Martech

NOVEMBER 15, 2024

Do you know why some visitors engage deeply with every page on your website while others barely make it past the homepage? For marketers, understanding these patterns is key. It’s about creating an engaging site experience — a user-centered journey that drives organic growth. Behavioral analytics provides a clear view of how users interact with your site: where they click, what grabs their attention and what makes them leave.

Analytics 133

Analytics Law Content Placement SEO 133

Aspiration Marketing

NOVEMBER 15, 2024

Mastering lead capture and nurturing is crucial for business success. QuadC, a student success platform, made boosting lead generation their mission and achieved outstanding results with a strategic approach. By increasing content creation and adding interactive features to their website, QuadC greatly improved user engagement and boosted conversions.

User-Generated 156

User-Generated 156

Martech

NOVEMBER 15, 2024

A lot is going on this month. The U.S. elections are finally over, you’re knee-deep in organizing your Thanks/Friendsgiving and you’re executing on your holiday strategy. How you have time to read this is beyond me, but yay you for taking a few minutes to expand your horizons. If you’re feeling overwhelmed with everything, I get it.

Email Marketing 136

Email Marketing Retail Marketers Marketing 136

Calvyn Lee Blog

NOVEMBER 15, 2024

In a compelling presentation at the conference, Nenad Pavlov, founder of SimplyGrow, shared valuable insights on navigating LinkedIn for sales and marketing while maintaining your sanity. With over seven years of experience running a pre-sales agency and working across 50+ clients in 15+ industries, Pavlov offered a fresh perspective on using LinkedIn effectively.

Social Media Marketing 130

Social Media Marketing Marketing Marketers 130

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Here’s Your Blueprint for Year-Round Member Engagement. Are you ready to transform your association into a thriving, 365-day community? Download GrowthZone’s ebook, How to Create a Community Your Members Can’t Get Enough Of , and learn strategies for leveling out the peaks and valleys of member engagement. This guide provides actionable strategies to create consistent networking opportunities, deliver value-packed content, and foster connections that your members won’t want to miss.

Transform

Martech

NOVEMBER 15, 2024

First-party data took on increased importance in 2024 as Google planned to deprecate third-party cookies in its Chrome browser, throwing the advertising ecosystem into potential chaos. First-party data is data organizations collect themselves, meaning they aren’t dependent on other people’s lists. It’s the key to personalization and can have a significant impact on your return on advertising spend (ROAS) when it’s used in paid media campaigns.

Customer Journey 124

Customer Journey Marketers Marketing Advertisers 124

Hubspot Marketing

NOVEMBER 15, 2024

When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing.

CMO 118

CMO Traditional Marketing Communications Marketers 118

SocialPilot

NOVEMBER 15, 2024

In our conversations with marketing experts across industries, we have understood that Facebook reviews have been an instrumental tool in building their online reputation and expand their local search and visibility to attract more customers. No wonder Facebook recommendations are ranked fourth, behind Google Reviews, Tripadvisor, and Yelp, in the list of customer review sites.

Management 94

Management Customer Branding Product 94

Content Marketing Institute

NOVEMBER 15, 2024

Few marketing predictions for the coming year ever materialize, but people still find them interesting and engaging. Keep all of that in mind with this first taste from CMI about 2025, including one prediction guaranteed to be true.

Marketers 103

Marketers Marketing 103

SocialPilot

NOVEMBER 15, 2024

In our conversations with marketing experts across industries, we have understood that Facebook reviews have been an instrumental tool in building their online reputation and expand their local search and visibility to attract more customers. No wonder Facebook recommendations are ranked fourth, behind Google Reviews, Tripadvisor, and Yelp, in the list of customer review sites.

Management 91

Management Customer Branding Product 91

Sprout Social

NOVEMBER 15, 2024

It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. If a C-suite executive says the wrong thing on social, it could snowball into a brand crisis and cost them their job.

Branding 64

Branding Communications Thought Leadership PR 64

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Management

SocialPilot

NOVEMBER 15, 2024

In our conversations with marketing experts across industries, we have understood that Facebook reviews have been an instrumental tool in building their online reputation and expand their local search and visibility to attract more customers. No wonder Facebook recommendations are ranked fourth, behind Google Reviews, Tripadvisor, and Yelp, in the list of customer review sites.

Management 77

Management Customer Branding Product 77

Kuno Creative

NOVEMBER 15, 2024

When leads are down and sales numbers drop, it’s easy to blame economic uncertainty. But when slumps last longer than projected, big marketing swings fall short of their intended targets and you’re being outpaced by the competition, there’s no more denying it: it’s time to refresh your approach. If you want to grow your business and achieve your revenue goals, you need to deliver compelling, personalized marketing messages that account for rapidly shifting buyer preferences.

Inbound Marketing 59

Inbound Marketing Transform Branding Marketers 59

Six & Flow

NOVEMBER 15, 2024

Effective March 5, 2024, HubSpot introduced a new seats-based pricing model across all Hubs and subscription tiers—Starter, Professional, and Enterprise. Whether you’re a small business starting out or an enterprise scaling operations, this update is designed to deliver enhanced flexibility, transparency, and control over your costs. Let’s break down the key aspects of this new model.

Price 52

Price 52

SocialPilot

NOVEMBER 15, 2024

If you are a business, you must closely manage your online customer reviews. Having sophisticated tools can manage your digital reputation. This brings us to the Yext vs. Reputation.com. This blog dives into the strengths of Yext and Reputation.com, two leading players in online review management. We’ll explore their unique features and how they can help you build strong customer relationships and cultivate a positive online presence.

Non-Profit 40

Non-Profit Price User-Generated Analytics 40

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Ever wonder why brands like Apple, LEGO, and Sephora are going all-in on branded communities? It’s because online community building is the secret sauce to connecting with audiences in ways that ads and emails simply can’t. But here's the best part—it’s not just for big corporations. Associations can create thriving online communities too. GrowthZone’s eBook, "The Power of Community," breaks down exactly why a branded online community can be a game-changer for your association.

Branding

Six & Flow

NOVEMBER 15, 2024

Incomplete records, stale contact information? We've all been there. A quick scroll through your CRM can seem. overwhelming, with gaps and outdated data that make it tough to connect with prospects or target the right leads. HubSpot AI is here to change that by offering a solution designed to streamline how businesses collect, manage, and leverage customer data.

CRM 52

CRM Management Customer 52

SocialPilot

NOVEMBER 15, 2024

In today’s digital landscape, online reviews hold immense power. They’re no longer just whispers among friends – they’re a global megaphone shaping consumer decisions. Potential customers rely on these digital testimonials to get a feel for your business before they even visit your website. This heightened importance of reviews has made businesses more attentive than ever to their online reputation management.

Management 40

Management Transform Price User-Generated 40