Hootsuite
NOVEMBER 7, 2023
Social listening tools are some of the most important for any social media marketer to master. Why? Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing.
Aspiration Marketing
NOVEMBER 7, 2023
As the digital landscape continues to expand, the implementation of web accessibility stands as a crucial bridge between intentions and impactful change. From conducting accessibility audits to weaving accessible design and features, this guide equips you with the tools and knowledge needed to transform your website into an inclusive haven.
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Social Media Examiner
NOVEMBER 7, 2023
Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? In this article, we explore LinkedIn changes that affect your marketing. #1: LinkedIn Collaborative Articles The latest updates to LinkedIn’s AI-powered Collaborative Articles include a redesigned web layout emphasizing expert contributions over AI text, […] The post LinkedIn Updates: Collaborative Articles, Accelerate AI Ads, and More appeared first on Socia
Practical eCommerce - Marketing
NOVEMBER 7, 2023
Done well, social media profiles entice followers and drive website engagement. The post AI Tools for Better Social Media Profiles appeared first on Practical Ecommerce.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Buffer Marketing
NOVEMBER 7, 2023
🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Customers.ai
NOVEMBER 7, 2023
Back in 2020, Apple launched iOS 14 in what was a huge shock to the advertising ecosystem. iOS 14 allowed users to opt out of tracking and opt-out they did. The latest statistics show that only 34% of iOS users remain opted-in. While the release of iOS 14 didn’t completely destroy the digital advertising landscape like many feared, it did add a new layer of complexity.
Content Marketing Institute
NOVEMBER 7, 2023
Don’t fall for the bad advice that scripts are for amateurs. Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets to making them great.
AWeber
NOVEMBER 7, 2023
Imagine your Etsy shop is thriving, sales are skyrocketing, and your loyal customer base hangs on every new product release. Behind the scenes, your store only requires a small amount of time each day, leaving plenty of time for your family and creative endeavors. Sound far-fetched? Not anymore. Automation and AI have come a long way in the past year.
Martech
NOVEMBER 7, 2023
It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools , marketers have had to stay nimble in 2023! Nowhere is this more evident than in the mysterious, often confounding world of email marketing. Litmus has brought back its “State of Email” report to help email marketers get the lay of the land after all this upheaval.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Search Engine Land
NOVEMBER 7, 2023
Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. In brief, advertisers use offline conversion tracking when they integrate CRM data on customer lifetime value ( LTV ) / purchase history (ecommerce) or down-funnel lead activity (B2B) into Google, Meta and/or LinkedIn campaigns to get valuable insights or tell the algorithms more about their very best customers – and how to find more users like them.
Martech
NOVEMBER 7, 2023
I started covering climate change, the increasing temperature of the planet as a result of human activities, in the 1990s. At the time the possible impacts seemed a long way off. “We have looked at how these things will impact us in 20 to 30 years,” said Yuri Staraselski, co-founder and chief technology officer at Crimtan. “Ten years ago, 30 years seemed to be far away.
Chief Martec
NOVEMBER 7, 2023
Want to know what 2024 has in store for martech? I’m not talking about wild-eyed, hand-wavy, link-baity prognostications that proliferate in every year-end prediction season like that one Mariah Carey Christmas tune. I mean real-world, fact-based, happening-now trends that will inform your marketing operations and technology strategy for the next 12 months.
CMO Network
NOVEMBER 7, 2023
Demand for video content is growing. This article looks into the rise of the shift toward bringing creative studios in-house.
Speaker: Steve Worthy, MBA
The rapid rise of AI-powered displays, touchless technology, and sensory marketing is reshaping the future of in-store engagement. Yet for many retail executives, the real challenge is not identifying new tools - it is knowing which signals to trust, which inputs to prioritize, and how to architect decisions that elevate in-store leadership rather than dilute it.
