The CMO Survey

JULY 18, 2024

The post Why 93% Ignore AI in Marketing appeared first on The CMO Survey.

CMO 100

CMO Marketing Marketers 100

Aspiration Marketing

JULY 18, 2024

Ever feel lost during a sales call, struggling to answer a tough objection or explain your product's edge? You're not alone. Unpreparedness can sink deals. But don't worry; there's a secret weapon: sales battle cards. These handy quick-reference guides empower you with essential product knowledge, competitor insights, and objection-crushing responses.

Product 264

Product 264

Social Media Examiner

JULY 18, 2024

Want to make your marketing more relatable? Wondering how humor could help? In this article, we’ll explore how to embrace humor in your writing. Why Use Humor in Marketing? Humor can be a powerful marketing tool that can increase brand awareness an customer loyalty, but many marketers shy away from using it. They worry about […] The post Embracing Humor in Your Writing: The Funny Side of Business appeared first on Social Media Examiner.

Customer loyalty 145

Customer loyalty Branding Customer Social Media Marketing 145

Martech

JULY 18, 2024

If there’s one sentiment that’s rising to the top among marketers and marketing ops, it’s “I’m tired.” You see it on X, read it on LinkedIn and hear it in communities, conversations and threads. It’s time we address it head on. Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration.

Marketing 112

Marketing Marketers Marketing Automation Platform Price 112

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Scoop.it!

JULY 18, 2024

These days, you can’t just bombard your target audience with tons of generalized content and hope something sticks. You need to do what your competitors are doing: deliver tailored, personalized marketing messages. Of course, it would be impractical to create unique content for every single customer. However, you can identify shared characteristics among your audience and tailor content to meet the needs of these distinct groups.

Gen Z 111

Gen Z Millennials Fashion Marketing 111

illumin

JULY 18, 2024

Predictive AI (predictive analytics) has the lowest barrier to entry of any artificial intelligence technology. It is a proven use case that makes introducing AI into your organization seamless and more likely to succeed. The predictions made by predictive AI drive millions of decisions every single day. This technology can quickly process data and give marketers accurate and meaningful predictions about consumer behavior.

Advertisers 111

Advertisers Advertising Analytics Place 111

Search Engine Land

JULY 18, 2024

Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns. It promises more control over your brand image and ad visibility. Brand lists allow advertisers to exclude their ads from appearing alongside specific brands, potentially improving ad relevance and return on ad spend (ROAS). How it works.

Advertisers 88

Advertisers Advertising Branding Search Marketers 88

Martech

JULY 18, 2024

Helped by some deep discounts, Amazon Prime Day, an annual two-day ecommerce event that ran July 16 and 17, generated a record $14.2 billion in U.S. online sales this year. That’s 11% more than last year, according to Adobe Analytics, which pulled data from 1 trillion visits to U.S. retail sites across 18 product categories. Here are the top trends for digital marketers to consider as they plan for holiday sales in the coming months.

eCommerce 119

eCommerce Retail Shoppers Health 119

Kuno Creative

JULY 18, 2024

Unlike taking traditional products or services to market, medical devices require a different approach. Not only must you have FDA approval, there are an array of different audiences who may make purchasing decisions for your device. The medical device market is evolving. It is projected to reach $673 billion by 2029, and KPMG predicts medical device manufacturers that go beyond connecting with customers and connect with patients as well as end users will lead the way.

Manufacturing 59

Manufacturing Marketing Marketers Product 59

Martech

JULY 18, 2024

CTV ads hold viewers’ attention eight times longer than mobile, on average, and 16 times longer than desktop ads, according to a new study using facial tracking on volunteers in the U.S. and Australia. Ads on CTV achieved 9.7 seconds of “active attention” as measured by the study. Mobile ads clocked in 1.2 to 2.4 seconds, depending on how premium the domain was.

Advertisers 112

Advertisers Advertising Branding B2C 112

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

Branding

Content Marketing Institute

JULY 18, 2024

To some, generative AI is the sun around which the content industry should revolve. To others, it’s a meteor heading for Earth that should be avoided. Over 20 experts share the worst advice they’ve heard and give better advice to follow.

