Marketing Insider Group
SEPTEMBER 3, 2024
Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive.
Hubspot Marketing
SEPTEMBER 3, 2024
If budgeting stresses you out, we have a lot in common, my friend. Whether it’s a monthly entertainment budget or a Facebook Ads budget, ensuring you allocate only what you can afford and get the most for your money is a lot of pressure. Spending recklessly can have long-term consequences on a business’ profitability. But thankfully, Facebook Advertising has a pretty good reputation for return when handled correctly.
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Martech
SEPTEMBER 3, 2024
Google rolled out a significant update to Google Analytics 4 ( GA4 ), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting.
Hubspot Marketing
SEPTEMBER 3, 2024
It's been an interesting year in the marketing world. Advancements in AI and constant changes in Google's algorithm have all but turned the industry on its head. And as the marketing industry continues to evolve rapidly, marketers like HubSpot's Head of Audience Development and Distribution, Dréa Hudson, are not only keeping up with the changing tides but also thinking far enough outside the box to be on the next wave.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Social Media Examiner
SEPTEMBER 3, 2024
Are you looking to streamline your business processes with AI? Want to learn how to create AI playbooks that can transform your operations to be more efficient? In this article, we explore how to use AI to scale your work. Why AI Operations Matter for Marketers AI (artificial intelligence) operations, or AI ops, refers to […] The post AI Operations: Using AI to Scale Your Work appeared first on Social Media Examiner.
Buffer Marketing
SEPTEMBER 3, 2024
Over the past year, I’ve shared over 400 posts on LinkedIn, resulting in a 2.5X+ growth in CloudZero’s follower count — all through organic social media. Sometimes, it feels like everyone is leaning into 'unhinged' social media or TikTok—esque videos, but this doesn't align with our brand and values. We want our customers and audience to see us as trusted, reliable, and thoughtful.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
AWeber
SEPTEMBER 3, 2024
I can’t think of anything to write. Sound familiar? Of course it does. It's one of the top reasons our customers give us for letting their email marketing flatline. They just run out of ideas or topics to write about. Even pro writers come up with major email block. Ann Handley, co-founder of Marketing Profs and the popular book "Everybody Writes," only sent two emails to her subscribers in 2017.
Martech
SEPTEMBER 3, 2024
“At the moment, I feel like the industry has stalled; there’s not much innovation happening because everyone is waiting to see what Google does.” That was Amit Kotecha, CMO at digital advertising , audience insights and measurement platform Quantcast, talking to us back in May of this year. It turns out that three months is a lifetime in adtech.
Aspiration Marketing
SEPTEMBER 3, 2024
We are diving into the world of AI, exploring what it is, how it works, and why it's rapidly changing our world. From understanding the difference between machine learning and deep learning to exploring the countless industries AI is transforming, we'll break down this complex topic and reveal why it matters to all of us.
Martech
SEPTEMBER 3, 2024
No company can exist without marketing. And no modern marketer can operate without technology. That’s why thousands of marketers from some of the world’s most iconic brands – from Amazon to Apple, General Mills to Google, Netflix to Nike – are attending MarTech , online September 24-25, for free. Join them to unlock a treasure trove of cutting-edge solutions and strategies that will help you get the most out of your marketing technology investments and drive better business results for your orga
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Marketing Insider Group
SEPTEMBER 3, 2024
With over 60% of the global population using various platforms, social media is everywhere, and sharing content is second nature for many businesses and individuals. But did you know that copyright law says a simple post or share could land you in legal trouble? Copyright law protects creators’ rights, ensuring third parties use their work appropriately.
illumin
SEPTEMBER 3, 2024
Back to school season has returned and so too have some of the most upbeat and wholesome ads of the year. This year brings fun and energizing campaigns from brands both big and small. Familiar faces are back for the 2024 return to school – including ads from Macy’s and Target. Amazon is also working hard to cement itself as a top back to school contender.
Search Engine Land
SEPTEMBER 3, 2024
Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen for both Action and Awareness goals. Why we care. These new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness.
The LeadG2 Blog
SEPTEMBER 3, 2024
The decision to migrate to a powerful platform like HubSpot can mark a significant milestone in your business growth journey. However, navigating the complexities of migration, especially from your current platform, requires careful planning and expertise. In preparation for an important process, it’s essential to create a strategy that considers your team's needs and priorities.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Search Engine Land
SEPTEMBER 3, 2024
Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. This beta feature is currently only available to a limited number of ad accounts, making it a rare find. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users.
Set Up
SEPTEMBER 3, 2024
For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. As each year passes, however, newer demographics with more purchasing power and influence than the last, become the craze. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. Although Generation Alpha is not yet old enough to be purchasing leaders, this tech-savvy generation was the first born into a digitally established world, and their in
Search Engine Land
SEPTEMBER 3, 2024
Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Following August’s highlights on Joint Business Plans and AI-driven insights, these new features are designed to make advertising more efficient, relevant, and accessible. Key updates: Enhanced Display and Video Ads : Starting this month, advertisers can access new bidding strategies, targeting options, and conversion tracking for display and video ads.
