How Brands Can Cash in on the "Joyconomy"
Hubspot Marketing
NOVEMBER 11, 2023
Let’s face it, we could all do with a little lighthearted fun once in a while. Last June, I and the Trends team discovered that adults were increasingly searching what we called "kidding around terms:" like "fairytale bedrooms for adults," "adult pigtails," and the funny list continued. As it turns out, the party was just getting started: from our follow-up research, we're seeing consumers continue their search for positivity and jubilance.
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