Calvyn Lee Blog
NOVEMBER 15, 2024
In a compelling presentation at the conference, Nenad Pavlov, founder of SimplyGrow, shared valuable insights on navigating LinkedIn for sales and marketing while maintaining your sanity. With over seven years of experience running a pre-sales agency and working across 50+ clients in 15+ industries, Pavlov offered a fresh perspective on using LinkedIn effectively.
Aspiration Marketing
NOVEMBER 15, 2024
Mastering lead capture and nurturing is crucial for business success. QuadC, a student success platform, made boosting lead generation their mission and achieved outstanding results with a strategic approach. By increasing content creation and adding interactive features to their website, QuadC greatly improved user engagement and boosted conversions.
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Martech
NOVEMBER 15, 2024
A lot is going on this month. The U.S. elections are finally over, you’re knee-deep in organizing your Thanks/Friendsgiving and you’re executing on your holiday strategy. How you have time to read this is beyond me, but yay you for taking a few minutes to expand your horizons. If you’re feeling overwhelmed with everything, I get it.
SocialPilot
NOVEMBER 15, 2024
In our conversations with marketing experts across industries, we have understood that Facebook reviews have been an instrumental tool in building their online reputation and expand their local search and visibility to attract more customers. No wonder Facebook recommendations are ranked fourth, behind Google Reviews, Tripadvisor, and Yelp, in the list of customer review sites.
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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.
Martech
NOVEMBER 15, 2024
First-party data took on increased importance in 2024 as Google planned to deprecate third-party cookies in its Chrome browser, throwing the advertising ecosystem into potential chaos. First-party data is data organizations collect themselves, meaning they aren’t dependent on other people’s lists. It’s the key to personalization and can have a significant impact on your return on advertising spend (ROAS) when it’s used in paid media campaigns.
Hubspot Marketing
NOVEMBER 15, 2024
When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Content Marketing Institute
NOVEMBER 15, 2024
Few marketing predictions for the coming year ever materialize, but people still find them interesting and engaging. Keep all of that in mind with this first taste from CMI about 2025, including one prediction guaranteed to be true.
Six & Flow
NOVEMBER 15, 2024
Effective March 5, 2024, HubSpot introduced a new seats-based pricing model across all Hubs and subscription tiers—Starter, Professional, and Enterprise. Whether you’re a small business starting out or an enterprise scaling operations, this update is designed to deliver enhanced flexibility, transparency, and control over your costs. Let’s break down the key aspects of this new model.
Kuno Creative
NOVEMBER 15, 2024
When leads are down and sales numbers drop, it’s easy to blame economic uncertainty. But when slumps last longer than projected, big marketing swings fall short of their intended targets and you’re being outpaced by the competition, there’s no more denying it: it’s time to refresh your approach. If you want to grow your business and achieve your revenue goals, you need to deliver compelling, personalized marketing messages that account for rapidly shifting buyer preferences.
Six & Flow
NOVEMBER 15, 2024
Incomplete records, stale contact information? We've all been there. A quick scroll through your CRM can seem. overwhelming, with gaps and outdated data that make it tough to connect with prospects or target the right leads. HubSpot AI is here to change that by offering a solution designed to streamline how businesses collect, manage, and leverage customer data.
Speaker: Jam Khan, SVP, Product Marketing at ZoomInfo & guest speaker Amy Hawthorne, Principal Analyst from Forrester
Buying signals extend well beyond intent. They give go-to-market teams the chance to know everything about their customers. With buying signals, they can reach more customers and win more deals. Join Jam Khan, SVP, Product Marketing of ZoomInfo and guest speaker Amy Hawthorne, Principal Analyst from Forrester for this new webinar where you'll find out how marketing teams operate more efficiently and sales teams close more business when they act on buying signals, not just intent!
Sprout Social
NOVEMBER 15, 2024
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. If a C-suite executive says the wrong thing on social, it could snowball into a brand crisis and cost them their job.
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