Tue.Sep 03, 2024

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Want to Engage Gen Z? 4 Marketing Strategies for Nonprofits

Marketing Insider Group

Generation Z, or those born between 1997 and 2012, make up more than 20% of the U.S. population. The generation is at an interesting place developmentally—while its youngest members are attending middle school, older Gen Zers are graduating college, building professional careers, and raising families. It’s an advantageous time to engage this generation in your nonprofit’s cause.

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8 Top Brainstorming Techniques to Help You Write Killer Emails

AWeber

I can’t think of anything to write. Sound familiar? Of course it does. It's one of the top reasons our customers give us for letting their email marketing flatline. They just run out of ideas or topics to write about. Even pro writers come up with major email block. Ann Handley, co-founder of Marketing Profs and the popular book "Everybody Writes," only sent two emails to her subscribers in 2017.

Insiders

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The Giant Compendium of Digital Marketing Checklists

Marketing Insider Group

Power Reviews reports that 87% of consumers regularly research products online before purchasing them, so mastering digital marketing is essential as you grow your business. However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive.

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Creativity, Calm, and AI: How HubSpot's Head of Audience Development Breaks the Marketing Mold

Hubspot Marketing

It's been an interesting year in the marketing world. Advancements in AI and constant changes in Google's algorithm have all but turned the industry on its head. And as the marketing industry continues to evolve rapidly, marketers like HubSpot's Head of Audience Development and Distribution, Dréa Hudson, are not only keeping up with the changing tides but also thinking far enough outside the box to be on the next wave.

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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

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We Published 400+ LinkedIn Page Posts in the Past Year as a B2B Company — Here Are 9 Tactics That Worked for Us

Buffer Marketing

Over the past year, I’ve shared over 400 posts on LinkedIn, resulting in a 2.5X+ growth in CloudZero’s follower count — all through organic social media. Sometimes, it feels like everyone is leaning into 'unhinged' social media or TikTok—esque videos, but this doesn't align with our brand and values. We want our customers and audience to see us as trusted, reliable, and thoughtful.

More Trending

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Apple, Netflix, Google, Ford, and Nike are attending MarTech for free. Are you?

Martech

No company can exist without marketing. And no modern marketer can operate without technology. That’s why thousands of marketers from some of the world’s most iconic brands – from Amazon to Apple, General Mills to Google, Netflix to Nike – are attending MarTech , online September 24-25, for free. Join them to unlock a treasure trove of cutting-edge solutions and strategies that will help you get the most out of your marketing technology investments and drive better business results for your orga

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What Marketers Need to Know About the Next Generation: Gen Alpha 

Set Up

For years, Millennials and Gen Z sat at the forefront like a favorite child, piquing the marketing world’s interest. As each year passes, however, newer demographics with more purchasing power and influence than the last, become the craze. Now, Gen Alpha is the belle of the ball, and marketers need to prepare for what comes next. Although Generation Alpha is not yet old enough to be purchasing leaders, this tech-savvy generation was the first born into a digitally established world, and their in

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Google Analytics 4 introduces benchmarking data

Martech

Google rolled out a significant update to Google Analytics 4 ( GA4 ), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for advertisers trying to understand their performance relative to their peers, potentially informing strategic decisions and goal-setting.

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Google Ads unveils advanced performance planner for YouTube campaigns

Search Engine Land

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen for both Action and Awareness goals. Why we care. These new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Playable ads and longer campaigns gain traction in mobile gaming

Martech

Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey by mobile ad platform Mintegral. U.S. growth. The U.S., the world’s highest-ranking country in advertiser volume, saw modest growth over the last year. U.S. mobile gaming ad spend increased 0.46%, according to Mintegral’s new report, “State of Media Buying in H1 2024.

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Google Ads rolls out new promotions feature for App campaigns

Search Engine Land

Google Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. This beta feature is currently only available to a limited number of ad accounts, making it a rare find. Why we care: This new tool allows advertisers to create app-specific promotions, similar to those available in web campaigns, but tailored for mobile users.

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One way or another, cookies are going away

Martech

“At the moment, I feel like the industry has stalled; there’s not much innovation happening because everyone is waiting to see what Google does.” That was Amit Kotecha, CMO at digital advertising , audience insights and measurement platform Quantcast, talking to us back in May of this year. It turns out that three months is a lifetime in adtech.

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Microsoft Advertising September product roundup

Search Engine Land

Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Following August’s highlights on Joint Business Plans and AI-driven insights, these new features are designed to make advertising more efficient, relevant, and accessible. Key updates: Enhanced Display and Video Ads : Starting this month, advertisers can access new bidding strategies, targeting options, and conversion tracking for display and video ads.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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The best back to school ads for 2024

illumin

Back to school season has returned and so too have some of the most upbeat and wholesome ads of the year. This year brings fun and energizing campaigns from brands both big and small. Familiar faces are back for the 2024 return to school – including ads from Macy’s and Target. Amazon is also working hard to cement itself as a top back to school contender.

