Digital Marketer
JANUARY 8, 2024
The Golden Brick Road Listen up, marketing adventurers! We’re back, this time to hand you the keys to a kingdom of knowledge that’s as vast as it is deep. Think of this as your express lane to marketing mastery…the sweet stuff. The GPT Revolution Early 2023 DigitalMarketer dropped Marketer Vision for GPT-4.and let me tell you, it’s like strapping a jetpack to your marketing strategies.
Aspiration Marketing
JANUARY 8, 2024
Whether you have a business website or a personal blog, attracting the right audience depends on your search engine ranking. Promoting your website through social media or email marketing won't cut it. To truly succeed, you need to prioritize your search engine ranking.
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Buffer Marketing
JANUARY 8, 2024
In November 2023, LinkedIn reached a huge milestone: it passed the one-billion-user mark. But only 1 percent of LinkedIn users actively publish content on the platform, meaning there’s still a lot of growth waiting to happen – and many potential followers to gather. I can personally attest to the power of focusing your creative efforts on LinkedIn, as my own account sits at over 11,000 followers as a result of consistent posting over the past 4 years.
Martech
JANUARY 8, 2024
Years ago, I was working with an ecommerce team that would hire and fire based on what they saw in their Google Analytics dashboard. It’s hard to see anything like that happening in today’s world, where marketers are increasingly doubting the accuracy and veracity of their analytics data. The reason for this is one word: privacy. And it’s causing a big rethink on the viability of web-based analytics — a category caught in the crossfire between government regulators, Big Tech and our own mo
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Calvyn Lee Blog
JANUARY 8, 2024
Creating a topical map for your website in the training and certification niche is an excellent strategy to establish authority, improve user experience, and enhance search engine visibility. A well-organized topical map helps search engines understand the structure of your content, making it more likely to rank higher for relevant queries. Here’s a step-by-step guide to creating an effective topical map: Step 1: Define Your Niche and Core Topics 1.1 Identify Your Core Focus: Determine the
Marketing Insider Group
JANUARY 8, 2024
A seismic shift is underway, brought on by one powerful acronym: AI. Artificial intelligence has evolved from a buzzword to a remarkable force, reshaping how B2B businesses connect with their audience, analyze data, and craft strategies. With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Marketing Insider Group
JANUARY 8, 2024
Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. However, ChatGPT can serve up some pretty good starting points. At Marketing Insider Group, we know the importance of adding extra flair to our content, and ChatGPT has proven to be a fantastic sous-chef in the content kitchen.
Martech
JANUARY 8, 2024
Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. While Chrome plans to eliminate third-party cookies by Q3 2024, this program lets embedded sites and services temporarily enable them until December 27, 2024.
Hubspot Marketing
JANUARY 8, 2024
The pandemic birthed a rise in puppies, planting flowers in Animal Crossing , and podcasts — with 1.1m+ shows launched in 2020 alone. But soon, the podcast phenomenon plateaued. New podcasts decreased a year later, and in 2022, fell by 80%. ? Would you ride this rollercoaster? Be honest. Source: NiemanLab Does this mean the podcast train has left the station?
Search Engine Land
JANUARY 8, 2024
Artificial intelligence (AI) is revolutionizing the digital landscape – leaving no room for outdated SEO tactics. As search engines increasingly leverage AI to anticipate user intent, we must completely rethink our strategies and balance human creativity and AI efficiency to stay ahead. Let’s explore the innovations, opportunities and pitfalls to master as AI propels search into a new era.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Backlinko
JANUARY 8, 2024
The health and wellness industry is booming. As of 2022, the global wellness economy was worth $5.6 Trillion. With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.
Search Engine Land
JANUARY 8, 2024
Google is giving websites the opportunity to request additional time to transition away from third-party cookie dependencies. To address possible compatibility concerns, the search engine has introduced a third-party cookie deprecation trial. While Chrome plans to eliminate third-party cookies by Q3 2024, this program lets embedded sites and services temporarily enable them until December 27, 2024.
Backlinko
JANUARY 8, 2024
Finding profitable travel affiliate programs can be brutal. With the global travel industry worth more than $7 trillion, competition in this niche is fierce. The problem? There are so many travel affiliate programs that it is nearly impossible to figure out which ones are worth your time. Some programs pay commissions as high as 80%, while others pay next to nothing.
Search Engine Land
JANUARY 8, 2024
Google has clarified that the snippets it presents within the Google Search results primarily come from the content on the page and not from structured data or your meta descriptions. Google updated its snippets control help document to clarify this language. What Google said. Google explained that it “Clarified in our documentation about snippets that the primary source of the snippet is the page content itself.” “The previous wording incorrectly implied that structured data
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Sprout Social
JANUARY 8, 2024
There’s social media management, then there’s social media management for government agencies. After all, who else can say their posts count as public record under the Freedom of Information Act (FOIA)? To maintain compliance with the law, government organizations must implement thorough social media archiving practices. It’s not the most exciting work, but it’s critical to protecting your agency from future risk.
