Aspiration Marketing
AUGUST 8, 2024
Remember struggling to identify your business's weaknesses in a SWOT analysis? We tackled that challenge, helping you uncover internal limitations. But there's another side to the coin – opportunities! In this blog post, we'll shift our focus to the "O" in SWOT. Opportunities are external factors – trends, market shifts, competitor blunders – that you can leverage to propel your brand forward.
Martech
AUGUST 8, 2024
Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. You might think this means all your efforts to transition to a first-party data-driven future are in vain — but this isn’t the case. Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is st
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Social Media Examiner
AUGUST 8, 2024
Want more visibility for LinkedIn posts from important people in your company? Wondering how to use LinkedIn ads to promote content from personal profiles? In this article, we’ll explore using LinkedIn ads on personal profiles. Why LinkedIn Ads Matter for Personal Profiles LinkedIn has seen tremendous growth in recent years, especially since the COVID-19 pandemic […] The post LinkedIn Ads for Personal Profiles: Strategy, Funnels, and More appeared first on Social Media Examiner.
Martech
AUGUST 8, 2024
CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity. In the first part of this two-part guide, we’ll explore these challenges and introduce a powerful solution for your consideration: the Pareto principle, also known as the 80/20 rule.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Search Engine Land
AUGUST 8, 2024
Economic demands require marketers to do more with less. Today, small teams meet this demand by adopting AI to produce a greater output. Without AI, teams risk not meeting their goals due to limited resources. Likewise, advancements in PPC have changed how teams think about technology’s impact. Methods of targeting, designing creative and structuring campaigns have shifted, thanks to machine learning.
Martech
AUGUST 8, 2024
Does your consumer product have AI? Do yourself a favor and don’t tell anyone. A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consume
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
AUGUST 8, 2024
Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% last year. Retailers are adding channels and providing better measurement and execution for advertisers. And agencies are answering their clients’ calls to include RMNs in the mix. While brands are increasing their spend, there are still growing pains around the lack of standardization.
Zumvu
AUGUST 8, 2024
Enterprise applications integrate various functions, such as accounting, human resources, and customer relationship management, into a cohesive system, allowing companies to operate more smoothly and make data-driven decisions.
Martech
AUGUST 8, 2024
The allure of a personalized shopping experience is undeniable. You walk into your favorite clothing store in search of the perfect outfit. Unsure of what to choose, a personal shopper comes up to you. They know exactly what would work, because you’ve told them about your past purchases, current preferences, and budget. They take you by the hand, show you all the options, and – voilà!
Duct Tape Marketing
AUGUST 8, 2024
The Ultimate Guide to Integrated Marketing Strategy: The Pyramid Framework written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show. I will talk about the marketing strategy pyramid and how it offers a comprehensive view of an integrated marketing approach that never ends.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Practical eCommerce - Marketing
AUGUST 8, 2024
Google pays billions to Apple and other providers for being the default search engine. The post Google’s Search Tie-ups Are Illegal, Judge Rules appeared first on Practical Ecommerce.
Search Engine Land
AUGUST 8, 2024
The allure of a personalized shopping experience is undeniable. You walk into your favorite clothing store in search of the perfect outfit. Unsure of what to choose, a personal shopper comes up to you. They know exactly what would work, because you’ve told them about your past purchases, current preferences, and budget. They take you by the hand, show you all the options, and – voilà!
The LeadG2 Blog
AUGUST 8, 2024
Today, businesses have a wealth of information available to help them create successful social media brand pages that drive engagement, traffic, and leads. Numerous articles and guides offer valuable insights in this area. However, one critical mistake many businesses make on social media can undermine their efforts. It's important to avoid the "me, me, me" approach and instead focus on providing value to your audience.
Search Engine Land
AUGUST 8, 2024
Google announced the release of v17_1 of the Google Ads API, introducing several new features and updates for developers and advertisers. Key Updates: ShareablePreviewService.GenerateShareablePreviews() : Generates shareable ad preview URLs for enabled and paused asset groups, with expiration dates included. AdGroupAdService.RemoveAutomaticallyCreatedAssets() : Allows removal of automatically created assets linked to Responsive Search Ads.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
David Meerman Scott
AUGUST 8, 2024
For twenty years, Google was my go-to when I had a question. Google works great to surface relevant blue links that I can click to learn more. And in the past nearly two years, I’ve also been using ChatGPT to provide a descriptive answer to my queries. Perplexity.ai is a cool hybrid between a LLM chatbot and a traditional blue link search engine.
Set Up
AUGUST 8, 2024
The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Set up CEO + Founder, Joe Koufman , spoke with Trish Nettleship , the Chief Marketing Officer at NCR Voyix, about understanding your “why,” the power of relationships and listening, passion, and more. “As long as I stay focused on my personal ‘Why,’ which is about people, I can handle the day-to-day challenges.
Kuno Creative
AUGUST 8, 2024
Many consumers don't know the difference between Helvetica and Arial, or what “responsive design” is. But they do know a positive web-browsing experience from a poor one. If your SaaS website isn't customer-centric, user-friendly or intuitive, then how does that bode for your software? Fortunately, there’s a formula for effective SaaS website design.
yorCMO
AUGUST 8, 2024
A pioneering software company, aiming to refine its messaging and expand its market reach, turned to fractional CMO Swanie Tolentino expertise to redefine their narrative and align their brand with larger market opportunities, paving the way for future growth. The post Refining a Software Company’s Messaging for Market Success appeared first on yorCMO.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
SMA Marketing
AUGUST 8, 2024
You’ve received your GSA Schedule! Congratulations. Now, it’s time to win that government contract. If you’re wondering how to best market to the government, you’re in the right place. Today, we’ll discuss the best way to establish winning government marketing strategies. Your Online Presence Matters Your website and social media platforms are the first opportunity.
Six & Flow
AUGUST 8, 2024
The decision to migrate to a new CRM system shouldn’t be taken lightly. Here’s what to expect if you’re planning to roll out a new platform.
Traackr
AUGUST 8, 2024
Traackr’s “State of Influence: Beauty” reveals the brands, creators and trends powering the beauty industry this year, including insights from Pinterest
Welcome Software
AUGUST 8, 2024
Experimentation is a crucial strategy for companies looking to improve their online presence and user experience. However, as organizations scale their experimentation efforts, they often face a critical decision: should they buy an existing experimentation platform or build their own in-house solution? This question has sparked intense debate in the tech community, with passionate advocates on both sides.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Search Engine Land
AUGUST 8, 2024
Design thinking is an iterative, user-centric approach to product and software development focusing on the person behind the problem. In enterprise SEO , design thinking seamlessly integrates SEO features into the core site experience. By focusing on people as the central element in addressing both problems and solutions, design thinking leads to future-proof SEO.
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