Aspiration Marketing
AUGUST 13, 2024
The marketing battlefield is a fierce one. Attention spans are fleeting, competition is cutthroat, and the pressure to deliver results is ever-present. In this digital arena, every marketer craves a secret weapon–an edge that sets them apart and propels their brand to the forefront. Enter Artificial Intelligence (AI), the transformative technology rapidly reshaping industries, including marketing.
Hubspot Marketing
AUGUST 13, 2024
Let's be honest: SEO is going to be disrupted by AI. Plain and simple. AI platforms and search features have changed how we find information. Gone (nearly) are the days of sifting through SERPs, clicking links galore, and scouring each page to get what you need. In seconds, AI does that for you. Plus, OpenAI just announced its new SearchGPT — a great example of how AI is transforming the search landscape as we know it.
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Martech
AUGUST 13, 2024
Fact. Inflation fundamentally reshaped the relationship between companies and consumers. Companies, faced with rising costs, responded with price hikes, product shrinkage and similar tactics, eroding consumer trust. In response, consumers became more discerning, demanding value and authenticity. This new era of skeptical consumers requires a radical shift in marketing strategy.
Marketing Insider Group
AUGUST 13, 2024
Content marketing is vital for all businesses because it helps their message reach its intended audience. Travel companies are no different, as they can use this method to captivate and inspire globetrotters planning their next vacation. No matter the size of your agency, effective content marketing can transform how you connect with potential travelers, turning casual browsers into loyal adventurers.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Buffer Marketing
AUGUST 13, 2024
Say you have a product ready to launch and need to find influencers to generate buzz. Or perhaps you’ve already identified a creator you'd like to collaborate with and need a way to manage the partnership. In either case, you’ll likely hit up Google for an influencer marketing tool. But with so many options available, how do you choose?
Martech
AUGUST 13, 2024
Let’s start with the basics. The term “operational maturity” may be relatively new to some marketers, but the concept is well established. It ranks how effectively an organization executes and manages the way it does business, from internal strategies, to resources, to the structures that deliver products or services. The essentials of operational maturity involve management practices, process improvement, technology and how it’s used, and staff capabilities, including existing
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
AUGUST 13, 2024
Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. The platform initially rolled out in January to begin the process of vetting adtech vendors, in collaboration with the IAB’s Privacy Implementation and Accountability Task Force (PIAT) and privacy lawyers.
Social Media Examiner
AUGUST 13, 2024
Wondering how AI can help you build a business? Looking for practical tips for using AI to streamline your marketing and content creation? In this article, you’ll discover how to leverage AI tools to advise you as you grow your business. Why Entrepreneurs Should Use AI Building a business involves tackling several areas you aren't […] The post Using AI as Your Business Consultant appeared first on Social Media Examiner.
Hubspot Marketing
AUGUST 13, 2024
I talked to the pros — including an SEO expert at HubSpot and the senior product director of AI Overviews at Google — to answer questions about Google’s AI search you didn’t even know you had. Like many, I’m skeptical of how fast AI seems to be overtaking every activity or task — like simple Google searches. But I also like tech and was curious to learn how the experts are thinking about the problems and opportunities in the exploding AI search landscape.
Martech
AUGUST 13, 2024
This is the second part of a three-part series. The first part, on composable CDPs is here. The CDP space has been overtaken in recent months by talk of composability. Misnomer or not, the term has stuck, and in essence means the possibility of CDPs activating data within a customer’s data warehouse (or “lakehouse”). There are many ways to do this, but what’s important to note is that it’s a step away from the traditional model of the CDP itself ingesting customer d
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
SmartBrief - Marketing
AUGUST 13, 2024
As the world of marketing and advertising continues to evolve and trends come and go, staying informed is key to remaining competitive. Whether you’re a seasoned professional, a business owner or just starting your career, having the latest industry insights at your fingertips is vital. SmartBrief’s specialized newsletters can help. Designed for marketers and advertisers who want to stay ahead of trends and industry developments, these newsletters deliver the news and insights you need from indu
Search Engine Land
AUGUST 13, 2024
Broad match can be a powerful tool for expanding reach and capturing new audiences via Google Ads , but it isn’t always the best fit for every PPC campaign. Knowing when to test and avoid broad match keywords is crucial to prevent overspending and inefficiency in your campaign. What are broad match keywords? Broad match keywords are now the default setting for Google Ads keywords.
illumin
AUGUST 13, 2024
As the holiday season approaches, brands are strategizing to optimize their marketing spend and maximize sales. Join Rockerbox’s CEO Ron Jacobson as he presents the latest retail spend trend data to help you prepare for the busiest shopping season of the year. In this webinar, we will delve into the state of retail advertising spend, exploring key trends and insights that have emerged over the past year.
Search Engine Land
AUGUST 13, 2024
The U.S. Justice Department is reportedly considering forcing parent company Alphabet to shed at least one of its units. Among the possibilities being explored following a judge’s ruling that Google violated antitrust laws , according to Bloomberg : Chrome, Google’s web browser. This one seems highly unlikely – web browsers aren’t exactly a lucrative business model.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Set Up
AUGUST 13, 2024
Marketing Agencies are the go-to experts for helping businesses grow. They craft smart strategies, spark fresh ideas, and navigate the tricky waters of market challenges with ease. Yet, there is a glaring irony in the industry: many marketing Agencies, despite their mastery in growing other businesses, often struggle to apply those same winning strategies to their own growth.
