Tue.Nov 07, 2023

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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Social listening tools are some of the most important for any social media marketer to master. Why? Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing.

Branding 124
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How To Implement Web Accessibility

Aspiration Marketing

As the digital landscape continues to expand, the implementation of web accessibility stands as a crucial bridge between intentions and impactful change. From conducting accessibility audits to weaving accessible design and features, this guide equips you with the tools and knowledge needed to transform your website into an inclusive haven.

Transform 264
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LinkedIn Updates: Collaborative Articles, Accelerate AI Ads, and More

Social Media Examiner

Are you up to date on changes from LinkedIn? Wondering which recent LinkedIn updates are important to marketers and business owners? In this article, we explore LinkedIn changes that affect your marketing. #1: LinkedIn Collaborative Articles The latest updates to LinkedIn’s AI-powered Collaborative Articles include a redesigned web layout emphasizing expert contributions over AI text, […] The post LinkedIn Updates: Collaborative Articles, Accelerate AI Ads, and More appeared first on Socia

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Google Performance Max adds new AI features

Search Engine Land

Google is set to roll out new AI features in Performance Max for all U.S. advertisers by the end of the year. Marketers will be able to use the technology to generate text and image assets for campaigns using prompts within a matter of seconds. PMax will take performance data into consideration when suggesting certain assets for campaigns to help ads perform across all of Google’s inventory and formats.

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From Curiosity to Competitive Edge: How Mid-Market CEOs Are Using AI to Scale Smarter

Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage

This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.

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AI Tools for Better Social Media Profiles

Practical eCommerce - Marketing

Done well, social media profiles entice followers and drive website engagement. The post AI Tools for Better Social Media Profiles appeared first on Practical Ecommerce.

eCommerce 129
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How This Freelancer Made $300,000 in One Year—And Why She Chose to Scale Back

Buffer Marketing

🖤 At Buffer, we’ve long aimed to default to transparency, a practice we believe helps eliminate inequality and gives everyone a greater chance of succeeding. Financial transparency is especially close to our hearts, which is why we’re proud to share Open Books, a series of small business owners giving us a peek inside their books in the spirit of being open about finances as well.

Energy 129

More Trending

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3 Scriptwriting Secrets To Elevate Your Brand’s Videos, Presentations, and More

Content Marketing Institute

Don’t fall for the bad advice that scripts are for amateurs. Discover why you should write scripts for your brand’s videos, podcasts, and other presentations, and get the secrets to making them great.

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What’s the state of email beyond 2023? by Litmus

Martech

It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools , marketers have had to stay nimble in 2023! Nowhere is this more evident than in the mysterious, often confounding world of email marketing. Litmus has brought back its “State of Email” report to help email marketers get the lay of the land after all this upheaval.

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Offline conversion tracking: 7 best practices and testing strategies

Search Engine Land

Offline conversion tracking (OCT) is one advertising tool that can help you get more from your PPC spend. In brief, advertisers use offline conversion tracking when they integrate CRM data on customer lifetime value ( LTV ) / purchase history (ecommerce) or down-funnel lead activity (B2B) into Google, Meta and/or LinkedIn campaigns to get valuable insights or tell the algorithms more about their very best customers – and how to find more users like them.

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How reducing your carbon footprint can save you money and increase ad impact

Martech

I started covering climate change, the increasing temperature of the planet as a result of human activities, in the 1990s. At the time the possible impacts seemed a long way off. “We have looked at how these things will impact us in 20 to 30 years,” said Yuri Staraselski, co-founder and chief technology officer at Crimtan. “Ten years ago, 30 years seemed to be far away.

Energy 113
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Prospect, Personalize, Profit: The New Way Sales & Marketing Teams Are Aligning with AI

Speaker: Kevin Burke, Founder & Managing Director at Digital One and AI & Automation Consultant

AI and automation are currently transforming the way sales and marketing teams operate. Generative AI crafts personalized outreach at scale, while conversational AI bots are engaging prospects in real time. Robotic process automation streamlines manual workflows by triggering tasks the moment a prospect takes a key action, and advanced AI analytics surface hidden patterns in the pipeline, improve forecasting, and help teams make data-driven decisions with confidence.

