Social Media Examiner

NOVEMBER 30, 2023

Do you need to revamp your content marketing strategy? Wondering how AI will alter content marketing? In this article, we’ll explore content marketing strategy in the age of AI. Why is Content Marketing Strategy so Important? Content marketing has become an essential strategy for brands looking to attract and engage audiences. However, with the rise […] The post Content Marketing Strategy in the Age of AI appeared first on Social Media Examiner.

Marketing Strategy 139

Marketing Strategy Content Marketing Marketers Marketing 139

Aspiration Marketing

NOVEMBER 30, 2023

In the vast world of digital marketing, understanding your traffic sources is crucial. This is where direct traffic comes in—a valuable, often underestimated source that holds the potential to boost your online presence and brand credibility.

Digital Marketing 177

Digital Marketing Branding Marketers Marketing 177

CMO Network

NOVEMBER 30, 2023

The Wu-Tang Clan is a formidable force and a case study for branding.

Brand Management 137

Brand Management Branding Management CMO 137

Buffer Marketing

NOVEMBER 30, 2023

It was 2015, and I was in my first year of college when I learned about LinkedIn. Like any normal first-year, I rushed into the platform to create my account to enter the corporate world.  Four years passed, and my account was still sitting brand new with just my name and four or five connections.  Then, per my career objective to become a well-known writer at that time, I had to send my resume and a link to my LinkedIn profile for a gig at a very popular online magazine.

Copywriting 135

Copywriting User-Generated SEO Promotion 135

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

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CMO Network

NOVEMBER 30, 2023

Tesla finally began delivering its polarizing Cybertruck at an event in Austin, Texas. But can they catch up to other EV truck makers?

CMO 132

CMO 132

Calvyn Lee Blog

NOVEMBER 30, 2023

Instagram Surprisingly Cuts Reels Creator Bonuses On March 10, 2023, Meta made a shocking announcement that they would no longer offer bonuses to creators on Reels for Instagram or Facebook. This decision goes against the trend of platforms doubling down on short-form video content to compete with the explosively popular app TikTok. According to CEO Mark Zuckerberg, promoting Reels was costing Meta around $500 million per financial quarter, totalling nearly $2 billion per year.

User-Generated 130

User-Generated Health Advertisers Advertising 130

Martech

NOVEMBER 30, 2023

As marketers, we walk a fine line between collecting customer data to deliver value and infringing on consumer privacy. Recent trends in privacy regulations are restricting how companies can use personal data in advertising and marketing. This article explores ethical alternatives to common marketing tactics that rely on collecting sensitive customer data.

PR 121

PR Shoppers Marketers Marketing 121

Content Marketing Institute

NOVEMBER 30, 2023

Ever received a not-so-great content idea at your organization? Don’t despair. Follow this idea transformation framework to turn it ultimately into successful content.

Transform 120

Transform 120

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. There are probably other companies that do the same thing. Competition is a normal part of business–and it’s what drives innovation. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes an

Whitepaper 120

Whitepaper CRM Marketers Marketing 120

Hootsuite

NOVEMBER 30, 2023

Good salespeople know that it’s not a great idea to try the hard sell on prospects the very first time you connect. First, you need to build a relationship and establish your credibility. Marketers need to take the same approach. That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase.

Content Marketing 119

Content Marketing Whitepaper Marketers Marketing 119

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

Litmus

NOVEMBER 30, 2023

Email geeks, we see all the hard work you put into your email marketing campaigns. Once you have a great idea, there’s the copywriting, the design work, the coding, the endless back-and-forth editing, and then finally, the operational side of pulling lists or behavioral triggers and actually pressing, “Send.” It’s a lot of work. Yet your beautiful email campaign may never actually reach the inbox.

Copywriting 116

Copywriting User-Generated Management Communications 116

Kuno Creative

NOVEMBER 30, 2023

You’ve likely heard some version of the phrase “people buy with their eyes,” and this sentiment holds true whether consumers are viewing a brand’s offerings online or in person. In the battleground of capturing consumers’ attention, a digital brand strategy is encouraged and largely embraced. In a global survey conducted last year, respondents said 61 percent of their interactions with companies were carried out online—and that’s post -pandemic lockdown.

Branding 110

Branding 110

Search Engine Land

NOVEMBER 30, 2023

A patent granted to Google may describe how Google’s new Search Generative Experience works. Google applied for the patent, “Generative summaries for search results”, on March 20, 2023. It was issued on September 26. The full version can be read here. Abstract. The patent’s abstract reads: “At least selectively utilizing a large language model (LLM) in generating a natural language (NL) based summary to be rendered in response to a query.

User-Generated 108

User-Generated SEO 108

Martech

NOVEMBER 30, 2023

In this series, we dig deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Rachel Edwards is an experienced digital asset manager currently serving as enterprise DAM manager for W. L. Gore & Associates. Rachel is a valued contributor to MarTech , where she offers her expertise on such matters as digital asset management (DAM) implementation and DAM governance.

Management 107

Management Place Analytics Branding 107

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Search Engine Land

NOVEMBER 30, 2023

Google Merchant Center will remove the ability to select four rules-based attribution models when setting up the conversion source in 2024. The models being removed are: First-click. Linear. Time decay. Position-based. Starting in April 2024, any conversion sources still using these models will be switched to data-driven attribution. Marketers not wanting conversions that use data-driven attribution will be able to use the last-click model instead.

Analytics 100

Analytics Advertisers Advertising Search Marketers 100

Martech

NOVEMBER 30, 2023

AI is putting a lot of professions at risk, but here’s one that may surprise you: the clergy. The UK’s Department for Education’s “The Impact of AI on UK Jobs and Training” report ranked the clergy as the 15th most likely to have their jobs reduced or replaced by AI. Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR pr

Transform 107

Transform PR User-Generated Industry Insights 107

Scoop.it!

