2 Blog
MAY 14, 2024
Getting traffic to your blog or website is great. It shows that your marketing efforts are reaching and resonating with audiences. But getting readers isn’t always enough. Businesses trying to generate leads need engagement and follow-through. When putting together blogs and other content, you can’t assume people visiting your site will subscribe or click to subscribe – unless they’re prompted to.
Search Engine Land
MAY 14, 2024
Clean rooms are becoming essential for today’s marketers, offering access to critical advertising data and powerful customer insights. But not all clean rooms are created equal. Join the upcoming LiveRamp webinar Sweet Success: Hershey’s Recipe to Improve Advertising Effectiveness to hear how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights.
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Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.
Set Up
MAY 14, 2024
The 2023 Marketing Relationship Survey revealed that Delivery and Business Development remained a key challenge for Agency-side marketing leaders in the last year. Agency leaders and marketers in general are dealing with worldwide challenges like adapting to and adopting advanced technology and social platforms, budget constraints and showcasing marketing’s ROI, and navigating data privacy changes.
Search Engine Land
MAY 14, 2024
Reddit named Jyoti Vaidee as its first VP of Ads Product, a newly created role overseeing the platform’s monetization engine. Vaidee joins from Google, where she spent over 11 years leading ads products and monetization, most recently as product lead for Google’s Display Ads business. She also served stints working at Microsoft on Xbox and Outlook.
Martech
MAY 14, 2024
Clean rooms are becoming essential for today’s marketers, offering access to critical advertising data and powerful customer insights. But not all clean rooms are created equal. Join the upcoming LiveRamp webinar Sweet Success: Hershey’s Recipe to Improve Advertising Effectiveness to hear how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights.
illumin
MAY 14, 2024
illumin is thrilled to have participated in Brand Innovators’ New Eras for Brands with a Legacy hosted by United Airlines on April 18, 2024. Our own Seraj Bharwani moderated the Building a Strong Brand in Chicago panel in the afternoon. This panel included the Director of Marketing at Farmer’s Fridgem, Liz Mella , Sr. Director of Brand Marketing at Simple Mills, Ashley Nazarian Findlay , Manager of Global Sponsorship Activation Market and Community Innovation at United Airlines, Derek Ru
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Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A
Use Insider
MAY 14, 2024
What is retention marketing? Retention marketing is a strategy focused on engaging existing customers to maintain their loyalty, encourage repeat purchases, and increase customer retention. It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable. Retention vs. acquisition marketing: What’s the difference?
Traackr
MAY 14, 2024
Data indicates creator mentions of Stagecoach are up — is it the new Coachella for influencer marketing? Learn more.
Buffer Marketing
MAY 14, 2024
After analyzing millions of social media posts sent through Buffer, we discovered that video content is far and away the best-performing content type for every social media platform. Great! But… creating enough video content to satisfy the TikTok, YouTube, or Instagram algorithm is not easy. Unlike text and photo posts, video requires a lot of work — scripting, filming, and editing your content can slow you down.
Martech
MAY 14, 2024
For years, marketers have bemoaned the task of producing compelling visuals at the quality, quantity and speed demanded by the organization. The traditional creative process of moodboarding styles, art directing a shoot and meticulously refining visuals isn’t something that scales easily — at least not to the volume and speed of today’s content cycles.
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Tired of your emails getting lost in the noise? Ready to turn subscribers into customers? Our comprehensive toolkit will help you break through the noise and drive business impact. Key Benefits: Maximize Deliverability: Ensure your emails reach inboxes consistently. Personalize at Scale: Craft targeted messages that resonate with every recipient. Optimize for Results: A/B test your way to higher open rates, click-through rates, and conversions.
Search Engine Land
MAY 14, 2024
Responsive search ads (RSAs) are the bread and butter of Google Ads search campaigns. Launched in 2018 and originally a beta ad format, RSAs became the default ad format for search campaigns on June 30, 2022, when Google sunsetted Expanded Text Ads (ETAs). The magic behind RSAs is that by providing multiple headlines and descriptions, Google Ads will test different combinations and determine which combinations work best.
Digital Marketer
MAY 14, 2024
Ever wonder what the most successful agencies did differently than everyone else? Was it luck, skill, hard work, the industry they chose, or something else? Through my consulting work at Revenue Boost, I’ve worked with and taught over 400+ agencies how to scale their business. From this, I’ve seen consistent patterns & traits in the ones who grow effortlessly… Versus the ones who stay stuck for years – no matter how hard they work.
Search Engine Land
MAY 14, 2024
AI Overviews is rolling out to all US based searchers in Google Search, making AI Overviews available to hundreds of millions of searchers by next week, Liz Reid, the company’s new head of Search , announced at Google I/O. AI Overviews will launch in more countries soon and be available to more than a billion users by the end of the year. Hema Budaraju, the Senior Director of Product, Search Generative Experience, Google, told us that the link cards within AI Overviews generate a higher cl
Sprout Social
MAY 14, 2024
LinkedIn carousels are a clever marketing solution to keep users engaged with posts. However, since LinkedIn’s decision to sunset organic carousel posts, is there still a way to use carousels in your LinkedIn marketing strategy ? The answer is yes, thanks to LinkedIn carousel ads. We’ll uncover what carousel posts (ads) are, how to use them and the benefits of using these ads in your broader marketing strategy.
Speaker: Jesse Simms, VP at Giant Partners
This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.
Rock Content
MAY 14, 2024
Push notifications are an essential content marketing tool that today’s marketers can use to stand out. As consumers are bombarded with information through various channels, integrating push notifications into your content marketing strategy offers a direct way to reach new consumers and keep your current users engaged. These notifications, which are proactively sent to your audience’s devices, are gaining traction as a powerful communication method that can significantly impact your business.
Martech
MAY 14, 2024
The U.S. government is threatening to ban TikTok in the country if ByteDance, its China-based owner, refuses to sell. The loss of the hugely popular social media platform could mean big changes for brands’ influencer marketing in the United States. Status of the law. Last month President Biden signed a law requiring TikTok to be sold within nine months or be banned in the U.S.
Backlinko
MAY 14, 2024
Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. It’s about putting your business in the spotlight, grabbing attention, and turning that into revenue. This guide will teach you how to market your small business using six best practices. You’ll learn: How to figure out who wants what you’re selling How to make your business stand out from the crowd How to use nine effective marketing channels Ready to cut
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