Content Marketing Institute
SEPTEMBER 3, 2024
Gating content is a controversial move in some marketing circles. Sales teams want gated content because it drives qualified leads. Some marketing teams say gating creates a barrier between potential audiences (and search engines) and great content. Who’s right?
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
The Marketing Operations Leader
SEPTEMBER 3, 2024
In this edition: How to Create a Marketing Ops Partner (Stakeholder) Map 12 Questions Marketing Ops Never Likes to Hear Poll: What is the best measure of a Martech platform's effectiveness? For Paid Subscribers: Is Learning a Marketing Automation Platform Worth Your Time? Learn how marketing ops teams are really using AI - join our free event next week.
Orbit Media Studios
SEPTEMBER 3, 2024
By Andy Crestodina A web design firm, a creative agency and a software vendor walk into a client’s office. The client asks, “How often should we redesign our website?” The agency replies “every two years.” The software guy says “every five years” The web designer says… This isn’t a joke. I was actually in this meeting. There were eight people from four companies in the room.
verse.ai
SEPTEMBER 3, 2024
It’s no secret that reviews are vital to growing revenue, gaining new customers, and improving searchability. In fact, 93% of people read online reviews before making a purchase. For businesses, Google reviews are a huge priority, as Google holds 73% of all online reviews. While Google reviews help customers easily find your business, they help you build up your brand reputation.
Base.ai
SEPTEMBER 3, 2024
Building Customer Marketing: 5 Key Strategies from the CMA Playbook That Will Set You Up For Success In today's rapidly evolving landscape of customer marketing and advocacy, a strong CMA Playbook is crucial for driving customer-led growth (CLG). It guides you through building a compelling business case, securing C-level buy-in, leveraging powerful customer engagement tools, and ultimately enhancing customer retention and revenue growth.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Lusha
SEPTEMBER 3, 2024
Optimize your sales process with Lusha’s AI Email Assistant In the ever-evolving sales landscape, making your emails stand out in a crowded inbox can feel like an uphill battle. That’s why we’ve been working hard to launch our latest game-changer. Introducing the Engage AI Email Assistant, a standout addition to the Lusha Engage suite that brings you smarter email personalization and faster results.
Six & Flow
SEPTEMBER 3, 2024
Discover essential tips for attending HubSpot Inbound 2024 - navigate the event like a pro and make your Inbound experience enriching and rewarding.
Marketing Insider Group
SEPTEMBER 3, 2024
Generation Z, or those born between 1997 and 2012, make up more than 20% of the U.S. population. The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. It’s an advantageous time to engage this generation in your nonprofit’s cause.
SocialPilot
SEPTEMBER 3, 2024
With an explosive debut, attracting over 30 million users within the first two days , Threads has quickly become the fastest-growing social media platform. If you’re not familiar with Instagram Threads yet, it’s worth noting that it’s super similar to Twitter. Threads was launched as the biggest threat to Twitter. This is not only about functionalities but also getting more followers on Threads.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Search Engine Land
SEPTEMBER 3, 2024
Google’s August 2024 core update is now done rolling out, a Google spokesperson told us. It started on August 15, 2024 and completed 19 days later on September 3, 2024. This update caused a lot of ranking movement and changes to the overall Google Search results. As we said before, this update is not just a normal core update. The August 2024 core update took into account the feedback Google heard since the September 2023 helpful content update that seemed to have a negative impact on many sma
Martech
SEPTEMBER 3, 2024
There are plenty of virtues to engaging a new vendor. In addition to bringing new capabilities and functionality to an organization, they also bring a fresh perspective. However, onboarding a new vendor seems far easier than it actually is. The onboarding stage is crucial to establishing a positive and productive client-vendor relationship. Fortunately, martech practitioners can help ensure onboarding proceeds smoothly.
Search Engine Land
SEPTEMBER 3, 2024
Over the last 20 years of speaking to clients, I’ve developed a list of questions that have been instrumental in fostering better long-term relationships. There are many questions you can ask, but I’ve created a list of key questions I usually ask during the pitch process for new clients. Find out about the business One thing that separates strategic-thinking search marketers from those who simply apply a list of tactics is understanding how SEO fits into the wider business context.
Kuno Creative
SEPTEMBER 3, 2024
Long-time HubSpot Partner Kuno Creative and HubSpot subject matter experts combined their expertise to present Sales Hub 101 on August 29. Despite its scheduling right before the long Labor Day weekend, we saw outstanding turnout from attendees representing companies across North America and had tremendous engagement and conversations come from the presentation.
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