Wed.Oct 16, 2024

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The History of Content Marketing and Why It's Here to Stay

Aspiration Marketing

In a world saturated with marketing messages, content marketing cuts through the noise. It doesn't just tell people what to buy; it shows them why. But content marketing isn't just a recent phenomenon. It has a fascinating history, evolving alongside communication technologies for centuries. Let's delve into the history of content marketing's past to see how it has shaped the marketing landscape we know today and why it's here to stay.

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2024 Generative AI Marketing Industry Report

Social Media Examiner

Wondering how other marketers are leveraging generative AI? Want to ensure you're staying ahead of the curve in this rapidly evolving space? Discover how marketers are using generative AI to transform their content strategies and productivity in the first-ever 2024 Generative AI Marketing Industry Report. How Are Marketers Using Generative AI? In this comprehensive 38-page […] The post 2024 Generative AI Marketing Industry Report appeared first on Social Media Examiner.

Transform 141
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Best Strategies for B2B Social Media Marketing

Marketing Insider Group

We all know that consumers are using social media to interact, but the tool’s reach is far greater than that. B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads.

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How AI and ML bridge the attribution disconnect across marketing channels

Martech

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. The challenge? Traditional attribution models fail to connect digital spend with real-world outcomes. To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a

Retail 116
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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15 TikTok analytics tools that do the math for you

Hootsuite

If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. It can help you improve your content, reach your target audience, and achieve your strategic goals. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media.

Analytics 104
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Semrush acquires Third Door Media, including MarTech

Martech

We have some big news to share with you. As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

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IAB Tech Lab releases protocol for private sharing of conversion data

Martech

Meet ADMaP. That’s the Attribution Data Matching Protocol just released by IAB Tech Lab for public comment. The protocol is aimed at enabling advertisers and publishers to share and measure conversion data without exposing user-specific information. The protocol adopts Privacy Enhancing Technologies (PETs) like Private Set Intersection (PSI) and Trusted Execution Environments (TEEs).

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SEO Jobs: How to Build a Career in Search Marketing

Backlinko

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up from $68 billion in 2022.) Why is this happening? Businesses NEED skilled SEOs to compete in the digital space. And they’re willing to pay top dollar for that expertise (more on that later). In this post, you’ll learn: How to land your first SEO job (even with zero experience) The skills you need to succeed in SEO How to grow your career from entry-level to leadership roles Where to find the

SEO 107
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How to Segment Your Audience for Successful Lifecycle Marketing

Litmus

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. Segmenting by customer lifecycle lets you deliver personalized messages to new subscribers, repeat buyers, or lapsed customers—meeting their needs at the right time. When done well, this approach builds loyalty and keeps customers coming back.

Health 92
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How to Use Predictive Audiences to Enhance Cross-Channel Marketing Strategies

Marketing Insider Group

Consumer behavior has changed radically over the past 20 years. Driven by advanced technologies, buyers are now exploring a variety of channels to discover, evaluate, and purchase goods and services. In fact, Impact Marketing and Public Relations estimates it takes at least six touchpoints to make a sale — and those touchpoints tend to take a criss-cross journey across diverse digital sites.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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What Are the Best Alternatives to Google? How Brands Can Succeed Off Google Search

Hubspot Marketing

When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the library, and I genuinely don’t think I could do that today. I’ve become so accustomed to the wide accessibility of information on the Internet that I’m willing to do anything to maintain that access, including risking inaccurate information or an inefficient experience.

Branding 131
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How Travel Oregon’s Content Strategy Drove $50+ Million in Economic Impact

Content Marketing Institute

Travel Oregon’s inclusive, one-team content and marketing approach inspires visitors, uplifts communities, and drives revenue. Find out how — and why its content leader Mo Sherifdeen made the B2C Content Marketer of the Year finalist list.

B2C 125
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7 creative email automations for non-ecommerce brands

Martech

When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). Yes, email automation is particularly great for ecommerce brands. But they’re also useful for brands in almost every other vertical, including CPG and B2B. Below are some of my favorite automations for non-ecommerce brands: The welcome series.

eCommerce 116
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Hootsuite Pricing Breakdown: Is it Worth the Cost?

SocialPilot

As a well-renowned social media tool , Hootsuite pricing is common knowledge, and many businesses have used it to streamline their presence on multiple social networks. However, there is more to the pricing structure than meets the eye. Over the years, Hootsuite cost has seen several rounds of spikes, which have caused users a lot of inconvenience. At present, there are a lot of subtle details and surcharges to access the vital features of Hootsuite.

Price 109
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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How to create a social media calendar: Our social team’s POV

Hootsuite

Hi! My name is Trish Riswick, I’m a Team Lead on our Social team here at Hootsuite, and I’m here to tell you exactly how to build a social media calendar that will support your goals and keep you organized. Our social media calendar is the backbone behind all the content you see on Hootsuite’s channels. I hate to break the spell of real-time spontaneity, but every post is meticulously planned in our social media content calendar before it’s even created.

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Franchise Secrets to Leading Effectively

Duct Tape Marketing

Franchise Secrets to Leading Effectively written by John Jantsch read more at Duct Tape Marketing The Ducttape Marketing Podcast with Tiffany Slowinski In this episode of the Duct Tape Marketing Podcast, I interview Tiffany Slowinski, an entrepreneur and co-owner of three successful franchises. Tiffany shares her journey in the franchise industry, insights on using the Culture Index to improve team dynamics, and the importance of self-awareness in leadership.

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One-third of SMBs are looking to new martech to target customers

Martech

Small and midsize businesses are considering or adopting marketing technology to better engage with new and existing customers. Over a third — 35% — of SMBs are currently considering adopting new martech to better target audiences. Another 41% are currently adopting new technologies or have done so in the last year. These findings come from a study of over 600 SMBs in Verizon Business and Morning Consult’s fifth annual “State of Small Business Survey.

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Planning your personalization strategy: getting started

Welcome Software

Close your eyes. Think of the last time you had to work on a cross-functional team to achieve some kind of common goal. Okay now open them. What did you picture? Was it something like this? This is the cold reality for many cross-functional teams, especially those tasked with implementing a personalization strategy. Nobody knows who’s doing what, or when, or why, or. anything.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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The ultimate consent strategy for maximizing customer opt-ins by Edna Chavira

Martech

Gaining control over user consent is no longer just about compliance—it’s about building trust, enhancing user experience, and driving higher engagement. Join our upcoming webinar, The Ultimate Consent Strategy for Maximizing Customer Opt-ins , and learn how to transform your consent program into a powerful tool for user engagement. This expert-led session will delve into actionable strategies to help you refine your consent management approach.

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15 Best Etsy SEO Tools to Boost your Etsy Sales

Zumvu

Selling on Etsy can be worthwhile because it provides an excellent platform for artisan, crafter, and small business to sell their products globally. But success on Etsy isn't simply about having great products - it's about making them visible.

SEO 52
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18 AI Startups to Watch

Backlinko

Artificial intelligence has become one of the key technologies reshaping the way we search for information, work with automating repetitive tasks, study with AI-powered tutors, and more. AI remains one of the dominant themes of venture capital investing and millions of users engage regularly with a growing number of AI apps. Here’s a curated list of 18 growing AI startups to look out for in 2024.