Aspiration Marketing
FEBRUARY 4, 2025
Account-based marketing (ABM) is a focused approach to B2B marketing where high-value accounts are prioritized and treated as individual markets. However, for ABM to truly thrive, strong sales and marketing alignment is essential. This alignment ensures that both teams work together, targeting the same accounts with a consistent message and a coordinated strategy.
Martech
FEBRUARY 4, 2025
Education, technology and software development websites are seeing a referral traffic boost from ChatGPT search —and ChatGPT sent more traffic to more than 30,000 unique domains by November. Thats according to new Semrush ( disclosure: MarTech is owned by Semrush ) analysis of 80 million lines of global clickstream data from the second half of 2024.
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Orbit Media Studios
FEBRUARY 4, 2025
By Andy Crestodina Which content do readers love most? Ask GA4 and AI Its easy to see what content drives traffic. Its one of the most popular reports in Analytics. The Page path report is sorted by sessions so its all right there. Most marketers know their most visited articles. Its hard to see what content drives conversions. There isnt a report in GA4 that shows the conversion rates of your articles.
Hubspot Marketing
FEBRUARY 4, 2025
90% of the U.S. population has eaten at a McDonald's over the past year. Whether a Big Mac is your drunk go-to, or you like to bribe your kids with Happy Meals on long car rides, the point holds: McDonalds is one of the most popular and long-lasting brands weve got. We all take it for granted. Except maybe we shouldn't. Theres a reason McDonalds ranks among the top 10 most magnetic brands for Gen Z surpassing Sephora, NFL, and Starbucks.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
FEBRUARY 4, 2025
Unassigned traffic in Google Analytics 4 (GA4) can leave marketers scratching their heads, wondering where these visits are coming from. Heres why it happens and how you can resolve it to gain clearer insights into your website’s performance. What is unassigned traffic in GA4? Unassigned traffic in GA4 refers to website visits that cannot be categorized into any of Google’s predefined default channel groups.
The Marketing Operations Leader
FEBRUARY 4, 2025
In this edition: The New Marketing Ops Maturity Model Your Marketing Job Interview Cheat Sheet Poll: Who Should Be The Second Marketing Ops Hire? Exclusive For Paid Subscribers : How to Be More Strategic in Marketing Ops When You Are Always Stuck in the Weeds This Month’s Marketing Ops Huddle is About Navigating Conflict - Join Us On Feb 12th Do inconsistent UTMs mess up your campaign data?
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
FEBRUARY 4, 2025
Search engine optimization evolves rapidly, influenced by advancements in technology, user behavior, and search engine updates. Understanding emerging trends ensures businesses stay competitive. Focusing on key changes and adapting strategies positions companies for growth in the digital space. Quick Takeaways Voice search optimization is reshaping the way users interact with content.
Hubspot Marketing
FEBRUARY 4, 2025
Lets be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much any industry is undeniable, but thats only if you know how to navigate and optimize the anatomy of a Facebook Ad. When it comes to creating a Facebook ad for your business, there are a lot of different things to consider. How much text is too much?
Buffer Marketing
FEBRUARY 4, 2025
If there’s one thing every creator wishes for, it’s more hours in the day. Between brainstorming ideas, creating content, engaging with audiences, and keeping up with trends, it can feel like the to-do list never ends. But here’s some good news: you may not be able to get more time—but you can definitely get smarter tools. 2025 is shaping up to be a year of massive opportunities for creators , but staying ahead means working efficiently.
Martech
FEBRUARY 4, 2025
Salesforce is cutting 1,000 employees while it is in the middle of hiring 2,000 new ones. The layoff of more than 1% of the companys employees was first reported by Bloomberg, which cited an anonymous source familiar with the matter. Salesforce has yet to comment on it. According to the report, its unclear which departments are taking the biggest hits.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Social Media Examiner
FEBRUARY 4, 2025
Are you struggling to move beyond random AI experiments? Wondering how to truly integrate AI into your core business processes? In this article, you'll discover a structured approach to scaling AI adoption and driving real transformation in your organization. Why Moving Beyond AI Experimentation Is Necessary Many companies have taken their first steps into AI […] The post Moving from AI Experiments to Company-Wide Process Integration appeared first on Social Media Examiner.
Martech
FEBRUARY 4, 2025
One of the surprises about the rise of artificial intelligence is the speed and rate of adoption. A study by the Federal Researve Bank of St. Louis shows genAI is being adopted at a rate of 39.5% annually. Thats twice as fast as adoption of the personal computer and even the early internet. Now thats something. AIs speedy remaking of marketing presents new risks and opportunities.
SocialPilot
FEBRUARY 4, 2025
In todays digital world, where businesses are venturing out into all areas of trust-building, why should generating reviews be left behind? A report from 2021 tells us that 99.9% of consumers read reviews when shopping online. This number is insane and is more or less the same across all product categories. So whether consumers are out there buying books or simply dining out, they tend to rely heavily on reviews.
