Martech
JUNE 25, 2024
The digital banking revolution promised a financial dream: Manage everything from anywhere with sleek apps. Fueled by the ease of Venmo and Zelle, I (and many others) dove in, expecting a smooth switch for our personal and business finances. But after exploring numerous online banks over many years, each promising convenience and streamlined management, reality disappointed.
Aspiration Marketing
JUNE 25, 2024
Have you ever gotten that sinking feeling when a customer cancels their service? It happens to the best of us. But what if you could turn those cancellations around or better yet, avoid them? Loyal customers are worth their weight in gold, bringing in repeat business and positive word-of-mouth. That's where customer retention management and churn rate controls come in.
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Buffer Marketing
JUNE 25, 2024
I’m thrilled to share that you can now use Threads within your Buffer account. Threads launched less than a year ago but, as young as the platform is, there’s no doubt that it’s already an important new social platform. Many are finding it to be a calmer space and a place where they see greater engagement and connection. Threads offers a powerful opportunity to find community and growth on a brand-new social network, boosted by the distribution of Instagram and connecte
Martech
JUNE 25, 2024
Armies of business development reps and sales development reps (popularly known as BDRs and SDRs) reach out across the globe every day, trying to drum up business for B2B companies. It’s a popular tactic among SaaS vendors, in particular, especially smaller vendors that lack a sizable advertising budget. Their BDRs and SDRs — or agencies they hire to fill that role — run cold outbound plays using phone calls, email and social media (usually LinkedIn), most often with the goal of booking demos or
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Social Media Examiner
JUNE 25, 2024
Wish your AI content sounded more like you? Want to create AI-written content to match your brand? In this article, you’ll discover how to get AI to model your unique voice. How to Make AI Content Sound Like You: The ‘VOICE’ Framework Are you struggling to create authentic AI-generated content that captures your brand's unique […] The post Getting AI to Model Your Unique Brand Voice appeared first on Social Media Examiner.
Martech
JUNE 25, 2024
Phil Schraeder is CEO at GumGum, the contextual intelligence company. He joined GumGum as COO and CFO and has been with the company almost 14 years. Previously, he had worked in a number of finance roles and has a bachelor’s degree in accountancy. In the midst of Pride Month, we spoke with him about being gay and out in the advertising and marketing tech space (interview edited for length and clarity).
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Martech
JUNE 25, 2024
The martech landscape has long been caught between two competing narratives: the promise of all-in-one marketing suites and the flexibility of point solutions. But there is a more nuanced reality that challenges both these perspectives. Composability, it turns out, isn’t just a buzzword or a strategy — it’s the actual practice of successful companies navigating the complex world of marketing technology.
Marketing Insider Group
JUNE 25, 2024
Marketing technology (MarTech) is indispensable because it assists companies as they attempt to attract customers and understand their needs. However, with over 14,000 MarTech solutions available in 2024, marketers face an overwhelming array of options when identifying the correct MarTech tools to implement. Choosing the right MarTech tools to implement can significantly boost efficiency and ROI, yet 80% of businesses struggle with integrating new technologies effectively.
Search Engine Land
JUNE 25, 2024
The perfect click refers to a click from a SERP that takes the user directly to the single best webpage or resource that directly solves their problem. The ultimate aim of assistive search features like Google’s AI Overviews and Bing’s Copilot is to bring the user down the funnel and get them to the Perfect Click without leaving the search interface (for now, that is a SERP).
SocialPilot
JUNE 25, 2024
Social media is changing rapidly, and staying ahead of this curve is essential for any brand looking to make an impact. One of the most effective ways is to create an inclusive Instagram marketing strategy that helps you hit the mark and achieve your business goals. However, with constantly changing algorithms and user behaviors, it’s essential to regularly update your Instagram strategy.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Backlinko
JUNE 25, 2024
Pillar pages are the foundation of an effective search engine optimization (SEO) strategy. At Backlinko, we use pillar pages to secure high search rankings for thousands of keywords. Case in point: Our pillar page for the topic “Link Building for SEO.” This pillar page appears at the top of Google Search results for its target keyword, “link building for SEO.
illumin
JUNE 25, 2024
illumin is so grateful to have attended Brand Innovators’ AI for Brand Marketers Summit at Paramount International June 4 through 6, 2024. The three-day event was filled with game-changing discussions about growth and scalability, including insights from o ur very own Seraj Bharwani, who moderated the One Click from Inspiration to Action panel on June 5.
Sprout Social
JUNE 25, 2024
The healthcare industry has always been a bit conservative when it comes to adopting new tech—and social media is no exception. Although experienced professionals understand that social media is transformative for healthcare organizations, some still need to persuade their leaders of its impact and elevate their strategies. From boosting patient engagement to transforming service delivery, the potential benefits are huge.
Search Engine Land
JUNE 25, 2024
Yelp today introduced eight new business attributes that you can add to your page to help people with disabilities discover your local business. The new attributes. Yelp added the following: Mobility accessibility attributes: Accessible parking near entrance ADA-compliant main entrance ADA-compliant restroom No steps or stairs Hearing accessibility attributes: ASL proficient Closed captioning on TVs (for restaurants, food, and nightlife businesses only) Vision accessibility attributes: Braille
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Backlinko
JUNE 25, 2024
Creating a website involves: Planning Content creation Web design and development Testing Historically, this process has taken months. Not to mention the complex coding, technical jargon, and steep learning curve. Making it seem like an impossible task to tackle by yourself. But with powerful no-code tools available, building a high-performing website doesn’t have to be as complicated.
