Litmus

JANUARY 23, 2024

Looking for some fresh ideas for your email marketing program? You might be in the beginning stages of coming up with a new email nurture or want to learn more about how your subscribers interact with a different email design. After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. So, where can you find email design inspiration and examples for new strategy, copy, design, and development ideas?

Place 98

Place Pharmaceutical Retail Email Marketing 98

Aspiration Marketing

JANUARY 23, 2024

It can be challenging to juggle your marketing and e-commerce efforts without the right help, so where do you turn to? With the HubSpot Shopify integration, you can unify your data, automate campaigns, and manage leads like a pro.

Management 46

Management Marketing Marketers 46

Hubspot Marketing

JANUARY 23, 2024

“Google is getting worse” is almost a meme at this point. Go into any forum or subreddit that mentions search results, and you’ll find someone complaining that SEO has ruined Google Search. Joke’s on them. SEO has been ruining Google Search for 26 years. I was there for keyword stuffing, cloaking, and link farms. The idea that Google is somehow getting worse is a claim I’ve rolled my eyes at in both my official capacity as a marketer and as a consumer.

Affiliate Marketing 138

Affiliate Marketing SEO Education Analytics 138

Buffer Marketing

JANUARY 23, 2024

OK, I’m going to call it: Threads is here to stay. After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants. Threads by Instagram now has an estimated 160 million monthly active users and counting. To put that into perspective, that’s a little over a third of X’s (formerly Twitter) monthly active users of 550 million — and X has a good 16 years on Threads.

User-Generated 138

User-Generated Promotion Management Communications 138

Advertisement

Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Martech

JANUARY 23, 2024

Today’s digital marketing seems to require an overload of data. With analytics platforms generating vast amounts of information across multiple channels, making sense of it can be challenging. This is where data visualization comes in — the key to transforming raw analytics data into clear, actionable insights. This article explores how data visualization tools like Looker Studio and Tableau help you go beyond basic reporting to intuitive storytelling by simplifying big data, driving colla

Transform 137

Transform Analytics Key Performance Indicator User-Generated 137

Buffer Marketing

JANUARY 23, 2024

OK, I’m going to call it: Threads is here to stay. After a record-breaking start, Threads is fast proving that it was no fly-by-night fad but a force to be reckoned with among the other social media giants. Threads by Instagram now has an estimated 160 million monthly active users and counting. To put that into perspective, that’s a little over a third of X’s (formerly Twitter) monthly active users of 550 million — and X has a good 16 years on Threads.

User-Generated 138

User-Generated Promotion Management Communications 138

Martech

JANUARY 23, 2024

Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community.

eCommerce 127

eCommerce Price Shoppers Customer 127

Sprout Social

JANUARY 23, 2024

Welcome to the first edition of the Post Performance Report (PPR). A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too.

Branding 124

Branding Transform User-Generated Communications 124

Martech

JANUARY 23, 2024

A multi-year martech boom is underway. Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.

B2C 124

B2C Analytics Management Customer 124

Social Media Examiner

JANUARY 23, 2024

Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? In this article, we explore LinkedIn changes that affect your marketing. #1: LinkedIn Ads New LinkedIn Measurement Suite LinkedIn introduced new measurement features to help business-to-business (B2B) marketers overcome challenges related to attribution and […] The post LinkedIn Updates: Ad Measurement, Newsletters, Premium Features, and More appeared first o

Social Media Marketing 118

Social Media Marketing Marketing Marketers 118

Advertisement

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Search Engine Land

JANUARY 23, 2024

Google is concerned there may be confusion around the roles of its sales and support departments. Advertisers recently groused that support is at an all-time low, accusing Google employees of bombarding them with “aggressive” phone calls pushing for the implementation of automated solutions. The employees making those calls are members of the sales team, not support, according to a Google spokesperson.

Advertising 110

Advertising Advertisers Communications Product 110

Content Marketing Institute

JANUARY 23, 2024

To grow a flourishing content garden of owned media properties, your company needs a person or team up to the task. And that’s an editorial product manager.

Management 101

Management Product 101

Search Engine Land

JANUARY 23, 2024

Google warned website and app owners that they could face account suspension in the European Union (EU) if they display non-compliant GDPR Consent Banners. Why we care. Site owners need address violations before Google-assigned deadlines or risk not generating revenue from Google. Action needed. If Google detects a violation, it will send an email pinpointing the problem and a deadline for fixing it.

User-Generated 108

User-Generated Performance Marketing Search Marketers Management 108

Rock Content

JANUARY 23, 2024

In the digital landscape, your sales success will increasingly depend on your ability to adapt, innovate, and optimize marketing tactics. Following our recent acquisition of WriterAccess , a leading freelance content creation platform, we embarked on a quest to understand and optimize the customer journey through constant testing and learning. One of these tests not only reshaped our approach but also led to an impressive 37% increase in sign-up conversions on our platform.

Customer Journey 98

Customer Journey Customer Acquisition User-Generated Education 98

Advertisement

Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Search Engine Land

JANUARY 23, 2024

Developments like AI, SGE and Helpful Content are making SEO exceedingly complex today. They make it feel like the goalposts that measure whether we’re doing a “good” or “bad” job are constantly shifting. But I have good news: SEO evolve daily, but the underlying principles of what you’re solving for hasn’t changed much over the past decade. Yes, things change.

SEO 107

SEO User-Generated Entertainment Product 107

Hootsuite

JANUARY 23, 2024

While many social networks saw business use decline in 2023, LinkedIn saw 5% business use growth. (Second only to the 16% business use growth of TikTok.) Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. LinkedIn is the platform of choice for many businesses looking to make deals and recruit top talent.

