The CMO Survey

JULY 18, 2024

The post Why 93% Ignore AI in Marketing appeared first on The CMO Survey.

CMO 100

CMO Marketers Marketing 100

Aspiration Marketing

JULY 18, 2024

Ever feel lost during a sales call, struggling to answer a tough objection or explain your product's edge? You're not alone. Unpreparedness can sink deals. But don't worry; there's a secret weapon: sales battle cards. These handy quick-reference guides empower you with essential product knowledge, competitor insights, and objection-crushing responses.

Product 225

Product 225

Content Marketing Institute

JULY 18, 2024

To some, generative AI is the sun around which the content industry should revolve. To others, it’s a meteor heading for Earth that should be avoided. Over 20 experts share the worst advice they’ve heard and give better advice to follow.

Content Marketing 115

Content Marketing Marketers Marketing 115

Martech

JULY 18, 2024

CTV ads hold viewers’ attention eight times longer than mobile, on average, and 16 times longer than desktop ads, according to a new study using facial tracking on volunteers in the U.S. and Australia. Ads on CTV achieved 9.7 seconds of “active attention” as measured by the study. Mobile ads clocked in 1.2 to 2.4 seconds, depending on how premium the domain was.

Advertising 111

Advertising Advertisers Branding B2C 111

Advertisement

Ready to streamline your marketing efforts and achieve more with less? Our guide provides a step-by-step roadmap to: Build a Strong Foundation: Set up your automation infrastructure for success. Execute Proven Tactics: Implement effective strategies to nurture leads and drive conversions. Measure and Optimize: Track your results and make data-driven adjustments.

Marketing

Search Engine Land

JULY 18, 2024

Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns. It promises more control over your brand image and ad visibility. Brand lists allow advertisers to exclude their ads from appearing alongside specific brands, potentially improving ad relevance and return on ad spend (ROAS). How it works.

Advertising 105

Advertising Advertisers Branding Search Marketers 105

Martech

JULY 18, 2024

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” You see it on X, read it on LinkedIn and hear it in communities, conversations and threads. It’s time we address it head on. Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.

Marketing 108

Marketing Marketers Marketing Automation Platform Price 108

Martech

JULY 18, 2024

Experts predict a revolution in marketing productivity thanks to GenAI. But how do you unlock its true potential? This webinar dives deep into how GenAI, combined with the power of data and analytics, can help you personalize experiences at scale, boost your marketing efficiency and rurn insights from data into actionable marketing strategies. In Unlocking the Full Potential of GenAI in Marketing: The Critical Role of Data and Analytics , you’ll discover: Why data and analytics are the fou

Analytics 108

Analytics Marketing Marketers Marketing Strategy 108

Social Media Examiner

JULY 18, 2024

Want to make your marketing more relatable? Wondering how humor could help? In this article, we’ll explore how to embrace humor in your writing. Why Use Humor in Marketing? Humor can be a powerful marketing tool that can increase brand awareness an customer loyalty, but many marketers shy away from using it. They worry about […] The post Embracing Humor in Your Writing: The Funny Side of Business appeared first on Social Media Examiner.

Customer loyalty 101

Customer loyalty Branding Customer Social Media Marketing 101

Martech

JULY 18, 2024

“How are summer vacations like email marketing?” “Both are more enjoyable when you delegate duties.” My body is back home where it belongs, but my heart is still on the beach, where I spent a wonderful 10-day vacation. It’s hard to have a bad time when the sun is shining, the drinks are flowing and the ocean is just a few steps away. But an idyllic setting and a congenial group of friends aren’t enough to make a vacation successful.

Email Marketing 106

Email Marketing Logistics Marketers Marketing 106

Search Engine Land

JULY 18, 2024

Italian competition watchdog AGCM launched an investigation into Google’s user consent practices for ad profiling. Why it matters. This probe highlights growing scrutiny of Google and the data practices of Big Tech in Europe, especially under new regulations like the Digital Markets Act (DMA). Details: The investigation focuses on how Google obtains consent to link user activity across its services (e.g., Search, YouTube, Chrome, Maps) for ad targeting.

Digital Marketing 97

Digital Marketing Advertising Advertisers Communications 97

Speaker: Jesse Simms, VP at Giant Partners

This new, thought-provoking webinar will explore how even incremental efforts and investments in your data can have a tremendous impact on your direct mail and multi-channel marketing campaign results! Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy.

Direct Mail

Martech

JULY 18, 2024

Predicting the future is a rube’s game and AI is no exception. Nonetheless, the fine folks at Ericsson put out a list of 10 things likely to happen with AI. Here are some highlights, the first one is especially interesting for marketers. AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.

Shoppers 105

Shoppers Advertising Advertisers Health 105

Zumvu

JULY 18, 2024

After countless hours of debate, weighing the pros and cons, and maybe one too many sleepless nights, you've decided it's time to bring your SEO in-house.

