Aspiration Marketing

OCTOBER 16, 2024

In a world saturated with marketing messages, content marketing cuts through the noise. It doesn't just tell people what to buy; it shows them why. But content marketing isn't just a recent phenomenon. It has a fascinating history, evolving alongside communication technologies for centuries. Let's delve into the history of content marketing's past to see how it has shaped the marketing landscape we know today and why it's here to stay.

Content Marketing 150

Content Marketing Marketing Marketers Communications 150

Martech

OCTOBER 16, 2024

We have some big news to share with you. As a reader of the MarTech website and newsletter and an attendee at the MarTech Conference, you’re part of a community of marketers created by Third Door Media, the company that built and continues to invest in MarTech and its sibling brands Search Engine Land and SMX. Today, our company takes another step in its maturation.

Law 127

Law Education Digital Marketing SEO 127

Content Marketing Institute

OCTOBER 16, 2024

Travel Oregon’s inclusive, one-team content and marketing approach inspires visitors, uplifts communities, and drives revenue. Find out how — and why its content leader Mo Sherifdeen made the B2C Content Marketer of the Year finalist list.

B2C 90

B2C Content Marketing Marketing Marketers 90

Martech

OCTOBER 16, 2024

Meet ADMaP. That’s the Attribution Data Matching Protocol just released by IAB Tech Lab for public comment. The protocol is aimed at enabling advertisers and publishers to share and measure conversion data without exposing user-specific information. The protocol adopts Privacy Enhancing Technologies (PETs) like Private Set Intersection (PSI) and Trusted Execution Environments (TEEs).

Advertisers 102

Advertisers Advertising Promotion Marketing 102

Advertisement

Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

Transform

Social Media Examiner

OCTOBER 16, 2024

Wondering how other marketers are leveraging generative AI? Want to ensure you're staying ahead of the curve in this rapidly evolving space? Discover how marketers are using generative AI to transform their content strategies and productivity in the first-ever 2024 Generative AI Marketing Industry Report. How Are Marketers Using Generative AI? In this comprehensive 38-page […] The post 2024 Generative AI Marketing Industry Report appeared first on Social Media Examiner.

Transform 76

Transform Marketing Marketers Product 76

Martech

OCTOBER 16, 2024

As marketers pour more budget into digital channels, a surprising disconnect remains. While the majority of retail sales, for example, still happen in physical stores, most marketing efforts focus solely on tracking online metrics. The challenge? Traditional attribution models fail to connect digital spend with real-world outcomes. To bridge this gap, marketers must embrace AI and machine learning to gain a full picture of how their campaigns drive both clicks and in-store purchases, unlocking a

Retail 75

Retail CMO Customer Journey Shoppers 75

Marketing Insider Group

OCTOBER 16, 2024

We all know that consumers are using social media to interact, but the tool’s reach is far greater than that. B2B social media marketing builds connections between businesses through platforms like LinkedIn, Twitter, and Facebook, helping companies reach key decision-makers and industry influencers. As more B2B buyers turn to social media for research and recommendations, having a strong presence can drive brand awareness and generate more leads.

Social Media Marketing 66

Social Media Marketing Key Performance Indicator Whitepaper Industry Insights 66

Martech

OCTOBER 16, 2024

Small and midsize businesses are considering or adopting marketing technology to better engage with new and existing customers. Over a third — 35% — of SMBs are currently considering adopting new martech to better target audiences. Another 41% are currently adopting new technologies or have done so in the last year. These findings come from a study of over 600 SMBs in Verizon Business and Morning Consult’s fifth annual “State of Small Business Survey.

Customer 66

Customer New Technology Product Transform 66

Orbit Media Studios

OCTOBER 16, 2024

By Andy Crestodina I’m an SEO. I have been since the early days of search. I’m also a content marketer. I have been since the early days of blogging. After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO. topic-first content (focus on readers) keyword-first content (focus on rankings) Here I’m going to break down that difference into simple terms with no judgment.

SEO 60

SEO Thought Leadership Promotion CMO 60

Martech

OCTOBER 16, 2024

When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). Yes, email automation is particularly great for ecommerce brands. But they’re also useful for brands in almost every other vertical, including CPG and B2B. Below are some of my favorite automations for non-ecommerce brands: The welcome series.

eCommerce 66

eCommerce Branding CRM Retail 66

Advertisement

Quotas need to be hit. Revenue goals need to be met. This reality makes shortening sales onboarding time a top priority. Organizations with a standard onboarding process boost employee retention by 58% and increase productivity by 50%. Unfortunately, many companies struggle with inefficient processes that lead to high turnover and missed revenue opportunities.