CRM 98

CRM User-Generated Marketers Marketing 98

Search Engine Land

JANUARY 23, 2024

Google fully rolled out its conversational experience to all advertisers in the U.S. and U.K. This feature will soon be globally accessible to all advertisers. However, during the initial rollout, it will only be available in English. Why we care. More advertisers now have access to a feature that could make the process of building search campaigns easier and faster, freeing up your time to focus on other essential tasks crucial for achieving successful campaign outcomes.

Advertising 105

Advertising Advertisers Search Marketers Marketing 105

Duct Tape Marketing

JANUARY 23, 2024

Unlocking Your Life’s Creative Brief: A Powerful Practice for Personal Transformation written by Tosin Jerugba read more at Duct Tape Marketing The Duct Tape Marketing Podcast with Bonnie Wan In this episode of the Duct Tape Marketing Podcast, I interviewed Bonnie Wan, the Head of Brand Strategy at the renowned ad agency Goodby and Silverstein.

Transform 92

Transform Place Energy Branding 92

Advertisement

Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

Search Engine Land

JANUARY 23, 2024

PPC offers great opportunities for companies of all sizes to reach new customers. However, enterprises and small to medium-sized businesses (SMBs) face very different challenges when it comes to developing and optimizing campaigns. Smaller budgets, limited data and an emphasis on quick ROI mean that SMBs can’t simply replicate the strategies of big brands.

Advertisers 95

Advertisers Advertising Shipping Marketing Mix 95

SmartBrief - Marketing

JANUARY 23, 2024

In today’s digital landscape, connected TV advertising has emerged as a powerful and effective marketing strategy. With its direct-to-consumer approach, precise targeting capabilities and impressive results, CTV advertising offers brands new opportunities to connect with target audiences. Insider Intelligence reports that CTV ad spend will grow year-over-year by $5.5 billion in 2024.

Shoppers 90

Shoppers Customer loyalty Advertisers Advertising 90

AWeber

JANUARY 23, 2024

Sending email newsletters is widely recognized as one of the most effective ways to reach, engage, and convert your audience, with over 90% of marketing professionals describing email marketing as at least somewhat critical to business success. So it’s no surprise that the vast majority of brands send email campaigns at least once per week : To keep your audience engaged and make your content memorable , you need to choose a newsletter software tool that makes it easy to design beautiful, high-e

Price 86

Price eCommerce User-Generated Affiliate Marketing 86

InTouch Marketing

JANUARY 23, 2024

Marketing is the lifeblood of your small business. If you’re looking to grow your customer base, increase revenue, or simply grow brand awareness, a savvy marketing strategy is critical.

Marketers 74

Marketers Marketing Marketing Strategy Branding 74

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Set Up

JANUARY 23, 2024

This blog was written by Joe Koufman , Founder + CEO of Set up. Armed with 20+ years of marketing, business development, and management experience, Joe Koufman founded Set up to ignite relationships between marketing agencies and client-side marketers. His unique agency perspective – having worked at a small digital firm, an independent full-service marketing agency, and a massive holding company – is what inspired Joe to help marketers find agencies that are the perfect fit.

Food 59

Food Education Price Branding 59

Base.ai

JANUARY 23, 2024

Unveiling the TOP100 Influencers in Customer Marketing And Advocacy Celebrating Customer-Centric Triumphs: A Reflection on Resilience and Innovation

Customer Marketing 52

Customer Marketing Customer Marketers Marketing 52

Zumvu

JANUARY 23, 2024

Want to learn how to use social media to grow business? Discover effective strategies to reach your customers on social media and drive remarkable success.

Customer 52

Customer 52

Fractional CMO

JANUARY 23, 2024

Videos have always been used to educate, communicate, and market. As per the American author Allen Klein , “It has been said that 80% of what people learn is visual.” According to Adobe , 67% of consumers think it’s important for brands to adjust content based on current context automatically. We are beyond delighted to have Potion as our technology partner, which brings out the best of both worlds with its personalized videos, AI-driven outreach, video prospecting, and video Email.

Education 52

Education Communications Branding CRM 52

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

Zumvu

JANUARY 23, 2024

In the heavily active and busy world of digital marketing, Influencer Marketing has appeared as a powerful strategy to connect with target audiences.

Influencer Marketing 52

Influencer Marketing Marketing Strategy Marketers Marketing 52

Welcome Software

JANUARY 23, 2024

How do you deliver value at every stage of the customer journey? It’s the single most important goal held by almost everyone from marketing to sales to engineering to data teams. Even with a solid customer journey map, delivering that value -- much less connecting it directly to the everyday work that happens on the ground -- is easier said than done.

Transform 45

Transform Customer Shipping Customer Journey 45

Hootsuite

JANUARY 23, 2024

Whether you’re “extremely online” or just a weekend Instagram warrior, you’ve definitely encountered a meme at some point in your social media life. A sad dog with a hilarious caption; a panel from Spiderman with some perfectly stupid new labels; an overlay of a dancing Bill Hader interrupting a TikTok video. Can't keep my eyes off of you Halloween Crunch!

Gen Z 102

Gen Z Fashion Transform Millennials 102

Welcome Software

JANUARY 23, 2024

Optimizely Experiment's automatic sample ratio mismatch (SRM) detection delivers peace of mind to experimenters. It reduces a user’s exposure time to bad experiences by rapidly detecting any experiment deterioration. This deterioration is caused by unexpected imbalances of visitors to a variation in an experiment. Most importantly, this auto SRM detection empowers product managers, marketers, engineers, and experimentation teams to confidently launch more experiments.

Health 40

Health Shipping Energy Succession Management 40

Advertisement

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

Transform