Calvyn Lee Blog

NOVEMBER 26, 2023

Color is an extremely influential, yet often overlooked element that plays a critical role in marketing. Color psychology explores how different colors affect human perception and decision making in powerful ways that marketers can utilize. In this article, we will examine various colors and the psychology behind them to help you better target audiences and influence behavior through your marketing campaigns and branding.

Automobile 130

Automobile Marketing Strategy Food Fashion 130

CMO Network

NOVEMBER 26, 2023

One of the fastest growing career fields is AI. To understand how to break into the field, I sought insight from the founder of The Ladders.

CMO 108

CMO 108

CMO Network

NOVEMBER 26, 2023

In some cities, Target is now putting everyday items like shampoo and deodorant behind locked glass doors. This may reduce theft, but it also ruins customer experience.

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Retail Customer CMO 89

CMO Network

NOVEMBER 26, 2023

In order to do so, leading organizations are rethinking the intersection of insights and strategy to drive an enterprise forward.

Transform 89

Transform CMO 89

Advertiser: ZoomInfo

As marketing becomes more tech-driven, the role of marketing operations (MOps) is getting more complex. Today, the discipline is increasingly interwoven with other vital go-to-market motions — including sales and customer support — and is responsible for all business elements associated with marketing, including the tech stack. In this eBook, we’ll show you how marketing operations can create efficiencies in your tech stack, reporting, and budget that will not just improve internal processes, bu