Marketing Insider Group
SEPTEMBER 16, 2024
As you might know, AI is revolutionizing how brands generate articles, videos, and even art. Tools like ChatGPT and Jasper are transforming how businesses produce content, offering speed and efficiency that was once unimaginable. The Marketing AI Institute reports that 98% of marketers are using these tools , so they’re incredibly widespread already.
Martech
SEPTEMBER 16, 2024
According to the experience management company Qualtrics, 63% of customers believe companies need to get better at listening to their feedback. This aligns with my experience as both a customer and a marketer. As a customer, I’m regularly bombarded with requests to “rate my experience” or “provide my feedback.” But as a marketer, I see how rarely this feedback is integrated in a cross-functional way.
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Hubspot Marketing
SEPTEMBER 16, 2024
When most people see memes pop up, they don’t think much about them. “Oh it’s just a stupid meme page,” you might say. “What’s there to think about? What’s the big deal?” But what if I told you some of these “stupid meme pages” are making millions? And what if I told you it wasn’t just meme pages, but some of Silicon Valley’s hottest startups and the world’s most iconic luxury brands are using memes to make millions, too?
Businesses Grow
SEPTEMBER 16, 2024
At the end of Marketing Rebellion , a bestselling book that served as a wake-up call for the state of marketing, I predicted what might be the next consumer rebellion. I believe I got it right, and the revolution could be coming sooner than I expected. Let’s take a look at what’s going on, and the implications for marketing and our AI future.
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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.
Hubspot Marketing
SEPTEMBER 16, 2024
I know. “AI public relations” (PR) kind of sounds like an oxymoron. Public relations is about shaping and sharing your human stories with other humans. It’s about capturing and creating genuine human excitement and resonance. How can we ever leave that to the robots ? Well, we can’t — at least not entirely. Like applying AI to digital marketing or any other field, you must be selective and thoughtful about incorporating AI into your public relations strategy.
Sprout Social
SEPTEMBER 16, 2024
Managing a social media strategy is a constant balancing act between creativity and operational demands. But what if someone could handle most of the day-to-day manual tasks? AI can be that “someone” stepping in to handle the routine tasks that consume your time, leading to greater efficiency and innovation. The idea is to let AI be your assistant, so you and your team can focus on melding creativity and strategy.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
SEPTEMBER 16, 2024
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. Back-to-school season is in the air.
Search Engine Land
SEPTEMBER 16, 2024
Cost-per-click (CPC) rates are rising across industries. In fact, CPCs are up by an average of 10% year over year, according to WordStream. It’s time to address this challenge. Lisa Salvatore, Sr. Manager, Lead Acquisition at CallTrackingMetrics , puts it this way: “You can give the digital advertising landscape credit for one thing: keeping us on our toes!
Martech
SEPTEMBER 16, 2024
Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think of it as the core of your marketing strategy, where all tools and processes support your business goals. But how do you ensure your martech efforts are in lockstep with the goals of different organizational and go-to-market functions? The answer is in understanding the unique challenges and opportunities each function faces and positioning martech as a strategic enabler.
Search Engine Land
SEPTEMBER 16, 2024
Google Ads offers several ways to create audiences, with custom segments being the most flexible and powerful option. However, most custom segments we see are poorly created. Poorly created audience segments are impossible to refine or optimize since you do not know why the ad is being displayed. Well-crafted audience segments can be optimized similarly to how you optimize search terms.
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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.
Practical eCommerce - Marketing
SEPTEMBER 16, 2024
A channel might produce a lot of revenue, but at what cost? The post Attributing Marketing Expenses by Channel appeared first on Practical Ecommerce.
Search Engine Land
SEPTEMBER 16, 2024
Over the years, Google Business Profile has become much more complex. After years of helping on the Google Business Profile Help Forum, I’ve answered hundreds and hundreds of questions from business owners who have had questions about GBP. Below are some questions that are frequently asked by users just like you. 1. Can random people really make changes to my Google Business Profile listing?
Martech
SEPTEMBER 16, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Search Engine Land
SEPTEMBER 16, 2024
If you use display campaigns correctly, they can be profitable. The problem is that most people use them wrong, turn them off and then claim that “display campaigns don’t work.” This guide will show you how to use display campaigns correctly in all stages of the funnel to make them profitable. Display campaign: Your targeting options There are two categories of how you can target people with display ad campaigns.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
yorCMO
SEPTEMBER 16, 2024
Learn how to integrate lifecycle marketing into your strategy to connect with your buyers at every stage of their journey.
Set Up
SEPTEMBER 16, 2024
The Setup Pulse: Trends CMOs Need to Know Right Now Welcome to the Set up Pulse for Brands and Agency marketers alike! Every other week, we’ll provide three trending topics in the Marketing industry, as well as a new story that you will want to get your eyes on. Read about what’s being talked about this week! On Your Mark…Get Set…SPRINT! Agencies are increasingly using sprint models to deliver focused, high-quality work within short timeframes, catering to Clients' demands for speed + agility.
Base.ai
SEPTEMBER 16, 2024
Referral Program: How To Drive Revenue Growth In this article we will share invaluable insights on the power of customer referral programs and how they can drive revenue growth, delving deep into the strategic nuances of successful referral programs. While customer referrals involve introductions from existing customers to new prospects early in the sales cycle, customer references validate the existing pipeline to convert it into revenue.
SMA Marketing
SEPTEMBER 16, 2024
Artificial intelligence (AI) is revolutionizing SEO, promising quick results and streamlined processes. However, not everything about AI and SEO is as straightforward as it seems. Misconceptions about fully automated strategies often lead businesses astray, compromising the effectiveness of their digital efforts. To help you navigate this terrain, we sat down with Ryan Shelley and Amanda.
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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten
Buffer Marketing
SEPTEMBER 16, 2024
When it comes to social media platforms , Facebook is as crowded as they come. The social network currently has a staggering 3 billion active users — so almost a third of the world population has a Facebook account they use regularly. Crowded as it may be, it’s still a powerful social media marketing platform for businesses and creators — if you have the right social media strategy in place.
Search Engine Land
SEPTEMBER 16, 2024
Google’s August 2024 core update started on Aug. 15, 2024, and completed 19 days later on Sept. 3, 2024. Early on, we saw some signs of life for sites hit by the infamous September 2023 helpful content update. But honestly, most of those sites did not see enough traffic rebound to make a difference. While the August core update felt really big for us, Google told us the March 2024 core update was its largest core update ever.
Buffer Marketing
SEPTEMBER 16, 2024
Ever since Meta officially launched Threads, there has been a lot of speculation about which approach to content gets the best results. So, instead of just speculating, I decided to put some extra time and effort into posting to Threads consistently for a month. Now, what does it say about me (or Threads) that my top-performing posts from the last 30 days were: A “What’s in my bag?
Search Engine Land
SEPTEMBER 16, 2024
Google has made a series of updates to its crawlers and user-triggered fetchers documentation, mostly breaking out the single-page document into multiple pages and documents. But Google also expanded what product each crawler affects with a new section next to each crawler and added a robots.txt snippet for each crawler to demonstrate how to use the user agent tokens by each crawler.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
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