The LeadG2 Blog
JUNE 25, 2024
Let's face it; simply attracting leads isn't enough. To convert those leads into loyal customers, businesses must engage in effective lead nurturing strategies. Content marketing is a powerful tool in this process, offering valuable information and insights that guide prospects through the sales funnel. This blog explores how to leverage content marketing for lead nurturing, ensuring your leads turn into conversions.
Search Engine Land
JUNE 25, 2024
Google has introduced a new tROAS (target Return on Ad Spend) Insight Box for Performance Max and Standard Shopping campaigns, offering advertisers enhanced visibility into campaign performance. Why it matters. This update provides ecommerce advertisers with a clearer understanding of their ROAS performance relative to their targets, potentially enabling more informed optimization decisions.
Litmus
JUNE 25, 2024
Marketing has transformed more in the past three years than in the previous 50, and one of the driving forces behind these seismic shifts is artificial intelligence (AI). In fact, 45% of marketing teams now leverage AI in their email campaigns—and 31% plan to invest more in AI and machine learning this year. Recent headlines reveal that AI-generated summaries from major players like Apple, Gmail , and Yahoo are coming to top email clients to enhance their users’ inbox experiences.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Search Engine Land
JUNE 25, 2024
A new Google Ads tool – Cross-Media Reach Measurement – lets advertisers measure deduplicated, on-target reach and frequency across video campaigns. Why it matters. This tool helps advertisers understand the efficiency of their YouTube video campaigns compared to TV, providing a comprehensive view of brand campaign performance. Why we care. This tool essentially empowers advertisers to make more data-driven decisions, potentially leading to more effective branding campaigns and better use of adv
Backlinko
JUNE 25, 2024
B2B SEO has become an important element of a successful marketing strategy, helping B2B businesses improve their online visibility and credibility. In this post, you’ll find 10 up-to-date B2B SEO statistics for 2024. Let’s dive right in! Internet search results are the primary source for product discovery among B2B buyers in the US ( Statista ) 66% of B2B buyers turn to internet search results when exploring products they plan to buy, rather than relying on industry publications or relevant trad
Search Engine Land
JUNE 25, 2024
After all the huffing and puffing, Google’s SGE-turned- AI Overviews rolled out across 84% of searches – only to be rolled back to 15%. Temporarily. Most likely. For now. Equally likely to roll out someday soon. Let’s all take a collective pause and take a deep breath. It’s all gonna be OK. For all SEO has changed over the past two decades, it actually hasn’t changed all that much.
Lusha
JUNE 25, 2024
There are a lot of specific ways you can prospect: on LinkedIn, using a sales intelligence database, or even asking around for recommendations. But when you boil it all down, the concept of prospecting is pretty simple: it’s all about searching. We asked Sigalit Sadeh , Lusha’s Director of Data Products, to take us on a journey through the evolution of search functions: how they work, how results are organized, and how trends for search engines like Google, Bing, and enterprise search solutions
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Zumvu
JUNE 25, 2024
Debt can be an overwhelming burden, affecting not only financial stability but also emotional and mental well-being. The debt trap occurs when individuals borrow more to cover existing debts, perpetuating a cycle of financial strain.
Buffer Marketing
JUNE 25, 2024
Ever noticed those little bubbles atop certain people’s profile pictures in your DMs? Those are Instagram Notes, and — despite a slow uptake on the platform — they’re starting to gain traction. “Notes usage has grown at a wild pace, particularly with young people,” Head of Instagram Adam Mosseri shared in an update on Instagram.
Zumvu
JUNE 25, 2024
Debt can be an overwhelming burden, affecting not only financial stability but also emotional and mental well-being. The debt trap occurs when individuals borrow more to cover existing debts, perpetuating a cycle of financial strain.
Search Engine Land
JUNE 25, 2024
Google Search will stop its continuous scroll user experience where Google loads more results as you scroll past the first page of the search results. Instead, you will see see the classic and old pagination bar at the footer of the Google Search results. Desktop first. Starting today, Google will start to turn off continuous scroll for the desktop Google Search results.
Speaker: Mike Rizzo, Founder & CEO, MarketingOps.com and Darrell Alfonso, Director of Marketing Strategy and Operations, Indeed.com
Though rarely in the spotlight, marketing operations are the backbone of the efficiency, scalability, and alignment that define top-performing marketing teams. In this exclusive webinar led by industry visionaries Mike Rizzo and Darrell Alfonso, we’re giving marketing operations the recognition they deserve! We will dive into the 7 P Model —a powerful framework designed to assess and optimize your marketing operations function.
Zumvu
JUNE 25, 2024
By leveraging data analytics, companies can gain valuable insights, make informed decisions, and craft strategies that are tailored to their specific market needs.
Search Engine Land
JUNE 25, 2024
LinkedIn Advertising presents marketers with new and exciting opportunities to reach target audiences. New features and updates are available to level up your campaigns, drive engagement and reach business goals with greater precision and impact. Let’s delve into the latest releases from LinkedIn Ads – including the ones you may have missed. 1. CTV ads You read that right: streaming, now with the power of LinkedIn’s audience targeting.
Backlinko
JUNE 25, 2024
Mobile apps have become an integral part of our daily lives and take up a sizable share of screen time today. Below you’ll find the latest data on the most downloaded apps worldwide and in select countries, including a breakdown by platform and category. Here’s a quick overview of what you’ll find on this page: Most Popular Apps Statistics (Highlights) Most Popular Apps Worldwide (Q1 2024) Most Popular Apps by Country (Q1 2024) Most Popular iOS Apps Worldwide (2024, Select Months) Most Popular A
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