Social Media Examiner

MAY 8, 2024

Is your agency too reliant on one client or industry? Wondering how to evaluate new market opportunities to determine if they're a good fit? In this article, you’ll discover how to diversify your pipeline for agency stability and growth. Why Having a Diversified Pipeline Is Essential for the Health and Stability of Your Agency Building […] The post How to Diversify Your Marketing Agency Pipeline appeared first on Social Media Examiner.

Health 126

Health Marketers Marketing New Markets 126

Aspiration Marketing

MAY 8, 2024

In today's content-saturated landscape, captivating your audience requires strategic engagement. Here's the secret weapon : Automated HubSpot Blog Email Notifications. No matter if you're a seasoned influencer or a brand building buzz, keeping your tribe in the loop is essential. HubSpot, the marketing powerhouse, offers a seamless solution to manage your blog notifications.

Communications 233

Communications Management Branding Marketing 233

Martech

MAY 8, 2024

The increasing use of biometric data, such as facial recognition and fingerprints, for authentication raises new privacy risks, especially in a world where virtual try-on is an increasingly widely used marketing tool. Unlike passwords, biometric identifiers are permanent and can be stolen by hackers to impersonate victims and gain unauthorized access.

Law 129

Law Customer Branding Marketers 129

Content Marketing Institute

MAY 8, 2024

Many companies present a list of what not to do and call them their “employee social media guidelines.” Innovative brands see the power of employee ambassadors. Here’s how to create company social media guidelines for the win.

Branding 120

Branding 120

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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Martech

MAY 8, 2024

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. In the inevitable cookieless future, quantifying marketing’s ROI and articulating its value for the organization will require a strategic shift. It’s time to rethink our performance measurement strategies to safeguard budgets and ensure marketing’s worth remains quantifiable. 1.

B2C 126

B2C Marketing Mix Marketing Strategy Customer 126

Buffer Marketing

MAY 8, 2024

As a creator or influencer, I’m willing to bet a good chunk of your content involves sharing products, tools, and services you love. This happens organically and authentically when you give your followers a peek behind the curtain of your life.  [insert infomercial voice here] What if I told you that you could make money from doing this?

Affiliate Marketing 116

Affiliate Marketing Marketers Marketing User-Generated 116

Chief Martec

MAY 8, 2024

Yesterday we celebrated the 10th annual Stackie Awards as part of #MartechDay. Every year for the past decade, we’ve invited marketers to send in a single slide that illustrates their marketing tech stack and how they conceptualize it. From these entries, we select five “winners” whose visualizations we thought were particularly noteworthy in some way.

Customer Journey 112

Customer Journey Digital Marketing Management Product 112

Martech

MAY 8, 2024

Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. The new ad solution taps into Curb TaxiTV — original content shown on in-vehicle screens — and mobile ad units that run before, during and after rides. “Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech

Advertising 122

Advertising Advertisers Branding Marketing 122

GrowMatik

MAY 8, 2024

In a pivotal development, Growmatik has been acquired by Convesio, a leading managed hosting platform, opening a new chapter and promising a bright landscape for Growmatik. In a significant move within the e-commerce and web hosting industry, Growmatik, a prominent omni-channel marketing automation platform, is proud to announce its acquisition by Convesio, a leader in managed hosting solutions.

Marketing Automation Platform 111

Marketing Automation Platform Management Product Customer 111

Martech

MAY 8, 2024

Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. Both solutions are powered by Constant Contact’s AI capabilities. What is BrandKit? Brand assets are automatically imported from web locations and used to create appropriate themes and templates that can then be used for future campaigns.

Non-Profit 122

Non-Profit Branding Communications Email Marketing 122

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Search Engine Land

MAY 8, 2024

All signs point to ChatGPT launching a search feature soon. When? That remains the big question. Rumor has it. OpenAI is developing a ChatGPT feature that searches the web and cites sources in its results, Bloomberg reported (subscription required): “The feature would allow users to ask ChatGPT a question and receive answers that use details from the web with citations to sources such as Wikipedia entries and blog posts … One version of the product also uses images alongside writte

Shipping 108

Shipping User-Generated Advertisers Advertising 108

Marketing Sherpa

MAY 8, 2024

“I’ve put my kids through college with just my ideas.” A friend of mine who owns an agency told me this over a beer one night. And I think it’s an apt description of a career in marketing. But here’s the rub – it’s hard to come up with ideas. Day after day.

Customer Journey 99

Customer Journey Customer Marketers Marketing 99

Search Engine Land

MAY 8, 2024

Reddit is exploring monetizing its search results pages, teasing a significant untapped opportunity for the popular online forum. Logical next step. With over 1 billion monthly searches on the platform, Reddit sees advertising against user searches as a logical next step to improve monetization after enhancing the core search experience. Reddit has also long benefited from Google search traffic , with indexed Reddit content attracting new users actively seeking information and communities.

Advertisers 99

Advertisers Advertising Search Marketers Product 99

Bannerflow

MAY 8, 2024

Our Summer 2021 winner of our best display advertising campaign competition was a neat blend of brand and an engaging summer feeling! Congratulations to Telenor for it’s summer campaign for the Swedish market.