Product

Marketing Insider Group

OCTOBER 16, 2024

Consumer behavior has changed radically over the past 20 years. Driven by advanced technologies, buyers are now exploring a variety of channels to discover, evaluate, and purchase goods and services. In fact, Impact Marketing and Public Relations estimates it takes at least six touchpoints to make a sale — and those touchpoints tend to take a criss-cross journey across diverse digital sites.

Marketing Strategy 60

Marketing Strategy CRM Analytics Fashion 60

Martech

OCTOBER 16, 2024

Gaining control over user consent is no longer just about compliance—it’s about building trust, enhancing user experience, and driving higher engagement. Join our upcoming webinar, The Ultimate Consent Strategy for Maximizing Customer Opt-ins , and learn how to transform your consent program into a powerful tool for user engagement. This expert-led session will delve into actionable strategies to help you refine your consent management approach.

Transform 61

Transform Customer Management Whitepaper 61

Backlinko

OCTOBER 16, 2024

Artificial intelligence has become one of the key technologies reshaping the way we search for information, work with automating repetitive tasks, study with AI-powered tutors, and more. AI remains one of the dominant themes of venture capital investing and millions of users engage regularly with a growing number of AI apps. Here’s a curated list of 18 growing AI startups to look out for in 2024.

User-Generated 59

User-Generated Product 59

Litmus

OCTOBER 16, 2024

Customer retention suffers when brands focus only on the first sale, ignoring differences in customer journeys. Personalized messages keep customers engaged and loyal. Segmenting by customer lifecycle lets you deliver personalized messages to new subscribers, repeat buyers, or lapsed customers—meeting their needs at the right time. When done well, this approach builds loyalty and keeps customers coming back.

Health 56

Health Customer Journey User-Generated Marketing 56

Advertisement

Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing

Zumvu

OCTOBER 16, 2024

Selling on Etsy can be worthwhile because it provides an excellent platform for artisan, crafter, and small business to sell their products globally. But success on Etsy isn't simply about having great products - it's about making them visible.

SEO 52

SEO Product 52

Welcome Software

OCTOBER 16, 2024

Marketing 52

Marketing Marketers 52

Hubspot Marketing

OCTOBER 16, 2024

When I think back to my school days when we were asked to complete research papers using good old-fashioned books from the library, and I genuinely don’t think I could do that today. I’ve become so accustomed to the wide accessibility of information on the Internet that I’m willing to do anything to maintain that access, including risking inaccurate information or an inefficient experience.

Branding 77

Branding Price Non-Profit User-Generated 77

Duct Tape Marketing

OCTOBER 16, 2024

Franchise Secrets to Leading Effectively written by John Jantsch read more at Duct Tape Marketing The Ducttape Marketing Podcast with Tiffany Slowinski In this episode of the Duct Tape Marketing Podcast, I interview Tiffany Slowinski, an entrepreneur and co-owner of three successful franchises. Tiffany shares her journey in the franchise industry, insights on using the Culture Index to improve team dynamics, and the importance of self-awareness in leadership.

Transform 42

Transform Communications Industry Insights Product 42

Advertisement

Are your sellers unsure about using AI in their day-to-day workflows? Or are they eager to try but uncertain where to start? They might be asking: Which tasks are best suited for AI? How will using AI affect my relationship with my customers? With so many tools available, which ones are the most useful to me? To help answer these and other common questions about using AI during the sales cycle, we surveyed B2B sellers who were early adopters to get their insight and advice about how to use gen A

Customer

Welcome Software

OCTOBER 16, 2024

Close your eyes. Think of the last time you had to work on a cross-functional team to achieve some kind of common goal. Okay now open them. What did you picture? Was it something like this? This is the cold reality for many cross-functional teams, especially those tasked with implementing a personalization strategy. Nobody knows who’s doing what, or when, or why, or. anything.

Non-Profit 52

Non-Profit Shoppers Analytics eCommerce 52

SocialPilot

OCTOBER 16, 2024

As a well-renowned social media tool , Hootsuite pricing is common knowledge, and many businesses have used it to streamline their presence on multiple social networks. However, there is more to the pricing structure than meets the eye. Over the years, Hootsuite cost has seen several rounds of spikes, which have caused users a lot of inconvenience. At present, there are a lot of subtle details and surcharges to access the vital features of Hootsuite.

Price 62

Price Non-Profit User-Generated Analytics 62

Hootsuite

OCTOBER 16, 2024

If you’re looking to grow on TikTok, getting a grasp on your analytics is a must. It can help you improve your content, reach your target audience, and achieve your strategic goals. Luckily, there are plenty of TikTok analytics tools you can use to get insights that will help you see better results on the platform. From custom reports to calculating your personal best time to post, we’re digging into our top 15 — including our favorite tool for all things social media.

Analytics 64

Analytics Price Management PR 64