Search Engine Land
JANUARY 8, 2024
My team and I have written over 100 production-ready AI prompts. Our criteria are strict: it must prove reliable across various applications and consistently deliver the correct outputs. This is no easy endeavor. Sometimes, a prompt can work in nine cases but fail in the 10th. As a result, creating these prompts involved significant research and lots of trial and error.
Customers.ai
JANUARY 8, 2024
The life of a B2B marketer is never dull, especially when it comes to outbound lead generation. This year alone we’ve witnessed significant shifts that require strategic adaptability. Take, for instance, the ripple effects of iOS 17 privacy changes and the upcoming Google Chrome Cookie Deprecation , both casting a profound impact on tracking and data collection practices.
Rock Content
JANUARY 8, 2024
As 2024 starts, marketing teams shift their focus to year-end analysis, audience research, and planning what’s coming for this new year. It’s a well-known fact that success is the result of 1% inspiration and 99% perspiration. Having worked with small businesses for over a decade, I’ve encountered visionary entrepreneurs who lack the time and resources to maximize their content marketing potential.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Sachs Marketing Group
JANUARY 8, 2024
The advantages of social media advertising stand out significantly over other types of advertising. It offers unprecedented targeting precision, interactive formats, and instant feedback. These platforms enable businesses to connect with their audience more personalized and engagingly, boosting visibility and interaction far beyond what traditional advertising methods typically achieve.
Rock Content
JANUARY 8, 2024
Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Although there are similarities between B2B (business-to-business) and B2C (business-to-customer) marketing, it’s critical to understand the differences if you’re serious about smashing your goals.
Search Engine Land
JANUARY 8, 2024
TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Lift Partners – this assesses the effectiveness of ads on brand metrics, sales, physical store visits, and viewership for shows or media.
Rock Content
JANUARY 8, 2024
Have you ever wondered why some businesses thrive while others struggle? The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. It’s like a roadmap guiding your business toward its objectives, uncovering the most efficient paths, and helping you avoid unexpected roadblocks.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Backlinko
JANUARY 8, 2024
YouTube is undoubtedly the world’s most popular video platform with over 2 billion monthly users. But what are those users searching for when they’re on the platform, and which channels are they engaging with the most? In this guide, I’m going to cover: The 100 most searched terms on YouTube The 50 most subscribed YouTube channels The 10 most viewed channels on YouTube How marketers can leverage YouTube stats I’ll also show you how to find YouTube keywords to enhance your video marketing c
Rock Content
JANUARY 8, 2024
Are you struggling to elevate your brand awareness and drive revenue through effective marketing? You’re not alone. Many businesses, from small enterprises to Fortune 100 companies, grapple with the challenge of not only creating high-quality content consistently but also engaging effectively with their audience. Indeed, the solution lies in efficient marketing planning.
Vertical Response
JANUARY 8, 2024
In digital marketing, an email contact list is a valuable asset. It’s a direct line of communication to your audience, a tool to nurture relationships and a powerful driver of conversions. But how do you grow this list organically, ensuring it’s filled with high-quality contacts who are genuinely interested in your brand? Let’s delve into the strategies and tactics that can help you achieve this.
Martech
JANUARY 8, 2024
Everyone is talking about AI, but what does the future hold? In a series of interviews we examine unexpected perspectives on the space. One of the biggest questions in martech is how artificial intelligence will affect it. Not in five or ten years, but right now. To try and find out, we are doing a series of interviews with experts in the field. Our first is with Chris Penn, co-founder and chief data scientist at TrustInsights.ai.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Duct Tape Marketing
JANUARY 8, 2024
How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? Working tirelessly on both big and small projects but feeling like your earnings don’t match your effort?
Rock Content
JANUARY 8, 2024
Marketing is something that every business has to do if it wants to thrive in a competitive market. Getting your name out there, building your brand, and capturing audiences’ attention gives you the power to make your product or services viable. Despite the need for marketing , did you know that approximately 50% of small businesses don’t have a marketing plan ?
Martech
JANUARY 8, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
Search Engine Land
JANUARY 8, 2024
Instacart is set to start serving ads on Caper Carts in Good Food Holdings banner stores. Customers using the AI-powered smart carts will soon be greeted by ads on the trolley’s home screen, featuring launch partners such as Del Monte Foods, Dreyer’s Grand Ice Cream, and General Mills Why we care. Instacart’s latest advertising solution presents a strategic avenue to engage with high-value customers at a pivotal moment in the shopping journey, increasing the likelihood of sales and r
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Unlock the secrets to building strong communities and sustaining growth with GrowthZone’s “5 Pillars of Community” ebook. In today's digital era, fostering a sense of belonging is more important than ever. GrowthZone’s informative ebook will help you transform your association’s community and discover new opportunities for growth. Explore the importance of personal and virtual communities, the ACHIEVE Model for success, and the key pillars including Direction, Shared Responsibility, Personal Val
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