Content Marketing Institute
JUNE 5, 2024
Host a poll. Do a quiz. Create a game. Interactive content comes in so many forms, but not enough marketers take advantage of it. Discover the possibilities, tools, and big results.
Aspiration Marketing
JUNE 5, 2024
Imagine you're searching for a new project management tool. Dozens of options flood your search results, each promising efficiency and streamlined workflows. But then you see a familiar logo – a brand you've encountered at industry conferences or whose thought leadership articles you've read. That recognition triggers a sense of trust and familiarity.
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Buffer Marketing
JUNE 5, 2024
If you’re not an experienced content creator, it might be difficult to determine the best length for Instagram Reels to get the best results. And knowing the ideal number isn’t everything – your metrics might tell you something entirely different. In this article, we explore everything you need to know about the ideal length of Instagram Reels and other Instagram content – according to the team themselves.
Martech
JUNE 5, 2024
AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively to leverage AI fully. This collaboration is essential for exploring AI use cases in marketing, integrating data from various sources and building effective AI models.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Orbit Media Studios
JUNE 5, 2024
By Andy Crestodina There are so many ways to generate a B2B lead. From cold outreach and warm introductions, paid search and organic social, anything might work. But before you get overwhelmed with options, keep this in mind: There may be visitors on your site right now, as you read this sentence. Your next potential lead is actually on your homepage, at this very moment, scanning through text, looking for an answer …then giving up and hitting the back button.
Martech
JUNE 5, 2024
With consumers performing an increasing number of transactions online, the importance of digital transformation in 2024 is immense. New digital tools, workflows and AI technologies can increase organizational value and operational efficiency, but it should not come at the expense of the hard-won consumer trust. After all, 63% of a company’s market value is driven by reputation , demanding marketers protect their brand when leveraging new digital tools and workflows.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JUNE 5, 2024
In a move that will simplify life for marketers, the IAB Tech Lab today released its Data Deletion Request Framework. The framework establishes a standardized mechanism for transmitting data deletion request signals in digital advertising. “The industry has long struggled with the need for a standardized solution to manage data deletion requests,” Jared Moscow, director of product, privacy & addressability, IAB Tech Lab, said in a release. “The Data Deletion Request Framewo
The CMO Survey
JUNE 5, 2024
The post Harmonizing AI: Ensuring Transparency and Control in a Performance-Driven World appeared first on The CMO Survey.
Martech
JUNE 5, 2024
This month’s releases include valuable tools like bot filtering for accurate email metrics, custom fields for more flexible invoicing and personalized navigation bookmarks to streamline your team’s workflows. These updates continue HubSpot’s commitment to optimizing user experiences and driving operational efficiencies across sales, service and marketing platforms.
Search Engine Land
JUNE 5, 2024
A majority of Americans are spending more time searching for services online today than five years ago — and they’re frustrated about it, according to a new survey. Why we care. Search engines are supposed to help people find information they want or need. This survey indicates that subpar search engine results and experiences may be failing to help users accomplish tasks, frustrating them.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Marketing Insider Group
JUNE 5, 2024
As the digital landscape evolves, there’s a belief that the corporate website is decreasing in importance. After all, corporations have access to social media , mobile apps, and numerous online platforms, so interacting with customers through a website isn’t as common as in the past. However, corporate websites still play a role for companies of all sizes.
Search Engine Land
JUNE 5, 2024
A UK court has ruled that Google must face a £13.6 billion ($17 billion) lawsuit alleging it wields too much power over the online advertising market. Why we care. The case could have far-reaching implications for the digital ad industry. Will this lead to advertisers spending less on Google? Driving the news. The Competition Appeal Tribunal in London rejected Google’s attempt to dismiss the case, allowing it to proceed to trial.
Duct Tape Marketing
JUNE 5, 2024
Avoid These Common Pitfalls For a Winning Sales Presentation written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Terri Sjodin, a seasoned expert in public speaking and sales presentations. As the principal and founder of Sjodin Communications, Sjodin has spent over 25 years coaching Fortune 500 companies, industry associations, and even members of Congress on how to refine the
Search Engine Land
JUNE 5, 2024
OpenAI has announced 30 significant deals with tech and media brands to date, including three in the past week with Vox Media, the Atlantic and the World Association of Newspapers and News Publishers. Now there’s an easy way to keep track of them all: the OpenAI Partnerships List from Originality.AI. Why we care. These partnerships will undoubtedly lead to greater discoverability in OpenAI products – think: featured content and citations (links) in ChatGPT.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
InTouch Marketing
JUNE 5, 2024
With most marketers reporting that mobile devices account for more than 50% of their annual traffic , it’s now more important than ever to ensure your mobile site is optimized.
