Martech
NOVEMBER 6, 2023
The last two years were transformative for our team at Belkins as we chose to make a significant investment solely in marketing. For me, stepping into the shoes of a CMO without a previous background in marketing was like a roller-coaster ride. With a team of 50 members and an ambitious target of generating 400 new deals each month, the pressure was palpable.
Aspiration Marketing
NOVEMBER 6, 2023
The overwhelming consensus in content marketing is that video content is huge and will only get huger. It is one of the marketing trends to track. At the same time, YouTube owns the video-sharing platform universe. So if you're contemplating starting to create video content or are creating it but looking for tips on how to do it best, or at least how not to botch the endeavor, it behooves you to learn about this platform and its ins and outs.
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Hubspot Marketing
NOVEMBER 6, 2023
“Will AI steal my job?” For the last few decades, this question has been on the lips of nearly every working person — from baristas in coffee shops to project managers in decacorn companies. The launch and impact of ChatGPT in November 2022 added fuel to the fire and has made this conversation more popular than ever. Now that it seems that a robot or computer can do just about any job these days — writing software code, generating content outlines, and completing tax forms — how can human beings
Aspiration Marketing
NOVEMBER 6, 2023
Google is redefining how we experience the search process. What used to be a simple match-up of keywords has become much more focused on the realms of user intent in an attempt to cater to what browsers are truly seeking.
Advertiser: ZoomInfo
As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack. In this eBook, we’ll show you how marketing operations can create efficiencies in your tech stack, reporting, and budget that will not just improve internal processes, bu
Martech
NOVEMBER 6, 2023
In the crowded B2B space, reaching your target audience is challenging. Product alone is not enough to engage and retain B2B buyers. But surprisingly, B2B businesses often overlook the importance of a great customer experience for their buyers, which is typically a top priority for B2C. B2B and B2C customers, despite their different needs, are still human decision-makers.
Buffer Marketing
NOVEMBER 6, 2023
When it comes to curating a cohesive brand and an aesthetic Instagram feed, templates are a marketer/creator/business owner’s best friend. Because, let’s be honest: who has a brilliant designer or video editor on hand to expertly craft every single post, Story, or Reel you need to grow on Instagram ? Here at Buffer, we’re a small Marketing team that doesn’t!
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
NOVEMBER 6, 2023
If your nonprofit is ready to start advertising online , you’ll first need the resources to power your marketing strategy. One such resource is Google’s Ad Grant program, which offers eligible nonprofits $10,000 monthly in ad credits to promote their websites via Google Ads. But your nonprofit will have to go above and beyond its existing marketing strategy to make the most of Google’s grant.
Martech
NOVEMBER 6, 2023
Marketing automation allows marketers to speed up processes and increase efficiency. Many of these solutions take time and planning to implement. However, there are some quick wins your marketing organization can achieve by making small changes to your existing marketing automation program. They don’t take much effort to get going and they can bring good value to your business.
Hubspot Marketing
NOVEMBER 6, 2023
Threads launched in the summer of 2023 and was almost immediately dubbed the “Twitter Killer” and was projected to be a strong competitor to the newly named X (formerly Twitter). All the hype at the start of Meta's newest property may have you wondering, "Should my business use Threads?" Social media apps come and go, plus time is precious in the marketing world, so you're probably hesitant to try expanding your brand on such a new platform.
Businesses Grow
NOVEMBER 6, 2023
I am getting this question A LOT: What are the skills every marketer needs today? Of course there is a lot of interest in that! The world is changing at an incredible pace. How do we stay relevant? I had a great opportunity to gain insight into this issue from Denis Sison. Denis Sison has more than 30 years of experience as a global marketing executive for iconic companies such as P&G, Coca-Cola, Sprite, Blackberry, The Hershey Company, and, most recently, Johnson & Johnson.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Martech
NOVEMBER 6, 2023
Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
Search Engine Land
NOVEMBER 6, 2023
Successful SEO professionals know a lot about dealing with uncertainty – such is life when algorithms that make or break performance are kept under lock and key. But Search Generative Experience (SGE) triggers change-related anxiety from even the most seasoned SEOs. Simply put, it’s both a paradigm shift and a quickly moving target; Google’s incorporation of SGE has been evolving almost daily.
CMO Network
NOVEMBER 6, 2023
Brands can grow and support consumers using the RAISE model in our polarized world. Resilience, authenticity, inclusion, social well-being, and empowerment in action.
Search Engine Land
NOVEMBER 6, 2023
Google Business Profiles (GBP) are the lifeblood of most local businesses’ marketing efforts. For many small companies, having a GBP is often the only way they promote their business online. And if a company’s GBP listing gets suspended, that business will likely lose a ton of business. (Having worked on hundreds of suspension/reinstatement cases for clients, a suspension can even lead to a company going out of business.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Six & Flow
NOVEMBER 6, 2023
HubSpot announces the acquisition of Clearbit - why is this valuable? Gain enriched data for personalised interactions in your HubSpot customer platform.