NOVEMBER 30, 2023

In today’s fast-paced digital landscape, content reigns supreme as the lifeblood of modern business. From captivating blog posts to engaging social media updates, the relentless demand for fresh and compelling content is a driving force behind success in the digital world. It’s not just about creating content, though; it’s about understanding the dynamic lifecycles and harnessing the power of analytics to fuel your business’s growth.

Analytics 100

Analytics User-Generated Key Performance Indicator SEO 100

Martech

NOVEMBER 30, 2023

TinyTake, once known primarily for its combined screen capture, annotation and collaboration offering, has been relaunched by owner MangoApps as a platform to manage B2B customer communities. The relaunched TinyTake boasts four chief components: educate, engage, innovate and capture. The intention is to optimize customer relationships by capturing feedback on products and creating opportunities for customers to engage and advocate for the product. “To find, keep, and grow your customers, y

Management 107

Management Education Product Customer 107

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Marketing

AWeber

NOVEMBER 30, 2023

Let's face it, nothing feels more frustrating than pouring your heart into a carefully crafted email, only to discover it's taken an unexpected detour to your subscriber’s spam folder. It’s not as if you can send an email to your subscribers asking them to safelist you, because those emails will just end up in spam. It’s a vicious cycle. But what can you do to avoid your emails from going to spam?

Health 99

Health Education Email Marketing Place 99

Martech

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. But breaking through crowded inboxes is harder than ever. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. This comprehensive white paper shares: Key principles for email design to boost open and click through rates Best practices for writing compelling copy that keeps readers hooked Ways to i

Whitepaper 104

Whitepaper Digital Marketing Email Marketing Marketers 104

Search Engine Land

NOVEMBER 30, 2023

The world of PPC management is changing faster now than in years past. New automation, economic shifts and developments in reporting capabilities are changing the role of a PPC agency. When I started out in PPC in 2012, I spent much of my time making manual bid changes. The work of a PPC agency was skewed more toward execution than strategy. Today, businesses seek different support: strategic guidance, proactive recommendations and cutting-edge tool/technology integration and targeting.

CMO 94

CMO Education Marketing Mix Management 94

Martech

NOVEMBER 30, 2023

Marketing is changing fast: AI is an exciting new tool, but many marketers are struggling to track assets and performance. At the same time, privacy laws are getting more strict, and major players like Apple and Google are eliminating the tracking tools that marketers rely on. Many marketers are dragging their feet on embracing these changes – or they don’t know how to do it.

Law 104

Law Marketers Marketing Content Marketing 104

Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester

Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!

Customer

Hubspot Marketing

NOVEMBER 30, 2023

Collecting high-quality data is crucial to making strategic observations about your customers. Researchers have to consider the best ways to design their surveys and then how to increase survey completion, because it makes the data more reliable. I’m going to explain how survey completion plays into the reliability of data. Then, we’ll get into how to calculate your survey completion rate versus the number of questions you ask.

Entertainment 92

Entertainment Shipping Food Customer 92

Search Engine Land

NOVEMBER 30, 2023

Marketing is changing fast: AI is an exciting new tool, but many marketers are struggling to track assets and performance. At the same time, privacy laws are getting more strict, and major players like Apple and Google are eliminating the tracking tools that marketers rely on. Many marketers are dragging their feet on embracing these changes – or they don’t know how to do it.

Law 92

Law Whitepaper Marketers Marketing 92

CMO Network

NOVEMBER 30, 2023

Smart marketers ensure that more of the people who have the problem their brand solves, no matter their identity, feel like they belong with their brand.

Branding 91

Branding CMO Marketers Marketing 91

Search Engine Land

NOVEMBER 30, 2023

Starting a business can be daunting. Only about half of businesses make it past the crucial five-year mark, per the U.S. Small Business Administration. As an accidental entrepreneur who started a digital marketing agency seven years ago, I’ve learned first-hand what it takes to achieve longevity while navigating periods of rapid growth and economic uncertainty.

Digital Marketing 92

Digital Marketing Marketers Marketing Price 92

Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com

Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.

Marketing

CMO Network

NOVEMBER 30, 2023

Why are studios twisting their marketing strategies and disguising unmistakable musicals as something they're not? Audiences today demand transparency.

Marketing Strategy 90

Marketing Strategy Entertainment CMO Marketers 90

Search Engine Land

NOVEMBER 30, 2023

YouTube is updating its Product Drops feature to improve accessibility and give creators more control. The tool, which enables creators to announce new products during live shopping streams, is also being rolled out to first-party stores for the first time. In addition, creators will have more flexibility regarding timings of product announcements. Why we care.

Product 86

Product Promotion Search Marketers Management 86

Influence & Co

NOVEMBER 30, 2023

OpenAI, the creator of ChatGPT, announced an early demo of the generative AI tool this time last year, and within five days , over a million users had tried it.

User-Generated 85

User-Generated Content Marketing Marketing Marketers 85

Search Engine Land

NOVEMBER 30, 2023

Email marketing remains one of the most effective channels for engaging your audience and driving conversions. But breaking through crowded inboxes is harder than ever. The Definitive Guide for Writing and Designing Emails That Convert outlines professional tips and best practices for optimizing email strategy. This comprehensive white paper shares: Key principles for email design to boost open and click through rates Best practices for writing compelling copy that keeps readers hooked Ways to i

Whitepaper 84

Whitepaper Digital Marketing Marketers Marketing 84

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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val

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