Calvyn Lee Blog

DECEMBER 3, 2023

One of our first B2B (Business to Business) clients typified some of the key challenges B2B marketers face. As they told us, “We don’t need loads of visitors to our website, we just need the right ones – the decision makers.” In their case, that meant HR leaders. They went on to explain that their target customers didn’t know they existed.

Content Marketing 130

Content Marketing Thought Leadership Marketers Marketing 130

Practical eCommerce - Marketing

DECEMBER 3, 2023

Thus month's installment includes topics for "national days," promotional calendars, product innovation, and more. The post 5 Content Marketing Ideas for January 2024 appeared first on Practical Ecommerce.

Content Marketing 108

Content Marketing eCommerce Marketers Marketing 108

Exposure Ninja

DECEMBER 3, 2023

PPC is a great marketing channel for any law firm. It allows you to connect directly with potential clients. A few practices you should follow to create fantastic law firm PPC ads include: Engaging copy that gives the viewer a reason to click Add an eye-catching headline Use great visuals (in ads that use visuals) Adapt your ads for different audiences and searches A/B test your ads to see what resonates with your audience Monitor analytics like click-through rate (CTR), conversion rate, engagem

Law 52

Law User-Generated Advertising Advertisers 52

Welcome Software

DECEMBER 3, 2023

".Will the new design resonate with customers? " ".Will the experience be improved or not? " ".How will conversions be impacted? " ".What if it doesnt work? " ".Management approved it with some Hippo requirements I didnt agree with - how will their changes affect the success of the release? " And so on, and so on. At least once a week, I am surprised by another product release that risks millions of dollars in conversions, relied on gut feel (rather than rational data) to design and doesnt have

Management 40

Management Product Customer 40

Exposure Ninja

DECEMBER 3, 2023

We’ve created guides on how to increase your traffic via SEO , PPC , email and more, but in this blog, we’re going to tackle what’s different about 2024. There are lots of changes coming, but savvy marketers will only need to make a few changes to get more website traffic in 2024. SGE’s Impact on Website Traffic 2024 is going to be the year that Google launches its AI-powered search.

Whitepaper 52

Whitepaper User-Generated eBook Digital Marketing 52

Welcome Software

DECEMBER 3, 2023

Search is no longer a “nice to have” for Commerce customers. The bar has been set by the industry leaders in UX and Merchandising, and our customers have stated their claim clearly – “ to grow our market share, we must have an enterprise search experience that drives conversions. " Optimizely offers baseline search experiences within our Commerce platform, which are designed to help companies get started with organizing and delivering SKUs to customers.

Transform 40

Transform eCommerce Manufacturing Product 40

Exposure Ninja

DECEMBER 3, 2023

We’ve created guides on how to increase your traffic via SEO , PPC , email and more, but in this blog, we’re going to tackle what’s different about 2024. There are lots of changes coming, but savvy marketers will only need to make a few changes to get more website traffic in 2024. SGE’s Impact on Website Traffic 2024 is going to be the year that Google launches its AI-powered search.

Whitepaper 52

Whitepaper User-Generated eBook Digital Marketing 52