Aspiration Marketing

OCTOBER 29, 2023

It's been nearly a decade since the seemingly endless debate of quality vs. quantity in content marketing started appearing everywhere. Let's take a look at the status of this question.

Content Marketing 252

Content Marketing Marketers Marketing Inbound Marketing 252

Practical eCommerce - Marketing

OCTOBER 29, 2023

More than half of Pinterest users access the platform to shop. The number of buyable products has increased 50% year over year. The post 20 Popular Pinterest Accounts for Marketing Inspiration appeared first on Practical Ecommerce.

eCommerce 106

eCommerce Marketers Marketing Product 106

CMO Network

OCTOBER 29, 2023

In a world of fleeting fashion trends and escalating production costs, second-hand fashion luxury represents both an opportunity and a threat for traditional brands.

Fashion 103

Fashion Branding Product CMO 103

CMO Network

OCTOBER 29, 2023

When it comes to brand leadership, I’d say there are many lessons to be learned from the iconic character Chandler Bing, brought to life by Matthew Perry in the TV show Friends.

Branding 95

Branding CMO 95

Advertiser: ZoomInfo

As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack. In this eBook, we’ll show you how marketing operations can create efficiencies in your tech stack, reporting, and budget that will not just improve internal processes, bu