The CMO Survey

SEPTEMBER 4, 2024

The post Five Essentials for Marketing Performance Measurement Systems appeared first on The CMO Survey.

CMO 100

CMO Marketing Marketers 100

Aspiration Marketing

SEPTEMBER 4, 2024

Have you ever dreamt of sharing your knowledge, passions, or interview skills with a global audience? Podcasts are a fantastic way to do just that! They're a powerful and versatile medium that allows you to connect with listeners on a deeper level than traditional media. However, getting started can be a challenge. Fortunately, this blog will tell you everything you need to know to launch your podcast.

Product 264

Product Content Marketing Marketing Marketers 264

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care. The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness.

Promotion 118

Promotion Advertisers Advertising Marketing Strategy 118

Buffer Marketing

SEPTEMBER 4, 2024

I like to joke that my company was a 15-year overnight success story. I never set out to start a business. As an early adopter of digital photography, I regularly had friends and family turn to me for help. They’d bring over bags of memory cards, asking what to do with them, or hoped to digitize the boxes of printed photos gathering dust in their basement.

Transform 109

Transform Education Management Customer 109

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Martech

SEPTEMBER 4, 2024

Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketing automation platform Klaviyo. The data in the report is based on surveys of both ecommerce brands (over 1,400 medium-to-large) and the consumers (800) that buy from them.

eCommerce 103

eCommerce Shoppers Marketing Automation Platform Price 103

Search Engine Land

SEPTEMBER 4, 2024

Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. Since ChatGPT’s release , AI has become a hot topic of discussion. But can generative AI be used to save time, or is it just another tool that adds noise to our workflows? This article will explore the potential time-saving benefits of generative AI in PPC and cover how we can use the technology to our advantage.

Whitepaper 85

Whitepaper Thought Leadership User-Generated Advertisers 85

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. Why we care : Advertisers using VAC could see significant benefits from adopting Demand Generation campaigns.

Food 85

Food User-Generated Advertisers Advertising 85

Welcome Software

SEPTEMBER 4, 2024

Where do you fall on the AI (Artificial Intelligence) spectrum? Are you losing sleep about losing your job to AI? Are you panicking reading this wondering if this was written by an AI bot who knows just a little too much about you? (Full disclosure; this article was written by a real human, although that’s probably what you would expect an AI bot to say if you were already skeptical).

Market Research 59

Market Research Marketing Marketers Market Trends 59

Search Engine Land

SEPTEMBER 4, 2024

Economic pressures forcing marketers to re-evaluate spending In today’s uncertain economic landscape, businesses across all industries are facing increasing pressure to justify every dollar of their Google Ads budget. Paid search advertising, a cornerstone of digital marketing strategies, is not immune to these cuts. Whether a company is experiencing downturns or undergoing strategic changes, advertising teams must navigate shrinking budgets while proving the value of every ad dollar.

Retail 74

Retail Advertisers Advertising Market Trends 74

Content Marketing Institute

SEPTEMBER 4, 2024

Accessible digital content is a must-do for any marketer and brand. To help you welcome all members of your target audience and adhere to accessibility laws, follow these eight tips.

Law 131

Law Branding Marketing Marketers 131

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Search Engine Land

SEPTEMBER 4, 2024

Google will launch a new consolidated resource on Oct. 3, called “Masthead format requirements.” This new page will streamline all requirements for masthead ads across YouTube and Google TV, providing a centralized reference point for advertisers. Why we care. While the specific requirements for YouTube masthead ads remain unchanged, this move to consolidate guidelines into one location simplifies the process for advertisers.

Advertisers 73

Advertisers Advertising 73

Zumvu

SEPTEMBER 4, 2024

The restaurant industry, which encompasses everything from restaurants and bars to food trucks and cafes, is a notoriously difficult one. A lot goes into managing these businesses—creating a menu, setting up online and offline bookings, processing reservations, taking orders, accepting payments, hiring and paying employees, etc.

Management 98

Management Food 98

Search Engine Land

SEPTEMBER 4, 2024

Google is testing a new display and user interface for forum content within its search results. “We’re testing a new display for forum content when it appears in search results, allowing people to quickly view top comments and related discussions to help them find useful information and dig deeper,” a Google spokesperson told us. What is this new display.

SEO 86

SEO 86

SMA Marketing

SEPTEMBER 4, 2024

Optimizing for search intent is a powerful strategy that can significantly enhance your SEO efforts. You can improve your rankings, increase engagement, and boost conversions by aligning your content with what users are searching for. In this video, Ryan breaks down the process and provides real-world examples to illustrate the impact of search intent analysis.

SEO 52

SEO 52

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Customer

Zumvu

SEPTEMBER 4, 2024

In today's fast-paced world, we often juggle various aspects of life, from managing a business to addressing unexpected events. This article will guide you through some practical areas of concern: food delivery, setting up an LLC, acquiring tactical gear, and managing funeral expenses.

Management 52

Management Food 52

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? Thanks to ChatGPT, I did just that. It’s another compelling use case for maximizing the value of generative AI. CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing.

Marketing Strategy 115

Marketing Strategy Whitepaper Finance Transform 115

Search Engine Land

SEPTEMBER 4, 2024

With the emergence of conversational AI models like ChatGPT, there is an increasingly loud debate about how the future of search and information retrieval could evolve. Traditional search engines like Google have long been the primary method for accessing information on the web. Now, advanced AI models offer a new approach to finding and retrieving information.

User-Generated 98

User-Generated Transform SEO Search Marketers 98

Martech

SEPTEMBER 4, 2024

Data analytics is essential for marketers to understand and engage their target audiences. This is especially true when reaching distinct customer segments or attempting to broaden reach into new ones. For businesses serving — or seeking to serve — the U.S. Hispanic market, data analytics is invaluable for optimizing marketing programs to this demographic’s unique needs and preferences while enhancing the overall customer journey.

Analytics 112

Analytics Customer Acquisition Education Communications 112

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Customer