Advertising 98

Advertising Advertisers Branding Marketing 98

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Rock Content

MAY 8, 2024

If you work with Content Marketing and SEO and haven’t been on a desert island with no internet for the past two months, you’ve probably read and heard a lot about Google’s March 2024 Core Update. It was a huge milestone for the world’s most relevant search engine’s algorithm. The update was completed on April 19, 2024, and according to Elizabeth Tucker, Product Management at Google, the initiative resulted in a 45% reduction in the volume of content considered of low qua

SEO 98

SEO User-Generated Copywriting Entertainment 98

Bannerflow

MAY 8, 2024

E-commerce and online shopping saw a huge increase in sales during 2020. A survey by Deloitte in the UK found around 40% of respondents did more online shopping during lockdown than before. Grocery shopping specifically saw a huge surge in sales, with the share of e-commerce sales increasing from 7% to 15% at their peak.

Retail 98

Retail Advertising Advertisers 98

Search Engine Land

MAY 8, 2024

TikTok is positioning itself as a prime destination for search discovery, touting its community-driven approach as a key differentiator from traditional search engines. New insights. TikTok released new insights emphasizing the platform’s role in driving discovery across the marketing funnel: 61% of TikTok users discover new brands/products on the app, 1.5x more than other platforms. 1 in 2 users go to TikTok to research products or brands. 91% of those inspired by the TikTok search follow

Law 98

Law Branding Entertainment Digital Marketing 98

Bannerflow

MAY 8, 2024

Center Parcs unique product focused ad is the winner of Autumn 2021 best display campaign! Learn how it was made and with which ad tech.

Advertising 98

Advertising Advertisers Product 98

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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SmartBrief - Marketing

MAY 8, 2024

During my two decades working in public relations for education companies, I’ve seen a major shift in crisis communications. It used to be that most crises arose from financial issues such as taking kickbacks or layoffs. These situations still come up, but today the more common types of crises companies need to prepare for include: Data breaches Ransomware attacks Taking a stance on a current political or social issue Issues arising from the use of generative AI, including copyright conflicts So

Communications 97

Communications Education PR Place 97

Bannerflow

MAY 8, 2024

Storytel is a remarkable success story, one where adaptation and best in class localisation plays a starring role. And in terms of display campaigns, Storytel is a brand at the forefront of multi-market, multi-channel advertising.

Advertising 98

Advertising Advertisers Branding Retail 98

Duct Tape Marketing

MAY 8, 2024

How to Win The Consumer Boredom-Span: The Key to Cutting Through Clutter written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Alan Dibb. Through his extensive experience as a rebellious marketer and serial entrepreneur, Alan Dibb has spearheaded a revolutionary approach to marketing known as Lean Marketing.

Transform 93

Transform Entertainment Place CRM 93

Bannerflow

MAY 8, 2024

iGaming display advertising trends offer insight into what makes the industry tick. Indeed, 2021 and 2020 have seen brands adapt and change quicker than ever before, as external factors change customer habits.

Advertising 98

Advertising Advertisers Branding Customer 98

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

David Meerman Scott

MAY 8, 2024

In a massive fail, Apple used a truly heartbreaking video to launch its new iPad Pro yesterday. I’m not the only one who is disappointed in a company that was founded to aid in creativity.

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90

Bannerflow

MAY 8, 2024

Digital out-of-home campaigns are becoming more and more common. And what with ever more traditional out-of-home signage being upgraded to digital, expect their number to rise ever further. But what’s the secret to great DOOH campaigns?

Retail 98

Retail 98

Rock Content

MAY 8, 2024

Video content has become a powerful way to reach people through digital marketing. During 2023, people watched 17 hours of video content in an average week, and two-thirds of customers reported watching videos to learn more about brands. Not leveraging video can leave your brand behind. Keeping an eye on how others use videos and tracking video content through reverse video search forms an important component of an effective video marketing strategy.

Brand Management 90

Brand Management User-Generated Video Marketing Promotion 90

Bannerflow

MAY 8, 2024

The Entertainment industry is progressing towards using more advanced forms of display advertising. Yet, what are the strategies that can help your brand move ahead of the competition?

Entertainment 98

Entertainment Advertisers Advertising Branding 98

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Search Engine Land

MAY 8, 2024

SEO and user experience (UX) are critical components of modern digital marketing strategies. While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. At first glance, these two objectives may seem contradictory. However, as search engines like Google continue to prioritize user satisfaction, the lines between SEO and UX are blurring.

SEO 86

SEO Gen Z User-Generated Health 86

Bannerflow

MAY 8, 2024

Rebranding is a process that can make or break an organisation. It’s a project that is years in the making. And requires the very best people and tools to get the job done as smoothly as possible.

Retail 97

Retail 97

Backlinko

MAY 8, 2024

Want to attract prospects and land more cases from search engines? Investing in lawyer SEO can keep a steady stream of leads flowing into your firm year-round. For example, Google, “employment lawyer Seattle.” Here are the results: HKM Employment Attorneys has the top spot on Google Maps and in Google search. This one page sends an estimated 2.2K monthly visitors to the firm’s website, which would cost over $7,000 in Google Ads.

Law 85

Law SEO PR User-Generated 85

Search Engine Land

MAY 8, 2024

March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. How did your website fare? Join us for an insightful webinar as we delve into the seismic shifts brought about by Google’s March 2024 updates and explore strategies to not just survive but thrive in this dynamic digital landscape.

SEO 76

SEO Whitepaper 76

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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