Aspiration Marketing
NOVEMBER 15, 2024
Mastering lead capture and nurturing is crucial for business success. QuadC, a student success platform, made boosting lead generation their mission and achieved outstanding results with a strategic approach. By increasing content creation and adding interactive features to their website, QuadC greatly improved user engagement and boosted conversions.
Martech
NOVEMBER 15, 2024
Do you know why some visitors engage deeply with every page on your website while others barely make it past the homepage? For marketers, understanding these patterns is key. It’s about creating an engaging site experience — a user-centered journey that drives organic growth. Behavioral analytics provides a clear view of how users interact with your site: where they click, what grabs their attention and what makes them leave.
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Hubspot Marketing
NOVEMBER 15, 2024
When I graduated with a marketing degree over a decade ago, I hit the scene thinking that marketing would always be its own thing. Something like “holistic marketing” seemed unnecessary to me. Marketers had their swim lane; I’d stick to mine. Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing.
Martech
NOVEMBER 15, 2024
A lot is going on this month. The U.S. elections are finally over, you’re knee-deep in organizing your Thanks/Friendsgiving and you’re executing on your holiday strategy. How you have time to read this is beyond me, but yay you for taking a few minutes to expand your horizons. If you’re feeling overwhelmed with everything, I get it.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Calvyn Lee Blog
NOVEMBER 15, 2024
In a compelling presentation at the conference, Nenad Pavlov, founder of SimplyGrow, shared valuable insights on navigating LinkedIn for sales and marketing while maintaining your sanity. With over seven years of experience running a pre-sales agency and working across 50+ clients in 15+ industries, Pavlov offered a fresh perspective on using LinkedIn effectively.
Martech
NOVEMBER 15, 2024
First-party data took on increased importance in 2024 as Google planned to deprecate third-party cookies in its Chrome browser, throwing the advertising ecosystem into potential chaos. First-party data is data organizations collect themselves, meaning they aren’t dependent on other people’s lists. It’s the key to personalization and can have a significant impact on your return on advertising spend (ROAS) when it’s used in paid media campaigns.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Sprout Social
NOVEMBER 15, 2024
It’s time for another edition of the Post Performance Report (PPR), a series where we showcase social media posts and campaigns inspiring us, and explore what makes them so genius. We unpack how your brand can use these examples to spark your own scroll-stopping ideas—while maximizing your budget and doing more with less. If a C-suite executive says the wrong thing on social, it could snowball into a brand crisis and cost them their job.
MarketingOps
NOVEMBER 15, 2024
Hey MarketingOps Community, It’s hard to believe it’s been a year since we shared our story of pulling off a $1M conference before even hitting our first million in revenue. Looking back on last year’s journey , I’m amazed by how far we’ve come. This past year, our community, our events, and our mission have only grown stronger, thanks to each of you who believes in and contributes to this space.
Content Marketing Institute
NOVEMBER 15, 2024
Few marketing predictions for the coming year ever materialize, but people still find them interesting and engaging. Keep all of that in mind with this first taste from CMI about 2025, including one prediction guaranteed to be true.
Kuno Creative
NOVEMBER 15, 2024
When leads are down and sales numbers drop, it’s easy to blame economic uncertainty. But when slumps last longer than projected, big marketing swings fall short of their intended targets and you’re being outpaced by the competition, there’s no more denying it: it’s time to refresh your approach. If you want to grow your business and achieve your revenue goals, you need to deliver compelling, personalized marketing messages that account for rapidly shifting buyer preferences.
Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective
In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.
Six & Flow
NOVEMBER 15, 2024
Incomplete records, stale contact information? We've all been there. A quick scroll through your CRM can seem. overwhelming, with gaps and outdated data that make it tough to connect with prospects or target the right leads. HubSpot AI is here to change that by offering a solution designed to streamline how businesses collect, manage, and leverage customer data.
SocialPilot
NOVEMBER 15, 2024
In our conversations with marketing experts across industries, we have understood that Facebook reviews have been an instrumental tool in building their online reputation and expand their local search and visibility to attract more customers. No wonder Facebook recommendations are ranked fourth, behind Google Reviews, Tripadvisor, and Yelp, in the list of customer review sites.
Six & Flow
NOVEMBER 15, 2024
Effective March 5, 2024, HubSpot introduced a new seats-based pricing model across all Hubs and subscription tiers—Starter, Professional, and Enterprise. Whether you’re a small business starting out or an enterprise scaling operations, this update is designed to deliver enhanced flexibility, transparency, and control over your costs. Let’s break down the key aspects of this new model.
SocialPilot
NOVEMBER 15, 2024
In our conversations with marketing experts across industries, we have understood that Facebook reviews have been an instrumental tool in building their online reputation and expand their local search and visibility to attract more customers. No wonder Facebook recommendations are ranked fourth, behind Google Reviews, Tripadvisor, and Yelp, in the list of customer review sites.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
SocialPilot
NOVEMBER 15, 2024
If you are a business, you must closely manage your online customer reviews. Having sophisticated tools can manage your digital reputation. This brings us to the Yext vs. Reputation.com. This blog dives into the strengths of Yext and Reputation.com, two leading players in online review management. We’ll explore their unique features and how they can help you build strong customer relationships and cultivate a positive online presence.
SocialPilot
NOVEMBER 15, 2024
In today’s digital landscape, online reviews hold immense power. They’re no longer just whispers among friends – they’re a global megaphone shaping consumer decisions. Potential customers rely on these digital testimonials to get a feel for your business before they even visit your website. This heightened importance of reviews has made businesses more attentive than ever to their online reputation management.
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