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The Rise Of The In-House Corporate Studio

CMO Network

Demand for video content is growing. This article looks into the rise of the shift toward bringing creative studios in-house.

CMO 111
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What will happen in martech in 2024? A no-BS report and webinar by two giant martech nerds

Chief Martec

Want to know what 2024 has in store for martech? I’m not talking about wild-eyed, hand-wavy, link-baity prognostications that proliferate in every year-end prediction season like that one Mariah Carey Christmas tune. I mean real-world, fact-based, happening-now trends that will inform your marketing operations and technology strategy for the next 12 months.

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Walmart launches shoppable ads on NBCUniversal’s Peacock

Martech

Walmart and NBCUniversal are launching a new commerce partnership that allows streaming viewers to shop items featured in a hit TV show. Beginning today, fans of Bravo’s “Below Deck Mediterranean” will have access to a new shopping experience on Peacock that allows watchers to navigate with their remote and buy products from Walmart that are featured in the reality series.

CMO 109
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The 8 best Etsy Seller tools to boost your sales and efficiency

AWeber

Imagine your Etsy shop is thriving, sales are skyrocketing, and your loyal customer base hangs on every new product release. Behind the scenes, your store only requires a small amount of time each day, leaving plenty of time for your family and creative endeavors. Sound far-fetched? Not anymore. Automation and AI have come a long way in the past year.

Price 108
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Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices

Speaker: Speakers:

Ever wonder what really makes B2B buyers tick? Spoiler alert: it’s not just logic. Join us for our next session of the B2B Growth Show, "Neuroscience of B2B Buyer Behavior: Strategies for Influencing Buyer Choices" with Grant C. Gooding, where science meets strategy. You'll get the insider scoop on how emotions secretly drive decisions and how you can tap into them to win buyers over.

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Google rolls out new shopping features to boost conversions

Martech

Along with its annual Holiday 100, Google is rolling out a new deals hub and new pricing tools to help brands engage with shoppers this holiday season. Why we care. Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment.

Shoppers 109
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How to optimize your content for social: Facebook, Slack and X

Search Engine Land

We all know what’s involved in crafting the perfect, most SEO -conscious article for the web. But how many of us really think about those crucial next steps – sharing them in the right communities to help ensure they reach our target audiences? This part of the post-publishing process is vital to ensure that you’re amplifying the content you create and should help it reach a wider chunk of your audience.

Retail 104
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How Clean Creatives Is Inspiring Creative Agency Employees (And Clients) To Drop Fossil Fuel Collaborations

CMO Network

Clean Creatives is a global initiative to end the creative, media and PR industry's association with fossil fuel polluters.

PR 101
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Why this advertiser doesn’t trust Amazon Ads

Search Engine Land

Amazon Ads should not be trusted – that’s according to digital marketing expert, Bryan Porter. The Co-Founder and Chief eCommerce Officer at Simple Modern claims his company has spent $14 million on Amazon ads over the years and describes the investment as a “waste” Explaining his comments, he says: “Amazon ads take credit for sales that would’ve happened organically.

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Unlocking the Power of Martech for the Non-Technical Marketing Leader

Speaker: Speakers:

Are you struggling to highlight your impact and showcase the results of your team’s marketing efforts? Do you find it challenging to build more effective campaigns that drive meaningful results? The key may lie in unlocking the power of marketing technology (martech)—but as a non-technical marketing leader, navigating this landscape can feel daunting.

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Oxford Bank Crunches the Numbers on Strategic Marketing

yorCMO

Oxford Bank has been in business for 139 years! But even long-standing organizations have room to grow. See how Fractional CMO Stacy Kamigaki was able to help them The post Oxford Bank Crunches the Numbers on Strategic Marketing appeared first on yorCMO.

