Aspiration Marketing
NOVEMBER 12, 2024
Precision is the name of the game in account-based marketing (ABM), and that precision starts with a crystal-clear understanding of your Ideal Customer Profile (ICP). Think of your ICP as a detailed portrait of your perfect customer–the type of company that not only benefits immensely from your product or service but also becomes a loyal advocate for your brand.
Martech
NOVEMBER 12, 2024
Automation, machine learning and analytics are taking center stage as AI reshapes the business landscape. But in the rush to adopt the latest tools, one thing is often overlooked — the people. For any AI-driven initiative to succeed, employees must be ready to work with new tools, adapt to fresh methods and embrace different ways of thinking. For CMOs, this is a call to action.
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Hubspot Marketing
NOVEMBER 12, 2024
Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. One of my favorite parts of experiential marketing is the research and discovery process. Often overlooked, I believe that spending a good amount of time exploring data can make all of the difference when it comes to planning your next successful event.
Martech
NOVEMBER 12, 2024
As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. In interviews with hundreds of CEOs and CFOs, many shared strong — and often blunt — opinions on what’s working, what’s failing and what needs to change. This forecast highlights the key trends, challenges and opportunities reshaping GTM strategies for the coming year.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Buffer Marketing
NOVEMBER 12, 2024
Half a million followers across platforms is no mean feat — and certainly not bad for someone who started posting on Instagram for fun. But while Gigi Robinson’s social media following initially started growing fairly organically, the chronic illness advocate was quick to pinpoint patterns in successful strategies, helping her build a thriving — and still growing — personal brand that earns her more than $150,000 annually.
Martech
NOVEMBER 12, 2024
Many consumers just aren’t that into AI-powered experiences. Only 29% believe that such experiences have met their expectations, according to a new study by marketing consultancy Lippincott. And 40% are skeptical about AI’s future role in improving their experiences with brands. Experience with AI. It’s not that consumers are out of the loop — 61% have tried AI-powered tools either as customers or in their professional lives, according to the study.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
illumin
NOVEMBER 12, 2024
Data privacy has long been a new wild west in the US, but as technology advances, so does the demand for stronger data privacy laws. That demand is being heard loud and clear and now the American Privacy Rights Act sits in Congress. While there is still a journey ahead of the bill before its contents become law, data privacy laws will continue evolving in the US as users seek to protect their privacy from ever-hungry tech companies.
Social Media Examiner
NOVEMBER 12, 2024
Wish there was an easier way to get your staff to embrace AI? Looking for an interchangeable prompting system everyone can use? In this article, you'll discover how to scale AI prompting across a company. Why Most Organizations Struggle With AI Implementation If you've experimented with artificial intelligence (AI) tools like ChatGPT or Claude, you've […] The post Prompting at Scale: How to Deploy AI Across Your Company appeared first on Social Media Examiner.
Welcome Software
NOVEMBER 12, 2024
Personalization is on the mind of every CMO. Users are expecting a personalized experience before landing pages are even loaded or mobile apps are even opened. Marketing teams are scrambling to not only define personalization , but also to devise a personalization strategy that optimizes the user experience for their most valued customers in order to boost brand loyalty.
The Marketing Operations Leader
NOVEMBER 12, 2024
In this edition: How Big Should Your Marketing Ops Team Be? How to Set the Vision and Plan for Your Marketing Ops Team POLL - How Long Should a Marketing Automation Migration Take? For Paid Subscribers: Why Most Marketing Ops Pros Won’t Make the Lead to Leadership Attend the Marketing Ops Breakout Event! Nobody can predict the future.But asking the right questions alongside forward-thinking peers may give you the edge to overcome emerging challenges.Join a community of marketing operations
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Kuno Creative
NOVEMBER 12, 2024
You certainly don’t need me to tell you that it’s been a wild past few weeks, months, years. Whether it’s natural disasters and extreme weather events, breakout diseases and pandemics, atrocities and acts of violence, a raw political climate, the Dodgers winning the World Series …there’s always something that pricks at our conscience or compels our attention.
SMA Marketing
NOVEMBER 12, 2024
Google search has evolved beyond the familiar blue links in search engine results pages (SERPs). In the video below, we’re discussing the need to reshape our search engine optimization (SEO) approach. SERP features and new search experiences are changing how users interact with search, which has major implications for any business aiming to drive traffic.
Zumvu
NOVEMBER 12, 2024
Did you know that 89% of B2B marketers say email is their most effective channel for content distribution? Yet, in the high-stakes world of supply chain and logistics, many still need to utilize this powerful tool.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The LeadG2 Blog
NOVEMBER 12, 2024
In this episode of The B2B Sales & Marketing Hotline, Maryanne and Emily dive into the art of crafting a compelling B2B podcast, taking you from concept to launch.
David Meerman Scott
NOVEMBER 12, 2024
In prime real estate at my local shopping mall, a Yamaha piano dealer is actively discouraging customers. On every piano is a sign reading: “ Please Do Not Play Without Permission ”.
Zumvu
NOVEMBER 12, 2024
Did you know that 89% of B2B marketers say email is their most effective channel for content distribution? Yet, in the high-stakes world of supply chain and logistics, many still need to utilize this powerful tool.
Traackr
NOVEMBER 12, 2024
Learn from influencer program examples of Nike, Adidas, and SHIEN for your marketing strategy.
Speaker: Jesse Hunter and Brynn Chadwick
Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.
The CMO Survey
NOVEMBER 12, 2024
Marketing leaders’ optimism about the U.S. economy lost strength, as a three-year-high in confidence levels recorded last spring was dampened by election uncertainty and lingering inflation worries. But despite macroeconomic and political concerns, marketing spending at U.S companies grew by 5.8% during the last year, up from a growth rate of 2.5% in the last survey with projected growth of 8.6% over the next 12 months.
Marketing Insider Group
NOVEMBER 12, 2024
On-page SEO represents a fundamental aspect of optimizing your website to achieve higher search engine rankings. Focusing on elements in your website allows you to improve visibility and attract organic traffic. Successful on-page optimization involves various strategies, including keyword placement, content quality, and site structure. This guide outlines effective techniques for improving your on-page SEO and boosting your website’s performance in search results!
Martech
NOVEMBER 12, 2024
Are digital marketers really prepared for a post-cookie world? According to Lotame’s latest report, fielded by Cint, The State of Data Collaboration: A Global Perspective , almost all (98%) are still struggling to fully harness their data, even as third-party cookies continue to vanish. This staggering percentage highlights a clear gap between the industry’s current state and its desired level of data readiness.
Lynton Web
NOVEMBER 12, 2024
Disparate systems create fractured customer experiences and inefficient operations. When your marketing team can't see sales data, your service team lacks customer context, and your executives struggle to measure ROI, it's time to unite your business systems. A properly implemented HubSpot CRM integration transforms these disconnected pieces into a robust, unified ecosystem that drives growth and efficiency.
Speaker: Alexa Acosta, Director of Growth Marketing & B2B Marketing Leader
Marketing is evolving at breakneck speed—new tools, AI-driven automation, and changing buyer behaviors are rewriting the playbook. With so many trends competing for attention, how do you cut through the noise and focus on what truly moves the needle? In this webinar, industry expert Alexa Acosta will break down the most impactful marketing trends shaping the industry today and how to turn them into real, revenue-generating strategies.
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