Search Engine Land
NOVEMBER 6, 2023
Migrating to a new website platform can be a necessary step for businesses looking to scale up or embrace new technologies. However, website migrations come with considerable SEO risks. Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. Here are 12 common SEO pitfalls to avoid during a website platform migration. 1.
CMO Network
NOVEMBER 6, 2023
The musical rendition of The Beatles’ "In My Life" and the snowy backdrop bring Amazon’s Joy Ride ad to life, showing the gift of lifelong friends.
Search Engine Land
NOVEMBER 6, 2023
Amazon represents nearly 20% of U.S. search advertising share and $12 billion in ad revenue in Q3 2023 alone. If you sell on Amazon (or could sell on Amazon), odds are there’s an increasing chunk of ad spend being directed there. While Amazon is synonymous with ecommerce, lead generation verticals are finally getting access to the platform’s second-to-none audience targeting.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
CMO Network
NOVEMBER 6, 2023
Because, says Wood, Best Buy believes in tech’s potential to empower individuals and communities.
Search Engine Land
NOVEMBER 6, 2023
The US Federal Trade Commission has published previously redacted information detailing why it’s suing Amazon. New documents detail the alleged deceptive practices used to boost consumer prices by more than $1 billion including deliberately making Amazon search worse – a strategy reportedly approved by chairman Jeff Bezos. Why we care. If Amazon is found guilty of charging brands high fees for showing irrelevant ads that hurt the user experience, advertisers may want to consider moving the
Rock Content
NOVEMBER 6, 2023
From the outside looking in, maintaining content for marketing like a blog seems pretty straightforward. The truth is content creation is surprisingly complex. There is more to it than just writing. Before you even start stringing words together, you have to generate content ideas. According to Orbit Media Studios’ 10th Edition of the Annual Blogger Survey, many marketers state that creating content is challenging.
Search Engine Land
NOVEMBER 6, 2023
Ever wonder how Danny Sullivan, Google’s Search Liaison, compiles feedback on issues related to Search and then shares those details with the wider Google Search team? Sullivan regularly does this work but has only shared examples with the public a few times. He shared some of the latest feedback he’s received Nov. 3. What Sullivan shared.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Marketing Insider Group
NOVEMBER 6, 2023
Remember when shopping and advertising were simple? Then the internet came along and changed the game. In today’s world, with tools like omnichannel marketing, businesses aren’t just reaching consumers. They’re having full-blown conversations across various online platforms. What’s even more exciting is that marketers can now keep an eye on how their ads are doing, minute by minute.
Vertical Response
NOVEMBER 6, 2023
As an email marketer, you are constantly looking for ways to automate and streamline your workflows. Two popular automation tools that come to mind are Make and Zapier. In this article, we will explore the pros and cons of both tools, compare their ease of use, and take a closer look at the cost implications. So, let’s dive in and see which tool is the better choice for your email marketing automation needs.
Kevin Indig
NOVEMBER 6, 2023
Meet Wix Studio, the web creation platform for agencies! SEOs and marketers, Meet Wix Studio, the new web creation platform for agencies to deliver exceptional work with absolute efficiency. With cutting-edge SEO tech built-in, you get best-in-class defaults, automations and bulk actions that enhance your workflows or customization at scale for complete control.
Traackr
NOVEMBER 6, 2023
Discover 15 rising and top influencers in the fragrance industry for your next influencer marketing campaign.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
illumin
NOVEMBER 6, 2023
Connected television (CTV) is revolutionizing the way audiences consume advertisements. Shifting behavior in how audiences watch their favorite TV shows, combined with new ad formats (like skippable ads) is dramatically changing the ways in which marketers write and create TV commercials. That is not to say that traditional linear TV is losing its huge influence on the advertising world.
Set Up
NOVEMBER 6, 2023
Welcome to Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read about what’s being talked about this week! Trending Topics “Fake” Out Of Home (FOOH)? A lot of the viral OOH ads you’ve seen lately for brands like Maybelline, Adidas, and Gucci aren’t actually real.
CMO Network
NOVEMBER 6, 2023
Hungryroot faces behemoths, yet it's continually growing where many have struggled. How? And what lessons does its story hold for enterprises outside its industry?
Sachs Marketing Group
NOVEMBER 6, 2023
The cost of social media ads can vary widely, typically ranging from a few cents to over $5.00 per click depending on the platform, targeting options, ad format, industry, and competition level. Venturing into the realm of social media advertising can evoke questions about the investment required. Whether you’re a small business owner or part of a larger marketing team, understanding the cost associated with social media ads is critical for budgeting and strategy development.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
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