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AI Operations: Using AI to Scale Your Work

Social Media Examiner

Are you looking to streamline your business processes with AI? Want to learn how to create AI playbooks that can transform your operations to be more efficient? In this article, we explore how to use AI to scale your work. Why AI Operations Matter for Marketers AI (artificial intelligence) operations, or AI ops, refers to […] The post AI Operations: Using AI to Scale Your Work appeared first on Social Media Examiner.

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Social Sharing Might Get You Sued: Social Media And Copyright Law

Marketing Insider Group

With over 60% of the global population using various platforms, social media is everywhere, and sharing content is second nature for many businesses and individuals. But did you know that copyright law says a simple post or share could land you in legal trouble? Copyright law protects creators’ rights, ensuring third parties use their work appropriately.

Law
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Webinar Brings Together Experts from Kuno Creative and HubSpot

Kuno Creative

Long-time HubSpot Partner Kuno Creative and HubSpot subject matter experts combined their expertise to present Sales Hub 101 on August 29. Despite its scheduling right before the long Labor Day weekend, we saw outstanding turnout from attendees representing companies across North America and had tremendous engagement and conversations come from the presentation.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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Migrating to HubSpot: Strategies for a Seamless Transition from Your Current Platform

The LeadG2 Blog

The decision to migrate to a powerful platform like HubSpot can mark a significant milestone in your business growth journey. However, navigating the complexities of migration, especially from your current platform, requires careful planning and expertise. In preparation for an important process, it’s essential to create a strategy that considers your team's needs and priorities.

CRM
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What is AI, and Why Does It Matter?

Aspiration Marketing

We are diving into the world of AI, exploring what it is, how it works, and why it's rapidly changing our world. From understanding the difference between machine learning and deep learning to exploring the countless industries AI is transforming, we'll break down this complex topic and reveal why it matters to all of us.

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How to create a partner (stakeholder) map, the best measure of Martech effectiveness and more

The Marketing Operations Leader

In this edition: How to Create a Marketing Ops Partner (Stakeholder) Map 12 Questions Marketing Ops Never Likes to Hear Poll: What is the best measure of a Martech platform's effectiveness? For Paid Subscribers: Is Learning a Marketing Automation Platform Worth Your Time? Learn how marketing ops teams are really using AI - join our free event next week.

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To Gate or Not to Gate? Is That Really the Question?

Content Marketing Institute

Gating content is a controversial move in some marketing circles. Sales teams want gated content because it drives qualified leads. Some marketing teams say gating creates a barrier between potential audiences (and search engines) and great content. Who’s right?

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B2B SEO vs. LMO: Whats the Difference and Why It Matters

Speaker: Speakers:

Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.

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What is the Average Website Lifespan? 10 Factors In Website Longevity

Orbit Media Studios

By Andy Crestodina A web design firm, a creative agency and a software vendor walk into a client’s office. The client asks, “How often should we redesign our website?” The agency replies “every two years.” The software guy says “every five years” The web designer says… This isn’t a joke. I was actually in this meeting. There were eight people from four companies in the room.

CMO
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How to Get More Followers on Threads: 13 Proven Tips

SocialPilot

With an explosive debut, attracting over 30 million users within the first two days , Threads has quickly become the fastest-growing social media platform. If you’re not familiar with Instagram Threads yet, it’s worth noting that it’s super similar to Twitter. Threads was launched as the biggest threat to Twitter. This is not only about functionalities but also getting more followers on Threads.

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How to Get More Google Reviews for Your Business: 7 Proven Ways

verse.ai

It’s no secret that reviews are vital to growing revenue, gaining new customers, and improving searchability. In fact, 93% of people read online reviews before making a purchase. For businesses, Google reviews are a huge priority, as Google holds 73% of all online reviews. While Google reviews help customers easily find your business, they help you build up your brand reputation.

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Building Customer Marketing: 5 Key Strategies from the CMA Playbook

Base.ai

Building Customer Marketing: 5 Key Strategies from the CMA Playbook That Will Set You Up For Success In today's rapidly evolving landscape of customer marketing and advocacy, a strong CMA Playbook is crucial for driving customer-led growth (CLG). It guides you through building a compelling business case, securing C-level buy-in, leveraging powerful customer engagement tools, and ultimately enhancing customer retention and revenue growth.

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A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse

Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,

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Your New AI Email Assistant

Lusha

Optimize your sales process with Lusha’s AI Email Assistant In the ever-evolving sales landscape, making your emails stand out in a crowded inbox can feel like an uphill battle. That’s why we’ve been working hard to launch our latest game-changer. Introducing the Engage AI Email Assistant, a standout addition to the Lusha Engage suite that brings you smarter email personalization and faster results.

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Tips to Make the Most out of HubSpot Inbound 2024

Six & Flow

Discover essential tips for attending HubSpot Inbound 2024 - navigate the event like a pro and make your Inbound experience enriching and rewarding.

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Google August 2024 core update rollout is now complete

Search Engine Land

Google’s August 2024 core update is now done rolling out, a Google spokesperson told us. It started on August 15, 2024 and completed 19 days later on September 3, 2024. This update caused a lot of ranking movement and changes to the overall Google Search results. As we said before, this update is not just a normal core update. The August 2024 core update took into account the feedback Google heard since the September 2023 helpful content update that seemed to have a negative impact on many sma