Aspiration Marketing
DECEMBER 16, 2024
In any business, big or small, building relationships with customers is key to success. Entrepreneurs do not just sell products or servicesthey build bonds. A cornerstone of these connections is confidence. Without it, even the best products may flounder, and the most promising companiesfail.
Martech
DECEMBER 16, 2024
As marketers, weve put a lot of work into fooling ourselves. We think we know what were doing. But its all a lie. Think about it our so-called expertise is built on a foundation of assumptions (sprinkled with data) as shaky as a house of cards on a diving board. We spend millions creating a marketing mix based on assumptions crafting buyer personas and guessing at customer problems.
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Hubspot Marketing
DECEMBER 16, 2024
Just when it looks like I cant possibly write anything else about AI, I arrive with another blog post on the subject. Today, Im sharing AI automation examples that you can incorporate into your marketing processes to streamline your strategy and outpace the competition. Let's dive in! 7 Examples of AI Automation 1. AI Bots Best for: Streamlining time-consuming, tedious marketing process and engaging with consumers.
Martech
DECEMBER 16, 2024
TL;DR: Here’s a link to take our new 2025 State of Your Stack survey. How is your martech stack working for you? Is it growing or shrinking? How are you incorporating AI? These are important questions for members of the MarTech community. After all, it’s not easy to navigate a vendor landscape with more than 14,000 tools, the disruption of AI and resource constraints within their organizations.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Hubspot Marketing
DECEMBER 16, 2024
Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, Ive witnessed more and more brands investing not just in new content, but in content optimization. It makes sense why content marketing teams are optimizing their content. Brands that produce hundreds of pieces of content each year suddenly find themselves with a library of thousands of outdated blog posts that erode brand trust and drag down their SEO.
Martech
DECEMBER 16, 2024
The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Marketers must adopt proactive strategies as competition intensifies and the ad ecosystem becomes more complex.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
DECEMBER 16, 2024
The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up.Heres a 13-point roadmap to help you deal with changes caused by AI technologies. These include large language models, knowledge graphs, and conversational search engines. By adopting modern strategies, you can thrive in a world dominated by AI search and increasingly closed ecosystems.
AWeber
DECEMBER 16, 2024
For anyone looking to streamline their email marketing experience, simplicity and speed can mean everything. Now, theres a new way to get started and stay connected, without the fuss of traditional sign-up and login steps. Introducing Google One Tap, a more direct path to accessing AWeber and unleashing the full potential of your marketing campaigns.
Martech
DECEMBER 16, 2024
TikTok today took its battle against the Protecting Americans from Foreign Adversary Controlled Applications Act to the U.S. Supreme Court, asking it to block a law that would go into effect on Jan. 19, 2025, the day before Inauguration Day. TikTok says the law violates the First Amendment. “The Act will shutter one of Americas most popular speech platforms the day before a presidential inauguration.
Lynton Web
DECEMBER 16, 2024
Managing multiple brands in HubSpot isn't just a technical challenge it's a puzzle that can impact every aspect of your business. As some companies grow, they juggle distinct brand identities while maintaining operational efficiency. Whether you're a restaurant group with various dining concepts or a franchise operation spanning multiple states, you need a solution that keeps everything running smoothly without sacrificing brand authenticity.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
SocialPilot
DECEMBER 16, 2024
Social media management is an overwhelming task on its own. Add another frustration from tools that either do not match your needs or are costly. If you are here to determine whether or not Later pricing plans are worth the investment, youre in the right place. Many users cite Later as expensive. Its plans make you pay more unnecessarily by imposing limitations on the number of social profiles, the number of posts per social profile, and AI credits.
Marketing Insider Group
DECEMBER 16, 2024
Conducting an SEO competitor analysis gives you a strategic view of how your competitors are getting their search engine rankings. By understanding what works for them, you can find new opportunities to refine your SEO approach and position your brand the way you want to. This guide explores tools and techniques to perform a well-rounded competitor analysis!
yorCMO
DECEMBER 16, 2024
Outsource marketing to a fractional CMO to access strategic expertise without the full-time cost. Scale smarter with flexible, results-driven marketing. The post Scale Smarter, Not Harder: Why Outsourcing to a Fractional CMO Is the Move for Growing Brands appeared first on yorCMO.
Six & Flow
DECEMBER 16, 2024
While lead generation is hard, do you know whats harder? Separating the wheat from the chaff. If your current lead scoring model feels outdated or isnt delivering the results you need, youre not alone. Having worked with both the old and new HubSpot lead scoring systems, weve seen the difference an effective scoring model can make. Spoiler alert: the old way just doesnt cut it anymore.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Hubspot Marketing
DECEMBER 16, 2024
Sprout Social
DECEMBER 16, 2024
Forging deep partnerships with the people who use our products day-to-day is the only way to build solutions that make a meaningful difference. When I was a Product Director at Google, we were shifting our suite of Drive and Editor tools from serving predominantly small- and medium-sized businesses to meeting the needs of enterprise customers. On a tight timeline, we were under intense pressure to design a comprehensive roadmap and outline product priorities.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Martech
DECEMBER 16, 2024
Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Businesses Grow
DECEMBER 16, 2024
The world is moving at the speed of Nvidia these days, and no career is being disrupted more than marketing. I host a community called RISE that’s dedicated to the future of marketing. What’s coming next and how does this impact us? I thought it would be interesting to ask some people in the community about their biggest marketing lessons from 2024.
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