Wed.Sep 11, 2024

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7 tips for delivering high-impact technical SEO audits

Search Engine Land

Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. Ineffective audits waste time and resources, leave critical issues unaddressed and can damage client relationships. This results in missed opportunities for better search rankings and increased organic traffic. Drawing from five years of experience conducting audits for prominent U.S. brands, I’ve developed seven essential tips for creating impactful technical SEO au

SEO
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LinkedIn Learnings: Advice for Growing Your Audience from the Buffer Team

Buffer Marketing

It’ll come as no surprise that many of the Buffer team are active on most social media platforms. We have several TikTokers, Instagrammers, YouTubers, Threaders, and more, many of whom use these networks to support their small businesses and side projects or grow their personal brands. Over the past year or so, though, LinkedIn has quickly become many Bufferoos’ social platform of choice.

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Martech - Untitled Article

Martech

Meta is implementing new data restrictions in its Business Tools, which could affect how businesses target ads and measure performance. Why we care. This move reflects Meta’s ongoing commitment to privacy but could complicate ad targeting and reporting for you. Key changes. Automatic restriction of certain URL parts and custom parameters. Potential pausing of ads using highly targeted UTMs.

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The Best AI Recruiting Tools in 2024

Hubspot Marketing

Recruiters and HR professionals have a lot on their plate. From time-consuming customer screening to scheduling interviews and predicting success, they have much to keep track of — especially when hiring at scale. But in 2024, professionals across industries are starting to take advantage of AI as a handy assistant. As a writer and entrepreneur, I lean on AI tools every day to help lighten my workload.

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Why B2B Growth Needs a Co-Marketing Strategy

Speaker: Speakers:

Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.

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Nearly half of US consumers feel ignored by marketers

Martech

Do your customers feel like you’re giving them enough attention? Forty-four percent of Americans say they feel ignored by the media and most advertisers. And it’s not that consumers aren’t hearing from brands. Part of the problem is they’re inundated with ads and worry about being tracked online. A full 67% of consumers said they hate being “trailed” by targeted ads.

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The 4 types of content buyers want

Martech

We now can generate more content than ever before, but should we? What if we knew what buyers wanted and made more of that instead of producing what’s fast and/or easy? Last month, I shared insights from our research highlighting the gap between content marketing and the buyer’s journey. Specifically, roughly 80% of closed sales deals we evaluated couldn’t be connected to marketing content.

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Google tests more noticeable ad labels in search results

Search Engine Land

Google is experimenting with a new way to make ads more distinguishable in its search results. The update introduces a taller gray background for ads, accompanied by a “Sponsored” label and subtitles like “Promoted products” or “Promoted results.” This is a shift from Google’s current more subtle labelling approach.

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Expand Your Podcast Reach with Social Media and Content Marketing

Aspiration Marketing

So, you've poured your heart and soul into your podcast. But how do you get your show in front of the listeners it deserves? This is where social media and content marketing come in. By leveraging these powerful tools, you can transform your podcast from a hidden gem into a vibrant community hub, attracting new listeners and fostering engagement with your existing audience.

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Healthcare social media benchmarks: Q3 2024 research

Hootsuite

How do you know the “right” number of engagements to expect on your social posts? Is 100 likes a lot or a little? And when is the best time to post? The answer is, it depends — on your industry, the social networks you use, your audience demographics, and many more nuanced factors. But social media benchmarks can help you get pretty close to a more concrete answer.

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How to Master Media Relations: Targeting, Tailoring, Timing

Speaker: Karen Swim, APR

Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.

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Exploring the overlooked world of social objects

Businesses Grow

Have you heard of social object theory? I think this is one of the most overlooked and even undiscovered marketing ideas. In fact, social objects are probably fueling a great deal of your marketing success! Social objects come from a theory proposed by sociologist Karin Knorr Cetina. It creates a remarkably simple and useful ignition point for a word-of-mouth marketing effort.

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How to un-silo your organization and be more customer-centric

Martech

Organizations often claim to be customer-centric. However, the reality frequently falls short of this. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that negatively impact customer satisfaction and the company’s bottom line. The hidden cost of boundaries: Why siloed teams hurt revenue and customer satisfaction Putting boundaries between marketing, sales and customer success in your business coul

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Google Search adds Internet Archive’s Wayback Machine links to about this page

Search Engine Land

Google Search is rolling out a change to its About this page/result feature where it includes links to the Internet Archive’s Wayback Machine. This enabling searches to view the previous version of a given webpage. Google added this feature likely because of the complaints about Google removing the cache link from that feature. What Google said. “We know that many people, including those in the research community, value being able to see previous versions of webpages when available.

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3 Sound Ideas for Building Audio Into Your Content Strategy

Content Marketing Institute

Your audience is almost always distracted. But when they gather around to listen, they engage with you in a deeper way. Try these expert-approved ideas for building audio into your content and marketing strategies.

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AI In The Aisles: The Executives Guide To Better In-Store Experiences

Speaker: Steve Worthy, MBA

The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.

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PHA Toner: Trending in Beauty Influencer Marketing

Traackr

Learn about the beauty influencer marketing trend, PHA Toner, and what creators and brands are driving it forward on social media.

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How to manage a paid media budget: Allocation, risk and scaling

Search Engine Land

For businesses that prioritize profit margins and cash flow, the ability to manage an advertising budget is a fundamental skill. Overspending due to human error almost always means a difficult conversation with clients and stakeholders. Allocating and managing a budget in PPC looked very different a decade ago. Today, as nearly everything gets automated, the terms of engagement are very different.

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Growing your email list with quizzes

Dana Nicole

Last Updated on September 11, 2024 I’m here to give you some tips on growing your email list. And I’m not going to spit out email marketing stats to convince you as to why a list will be one of the best decisions you make for your business. (We’ve all seen the stat that email supposedly drives $36 for every $1 spent. But this stat was from research conducted in 2018/2019 and at this point, it’s as stale as that unopened box of All-Bran cereal you bought to “get more fiber.

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How to build and retain brand trust in the age of AI

Search Engine Land

As businesses race to adopt artificial intelligence , many struggle with a crucial question: How can they harness this powerful technology without losing the trust of their customers and employees? Recent high-profile AI failures, like Google’s flawed AI Overviews , have made headlines, leaving the public wary of AI’s potential risks. With trust being harder to earn and easier to lose, even a small misstep could damage your brand’s reputation, eroding years of hard-earned loyalty.

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Engage Better, Gift Smarter, Win Big: Events That Deliver ROI

Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead

Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.

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How to Conduct a Simple Web Accessibility Audit

Lynton Web

Ensuring your website is accessible to all users is critical to modern web design and development. This guide will walk you through conducting a basic accessibility audit on your website, helping you identify and address common issues that may prevent some users from fully engaging with your content. What is Web Accessibility? Web accessibility is the principle that everyone should be able to access your content.

Law