Search Engine Land
JUNE 5, 2024
Do you ever feel like the world of paid search evolves faster than you can keep up? With constant updates and the push to accept AI and automation, it can be easy to feel overwhelmed and discouraged as a paid search marketer. But you aren’t alone. In a dynamic field like paid search, success lies not in clinging to what worked yesterday but in adopting a growth mindset.
Businesses Grow
JUNE 5, 2024
No one I know studies the AI and marketing scene more thoroughly than Paul Roetzer. As the founder of the Marketing AI Institute , Paul wears himself out keeping up with the latest ideas and trends. So it was fun having him on The Marketing Companion podcast to get his views on current events! In this show, Paul and I discuss: The ethics and philosophy behind using other people’s voices and faces in content.
Search Engine Land
JUNE 5, 2024
Major educational publishers — Cengage, Macmillan Learning, McGraw Hill and Elsevier — have filed a lawsuit against Google, accusing it of promoting pirated copies of their textbooks. Why it matters. This case could reshape how tech giants handle copyright infringement and impact the $8.3 billion U.S. textbook market. Why we care. Advertisers will care about this lawsuit because it strikes at the heart of ad integrity and fair competition.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Zumvu
JUNE 5, 2024
Influencer marketing is all about tapping into an existing engaged audience via influencers. It has become an essential part of many social media strategies.
Search Engine Land
JUNE 5, 2024
Google Ads is inviting select customers to join its Advisors Community, offering a rare chance to directly influence its products and services. Why it matters. This move signals Google’s push for more customer-centric product development, potentially shaping the future of digital advertising. Why we care. Advertisers have seen many updates to Google products that have been seriously lacking in effectiveness.
Sachs Marketing Group
JUNE 5, 2024
There are many ways to use AI for SEO, but the most helpful involve reducing the time required to perform specific tasks relating to research, data analysis, and content development. By streamlining these tasks, SEOs can focus on creative and competitive strategies. AI can supercharge your SEO efforts, but it’s important to remember it’s just another tool to assist you, not replace human expertise.
Search Engine Land
JUNE 5, 2024
Google’s annual marketing event, Google Marketing Live 2024 , heavily emphasized upcoming AI products and features, particularly the Search Generative Experience (SGE), now called AI Overviews. Ads within AI Overviews are being tested in the U.S. only on queries it believes generated replies will be helpful for the user, Google said. This will focus on commerce verticals primarily and roll out to more restricted categories, such as insurance and fintech teams, as the product emerges.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Traackr
JUNE 5, 2024
Link between kindness, mental health, and Gen Z marketing performance uncovered by research from Beekman 1802, kindness.org, and Traackr.
Search Engine Land
JUNE 5, 2024
Ignite Visibility, a highly-rated digital marketing and advertising agency headquartered in San Diego, California, has launched a new service offering that will help businesses gain traffic and online visibility by optimizing for AI-powered search engines. The new service, called Generative Engine Optimization (GEO), is an evolution from traditional SEO services.
Martech
JUNE 5, 2024
LinkedIn is rolling out new features to help B2B marketers build their brands and engage with its community of 1 billion professionals. Dig deeper: How to personalize your brand on LinkedIn The Wire Program. The first initiative is the addition of in-stream video ads alongside publisher content. A LinkedIn spokesperson told MarTech’s sister site Search Engine Land: “The Wire Program is available in all languages on mobile and desktop to global advertisers part of the pilot that negotiates
Rock Content
JUNE 5, 2024
Much has been said about the insane amount of articles, videos, and overall content being produced right now. Not only do we have a lot of good and informative content written by humans (and, most likely, competitors), but now we also have a lot of zombie content made by AI. In a world where people’s attention is a precious currency, everyone has the same question: How do I make my content stand out?
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Unbounce
JUNE 5, 2024
/ Conversion optimization 20 lead generation form examples with best practices By Josh Gallant and Laura Moisei. Updated on June 5, 2024. 9 min read So you’re getting some traffic on your landing pages. You’ve been building up your social media presence and launched a few ad campaigns recently, and the clicks are starting to flow in. Awesome! There’s just one problem… Nobody is converting.
Zumvu
JUNE 5, 2024
As new tools and models continue to develop, individuals equipped with the right skills and knowledge are finding themselves in high demand.
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