Martech
FEBRUARY 4, 2025
You likely have a favorite project management tool. It’s the one you’re familiar with and does all the things you want. Celeste in sales and Ira in IT have favorites, too. All three are different, and because they are all SaaS and use free trials or inexpensive licenses to attract customers, everyone can run the one they want. They can until there’s a merger or acquisition or someone in IT or procurement suddenly notices a bunch of similar apps deployed across the organization.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Set Up
FEBRUARY 4, 2025
Growth can be scary, but it can also present necessary opportunities for change. As competition intensifies and Clients get more selective about what they want, Agencies must navigate hurdles that directly affect their ability to meet Client expectations and learn to adjust. Our recent Marketing Relationship Survey uncovered the core obstacles Agencies are tackling, why theyre critical to address, and practical strategies to stay ahead in an ever-changing industry. 1.
SocialPilot
FEBRUARY 4, 2025
Emails are your most trusted channel for requesting reviews. They are direct, can be personalized, and nudge satisfied customers to leave a positive review. However, the recipe for a perfect request email can be tricky. If the content is not compelling, the email may not have the right impact. At the same time, if you are too pushy, it might deter the customers and stop them from giving a review.
Spiralytics
FEBRUARY 4, 2025
The world has gone digital, and data is consumed at a blinding rate. Recently, it’s said that the world produces 328.77 million terabytes of data each day, which means that we continue to saturate the internet with it. So, if you’re a content creator, how do you know that your content is enough to keep people’s attention? That’s where content remarketing steps ina strategy focused on re-engaging users with content like blog posts, videos, or infographics instead of immedi
Lynton Web
FEBRUARY 4, 2025
The banking industry is at a digital crossroads. While most financial institutions have embraced online banking, many still cling to traditional website structures, prioritizing product listings over customer experience. Banking customers today expect more than just a catalog of services they want intuitive tools and resources that help them make informed financial decisions on their terms.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
SMA Marketing
FEBRUARY 4, 2025
This video examines the results of a recent experiment conducted on a clients website. The primary objective was to determine whether structured data could enhance traditional search metrics like clicks, visibility in SERP features, and AI-driven search traffic. Understanding how structured data influences these platforms is crucial as AI continues to reshape search and search.
Lynton Web
FEBRUARY 4, 2025
Managing inventory shouldn't feel like herding cats. Yet, for many businesses, that's exactly what it feels like especially when you're juggling spreadsheets, multiple systems, and manual updates that eat up valuable time. But here's the good news: HubSpot's platform can transform this chaos into a streamlined operation that practically runs itself.
Content Marketing Institute
FEBRUARY 4, 2025
When disasters strike, many companies send up thoughts and prayers. Rarely is that messaging enough. Learn how marketing can get involved to turn those thoughts into actions that actually help.
Lynton Web
FEBRUARY 4, 2025
Banking has moved online, but many traditional banks struggle to match the digital experience that customers now expect. Legacy banks have something valuable their digital-first competitors lack: trust, established relationships, and community roots. The challenge is bridging these strengths with modern digital tools. Here's how traditional banks can create online experiences that match fintech convenience while maintaining their trusted reputation all through strategic implementation of HubSpo
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Bannerflow
FEBRUARY 4, 2025
The Super Bowl, an event watched by millions worldwide, is renowned for its showcase of creative and engaging advertisements. These ads, crafted by various brands, aim to capture the vast audience's attention with innovative approaches. Given the significant investment requiredranging from $6.5 million to $7 million for a mere 30-second slotit's crucial for these brands to not only highlight their products but also to make a lasting impression that builds brand awareness.
Zumvu
FEBRUARY 4, 2025
In this fast-changing digital environment, every company is trying to strengthen its presence online and to ensure that customer experiences are paramount. In 2025 the importance of a DXP has never been felt more strongly.
Buffer Marketing
FEBRUARY 4, 2025
Instagram Stories are one of the first things I tap on when I open the app. I love seeing the more authentic, in-the-moment content creators and brands post there, rather than the polished Instagram feed. Many Instagrammers will spend hours creating beautiful Instagram Reels and photo posts, but ignore their Instagram Stories — and they’re missing a trick here.
Zumvu
FEBRUARY 4, 2025
Discover the essential digital marketing tools that will help your agency thrive and grow in the competitive landscape of 2025. Stay ahead of the game with these top 10 must-have tools for scaling your agency and driving success.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Calvyn Lee Blog
FEBRUARY 4, 2025
It was a long time I did not explore Cisco Black Belt Academy, and recently they launch a few new courses related to AI call “AI-Ready Infrastructrure” under the Solution & Technology pillar. It come with 4 learning plan, 2 for Pre-sales and 2 for Sales, both stage 1 and 2. Let’s look at Pre-sales Stage 1 first; learner needs to complete 3 hr 30 min course and take part in 10 questions of Black Belt AI Fundamentals Quiz: Explore AI basics starting from key concepts, terms a
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