SEO 93

SEO 93

Search Engine Land

JULY 18, 2024

Search marketers are less satisfied with their jobs than they were a year ago, according to a new Search Engine Land survey. Why we care. Search marketing continues to be a rewarding career. However, any job comes with a variety of challenges and responsibilities that were beyond the scope of the 2024 Search Engine Land Career and Salary survey. But what is clear from our data is that job unhappiness increased.

Search Marketers 88

Search Marketers Marketing Marketers Management 88

Kuno Creative

JULY 18, 2024

Unlike taking traditional products or services to market, medical devices require a different approach. Not only must you have FDA approval, there are an array of different audiences who may make purchasing decisions for your device. The medical device market is evolving. It is projected to reach $673 billion by 2029, and KPMG predicts medical device manufacturers that go beyond connecting with customers and connect with patients as well as end users will lead the way.

Manufacturing 59

Manufacturing Marketing Marketers Product 59

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Tired of your emails getting lost in the noise? Ready to turn subscribers into customers? Our comprehensive toolkit will help you break through the noise and drive business impact. Key Benefits: Maximize Deliverability: Ensure your emails reach inboxes consistently. Personalize at Scale: Craft targeted messages that resonate with every recipient. Optimize for Results: A/B test your way to higher open rates, click-through rates, and conversions.

Email Marketing

yorCMO

JULY 18, 2024

Let’s talk about why soft skills are timeless even in today’s workplace, and how mastering them can empower your industry.

59

59

Search Engine Land

JULY 18, 2024

AI is impacting every aspect of Google, including SEO and Google Ads. In a recent article in Search Engine Land, Anna Crowe masterfully discussed the impact of generative AI on SEO. It’s a great article, and I encourage you to read it if you haven’t already. I want to expand on what Crowe wrote, focusing on AI’s impact on Google advertising, both now and in the future.

Advertising 112

Advertising Advertisers Real Estate User-Generated 112

Buffer Marketing

JULY 18, 2024

Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. The same principle applies to  digital marketing. How can you work smarter and faster with SEO?

SEO 89

SEO User-Generated Analytics Price 89

Martech

JULY 18, 2024

Helped by some deep discounts, Amazon Prime Day, an annual two-day ecommerce event that ran July 16 and 17, generated a record $14.2 billion in U.S. online sales this year. That’s 11% more than last year, according to Adobe Analytics, which pulled data from 1 trillion visits to U.S. retail sites across 18 product categories. Here are the top trends for digital marketers to consider as they plan for holiday sales in the coming months.

eCommerce 117

eCommerce Retail Shoppers Health 117

Speaker: Alex Moore, Co-Founder of Stratagon Marketing & Technology

Ever wondered why sales and marketing teams often struggle to collaborate effectively? Diverging goals, poor communication, and conflicting strategies frequently create silos, leading to a disconnect where marketing efforts fail to translate into substantial sales conversions. Enter Account-Based Marketing (ABM). ABM aligns marketing and sales efforts toward specific target accounts, fostering personalized interactions with high-value prospects.

Marketing

illumin

JULY 18, 2024

Predictive AI (predictive analytics) has the lowest barrier to entry of any artificial intelligence technology. It is a proven use case that makes introducing AI into your organization seamless and more likely to succeed. The predictions made by predictive AI drive millions of decisions every single day. This technology can quickly process data and give marketers accurate and meaningful predictions about consumer behavior.

Advertising 110

Advertising Advertisers Analytics Place 110

The LeadG2 Blog

JULY 18, 2024

Marketing has evolved into a complex and far-reaching domain that demands more than just a basic understanding of traditional marketing strategies and principles. Unlike the straightforward realm of radio, where a single platform reigns supreme, digital marketing constantly introduces new platforms and technologies. This ever-evolving landscape requires marketers to invest significant time and effort to stay informed about the latest trends and tools.

Digital Marketing 68

Digital Marketing Traditional Marketing Marketing Marketers 68

Scoop.it!

JULY 18, 2024

These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks. You need to do what your competitors are doing: deliver tailored, personalized marketing messages. Of course, it would be impractical to create unique content for every single customer. However, you can identify shared characteristics among your audience and tailor content to meet the needs of these distinct groups.

Gen Z 98

Gen Z Millennials Fashion Marketers 98

Search Engine Land

JULY 18, 2024

Seventy-two percent of B2B marketers say they use generative AI to create content, but 61% say their organization has no guidelines for its use. This is a recipe for disaster. AI offers unparalleled efficiency in content creation, but we’re still working to balance its convenience with the authenticity that only humans can provide. Let’s dive into three simple ways to add a human touch to your AI-generated content. 1.

B2C 125

B2C Content Marketing Customer Search Marketers 125

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Ensure you are contacting leads on their schedule with this report! In our study of over 754,000 leads, we looked at what time of day people are most likely to respond, as well as response rates and qualification rates during business hours and after-hours. Download now to learn more.