Aspiration Marketing
NOVEMBER 12, 2024
Precision is the name of the game in account-based marketing (ABM), and that precision starts with a crystal-clear understanding of your Ideal Customer Profile (ICP). Think of your ICP as a detailed portrait of your perfect customer–the type of company that not only benefits immensely from your product or service but also becomes a loyal advocate for your brand.
The CMO Survey
NOVEMBER 12, 2024
Marketing leaders’ optimism about the U.S. economy lost strength, as a three-year-high in confidence levels recorded last spring was dampened by election uncertainty and lingering inflation worries. But despite macroeconomic and political concerns, marketing spending at U.S companies grew by 5.8% during the last year, up from a growth rate of 2.5% in the last survey with projected growth of 8.6% over the next 12 months.
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Martech
NOVEMBER 12, 2024
Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. But in the rush to adopt the latest tools, one thing is often overlooked — the people. For any AI-driven initiative to succeed, employees must be ready to work with new tools, adapt to fresh methods and embrace different ways of thinking. For CMOs, this is a call to action.
Buffer Marketing
NOVEMBER 12, 2024
Half a million followers across platforms is no mean feat — and certainly not bad for someone who started posting on Instagram for fun. But while Gigi Robinson’s social media following initially started growing fairly organically, the chronic illness advocate was quick to pinpoint patterns in successful strategies, helping her build a thriving — and still growing — personal brand that earns her more than $150,000 annually.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Martech
NOVEMBER 12, 2024
As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. In interviews with hundreds of CEOs and CFOs, many shared strong — and often blunt — opinions on what’s working, what’s failing and what needs to change. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year.
The Marketing Operations Leader
NOVEMBER 12, 2024
In this edition: How Big Should Your Marketing Ops Team Be? How to Set the Vision and Plan for Your Marketing Ops Team POLL - How Long Should a Marketing Automation Migration Take? For Paid Subscribers: Why Most Marketing Ops Pros Won’t Make the Lead to Leadership Attend the Marketing Ops Breakout Event! Nobody can predict the future.But asking the right questions alongside forward-thinking peers may give you the edge to overcome emerging challenges.Join a community of marketing operations
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
NOVEMBER 12, 2024
Are digital marketers really prepared for a post-cookie world? According to Lotame’s latest report, fielded by Cint, The State of Data Collaboration: A Global Perspective , almost all (98%) are still struggling to fully harness their data, even as third-party cookies continue to vanish. This staggering percentage highlights a clear gap between the industry’s current state and its desired level of data readiness.
Buffer Marketing
NOVEMBER 12, 2024
Here at Buffer, we think a lot about visual content — images and carousels are one of the best types of content to post for engagement, after all. Our social media management tool incorporates image posting because we know how important that element is to engage your followers and fans. But there’s one question we get asked quite often: Where can you find free images that are high quality, fit your brand’s aesthetic, and are cleared to use for y
Hubspot Marketing
NOVEMBER 12, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. One of my favorite parts of experiential marketing is the research and discovery process. Often overlooked, I believe that spending a good amount of time exploring data can make all of the difference when it comes to planning your next successful event.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
illumin
NOVEMBER 12, 2024
Data privacy has long been a new wild west in the US, but as technology advances, so does the demand for stronger data privacy laws. That demand is being heard loud and clear and now the American Privacy Rights Act sits in Congress. While there is still a journey ahead of the bill before its contents become law, data privacy laws will continue evolving in the US as users seek to protect their privacy from ever-hungry tech companies.
Zumvu
NOVEMBER 12, 2024
Did you know that 89% of B2B marketers say email is their most effective channel for content distribution? Yet, in the high-stakes world of supply chain and logistics, many still need to utilize this powerful tool.
Marketing Insider Group
NOVEMBER 12, 2024
On-page SEO represents a fundamental aspect of optimizing your website to achieve higher search engine rankings. Focusing on elements in your website allows you to improve visibility and attract organic traffic. Successful on-page optimization involves various strategies, including keyword placement, content quality, and site structure. This guide outlines effective techniques for improving your on-page SEO and boosting your website’s performance in search results!
The LeadG2 Blog
NOVEMBER 12, 2024
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the art of crafting a compelling B2B podcast, taking you from concept to launch.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Social Media Examiner
NOVEMBER 12, 2024
Wish there was an easier way to get your staff to embrace AI? Looking for an interchangeable prompting system everyone can use? In this article, you'll discover how to scale AI prompting across a company. Why Most Organizations Struggle With AI Implementation If you've experimented with artificial intelligence (AI) tools like ChatGPT or Claude, you've […] The post Prompting at Scale: How to Deploy AI Across Your Company appeared first on Social Media Examiner.
Welcome Software
NOVEMBER 12, 2024
Personalization is on the mind of every CMO. Users are expecting a personalized experience before landing pages are even loaded or mobile apps are even opened. Marketing teams are scrambling to not only define personalization , but also to devise a personalization strategy that optimizes the user experience for their most valued customers in order to boost brand loyalty.
Lynton Web
NOVEMBER 12, 2024
Disparate systems create fractured customer experiences and inefficient operations. When your marketing team can't see sales data, your service team lacks customer context, and your executives struggle to measure ROI, it's time to unite your business systems. A properly implemented HubSpot CRM integration transforms these disconnected pieces into a robust, unified ecosystem that drives growth and efficiency.
David Meerman Scott
NOVEMBER 12, 2024
In prime real estate at my local shopping mall, a Yamaha piano dealer is actively discouraging customers. On every piano is a sign reading: “ Please Do Not Play Without Permission ”.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Zumvu
NOVEMBER 12, 2024
Did you know that 89% of B2B marketers say email is their most effective channel for content distribution? Yet, in the high-stakes world of supply chain and logistics, many still need to utilize this powerful tool.
Traackr
NOVEMBER 12, 2024
Learn from influencer program examples of Nike, Adidas, and SHIEN for your marketing strategy.
Kuno Creative
NOVEMBER 12, 2024
You certainly don’t need me to tell you that it’s been a wild past few weeks, months, years. Whether it’s natural disasters and extreme weather events, breakout diseases and pandemics, atrocities and acts of violence, a raw political climate, the Dodgers winning the World Series …there’s always something that pricks at our conscience or compels our attention.
SMA Marketing
NOVEMBER 12, 2024
Google search has evolved beyond the familiar blue links in search engine results pages (SERPs). In the video below, we’re discussing the need to reshape our search engine optimization (SEO) approach. SERP features and new search experiences are changing how users interact with search, which has major implications for any business aiming to drive traffic.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
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