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Social listening tools are some of the most important for any social media marketer to master. Why? Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing.
As the digital landscape continues to expand, the implementation of web accessibility stands as a crucial bridge between intentions and impactful change. From conducting accessibility audits to weaving accessible design and features, this guide equips you with the tools and knowledge needed to transform your website into an inclusive haven.
Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? In this article, we explore LinkedIn changes that affect your marketing. #1: LinkedIn Collaborative Articles The latest updates to LinkedIn’s AI-powered Collaborative Articles include a redesigned web layout emphasizing expert contributions over AI text, […] The post LinkedIn Updates: Collaborative Articles, Accelerate AI Ads, and More appeared first on Socia
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Google is set to roll out new AI features in Performance Max for all U.S. advertisers by the end of the year. Marketers will be able to use the technology to generate text and image assets for campaigns using prompts within a matter of seconds. PMax will take performance data into consideration when suggesting certain assets for campaigns to help ads perform across all of Google’s inventory and formats.
🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well.
Don’t fall for the bad advice that scripts are for amateurs. Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets to making them great.
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Don’t fall for the bad advice that scripts are for amateurs. Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets to making them great.
Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in. While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity.
Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. In brief, advertisers use offline conversion tracking when they integrate CRM data on customer lifetime value ( LTV ) / purchase history (ecommerce) or down-funnel lead activity (B2B) into Google, Meta and/or LinkedIn campaigns to get valuable insights or tell the algorithms more about their very best customers – and how to find more users like them.
Want to know what 2024 has in store for martech? I’m not talking about wild-eyed, hand-wavy, link-baity prognostications that proliferate in every year-end prediction season like that one Mariah Carey Christmas tune. I mean real-world, fact-based, happening-now trends that will inform your marketing operations and technology strategy for the next 12 months.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
I started covering climate change, the increasing temperature of the planet as a result of human activities, in the 1990s. At the time the possible impacts seemed a long way off. “We have looked at how these things will impact us in 20 to 30 years,” said Yuri Staraselski, co-founder and chief technology officer at Crimtan. “Ten years ago, 30 years seemed to be far away.
We all know what’s involved in crafting the perfect, most SEO -conscious article for the web. But how many of us really think about those crucial next steps – sharing them in the right communities to help ensure they reach our target audiences? This part of the post-publishing process is vital to ensure that you’re amplifying the content you create and should help it reach a wider chunk of your audience.
Walmart and NBCUniversal are launching a new commerce partnership that allows streaming viewers to shop items featured in a hit TV show. Beginning today, fans of Bravo’s “Below Deck Mediterranean” will have access to a new shopping experience on Peacock that allows watchers to navigate with their remote and buy products from Walmart that are featured in the reality series.
Amazon Ads should not be trusted – that’s according to digital marketing expert, Bryan Porter. The Co-Founder and Chief eCommerce Officer at Simple Modern claims his company has spent $14 million on Amazon ads over the years and describes the investment as a “waste” Explaining his comments, he says: “Amazon ads take credit for sales that would’ve happened organically.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. Why we care. Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment.
Microsoft has released a patent named Web Content Reliability Classification that talks about how to develop a reliability score for a website or content on a website. The patent seems like it can be used by the Bing Search team for better ranking of websites and web content, but that does not mean it is currently being used in the Bing Search results today.
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ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
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/ Landing pages / Landing page optimization How to create a WordPress landing page By Karine Bengualid and Banafshe Salehi. Updated on November 1, 2023. 15 min read What is a WordPress landing page, exactly? We share our strategies for creating WordPress landing pages that turn more ad traffic into customers. TABLE OF CONTENTS What is a WordPress landing page?
There are many reasons why a customer may choose you over a competitor. Quality and price are contributing factors. But they’ll stick with you if you give them a great experience. That means a frictionless purchase, delivery, and after-sales process. It also means effective targeted marketing. How do you know if you’re providing an experience that keeps customers coming back for more?
Most consumers go through an online journey before placing an order or purchasing a product. For advertisers and brands, understanding that path or journey involves examining the consumer’s shopping habits, analyzing their behavior, and – in the end – helping the consumer find what they are looking for. Journey advertising is a transformational shift in how marketers and companies reach their consumers with personalized, targeted messages unique to each stage of the marketing lifecycle.
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