Content Marketing 140

Content Marketing Marketing Marketers 140

Martech

JULY 18, 2024

Experts predict a revolution in marketing productivity thanks to GenAI. But how do you unlock its true potential? This webinar dives deep into how GenAI, combined with the power of data and analytics, can help you personalize experiences at scale, boost your marketing efficiency and rurn insights from data into actionable marketing strategies. In Unlocking the Full Potential of GenAI in Marketing: The Critical Role of Data and Analytics , you’ll discover: Why data and analytics are the fou

Analytics 110

Analytics Marketing Marketers Marketing Strategy 110

Zumvu

JULY 18, 2024

After countless hours of debate, weighing the pros and cons, and maybe one too many sleepless nights, you've decided it's time to bring your SEO in-house.

SEO 105

SEO 105

Martech

JULY 18, 2024

Predicting the future is a rube’s game and AI is no exception. Nonetheless, the fine folks at Ericsson put out a list of 10 things likely to happen with AI. Here are some highlights, the first one is especially interesting for marketers. AI shoppers kill the ad industry : “Almost 3 in 4 consumers interviewed are convinced that AI has the potential to render the entire advertising industry obsolete.

Shoppers 110

Shoppers Advertisers Advertising Health 110

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Customer

The LeadG2 Blog

JULY 18, 2024

Marketing has evolved into a complex and far-reaching domain that demands more than just a basic understanding of traditional marketing strategies and principles. Unlike the straightforward realm of radio, where a single platform reigns supreme, digital marketing constantly introduces new platforms and technologies. This ever-evolving landscape requires marketers to invest significant time and effort to stay informed about the latest trends and tools.

Digital Marketing 68

Digital Marketing Traditional Marketing Marketing Marketers 68

yorCMO

JULY 18, 2024

Let’s talk about why soft skills are timeless even in today’s workplace, and how mastering them can empower your industry.

59

59

SMA Marketing

JULY 18, 2024

A strong online presence is essential for any business, including construction companies. With the right contractor marketing strategies, you can effectively reach your target audience and generate quality leads that will ultimately convert into clients. From optimizing your website for search engines to utilizing social media platforms to showcase your work and engage with potential.

Marketing 52

Marketing Marketers Marketing Strategy SEO 52

Buffer Marketing

JULY 18, 2024

Whenever I dream up a home improvement project for my place, I work the smartest and fastest when I have the right tools. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. The same principle applies to  digital marketing. How can you work smarter and faster with SEO?

SEO 121

SEO User-Generated Analytics Price 121

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

Customer

Search Engine Land

JULY 18, 2024

Seventy-two percent of B2B marketers say they use generative AI to create content, but 61% say their organization has no guidelines for its use. This is a recipe for disaster. AI offers unparalleled efficiency in content creation, but we’re still working to balance its convenience with the authenticity that only humans can provide. Let’s dive into three simple ways to add a human touch to your AI-generated content. 1.

B2C 107

B2C Content Marketing Customer Search Marketers 107

Hubspot Marketing

JULY 18, 2024

Which AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization? The days of designing websites solely for broad audience capture and search engine optimization are well behind us. The future now lies in hyper-personalization, where websites cater to the specific needs and preferences of each visitor.

Transform 131

Transform User-Generated CMO Marketing 131

Search Engine Land

JULY 18, 2024

Italian competition watchdog AGCM launched an investigation into Google’s user consent practices for ad profiling. Why it matters. This probe highlights growing scrutiny of Google and the data practices of Big Tech in Europe, especially under new regulations like the Digital Markets Act (DMA). Details: The investigation focuses on how Google obtains consent to link user activity across its services (e.g., Search, YouTube, Chrome, Maps) for ad targeting.

Digital Marketing 82

Digital Marketing Advertisers Advertising Communications 82

Search Engine Land

JULY 18, 2024

AI is impacting every aspect of Google, including SEO and Google Ads. In a recent article in Search Engine Land, Anna Crowe masterfully discussed the impact of generative AI on SEO. It’s a great article, and I encourage you to read it if you haven’t already. I want to expand on what Crowe wrote, focusing on AI’s impact on Google advertising, both now and in the future.

Advertisers 98

Advertisers Advertising Real Estate User-Generated 98

Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader

Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.

Market Trends

Search Engine Land

JULY 18, 2024

Search marketers are less satisfied with their jobs than they were a year ago, according to a new Search Engine Land survey. Why we care. Search marketing continues to be a rewarding career. However, any job comes with a variety of challenges and responsibilities that were beyond the scope of the 2024 Search Engine Land Career and Salary survey. But what is clear from our data is that job unhappiness increased.

Search Marketers 75

Search Marketers Marketing Marketers Management 75