The CMO Survey

SEPTEMBER 4, 2024

The post Five Essentials for Marketing Performance Measurement Systems appeared first on The CMO Survey.

CMO 100

CMO Marketing Marketers 100

Aspiration Marketing

SEPTEMBER 4, 2024

Have you ever dreamt of sharing your knowledge, passions, or interview skills with a global audience? Podcasts are a fantastic way to do just that! They're a powerful and versatile medium that allows you to connect with listeners on a deeper level than traditional media. However, getting started can be a challenge. Fortunately, this blog will tell you everything you need to know to launch your podcast.

Product 231

Product Content Marketing Marketers Marketing 231

Martech

SEPTEMBER 4, 2024

What if you could test-drive an entire marketing technology platform and simulate marketing and sales efforts without risking a single dollar? Thanks to ChatGPT, I did just that. It’s another compelling use case for maximizing the value of generative AI. CDPs have gained marketers’ attention by unifying customer data and driving smarter marketing.

Marketing Strategy 121

Marketing Strategy Whitepaper Finance Transform 121

Buffer Marketing

SEPTEMBER 4, 2024

I like to joke that my company was a 15-year overnight success story. I never set out to start a business. As an early adopter of digital photography, I regularly had friends and family turn to me for help. They’d bring over bags of memory cards, asking what to do with them, or hoped to digitize the boxes of printed photos gathering dust in their basement.

Transform 109

Transform Education Management Customer 109

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Martech

SEPTEMBER 4, 2024

Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care. The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness.

Promotion 123

Promotion Advertising Advertisers Marketing Strategy 123

Content Marketing Institute

SEPTEMBER 4, 2024

Accessible digital content is a must-do for any marketer and brand. To help you welcome all members of your target audience and adhere to accessibility laws, follow these eight tips.

Law 111

Law Branding Marketing Marketers 111

Search Engine Land

SEPTEMBER 4, 2024

Generative AI is a game changer for PPC marketers, offering a multitude of unique applications. Since ChatGPT’s release , AI has become a hot topic of discussion. But can generative AI be used to save time, or is it just another tool that adds noise to our workflows? This article will explore the potential time-saving benefits of generative AI in PPC and cover how we can use the technology to our advantage.

Whitepaper 85

Whitepaper Thought Leadership User-Generated Advertising 85

Duct Tape Marketing

SEPTEMBER 4, 2024

Charge More With The Power of Pure Motive Service written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Joe Crisara In this episode of the Duct Tape Marketing Podcast , I interviewed Joe Crisera, author of What Should We Do? How to Win Clients, Double Profit, and Grow Your Home Service Sales. He shares his journey from struggling home service contractor to helping thousands of contractors increase their revenue.

Price 86

Price Law Health Transform 86

Zumvu

SEPTEMBER 4, 2024

The restaurant industry, which encompasses everything from restaurants and bars to food trucks and cafes, is a notoriously difficult one. A lot goes into managing these businesses—creating a menu, setting up online and offline bookings, processing reservations, taking orders, accepting payments, hiring and paying employees, etc.

Management 98

Management Food 98

Search Engine Land

SEPTEMBER 4, 2024

Google Ads is merging its Video Action Campaigns (VAC) into the more versatile Demand Gen campaigns starting Q2 2025. This shift aims to enhance advertisers’ ability to capture emerging demand and drive growth through a multi-format approach. Why we care : Advertisers using VAC could see significant benefits from adopting Demand Generation campaigns.

Food 85

Food User-Generated Advertising Advertisers 85

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Welcome Software

SEPTEMBER 4, 2024

Where do you fall on the AI (Artificial Intelligence) spectrum? Are you losing sleep about losing your job to AI? Are you panicking reading this wondering if this was written by an AI bot who knows just a little too much about you? (Full disclosure; this article was written by a real human, although that’s probably what you would expect an AI bot to say if you were already skeptical).

Market Research 59

Market Research Marketing Marketers Market Trends 59

Search Engine Land

SEPTEMBER 4, 2024

Economic pressures forcing marketers to re-evaluate spending In today’s uncertain economic landscape, businesses across all industries are facing increasing pressure to justify every dollar of their Google Ads budget. Paid search advertising, a cornerstone of digital marketing strategies, is not immune to these cuts. Whether a company is experiencing downturns or undergoing strategic changes, advertising teams must navigate shrinking budgets while proving the value of every ad dollar.

Retail 74

Retail Advertising Advertisers Market Trends 74

SMA Marketing

SEPTEMBER 4, 2024

Optimizing for search intent is a powerful strategy that can significantly enhance your SEO efforts. You can improve your rankings, increase engagement, and boost conversions by aligning your content with what users are searching for. In this video, Ryan breaks down the process and provides real-world examples to illustrate the impact of search intent analysis.

SEO 52

SEO 52

Search Engine Land

SEPTEMBER 4, 2024

Google will launch a new consolidated resource on Oct. 3, called “Masthead format requirements.” This new page will streamline all requirements for masthead ads across YouTube and Google TV, providing a centralized reference point for advertisers. Why we care. While the specific requirements for YouTube masthead ads remain unchanged, this move to consolidate guidelines into one location simplifies the process for advertisers.

Advertising 73

Advertising Advertisers 73

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Zumvu

SEPTEMBER 4, 2024

In today's fast-paced world, we often juggle various aspects of life, from managing a business to addressing unexpected events. This article will guide you through some practical areas of concern: food delivery, setting up an LLC, acquiring tactical gear, and managing funeral expenses.

Management 52

Management Food 52

Search Engine Land

SEPTEMBER 4, 2024

Google is testing a new display and user interface for forum content within its search results. “We’re testing a new display for forum content when it appears in search results, allowing people to quickly view top comments and related discussions to help them find useful information and dig deeper,” a Google spokesperson told us. What is this new display.

SEO 86

SEO 86

Martech

SEPTEMBER 4, 2024

Data analytics is essential for marketers to understand and engage their target audiences. This is especially true when reaching distinct customer segments or attempting to broaden reach into new ones. For businesses serving — or seeking to serve — the U.S. Hispanic market, data analytics is invaluable for optimizing marketing programs to this demographic’s unique needs and preferences while enhancing the overall customer journey.

Analytics 116

Analytics Customer Acquisition Education Communications 116

Search Engine Land

SEPTEMBER 4, 2024

With the emergence of conversational AI models like ChatGPT, there is an increasingly loud debate about how the future of search and information retrieval could evolve. Traditional search engines like Google have long been the primary method for accessing information on the web. Now, advanced AI models offer a new approach to finding and retrieving information.

User-Generated 98

User-Generated Transform SEO Search Marketers 98

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

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