Search Engine Land
AUGUST 13, 2024
A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? Those surveyed had a handful of top-priority areas in mind: Nearly 60% plan on increasing their investment in product imagery, video and copy for online listings Companies that invest in best practices for images, video and product listing copy often see meaningful performance impro
Animalz blog
AUGUST 13, 2024
When software engineer Irene Yu founded Skiplevel , an education company helping product managers become more technical, she faced a common startup challenge: how to reach and engage her target audience. Her solution? Embracing a personal approach to content creation. In this interview, Irene shares her journey from reluctant social media novice to confident thought leader, offering valuable insights for founders looking to leverage their expertise and build trust with their audience.
Search Engine Land
AUGUST 13, 2024
The visibility of AI Overviews in Google’s search results increased to 12% in July, only to fall back to 7% by the end of the month, according to new data from enterprise SEO platform BrightEdge. While AI Overviews now have a “stronger presence” compared to June , the visibility of Google’s AI-generated answers previously appeared on 15% of queries in May.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
David Meerman Scott
AUGUST 13, 2024
Much of the buzz about ChatGPT and other LLM AI chatbots has been their use to query large sets of data found on the public web. Far more interesting to me, and where billions are being invested by venture capitalists right now, is how AI works with proprietary content.
Search Engine Land
AUGUST 13, 2024
Google will soon make significant changes to its Google Ads API, simplifying the process of uploading conversion adjustments. Why we care. This update removes a key friction point for advertisers and API users, allowing for more immediate data adjustments and potentially more accurate campaign optimization. Driving the news. Starting Sept. 9, users can upload conversion adjustments immediately after the original conversion is recorded, eliminating the previous 24-hour waiting period.
The Marketing Operations Leader
AUGUST 13, 2024
In this edition: Marketing Ops Career Advice I Wish I Knew When I was 20 7 Key Martech Concepts Everyone Needs to Understand POLL: What is the number one mistake marketing ops teams can make? For Paid Subscribers: How to be More Strategic Join us for a live Marketing Ops debate on whether AI will replace marketing ops. This is guaranteed to be spicy.
Search Engine Land
AUGUST 13, 2024
Google announced a grace period for its planned phase-out of commission-based bidding in Hotel Ads campaigns. The new deadline is Feb. 20, 2025 Why we care. This extension gives hotel advertisers more time to adapt and carefully plan and implement new bidding strategies to ensure uninterrupted campaign performance. Key details: Existing Hotel ads campaigns using commission-based strategies will continue until Feb. 20, 2025.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
Content Marketing Institute
AUGUST 13, 2024
Deliver valuable content experiences beyond your website, but don’t abandon your owned home. Here’s how to revamp your “rented” properties — while maintaining and improving your owned channels.
Whos Mailing What
AUGUST 13, 2024
In this episode, we talked with Profit 911 about how the company makes direct mail useful for its small business clients.
SMA Marketing
AUGUST 13, 2024
Do you want to boost your website’s performance, enhance your content strategy, and drive more organic traffic? ChatGPT can be a game-changer for your search engine optimization (SEO) efforts—but it’s essential to remember that it won’t do the work for you. By using the right prompts and understanding how to harness this tool, you can.
Whos Mailing What
AUGUST 13, 2024
In this episode, we talked with Profit 911 about how the company makes direct mail useful for its small business clients.
Speaker: Speakers:
Think creating impactful B2B video is intimidating, boring, or requires a Hollywood-level budget? Think again. Join our "B2B Growth Show" to uncover the secrets of building video strategies that drive ROI, captivate your audience, and leave your competition in the dust. What you’ll learn: Why video is non-negotiable for B2B in 2025 Storytelling tips to engage your target audience and keep them coming back Case studies from printing companies to telecom giants with jaw-dropping results Practical
Traackr
AUGUST 13, 2024
Secure more brand deals with these top insights from celebrity nail artist and content creator, Betina Goldstein, and Kate Spade’s Director of Influencer Market
SocialPilot
AUGUST 13, 2024
Do you find yourself struggling for hours to manage multiple social media platforms? It can be overwhelming to keep up with all the accounts and juggle posts from Facebook to Instagram, TikTok to Reels, and more. What if there was a way to streamline this approach, save time, and maintain a consistent social media presence? What if there was a way to post on all social media at once?
Martech
AUGUST 13, 2024
With Google ruled a monopoly in the world of search, reactions from the search advertising world continue to pour in. Here’s a selection of comments grouped by topic. Google’s appeal and the future legal battle Julie Bacchini, president and founder of the agency Neptune Moon, underscores that while the court ruling declaring Google a monopoly is significant, the real impact will emerge during the remedy phase and Google’s inevitable appeal.
Unbounce
AUGUST 13, 2024
/ Lead generation 13 proven lead generation strategies and tactics that work By Josh Gallant. Updated on August 13, 2024. 24 min read We all want more, don’t we? More leads mean more potential customers, which means more potential revenue, which means… good things. There are infinite ways to generate leads , but at times that can make the entire process feel daunting.
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GrowthZone’s 11th annual survey highlights trends, challenges, and strategies shaping the membership industry through insights from U.S. and Canadian association professionals. Get your copy of the 2025 Association Survey Results Report to see how your organization measures up: The biggest challenges associations are facing Membership retention trends and non-renewal insights Strategies for automatic renewals and reinstatements Shifts in member engagement tactics Why members are joining (and sta
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