CMO Network

NOVEMBER 12, 2023

We examine the innovative brand partnerships reshaping the defiition of success in the world of marketing and business and what they mean for the future of the industry.

Branding 139

Branding Retail CMO Marketers 139

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. Brand collaborations, especially co-marketing , are a win-win for your brand reputation. In this article, we’ll explore how brand collaboration works and strategies to find the best partnership for your business.

Branding 127

Branding Fashion Gen Z Entertainment 127

Practical eCommerce - Marketing

NOVEMBER 12, 2023

Don't waste time on menial advertising tasks. Here are four handy productivity boosters. The post Google Ads Holiday Timesavers appeared first on Practical Ecommerce.

eCommerce 116

eCommerce Advertisers Advertising Product 116

Hubspot Marketing

NOVEMBER 12, 2023

“Move fast and break things” was the motto of generation Zuck. And while we’ve seen notable progress from this mantra, we’ve also been left with a ton of broken sh*t. The biggest casualty? Ourselves — and our teams. Subscribe to Trends Change Whiplash is Real Before we dig into how to slow down, it's important to recognize why we're feeling the way we are, AND -- most importantly -- that the readers of this post are absolutely not alone.

Millennials 98

Millennials Transform Product Management 98

Advertiser: ZoomInfo

As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack. In this eBook, we’ll show you how marketing operations can create efficiencies in your tech stack, reporting, and budget that will not just improve internal processes, bu