CMO 98
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Microsoft patent on website and site content reliability scores for Bing Search ranking

Search Engine Land

Microsoft has released a patent named Web Content Reliability Classification that talks about how to develop a reliability score for a website or content on a website. The patent seems like it can be used by the Bing Search team for better ranking of websites and web content, but that does not mean it is currently being used in the Bing Search results today.

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Strategic vs. tactical decisions: How to find the right balance

Martech

I am fascinated by the interplay between strategic and tactical decisions. Neither is better than the other, and you couldn’t just adopt one type exclusively. My experience with marketing teams — and marketing in general — is that they spend most of their time on tactical decisions, like: How to optimize a specific campaign. How to improve the conversion rate by tweaking headlines.

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Google rolls out new shopping features to boost conversions

Search Engine Land

Google is rolling out new features to help brands engage with shoppers this holiday season: A new deals hub. New pricing tools. The annual Holiday 100. Why we care. Marketers should stay current with Google’s new features to expand their avenues for reaching potential customers, broaden their reach, and potentially improve conversions for a better return on investment (ROI).

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The AI Revolution: Why B2B Buyers Expect More than Just a Website

Speaker: Speakers:

Discover why a traditional website is no longer enough to meet B2B buyer expectations in our must-attend session of The B2B Growth Show, The AI Revolution: Why B2B Buyers Expect More Than Just a Website. Learn how cutting-edge AI tools can transform your B2B website into a results-driven powerhouse that delivers the right message to the right visitor, every time.

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5 Tips on How to Convert More Leads Into Sales

InTouch Marketing

Many businesses struggle with how to convert more leads into sales. Learn our 5 tips that will you convert more leads into sales and help your business.

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What’s the state of email beyond 2023? by Litmus

Search Engine Land

It’s been a strange year for digital marketing. Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools , marketers have had to stay nimble in 2023! Nowhere is this more evident than in the mysterious, often confounding world of email marketing. Litmus has brought back its “State of Email” report to help email marketers get the lay of the land after all this upheaval.

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Guest Writer: Vetting Candidates and Evaluating Content

Rock Content

In today’s business world, blogging is a must. According to a study by Hubspot, businesses with a blog get 55% more website visitors than those that don’t. A blog is a powerful SEO tool, as well. Each post can be a new page, and any added pages increase the brand’s online visibility. Search engines also index pages based on new content, so blogs give you a way to continue to update your content regularly.

Energy 94
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The CFDA Fashion Awards 2023: A Night Of Purposeful Glamour

CMO Network

When brands define their purpose, they connect on a deeper level, showing they're here for more than just transactions—it's about a shared mission.

Fashion 87
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How to create a WordPress landing page

Unbounce

/ Landing pages / Landing page optimization How to create a WordPress landing page By Karine Bengualid and Banafshe Salehi. Updated on November 1, 2023. 15 min read What is a WordPress landing page, exactly? We share our strategies for creating WordPress landing pages that turn more ad traffic into customers. TABLE OF CONTENTS What is a WordPress landing page?

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5 Steps to Conduct a Customer Experience Audit to Reduce CX Friction

Rock Content

There are many reasons why a customer may choose you over a competitor. Quality and price are contributing factors. But they’ll stick with you if you give them a great experience. That means a frictionless purchase, delivery, and after-sales process. It also means effective targeted marketing. How do you know if you’re providing an experience that keeps customers coming back for more?

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Journey advertising: What is it and how it works- the ultimate guide

illumin

Most consumers go through an online journey before placing an order or purchasing a product. For advertisers and brands, understanding that path or journey involves examining the consumer’s shopping habits, analyzing their behavior, and – in the end – helping the consumer find what they are looking for. Journey advertising is a transformational shift in how marketers and companies reach their consumers with personalized, targeted messages unique to each stage of the marketing lifecycle.

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Why Consumers Are Tuning Out Promotions: 10 Psychological Factors to Consider

Quikly

It’s often been said that having too much of something can devalue it. And while this might just be an old saying, it’s worth paying attention to if you're a B2C marketer hoping to connect with your audience.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.