Martech
DECEMBER 27, 2024
In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years seamless omnichannel journeys that are flexible and responsive to customer preferences. Of course, those preferences change. One of the biggest changes next year wont happen on customer touchpoints. It will happen in how marketers and organizations view customer experience.
Backlinko
DECEMBER 27, 2024
Generative AI refers to technology that uses machine learning models to create content. Machine learning models are computer programs that seek to replicate aspects of human intelligence. These models can produce various content formats, including code, text, visuals, audio, and video. Various programs have the ability to learn almost any kind of information.
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Martech
DECEMBER 27, 2024
Google Ads recently introduced a new dashboard tool called Brand Report, and for brand advertisers, this could be a game-changer. Tracking reach and frequency across campaigns has been a frustrating puzzle for years. Data was scattered across various reports, making it a time-consuming and error-prone process to get a holistic view of campaign performance.
Hubspot Marketing
DECEMBER 27, 2024
Each week, Laura, Caroline, and I get to sit and chat with some of todays most innovative marketing masters. Weve run down the rabbit hole with folks from Spotify, Liquid Death, Oatly, New Balance, Zapier, Hootsuite, the Brooklyn Nets, and even the makers of Chicagos most beloved tirefire-flavored liquor. If you could smoosh all of their combined wisdom into your head, it would be like getting your well masters in marketing.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
DECEMBER 27, 2024
For the holiday shopping season, Ita Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter were transformed for a Brazilian match between Botafogo and Palmeiras. The boards promoted the Ita Shop, the bank’s online marketplace. In a neat twist, each time the ball made contact with the boards during the match, real-time discount coupons were released to fans, with offers on prod
Vertical Response
DECEMBER 27, 2024
Want to enhance your email campaigns? Learn about the best email marketing metrics to track for optimal results in this article. Key Takeaways Email marketing metrics are essential for measuring campaign success and identifying improvement areas, with key metrics including open rate, click-through rate, and conversion rate. Engagement metrics like open and click-through rates help tailor email strategies to boost audience interaction and optimize content for better performance.
Backlinko
DECEMBER 27, 2024
Here are 21 Google search tips that will help you: Refine your searches to get the right answers faster Search the web without typing a query Discover cool things you never knew Google could do At the end, well also show you how you can get your site to appear in more Googles search results. (Spoiler alertit involves something called search engine optimization, or SEO.
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