Martech
NOVEMBER 7, 2023
Walmart and NBCUniversal are launching a new commerce partnership that allows streaming viewers to shop items featured in a hit TV show. Beginning today, fans of Bravo’s “Below Deck Mediterranean” will have access to a new shopping experience on Peacock that allows watchers to navigate with their remote and buy products from Walmart that are featured in the reality series.
Search Engine Land
NOVEMBER 7, 2023
We all know what’s involved in crafting the perfect, most SEO -conscious article for the web. But how many of us really think about those crucial next steps – sharing them in the right communities to help ensure they reach our target audiences? This part of the post-publishing process is vital to ensure that you’re amplifying the content you create and should help it reach a wider chunk of your audience.
Martech
NOVEMBER 7, 2023
Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. Why we care. Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment.
Search Engine Land
NOVEMBER 7, 2023
Amazon Ads should not be trusted – that’s according to digital marketing expert, Bryan Porter. The Co-Founder and Chief eCommerce Officer at Simple Modern claims his company has spent $14 million on Amazon ads over the years and describes the investment as a “waste” Explaining his comments, he says: “Amazon ads take credit for sales that would’ve happened organically.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
CMO Network
NOVEMBER 7, 2023
Clean Creatives is a global initiative to end the creative, media and PR industry's association with fossil fuel polluters.
Search Engine Land
NOVEMBER 7, 2023
Microsoft has released a patent named Web Content Reliability Classification that talks about how to develop a reliability score for a website or content on a website. The patent seems like it can be used by the Bing Search team for better ranking of websites and web content, but that does not mean it is currently being used in the Bing Search results today.
Martech
NOVEMBER 7, 2023
I am fascinated by the interplay between strategic and tactical decisions. Neither is better than the other, and you couldn’t just adopt one type exclusively. My experience with marketing teams — and marketing in general — is that they spend most of their time on tactical decisions, like: How to optimize a specific campaign. How to improve the conversion rate by tweaking headlines.
yorCMO
NOVEMBER 7, 2023
Oxford Bank has been in business for 139 years! But even long-standing organizations have room to grow. See how Fractional CMO Stacy Kamigaki was able to help them The post Oxford Bank Crunches the Numbers on Strategic Marketing appeared first on yorCMO.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Search Engine Land
NOVEMBER 7, 2023
Google is rolling out new features to help brands engage with shoppers this holiday season: A new deals hub. New pricing tools. The annual Holiday 100. Why we care. Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment (ROI).
InTouch Marketing
NOVEMBER 7, 2023
Many businesses struggle with how to convert more leads into sales. Learn our 5 tips that will you convert more leads into sales and help your business.
Search Engine Land
NOVEMBER 7, 2023
It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools , marketers have had to stay nimble in 2023! Nowhere is this more evident than in the mysterious, often confounding world of email marketing. Litmus has brought back its “State of Email” report to help email marketers get the lay of the land after all this upheaval.
Rock Content
NOVEMBER 7, 2023
In today’s business world, blogging is a must. According to a study by Hubspot, businesses with a blog get 55% more website visitors than those that don’t. A blog is a powerful SEO tool, as well. Each post can be a new page, and any added pages increase the brand’s online visibility. Search engines also index pages based on new content, so blogs give you a way to continue to update your content regularly.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
CMO Network
NOVEMBER 7, 2023
When brands define their purpose, they connect on a deeper level, showing they're here for more than just transactions—it's about a shared mission.
Unbounce
NOVEMBER 7, 2023
/ Landing pages / Landing page optimization How to create a WordPress landing page By Karine Bengualid and Banafshe Salehi. Updated on November 1, 2023. 15 min read What is a WordPress landing page, exactly? We share our strategies for creating WordPress landing pages that turn more ad traffic into customers. TABLE OF CONTENTS What is a WordPress landing page?
Rock Content
NOVEMBER 7, 2023
There are many reasons why a customer may choose you over a competitor. Quality and price are contributing factors. But they’ll stick with you if you give them a great experience. That means a frictionless purchase, delivery, and after-sales process. It also means effective targeted marketing. How do you know if you’re providing an experience that keeps customers coming back for more?
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